Koalay.com

What Koalay.com does

Koalay.com (legal entity: Koalay.com Sigorta ve Reasürans Brokerliği A.Ş.) is a Turkish licensed insurance and reinsurance broker operating the country's first online insurance comparison platform, founded in 2013 and headquartered in Maslak, Istanbul, with 51–100 employees. The web-based platform aggregates quotes from 25+ partner carriers (Allianz, Axa, Zurich, Sompo, Mapfre, Türkiye Sigorta, HDI, and others) and presents price, coverage, and terms in a single side-by-side view, supporting nine core product lines spanning mandatory traffic insurance, comprehensive casco (including EV-specific casco), second-hand vehicle traffic, motorcycle traffic, optional third-party liability (İMM), mandatory earthquake insurance (DASK), supplementary health (TSS), and travel health insurance, plus ancillary tools for claims tracking, accident report generation, and vehicle depreciation calculation.

The platform operates on a product-led, self-serve distribution model: customers enter information through multi-step online forms, receive instant comparative quotes, complete purchases via carrier-handled virtual POS payment, and receive policy documents by email and SMS. Koalay does not underwrite risk or collect premiums directly; it earns transaction-based broker commissions from carriers, while policy servicing, claims administration, and premium collection remain with the underlying insurers. The company is regulated under Turkish Treasury broker license #1166-18740 and co-brokers policies alongside Büyükkaya Uluslararası Sigorta ve Reasürans Brokerliği.

Customer acquisition is digital-first, relying on SEO, an active insurance-education blog, social media presence across Facebook, Instagram, X, LinkedIn, and YouTube, and free utility calculators that capture non-branded insurance-adjacent search demand. Koalay's customer base of 4M+ individual Turkish consumers (vehicle owners, homeowners, health insurance seekers, motorcycle owners) is structurally long-tail with no enterprise anchor accounts. The company holds KVKK and SSL compliance certifications, is a member of the Sigorta ve Reasürans Brokerleri Derneği, and acquired competitor comparison platform Hesapkurdu in March 2019 to consolidate the online comparison category.

Name

Koalay.com

Legal name

Koalay.com Sigorta ve Reasürans Brokerliği A.Ş.

Website

https://koalay.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Koalay.com is Turkey's first online insurance and reinsurance broker, operating a digital comparison platform that aggregates 25+ carriers and serves 4M+ individual consumers seeking traffic, casco, DASK, health, and travel insurance.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Reinsurance Claims, Accounting & Contract Administration (Broker Services) (FSAOAHAI)

Keywords

• Online insurance broker
• Insurance comparison platform
• Vehicle insurance
• Health insurance
• Digital insurance marketplace

Headquarters

HQ city

Kadikoy

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance broker commissions: Koalay operates as a licensed insurance and reinsurance broker (licensed by TC. Hazine Müsteşarlığı). The company earns commissions from insurance companies for policies sold through their platform. Premium collection is handled directly by insurance companies through their virtual POS systems, not by Koalay.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Koalay.com operates a licensed online insurance and reinsurance brokerage platform that aggregates and compares quotes from 25+ Turkish insurance companies across vehicle, property, and health insurance products. Individual customers use the platform to receive instant comparative quotes, purchase policies online, and access supporting services such as claims tracking and policy administration. Koalay earns broker commissions from insurance companies whose policies are sold through the platform; it does not itself underwrite insurance.

Product overview

Koalay.com is Turkey's first online insurance broker platform that aggregates and compares insurance quotes from over 25 partner insurance companies in a single interface. The platform offers a portfolio of 9 core insurance products spanning vehicle insurance (Trafik Sigortası, Kasko, Elektrikli Araç Kasko, Motosiklet Trafik Sigortası, 2. El Trafik Sigortası), property insurance (DASK), and health insurance (Tamamlayıcı Sağlık, Seyahat Sağlık), plus supplementary coverage (İMM). The core platform enables quote comparison, purchase, and policy management, while integrated service tools provide claims tracking, accident report generation, vehicle depreciation calculation, and policy modification capabilities. Koalay.com acts as an independent insurance broker (license no. 1166-18740), facilitating insurance transactions between customers and insurance companies without itself providing insurance coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Trafik Sigortası (Mandatory Traffic Insurance)
• Kasko Sigortası (Comprehensive Vehicle Insurance)
• 2. El Trafik Sigortası (Used Vehicle Traffic Insurance)
• İMM (İhtiyari Mali Mesuliyet Sigortası — Optional Third-Party Liability)
• Motosiklet Trafik Sigortası (Motorcycle Traffic Insurance)
• Elektrikli Araç Kasko Sigortası (Electric Vehicle Comprehensive Insurance)
• DASK (Zorunlu Deprem Sigortası — Mandatory Earthquake Insurance)
• Seyahat Sağlık Sigortası (Travel Health Insurance)
• Tamamlayıcı Sağlık Sigortası (TSS — Supplementary Health Insurance)

Quantifiable outcome

• Over 4 million happy customers using the platform
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

29 partnerships are on record, tiered core and minor.

• AksigortacoreChannel Partner/ Reseller/ DistributorAksigorta is one of 25+ insurance company partners whose products are compared and sold through the Koalay platform. Koalay aggregates Aksigorta's traffic insurance, casco, and other insurance quotes alongside competitor offerings for consumer comparison.
• Allianz SigortacoreChannel Partner/ Reseller/ DistributorAllianz Sigorta is a partner insurance company available on Koalay's platform. Offers products including traffic insurance, casco, electric vehicle casco, and supplementary health insurance through Koalay's comparison platform.
• Anadolu SigortacoreChannel Partner/ Reseller/ DistributorAnadolu Sigorta is a partner insurance company whose quotes are available through Koalay's comparison platform.
• Ankara SigortacoreChannel Partner/ Reseller/ DistributorAnkara Sigorta is a partner insurance company available on Koalay, offering traffic insurance, casco, and supplementary health insurance products.
• Axa SigortacoreChannel Partner/ Reseller/ DistributorAxa Sigorta is a partner insurance company on Koalay, offering casco and travel health insurance through the platform.
• Bereket SigortacoreChannel Partner/ Reseller/ DistributorBereket Sigorta is a partner insurance company available through Koalay's comparison platform.
• Corpus SigortacoreChannel Partner/ Reseller/ DistributorCorpus Sigorta is a partner insurance company available through Koalay.
• Demir SigortacoreChannel Partner/ Reseller/ DistributorDemir Sigorta is a partner insurance company on Koalay, offering supplementary health insurance products.
• Doğa SigortacoreChannel Partner/ Reseller/ DistributorDoğa Sigorta is a partner insurance company available on Koalay, offering casco and electric vehicle casco insurance.
• GIG SigortacoreChannel Partner/ Reseller/ DistributorGIG Sigorta is a partner insurance company available through Koalay's platform.
• HDI SigortacoreChannel Partner/ Reseller/ DistributorHDI Sigorta is a partner insurance company on Koalay, offering traffic insurance, casco, electric vehicle casco, and DASK products.
• Katılım EmeklilikcoreChannel Partner/ Reseller/ DistributorKatılım Emeklilik is a partner insurance/pension company available through Koalay's comparison platform.
• Koru SigortacoreChannel Partner/ Reseller/ DistributorKoru Sigorta is a partner insurance company on Koalay, offering traffic insurance, casco, IMM (optional third-party liability), and electric vehicle casco insurance.
• Mapfre SigortacoreChannel Partner/ Reseller/ DistributorMapfre Sigorta is a partner insurance company on Koalay, offering traffic insurance, casco, electric vehicle casco, and supplementary health insurance products.
• Neova SigortacoreChannel Partner/ Reseller/ DistributorNeova Sigorta is a partner insurance company on Koalay, offering casco, IMM, travel health insurance, and supplementary health insurance.
• Orient SigortacoreChannel Partner/ Reseller/ DistributorOrient Sigorta is a partner insurance company available through Koalay's platform.
• Prive SigortacoreChannel Partner/ Reseller/ DistributorPrive Sigorta is a partner insurance company available through Koalay.
• Quick SigortacoreChannel Partner/ Reseller/ DistributorQuick Sigorta is a partner insurance company on Koalay, offering traffic insurance, casco, and electric vehicle casco insurance.
• Ray SigortacoreChannel Partner/ Reseller/ DistributorRay Sigorta is a partner insurance company on Koalay, offering traffic insurance, casco, IMM, electric vehicle casco, DASK, and travel health insurance.
• Sompo SigortacoreChannel Partner/ Reseller/ DistributorSompo Sigorta is a partner insurance company on Koalay, offering traffic insurance, casco, electric vehicle casco, DASK, travel health insurance, and supplementary health insurance.
• Şeker SigortacoreChannel Partner/ Reseller/ DistributorŞeker Sigorta is a partner insurance company available through Koalay's platform.
• Türk Nippon SigortacoreChannel Partner/ Reseller/ DistributorTürk Nippon Sigorta is a partner insurance company available through Koalay's platform.
• Türkiye Katılım SigortacoreChannel Partner/ Reseller/ DistributorTürkiye Katılım Sigorta is a partner insurance company available through Koalay's comparison platform.
• Türkiye SigortacoreChannel Partner/ Reseller/ DistributorTürkiye Sigorta is a partner insurance company on Koalay, offering traffic insurance, casco, electric vehicle casco, DASK, and supplementary health insurance.
• Unico SigortacoreChannel Partner/ Reseller/ DistributorUnico Sigorta is a partner insurance company on Koalay, offering casco and electric vehicle casco insurance.
• Zurich SigortacoreChannel Partner/ Reseller/ DistributorZurich Sigorta is a partner insurance company on Koalay, offering traffic insurance, casco, electric vehicle casco, and travel health insurance.
• TC. Hazine Müsteşarlığı - Sigortacılık Genel MüdürlüğücoreOthersKoalay is a licensed insurance and reinsurance broker authorized by the Turkish Ministry of Treasury and Finance (TC. Hazine Müsteşarlığı) Insurance General Directorate. The company holds a valid operating license (ruhsat) issued by this regulatory body.
• Sigorta ve Reasürans Brokerleri DerneğiminorOthersKoalay is a member of the Insurance and Reinsurance Brokers Association (Sigorta ve Reasürans Brokerleri Derneği), the industry body for insurance brokers in Turkey.
• Büyükkaya Uluslararası Sigorta ve Reasürans Brokerliği Ltd. Şti.coreStrategic or Co-development PartnerBüyükkaya Uluslararası Sigorta ve Reasürans Brokerliği is a co-broker partner alongside Koalay. The User and Broker Agreement explicitly names both Koalay Com Sigorta ve Reasürans Brokerliği A.Ş. and Büyükkaya as the customer's insurance brokers. Koalay's license number is 1166-18740.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sigortam.net: Turkish digital insurance comparison platform that aggregates quotes from multiple carriers and sells policies online, competing head-to-head with Koalay in the same domestic consumer segment.
• Hesapkurdu: Turkish financial comparison platform covering insurance and banking products; acquired by Koalay in 2019, but historically a direct competitor in insurance aggregation.
• The Zebra: US-based insurance comparison platform focused on auto and home insurance, aggregating quotes from multiple carriers in a single interface — directly analogous to Koalay's model in Turkey.
• SelectQuote: US insurance comparison and distribution platform that aggregates policies from multiple carriers and earns commissions on sales — same broker-of-record commission model as Koalay.

Broad incumbents

• PolicyBazaar (PB Fintech): India's largest insurance and financial product aggregator; comparable as a category-leading online insurance comparison platform with multi-carrier aggregation and digital purchase.
• GoCompare: UK-based price comparison website covering insurance and financial products; comparable business model of aggregating insurer quotes for consumer comparison and purchase.
• Compare the Market: UK price comparison platform comparing insurance and financial products from multiple providers, with similar aggregator-distribution economics to Koalay.
• Confused.com: UK price comparison site covering insurance products; comparable in its digital aggregator model that drives consumer comparison and direct online purchase of insurance.

Emerging players

• Insurify: US digital insurance comparison platform using data-driven matching; comparable aggregator model targeting consumers seeking multi-carrier quotes online.

Others

• Aksigorta: One of Turkey's leading insurers and a Koalay carrier partner; comparable as a counterparty and a potential competitor as carriers increasingly pursue direct-to-consumer channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/koalaycom
• YouTubeyoutube.com/@Koalay
• Facebookfacebook.com/koalaycom
• LinkedInlinkedin.com/company/telesure-sigorta-merkezi-arc--hizm--a-s-
• Instagraminstagram.com/koalaycom

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koalay.com