Centribal
Centribal (Always On Technology, S.L.) is a Spanish-headquartered AI software company that provides an omnichannel customer experience platform combining conversational AI and generative AI for mid-market and enterprise clients across gambling, retail, healthcare, insurance, and telecommunications verticals in over 90 countries.
- Company typePrivate
- Founded2010
- HeadquartersMajadahonda, Spain
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Centribal does
Centribal (legally Always On Technology, S.L.) is a Spanish-headquartered AI software company that provides an omnichannel customer experience platform combining conversational AI (NLP) with generative AI capabilities. Founded in 2010 and rebranded as Centribal in 2025, the company operates a Kubernetes-based infrastructure supporting both cloud and on-premise deployments, with the on-premise option specifically targeted at regulated industries requiring data residency. The product suite is modular: the Plataforma Centribal acts as the central integration layer, Verne provides the generative AI engine (integrating GPT, Gemini, and Claude), Engage Pro handles multi-channel outbound messaging, Analytics Pro delivers conversational intelligence and sentiment analysis, and CentriDesk provides Jira-inspired workflow management. NOVA, launched in 2026, is a separate product line for small and medium enterprises.
The company sells to mid-market and enterprise clients across five primary verticals: gambling, retail, healthcare, insurance, and telecommunications, with a secondary horizontal offering for general enterprise CX/EX use cases. The go-to-market is sales-led, built around demo-based acquisition and dedicated NLP expert implementation services. Revenue is generated through subscription-based SaaS licensing of the platform and modules, supplemented by professional services for consulting, implementation, and post-warranty support. Centribal claims presence in 90+ countries through wholly-owned subsidiaries in Spain, Portugal, Peru, Colombia, Brazil, Chile, and the USA, though the company is privately held and bootstrapped with no disclosed external funding or revenue figures.
Operational differentiation rests on the hybrid AI architecture, native integrations with Salesforce, HubSpot, Zendesk, and major ERPs, multi-LLM flexibility that avoids single-vendor lock-in, and the ability to deploy on-premise for sensitive-data sectors. Reported outcomes — 80%+ query automation, 50% reduction in support tickets in gambling, 30% operational cost reduction, and 60-80% insurance query resolution — are vendor-disclosed and not independently validated. Leadership is concentrated under CEO Luis Benavente, and the company employs 51-100 people.
Centribal firmographics
Firmographics- Name
- Centribal
- Legal name
- Always On Technology, S.L.
- Website
- https://centribal.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Centribal (Always On Technology, S.L.) is a Spanish-headquartered AI software company that provides an omnichannel customer experience platform combining conversational AI and generative AI for mid-market and enterprise clients across gambling, retail, healthcare, insurance, and telecommunications verticals in over 90 countries.
- Ownership category
- akta.pro rank
Centribal industry classification
Industry- Product category
- Conversational AI Platform
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO)
Keywords
Where Centribal is headquartered
LocationHeadquarters
- HQ city
- Majadahonda
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Centribal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Software Platform Licensing: Centribal operates as a SaaS/platform company offering its AI-powered customer experience solutions on a subscription basis. The platform is offered as an integrated suite (Plataforma Centribal) with modular components including Engage Pro, Analytics Pro, CentriDesk, Verne, and Hybrid AI. Pricing is based on plans with visible tiers, and implementations include consulting services.
- Consulting Services: The company offers consulting services for implementation and deployment of their solutions. These services come with a 2-month warranty covering diagnosis and resolution of project-related issues. Extended support beyond warranty is available as additional service agreements with extra costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Not specified | Subscription-based platform with tiered plans |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Centribal product offering
Product offeringCore offering
Centribal provides an omnichannel AI platform combining conversational AI (NLP) with generative AI capabilities to automate customer experience and support processes for enterprises. The integrated suite includes virtual assistants, multi-channel communication automation (WhatsApp, email, SMS, voice), analytics dashboards, and task/workflow management, serving industries such as gambling, retail, healthcare, insurance, and telecommunications. The platform supports both cloud and on-premise deployment with native integrations to multiple LLM providers and enterprise CRM systems.
Differentiator
Problem solved
Functional benefit
Brands
- Verne: Generative AI engine for customer service providing human-like, fluid and memorable interactions.
- Engage Pro
- Analytics Pro
- CentriDesk
- NOVA
Products and services
- Plataforma Centribal Central omnichannel AI platform connecting customers and employees with intelligent experiences. Automates processes, manages interactions, and provides 24/7 support via conversational AI. Features omnichannel integration, virtual assistants, and integration with advanced AI models (GPT, Gemini, Claude). Available on secure cloud or on-premise infrastructure.
- Verne - Generative AI Generative AI engine for more human, fluid, and memorable customer service. Creates contextualized responses adapting to customer context, preferences, and history for personalized experiences. Powered by advanced AI models including GPT, Gemini, and Claude.
- Engage Pro Automation platform for sending messages via email, WhatsApp, and SMS for customer communication at the perfect moment. Includes visual journey builder, advanced segmentation, intelligent send scheduling, and delivery/open/response metrics.
- Analytics Pro Analytics dashboard for key metrics visibility. Features sentiment analysis, intention detection, conversational KPIs, and abandonment measurement. Converts conversations into actionable intelligence for CX decision-making and includes predictive analytics for churn and high-value customer identification.
- CentriDesk Agile task and workflow management inspired by Jira, adapted to the Centribal ecosystem. Supports ticket creation from chatbots, team management and permissions, unified history, and 24/7 availability. Detects operational anomalies and risk patterns.
- NOVA - IA Híbrida para PYMES (Hybrid AI for SMEs) Hybrid AI solution for SMEs combining conversational AI (NLP) with generative AI capabilities. Creates intelligent virtual assistants capable of contextualized responses, interpreting complex queries, and analyzing information. Features include 24/7 customer service, automatic FAQs, lead capture and qualification, appointment management, employee support, and process automation. Designed for rapid deployment without long or complex implementation projects.
Quantifiable outcome
- Automates more than 80% of customer queries 24/7 with omnichannel support
- +4 more outcomes
Companies that use Centribal
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles6 records
Centribal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability10 records
Feature10 records
Centribal partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and infrastructure.
- OpenAI (GPT)coreCentribal's platform integrates with GPT (OpenAI's large language models) as one of the core AI engines powering their generative AI capabilities for customer service automation. The integration enables natural language understanding and generation within the Centribal ecosystem.
- Google (Gemini)coreCentribal's platform integrates with Google's Gemini LLM models as part of their multi-LLM strategy, providing flexibility and access to Google's advanced AI capabilities for conversational and generative AI applications.
- Anthropic (Claude)coreCentribal's platform integrates with Anthropic's Claude models as part of their multi-LLM approach, enabling customers to choose or combine different AI models for their specific use cases.
- HubSpotmajorCentribal integrates natively with HubSpot CRM platform, enabling seamless connectivity for businesses using HubSpot to manage customer relationships and automate workflows within the Centribal ecosystem.
- SalesforcemajorCentribal offers native integration with Salesforce CRM, allowing businesses to connect their Salesforce data and workflows with Centribal's AI-powered customer experience platform.
- ZendeskmajorCentribal has integration with Zendesk ecosystem, strengthening its positioning as an enterprise solution for conversational automation. The integration allows businesses using Zendesk to leverage Centribal's AI capabilities within their existing support workflows.
- WhatsAppcoreWhatsApp is a core communication channel integrated with Centribal's platform for omnichannel customer communication, enabling businesses to reach customers through this popular messaging platform.
- InstagramcoreInstagram is integrated as one of the omnichannel communication channels available on the Centribal platform for businesses to engage with customers.
- Kubernetes (K8S)infrastructureCentribal's infrastructure runs on Kubernetes (K8S), enabling powerful, scalable, customizable, and versatile AI solutions. This provides the foundation for the platform's cloud-native architecture and enterprise-grade scalability.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Centribal competitors and assessment
Company assessmentDirect peers
- Inbenta: Inbenta is a Spain-headquartered conversational AI platform serving global enterprises with multilingual virtual assistants, chatbots, and knowledge management. It is one of Centribal's closest direct competitors given overlapping geographic origin, customer base (regulated industries, LATAM, Europe), and product positioning in conversational AI with NLP and generative capabilities.
- Kore.ai: Kore.ai is a leading enterprise conversational AI and agent platform offering no-code bot building, omnichannel orchestration, and integration with multiple LLMs. Directly comparable to Centribal's hybrid AI platform, multi-LLM strategy, and enterprise B2B motion across CX, IT support, and banking verticals.
- Yellow.ai: Yellow.ai is a global conversational AI platform delivering omnichannel customer experience automation across voice, chat, and messaging, with a multi-LLM Dynamic AI Agents approach. Highly comparable to Centribal's hybrid AI + multi-channel + multi-model architecture and enterprise go-to-market.
- Cognigy: Cognigy provides an enterprise conversational and agentic AI platform for customer service automation, supporting voice and digital channels with low-code tooling. Directly comparable to Centribal's Dialogue Builder, AI Agents, and enterprise deployment model including on-premise and cloud.
- Aisera: Aisera is an enterprise AI agent platform delivering conversational and generative AI for customer service, IT support, and operations. Comparable to Centribal in targeting enterprise CX/EX use cases with autonomous agents and multi-LLM orchestration.
- Boost.ai: Boost.ai is a Scandinavian conversational AI platform specializing in virtual agents for banking, insurance, and public sector — closely matching Centribal's regulated-vertical focus. Both compete on enterprise-grade virtual assistants with hybrid NLP + generative AI capabilities.
Broad incumbents
- Genesys: Genesys is a global cloud contact center and customer experience platform with native conversational AI, agent assist, and orchestration capabilities. Competes with Centribal for enterprise CX and contact-center AI deals but operates as a much broader suite across many enterprise functions.
- NICE Ltd. NICE provides enterprise contact center software with strong AI-driven analytics, agent assist, and virtual assistant capabilities (NICE Enlighten, CXone Mpower Agents). Overlaps with Centribal's contact-center AI and Analytics Pro offerings but at significantly larger scale and broader portfolio.
- Zendesk: Zendesk offers customer service and engagement software with growing AI agent and copilot features, including native integrations with Centribal. As both an integration partner and a competitor, Zendesk represents the CRM/ITSM incumbent that could absorb Centribal-style capabilities into its own CX bundle.
- Salesforce (Service Cloud + Einstein): Salesforce's Service Cloud with Einstein GPT and Agentforce delivers AI agents, conversational automation, and CRM-native AI deeply integrated into the world's leading CX platform. Functions as both an integration partner and the dominant competitor Centribal must displace in enterprise deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Centribal social profiles
Digital presenceCentribal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Centribal leadership team
Management profileNumber of profiles
Profiles1 record
Centribal subsidiaries and ownership
Company hierarchySubsidiaries11 records
Centribal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Centribal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Centribal
What does Centribal do?
Centribal provides an omnichannel AI platform combining conversational AI (NLP) with generative AI capabilities to automate customer experience and support processes for enterprises. The integrated suite includes virtual assistants, multi-channel communication automation (WhatsApp, email, SMS, voice), analytics dashboards, and task/workflow management, serving industries such as gambling, retail, healthcare, insurance, and telecommunications. The platform supports both cloud and on-premise deployment with native integrations to multiple LLM providers and enterprise CRM systems.
Is Centribal a public or private company?
Centribal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Centribal founded?
Centribal was founded in 2010. It employs 51 to 100 people.
Where is Centribal based?
Centribal is headquartered in Majadahonda, Spain, in the Europe region.
How does Centribal make money?
Two revenue lines are on record. Software Platform Licensing is the primary driver. The others are consulting Services.
Who are Centribal's main competitors?
Direct peers on record are Inbenta, Kore.ai, Yellow.ai, Cognigy, Aisera and Boost.ai. Broad incumbents are Genesys, NICE Ltd., Zendesk and Salesforce (Service Cloud + Einstein).
Does Centribal have an API?
No public API is recorded for Centribal.
What industry is Centribal in?
Centribal's product category is Conversational AI Platform. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 541511 and its SIC code is 7372.