Wiper

What Wiper does

Wiper (legal entity Wipernet S.A.) is a privately held, full-service creative advertising agency founded in 2005 and headquartered in Miami, with operational offices in Mexico City, Bogota, Buenos Aires, Sao Paulo, and Madrid. The firm delivers integrated marketing services across 11 practice lines: media planning and buying, social network strategy and community management, production, B2B campaigns and prospection, influencer management, data analysis and dashboards, events and experiential activations (including augmented reality), planning and research, SEO positioning, technological development (including AI solutions), and creative campaign design. Wiper serves enterprise clients across multiple industries, including Mastercard, BBVA, Lowe's, Häagen-Dazs, Philips, Breitling, Bausch + Lomb, Univision, PepsiCo (Gabe's), Frigidaire, Bojangles, Acer, Signify, and SIG USA, with documented project execution in 18+ countries spanning North America, Latin America, and Europe.

The business operates on a professional services model with quote-based, project and retainer engagements, generating revenue through creative development, media services, production, digital marketing, events and activations, B2B services, and technology development rather than through licensed software or product sales. Pricing is not publicly disclosed and varies by engagement scope and geography. Wiper relies on a dense stack of third-party platform partnerships and tools, including Google (with Google Partner certification), Meta, TikTok, LinkedIn, DV360, The Trade Desk, Semrush, Sprout Social, Meltwater, Talkwalker, Influencity, Looker Studio, Supermetrics, and Salesforce, with no disclosed proprietary platform, API, or SDK. A related unit, Wiper Foods, operates as a dedicated food and beverage practice under a separate sub-brand. Application of artificial intelligence in client work is described as generative content enhancement, chatbots, virtual assistants, predictive analytics, and AR-augmented activations. The company appears to be founder or management-owned, with no external venture or private equity investment disclosed.

Name

Wiper

Legal name

Wipernet S.A.

Website

https://wiperagency.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Wiper is a privately held, full-service creative advertising agency founded in 2005, headquartered in Miami, and operating six offices across the Americas and Europe. It delivers integrated marketing, media, production, B2B, influencer, experiential, and technology services to enterprise clients in 18+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and Marketing Services: The agency generates revenue through professional service fees for integrated marketing campaigns including creative development, media services, production, digital marketing, events and activations, B2B services, and technology development. Revenue is derived from project-based engagements and ongoing client relationships rather than recurring software or product sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Wiper is a full-service creative advertising agency delivering integrated marketing services across 11 service lines: media planning and buying, social media management, content production, B2B marketing, influencer campaigns, data analytics and reporting, experiential events and activations, market research and planning, SEO, custom technology development (websites, mobile apps, AI solutions), and creative campaign design. Services are delivered through six offices in Miami, Mexico City, Bogota, Buenos Aires, Sao Paulo, and Madrid, serving enterprise and B2B clients across 18+ countries in North America, Latin America, and Europe.

Product overview

Wiper is a full-service creative advertising agency, not a software product company. Its offering is a portfolio of 11 distinct service lines delivered across 6 offices (Buenos Aires, Miami, Mexico City, Bogota, Madrid, Sao Paulo): (1) Media Services — omnichannel media planning and buying; (2) Social Networks — social media strategy, content, and community management; (3) Production — audiovisual and photographic content production; (4) B2B Services — B2B campaigns, inbound marketing, and LinkedIn/email prospection; (5) Influencers — end-to-end influencer campaign management; (6) Data Analysis — dashboards, tracking, and business intelligence reporting; (7) Events & Activations — experiential events and brand activations including AR; (8) Planning & Research — market research and strategy; (9) SEO Positioning — search engine optimization; (10) Technological Developments — websites, apps, and AI solutions (chatbots, virtual assistants); (11) Creative Campaigns — campaign strategy and creative direction. The portfolio is delivered as professional services, not a unified software platform. A related unit, Wiper Foods, operates separately under wiperfood.com.

Differentiator

Problem solved

Functional benefit

Brands

• Wiper Foods: Food & Beverages Unit of Wiper Agency

Products and services

• Media Services Full-service media planning and buying combining digital channels (social media, programmatic, search, DOOH) with traditional media (OOH, cinema, radio, TV). Omnic channel approach optimizes investments through advanced analytics and innovative formats.
• Social Networks Integrated social media strategies merging creativity, data, and cultural understanding. Includes strategic planning, creative production, community management, crisis management, conversation boosting, and real-time monitoring and coverage.
• Production Integrated content production across six offices covering multiplatform content, photography productions, commercials and corporate videos, and event and outdoor coverage.
• B2B Services B2B campaigns, inbound marketing, and prospection services integrating strategy, creativity, media, and technology to position brands and generate qualified leads throughout the buying process.
• Influencers End-to-end influencer campaign management including scouting and contracting, coaching and execution, and monitoring and reporting. Integrates influencers into organic campaigns, activations, and paid media.
• Data Analysis Custom reporting systems and dashboards integrating media, social, web, e-commerce, and CRM data. Includes tracking and traceability setup, data integration and visualization, and analysis with actionable insights.
• Events and Activations (Experiential) Experience design and execution combining strategy, production, and content. Includes corporate events, trade shows, sampling, street marketing, brand activations, pop-ups, and interactive tech experiences including augmented reality.
• Planning and Research Research and planning services including quantitative and qualitative studies, social listening, focus groups, in-depth interviews, surveys, business strategy, and branding strategy.
• SEO Positioning Comprehensive SEO strategies combining technical optimization, semantic content, and AI-driven SEO adaptation. Covers on-page, off-page, technical, and content SEO with tools for organic performance analysis.
• Technological Developments Custom technology solutions connecting brands with consumers and internal teams. Includes websites and platforms, tools (intranets, extranets, collaborative systems), mobile apps (iOS and Android), and AI solutions (chatbots, virtual assistants, predictive analytics).
• Creative Campaigns (Creativity) Campaign design combining research, strategy, and creative concept. Includes strategic thinking (research, insights, strategy, idea development), execution and production (creative direction, design, multichannel supervision), and funnel implementation (awareness, consideration, conversion, retention).

Quantifiable outcome

• +1M views, +3,500 social interactions, +2.3M reach, +5,300 units sold, +$4M in sales, +5 market share points for Philips Duravita campaign
• +7 more outcomes

Named customers28 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability8 records

Partnerships

14 partnerships are on record, tiered core.

• GooglecoreGTM or Marketing PartnerCertified Google Partner agency with badge displayed on website. Agency manages Google Ads, Search, Display, Shopping campaigns for clients and has demonstrated expertise through campaign performance.
• MetacoreGTM or Marketing PartnerPrimary social media and advertising platform partner for client campaigns across Facebook and Instagram. Agency manages Meta Ads campaigns including App Install, Lead Generation, and brand campaigns.
• TikTokcoreGTM or Marketing PartnerKey platform for social media campaigns, influencer content, and reaching younger audiences across Latin America markets.
• LinkedIncoreGTM or Marketing PartnerEssential platform for B2B marketing, professional content, and reaching decision-makers. Used extensively for Signify, SIG, YUPIX, and other B2B client campaigns.
• DV360 (Display & Video 360)coreTechnology or IntegrationProgrammatic advertising platform used for programmatic campaigns, audience targeting, and automated media buying across multiple exchanges.
• The Trade DeskcoreTechnology or IntegrationProgrammatic advertising platform for planning and executing programmatic campaigns with audience data and predictive modeling.
• InfluencitycoreTechnology or IntegrationInfluencer marketing platform used for conducting precise searches aligned with client profiles and campaign objectives. Enables identification of influencers worldwide based on engagement rate, followers, brand affinity, and geographic distribution.
• MeltwatercoreTechnology or IntegrationPR monitoring and social listening tool used for monitoring mentions across online, print, and audiovisual media. Enables identification of visibility opportunities and measurement of PR action impact.
• Sprout SocialcoreTechnology or IntegrationSocial media management platform for large-scale social media management, publishing, and analytics. Centralizes content planning, community interactions, and performance tracking.
• TalkwalkercoreTechnology or IntegrationSocial listening and reputation monitoring solution that analyzes conversations, mentions, and media coverage in real time for crisis detection and brand sentiment assessment.
• SemrushcoreTechnology or IntegrationSEO platform used for comprehensive SEO audits, competitive analysis, keyword gap identification, backlinks analysis, and visibility opportunities.
• Looker StudiocoreTechnology or IntegrationData visualization platform used for creating centralized and automated dashboards integrating data from GA4, Google Ads, Meta, TikTok, Mailchimp, CRMs and external sources.
• SupermetricscoreTechnology or IntegrationData connector that automates data collection from multiple platforms into Looker Studio or Google Sheets. Enables scheduled updates, unified costs and blended metrics.
• Google Tag ManagercoreTechnology or IntegrationTag management system used for managing tags, events, and standardized UTM parameters across all campaigns to ensure full traceability of user behavior.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DAVID: Independent creative agency with Miami and Latin American roots; comparable mid-size full-service model focused on creative-led campaigns for global brands entering the Americas. Directly competes with Wiper for the same Latin American and US Hispanic enterprise mandates.
• Gut: Independently owned creative agency founded in Buenos Aires with offices across Latin America and the US; similar size and creative-led positioning. Competes head-to-head with Wiper for Argentine and pan-LatAm enterprise creative, social, and influencer engagements.
• MullenLowe Group: Mid-size global creative network with strong Latin American heritage and a full-service offering spanning creative, media, and digital. Closely comparable to Wiper in scope and client mix across the Americas, Europe, and Asia.
• Anomaly: Independent creative agency with operations in multiple markets, offering integrated strategy, creative, media, and content. Comparable as a non-holding-company mid-size agency competing for the same kind of enterprise B2C and B2B clients.
• 72andSunny: Mid-size independent creative agency known for culturally led campaigns and integrated production. Directly comparable in offering structure and enterprise brand client roster (consumer, tech, entertainment).
• Wieden+Kennedy: Independent creative agency with global offices (including Portland, NYC, Shanghai, Delhi, São Paulo). Comparable mid-size independent positioning, creative-led enterprise clients, and integrated production capabilities.

Broad incumbents

• Ogilvy: Global WPP-owned network with deep Latin American presence across creative, media, PR, and consulting. Competes with Wiper for the same enterprise clients but offers broader geographic scale and integrated holding-company services.
• BBDO: Omnicom-owned global creative network with extensive LatAm operations. Overlaps with Wiper in creative-led integrated campaigns for multinational brands but operates at materially larger scale through the Omnicom umbrella.
• McCann Worldgroup: IPG-owned global creative network with one of the deepest Latin American footprints of any holding-company network. Comparable enterprise client set (Mastercard, L'Oréal-style F&B, retail) and full-service offering.
• DDB Latina: Omnicom's Latin America-focused creative network; directly comparable geography and client profile to Wiper but with holding-company backing and broader regional scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/wiper
• Facebookfacebook.com/WiperAgency
• LinkedInlinkedin.com/company/wipernet-s.a.
• Instagraminstagram.com/wiperagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiper