Mailingwork

What Mailingwork does

Mailingwork is a Chemnitz-headquartered, German-built SaaS email marketing platform founded in 2012, serving primarily midmarket and enterprise customers in the DACH region. The platform enables creation, sending, and optimization of newsletters and automated email campaigns via a drag-and-drop editor, professional templates, behavior-based personalization, segmentation, A/B testing, and real-time reporting. Its core differentiator is a multi-account architecture with white-label capability, integrated billing, separated GDPR-compliant data storage, and global reporting — designed for agencies, resellers, and multi-location/multi-brand enterprises such as the Sparkassen Finanzgruppe (354 locations, 175 million mailings), Mercedes-Benz AG, Bauer Xcel Media (11 brands), Panasonic, DZ Bank, and Signal Iduna. Cross-channel extensions cover SMS and postcard alongside email.

Name

Mailingwork

Website

https://mailingwork.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Mailingwork is a German SaaS email marketing platform for midmarket and enterprise customers in DACH, offering newsletter creation, marketing automation, multi-account and white-label management, with strong GDPR compliance and integrations for agencies, resellers, and multi-location enterprises.

Ownership category

akta.pro rank

Product category

Email Marketing Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

akta.pro secondary industries

Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA), Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)

Keywords

• Email marketing software
• Marketing automation platform
• Newsletter creation tools
• Multi-account email management
• White-label email marketing

Headquarters

HQ city

Chemnitz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Tiered pricing model based on features and sending volume/recipient list size. Subscription-based access to email marketing software with modules for automation, multi-account, and white-label features.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mailingwork provides a German-hosted SaaS platform for creating, sending, and optimizing email newsletters and automated multi-stage marketing campaigns across email, SMS, and postcard channels. It includes a drag-and-drop editor, professional templates, behavior-based segmentation and personalization, A/B testing, real-time reporting, and an open API plus Zapier integration. A multi-account solution with white-label branding, role-based access, separated data storage, and integrated reseller billing enables agencies, multi-location, and multi-brand organizations to centrally manage email marketing at scale.

Product overview

Mailingwork is a unified professional email marketing SaaS platform targeting mid-market and enterprise clients in German-speaking markets. The core offering consists of the Mailingwork E-Mail Marketing Software (email creation, sending, and optimization with drag-and-drop editor and templates) supplemented by the E-Mail Marketing Automation add-on featuring the Kampagnenmanager for automated multi-stage campaigns. The Multi-Account-Lösung module enables complex organizational structures, agencies, and resellers to manage multiple sub-accounts with white-label branding, global reporting, and integrated billing. Industry-specific solutions address automotive, banking/finance, industrial/manufacturing, pharmaceutical/healthcare, education, tourism, and publishing sectors. Cross-channel capabilities include SMS and postcard integration alongside email.

Differentiator

Problem solved

Functional benefit

Products and services

• Mailingwork E-Mail Marketing Software Professional email marketing software for creating, sending, and optimizing emails and newsletters with a drag-and-drop editor, professional templates, recipient segmentation, behavior-based personalization, A/B testing, and real-time reporting. Targeted at mid-market and enterprise marketing teams in German-speaking markets.
• E-Mail Marketing Automation Marketing automation add-on offering a campaign manager for building single or multi-stage email campaigns with triggers (welcome series, transactional, cart reminders, product recommendations, birthday and anniversary), cross-channel orchestration (email, SMS, postcard), testing capabilities, and performance analytics.
• Multi-Account-Lösung (Multi-Account Solution) Centralized email marketing management for agencies, resellers, multi-location, and multi-brand organizations with separate sub-accounts, sharing functions, global reporting, white-label branding, role-based user management, GDPR-compliant separated data storage, and an integrated billing module.
• E-Mail Marketing für mehrere Standorte (Multi-Location Email Marketing) Email marketing management for businesses with multiple physical locations, enabling centralized control over email communications with shared templates, distributed campaign execution, and consistent branding across branches.
• E-Mail Marketing für mehrere Marken (Multi-Brand Email Marketing) Email marketing solution for organizations operating multiple brands, providing centralized control with brand-specific customization for distinct visual identities, messaging, and audience segmentation.
• E-Mail Marketing für Reseller (Reseller Program) Reseller program enabling agencies and service providers to offer Mailingwork under their own brand, with multi-account management, white-label branding, flexible per-client pricing, integrated billing, exclusive reseller discounts, and up to 30% commission.
• E-Mail Marketing für Agenturen (Agency Solution) Email marketing solution tailored for marketing and communication agencies, providing multi-client account management under a primary agency account, separated data storage per client, integrated billing, white-label branding, and centralized reporting across all managed clients.

Quantifiable outcome

• Sparkasse scaled from 10 to 175 million mailings across 354 locations
• +2 more outcomes

Named customers33 records

Segments11 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature18 records

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

• ZapiercoreTechnology or IntegrationZapier integration enables Mailingwork to connect with thousands of other apps for extended automation workflows. Users can link Mailingwork with CRM, project management, e-commerce, and other business tools without coding.
• Sparkassen FinanzgruppeflagshipChannel Partner/ Reseller/ DistributorLong-standing partnership with Sparkassen Finanzgruppe for coordinating email marketing across 354 Sparkassen (savings banks). S-Communication Services GmbH serves as the coordination entity managing this large-scale multi-account deployment.
• European Union (EFRE)minorOthersCo-funded by the European Union through EFRE (European Regional Development Fund) programs.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• rapidmail: German-based email marketing SaaS provider targeting SMB and mid-market customers in DACH. Directly competes with Mailingwork in the same geography and customer segment with similar ESP capabilities.
• CleverReach: German/European email marketing platform offering newsletter creation, automation, and deliverability services. Closest direct competitor to Mailingwork in the DACH mid-market and agency/reseller space.
• Inxmail: German email marketing and automation vendor with strong enterprise focus including financial services and compliance-grade features. Directly comparable in target verticals and regulatory positioning.
• Evalanche: Enterprise email marketing and marketing automation platform from Germany/Switzerland focused on mid-market and large enterprise with multi-account capabilities and compliance features.

Broad incumbents

• Brevo (formerly Sendinblue): Global email marketing and CRM suite with growing DACH presence. Competes on breadth of features and AI capabilities rather than German data residency specialization.
• Mailchimp: Global email marketing and marketing automation incumbent owned by Intuit. Competes across all segments including DACH, primarily on brand, ecosystem, and AI features.
• HubSpot Marketing Hub: Global inbound marketing and CRM platform with email marketing, automation, and content tools. Competes for mid-market and enterprise marketing budgets in DACH with integrated CRM differentiation.
• Salesforce Marketing Cloud (Pardot): Enterprise marketing cloud from Salesforce including email, journey orchestration, and AI. Competes for the largest enterprise accounts in DACH including the financial services vertical Mailingwork serves.

Emerging players

• ActiveCampaign: Email marketing and customer experience automation platform with strong SMB and mid-market traction in Europe. Competes on automation depth and CRM integration.
• Klaviyo: Email and SMS marketing platform with strong e-commerce and behavioral personalization focus. Increasingly relevant as cross-channel (SMS + email + postcard) becomes table stakes in DACH mid-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mailingwork
• Facebookfacebook.com/mailingwork

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mailingwork