DOT Media
DOT Media is a Mumbai-based digital media agency founded in 2020 operating five sub-brands covering influencer marketing, in-house production, music promotion, PR, and IP development. The founder-controlled firm serves 750+ enterprise brands through an 18,000+ creator global network and a 150-person team.
- Company typePrivate
- Founded2020
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2B
- OfferingServices
What DOT Media does
DOT Media (legally Dot Media Base) is a privately-held, founder-controlled digital media and entertainment agency founded in 2020 in Mumbai, India, by Om Singh Thakur and Vaibhav Pathak — who met in 2016 — with Shubham Singhal joining as a third co-founder during the 2021 relocation to Mumbai. The company operates as an integrated platform organized around five specialized sub-brands: TGB Troop, the influencer marketing and talent management arm managing an 18,000+ global creator network, 150+ exclusive digital talents, and 750+ brand relationships; Dot Studios, an in-house production wing with a 1,400 sq ft, 24/7-operating studio featuring 45+ movable setups and 12 movable walls staffed by directors, videographers, photographers, and editors; Dot Music, the music marketing division that has promoted 1,400+ songs across genres and maintains working relationships with Universal Music Group, Sony Music, T-Series, Saregama, and Gully Gang; Dot PR, a personal PR and media relations service handling 80+ exclusive talents and establishing 700+ media stories; and IP Building, a content ideation and digital ecosystem development unit.
Revenue is generated through professional services delivered on a project/quote basis (no standardized public pricing). The go-to-market combines direct enterprise sales for brand campaigns, community-led acquisition through the TGB Troop creator ecosystem, and event-driven engagement around music releases. The customer base is diversified across enterprise brands in entertainment (Viacom18, Disney, Universal Pictures, T-Series), FMCG (boAt, Kapiva, India Gate, Daawat), tech (Google, OnePlus), travel (Yas Island, MakeMyTrip), automotive/aviation (Yamaha, Vistara), and food delivery (Zomato), with some clients citing multi-year engagements. The company has a claimed international footprint in the USA and Canada through TGB Troop, alongside its primary India operations.
The underlying technology stack is essentially non-proprietary — no software platform, AI/ML system, or data product is disclosed. The company's 'technology' is concentrated in physical studio infrastructure and human creative talent rather than software. DOT Media is closely held by its three co-founders with no disclosed external institutional investment, funding rounds, or M&A activity.
DOT Media firmographics
Firmographics- Name
- DOT Media
- Legal name
- Dot Media Base
- Website
- https://dotmediabase.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DOT Media is a Mumbai-based digital media agency founded in 2020 operating five sub-brands covering influencer marketing, in-house production, music promotion, PR, and IP development. The founder-controlled firm serves 750+ enterprise brands through an 18,000+ creator global network and a 150-person team.
- Ownership category
- akta.pro rank
DOT Media industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Social Media & Community Management (BPAFAAAE)
- akta.pro secondary industries
- Media Relations & Press Office Services (BPAFADAF), Digital Strategy & Social Media Management (Artists) (MPAIAGAH), Digital PR & Social Media Communications (MPAAADAJ)
Keywords
Where DOT Media is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
DOT Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Influencer Marketing Services: TGB Troop provides influencer marketing solutions connecting brands with 18,000+ creators globally. Manages campaigns across Instagram, YouTube, Snapchat, LinkedIn for brand communication.
- Music Promotion & Marketing: Dot Music promotes tracks from major labels (Universal Music Group, Sony Music, T-Series, Saregama, Gully Gang) and independent artists. Services include creative seeding, trend creation, and artist positioning.
- Production Services (Dot Studios): Full-service production wing offering pre to post-production services. 1400 sq ft studio with 45+ movable setup variations, 12 movable walls, operating 24/7. Team includes Directors, Videographers, Photographers, Editors, Graphic Designers.
- Public Relations Services: Dot PR handles personal PR representation for 80+ exclusive talents and manages media relations. Established 700+ stories on the internet with 600% increase in media visibility.
- IP Building & Content Development: Content creation, digital ideas development, and community building services for brands. Identifying gaps in content and creating digital ecosystems.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
DOT Media product offering
Product offeringCore offering
DOT Media is a full-service digital media agency that connects brands, music labels, and influencers through five integrated divisions: TGB Troop for influencer marketing and talent management, Dot Studios for end-to-end content production, Dot PR for public relations and media visibility, Dot Music for song and artist promotion, and IP Building for content ideation. The company sells campaign management, production, PR, and music-marketing services directly to enterprise clients and represents 150+ exclusive digital talents from a network of 18,000+ creators.
Product overview
Dot Media is a full-service digital media and entertainment company founded in 2020, operating as a unified platform with multiple specialized sub-brands. The core offering consists of TGB Troop for influencer marketing and talent management (18,000+ creators, 750+ brands), Dot Studios for end-to-end content production (1400 sq ft studio with 45+ setups), Dot Public Relation for PR and media visibility (700+ stories established), Dot Music for song and artist promotion (1400+ songs promoted), and IP Building for content ideation and community building. The company expanded from a team of 7 to 150 people and relocated from their hometown to Mumbai in 2021.
Differentiator
Problem solved
Functional benefit
Brands
- TGB Troop (The Girlfriendbox Troop): Talent management and influencer marketing division managing 150+ exclusive digital talents and 18,000+ creators globally, serving 750+ brands
- Dot Studios
- Dot Music
- Dot PR
- IP Building
Products and services
- TGB Troop (The Girlfriendbox Troop) Influencer marketing and talent management service that manages 150+ exclusive digital talents and a network of 18,000+ creators globally, working with 750+ unique brands across platforms like Instagram, YouTube, Snapchat, and LinkedIn.
- Dot Studios An end-to-end production studio with 1,400 sq ft, 45+ movable setups (bedroom, lounge, bar, kitchen, dance areas), 12 movable walls, operating 24/7 with Directors, Videographers, Photographers, Editors, Graphic Designers, Visualizers, and Stylists.
- Dot Public Relation (Dot PR) Public relations service that builds public image and generates media interactions; has established 700+ stories on the internet and provides personal PR representation for 80+ exclusive talents.
- Dot Music Music marketing and promotion service that has promoted more than 1,400 songs across genres; works with major music labels including Universal Music Group, Sony Music, T-Series, Saregama, and Gully Gang, and provides full-time consultancy for independent artists.
- IP Building Content ideation and intellectual property development division that identifies gaps in internet content and creates digital ideas, building communities for brands.
Quantifiable outcome
- 100M+ reach achieved for Daawat Rice campaign
- +5 more outcomes
Companies that use DOT Media
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles3 records
DOT Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DOT Media partnerships and signals
Strategic signalScale indicators13 records
Recent moves6 records
Expansion highlights5 records
DOT Media competitors and assessment
Company assessmentDirect peers
- One Impression: India's leading influencer marketing platform connecting brands with creators. Direct competitor to TGB Troop, operating in the same territory (India) with a similar value proposition of brand-creator matchmaking, but with a more tech-enabled model.
- Pepper Content (formerly Plixxo): Indian content and creator marketplace platform serving enterprise brands with influencer, content, and SEO services. Competes head-to-head with DOT Media in brand-content-creator matchmaking across verticals.
- ClanConnect (formerly Influencer.in): AI-powered Indian influencer marketing platform with brand-creator campaign tooling and analytics. Direct competitor in the same Indian enterprise influencer-marketing space as TGB Troop.
- Hypa Entertainment: Indian talent management and influencer marketing agency. Directly comparable to DOT Media's TGB Troop on creator representation, brand deal intermediation, and integrated social media services for brands.
- Gozoop: Mumbai-based full-service digital marketing and PR agency offering social media, influencer marketing, and PR services. Competes with DOT Media across the integrated service stack, particularly in PR (vs Dot PR) and influencer marketing (vs TGB Troop).
Emerging players
- Qoruz: Indian influencer analytics and discovery platform helping brands evaluate creators. Adjacent competitor to DOT Media on the data/analytics layer of influencer marketing, with partial overlap on campaign execution.
Broad incumbents
- Wavemaker India (GroupM): Large media and content agency within GroupM/WPP serving major Indian and multinational brands (including several DOT Media clients). Competes for the same enterprise marketing budgets with broader, integrated offerings.
- Ogilvy India: Heritage full-service advertising and PR agency in India under WPP, offering creative, PR, and digital services. Competes with DOT Media's integrated offering, particularly in PR and digital storytelling for large enterprise clients.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DOT Media social profiles
Digital presenceDOT Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
DOT Media leadership team
Management profileNumber of profiles
Profiles3 records
DOT Media subsidiaries and ownership
Company hierarchySubsidiaries5 records
DOT Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DOT Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DOT Media
What does DOT Media do?
DOT Media is a full-service digital media agency that connects brands, music labels, and influencers through five integrated divisions: TGB Troop for influencer marketing and talent management, Dot Studios for end-to-end content production, Dot PR for public relations and media visibility, Dot Music for song and artist promotion, and IP Building for content ideation. The company sells campaign management, production, PR, and music-marketing services directly to enterprise clients and represents 150+ exclusive digital talents from a network of 18,000+ creators.
Is DOT Media a public or private company?
DOT Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DOT Media founded?
DOT Media was founded in 2020. It employs 51 to 100 people.
Where is DOT Media based?
DOT Media is headquartered in Mumbai, India, in the Asia region.
How does DOT Media make money?
Five revenue lines are on record. Influencer Marketing Services are the primary driver. The others are music Promotion & Marketing, production Services (Dot Studios), public Relations Services and IP Building & Content Development.
Who are DOT Media's main competitors?
Direct peers on record are One Impression, Pepper Content (formerly Plixxo), ClanConnect (formerly Influencer.in), Hypa Entertainment and Gozoop. Qoruz is listed as an emerging player. Broad incumbents are Wavemaker India (GroupM) and Ogilvy India.
Does DOT Media have an API?
No public API is recorded for DOT Media.
What industry is DOT Media in?
DOT Media's product category is Influencer Marketing Services. Its primary akta.pro industry code is BPAFAAAE, Social Media & Community Management, with a secondary code of BPAFADAF, Media Relations & Press Office Services. Its NAICS code is 5418 and its SIC code is 7311.