Zimple
Zimple is a Finnish Pipedrive Platinum Partner and consultancy that resells Pipedrive CRM subscriptions and provides implementation, training, and proprietary add-ons (OneClick, OneNode) to Nordic SMB sales teams.
- Company typePrivate
- Founded2019
- HeadquartersEspoo, Finland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Zimple does
Zimple is a Finnish consultancy (Zimple Oy) founded in 2019 and headquartered in Helsinki that operates as the largest Pipedrive Platinum Partner in the Nordics. The company resells Pipedrive CRM subscriptions at price parity with Pipedrive direct, bundles local Nordic billing (e-invoicing, no credit card), local-language technical support in Finnish and Swedish, and extended 30-day free trials. Beyond subscription resale, Zimple delivers implementation packages (2-4 week deployments with up to 3 months of follow-up), training for nearly 1,000 users annually, and custom consulting tailored to each customer's sales workflows.
Zimple has built two proprietary add-ons on top of Pipedrive. OneClick embeds custom buttons inside Pipedrive deal, organization, or person views to trigger workflows, push/pull data to external systems (accounting, ERP, invoicing, payment processors), send SMS/email campaigns, generate documents, enrich LinkedIn profiles, and connect to Zapier, Make (Integromat), n8n, or webhooks. OneNode centralizes sales and customer documents within Pipedrive for fast retrieval. Both are distributed through the Pipedrive Marketplace and supported by 30+ pre-built integrations.
Revenue is generated across three streams: Pipedrive subscription resale (recurring, thin margin given price parity), implementation and consulting services (professional services, primary value driver), and OneClick add-on (free to install, monetized through surrounding consulting). The firm serves primarily SMB sales teams in Finland, Sweden, Norway, Denmark, and Iceland, reports an NPS of 83, has completed hundreds of projects, and was awarded Pipedrive Global Partner of the Year in 2022 and Regional Partner of the Year in 2022 and 2023. Zimple is privately held, bootstrapped (no funding rounds disclosed), and operates as a remote-first distributed team.
Zimple firmographics
Firmographics- Name
- Zimple
- Legal name
- Zimple Oy
- Website
- https://zimple.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zimple is a Finnish Pipedrive Platinum Partner and consultancy that resells Pipedrive CRM subscriptions and provides implementation, training, and proprietary add-ons (OneClick, OneNode) to Nordic SMB sales teams.
- Ownership category
- akta.pro rank
Zimple industry classification
Industry- Product category
- CRM Software and Implementation Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- CRM Implementation & Systems Integration (BPAFAFAB)
Keywords
Where Zimple is headquartered
LocationHeadquarters
- HQ city
- Espoo
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Zimple business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel
Revenue model
- Pipedrive Subscription Reseller: Zimple resells Pipedrive subscriptions at the same price as Pipedrive directly, offering local e-invoicing (Nordic countries) and email billing with no credit card required. Revenue comes from the partnership arrangement with Pipedrive.
- Implementation & Consulting Services: Zimple offers Pipedrive deployment packages (basic to comprehensive), implementation workshops, and custom consulting tailored to each customer's sales processes, data structure, and workflows. Training is also offered as a separate service. Implementation typically spans 2–4 weeks with up to 3 months of follow-up support.
- OneClick Add-on: Zimple's proprietary OneClick add-on is sold through the Pipedrive Marketplace. The app is free to install, with Zimple monetizing through the consulting and workflow design services around it.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Lite — entry-level plan for solo entrepreneurs and microbusinesses |
| Per seat | Monthly | Growth — comprehensive plan for small and medium-sized businesses with sales teams |
| Per seat | Monthly | Premium — AI-powered flagship plan for SMBs |
| Per seat | Monthly | Ultimate — enterprise-ready CRM with top-tier security |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Zimple product offering
Product offeringCore offering
Zimple is a Pipedrive Platinum Partner that resells Pipedrive CRM subscriptions in the Nordics and develops its own proprietary add-ons, OneClick (workflow automation buttons) and OneNode (document management). The company bundles these software offerings with implementation, training, and consulting services to help businesses deploy and maximize Pipedrive.
Product overview
Zimple operates as a Pipedrive Platinum Partner and Value-Added Reseller in the Nordics, offering Pipedrive CRM subscriptions alongside its own proprietary add-on products and professional services. The core offering is Pipedrive (available in four tiers: Lite, Growth, Premium, Ultimate), enhanced by Zimple's own OneClick and OneNode add-ons. OneClick adds customizable action buttons for triggering external automations and integrations, while OneNode centralizes sales documents within the CRM. Zimple bundles these with implementation, training, and documentation services (Pipedrive Playbook) to deliver complete CRM deployments for Nordic businesses.
Differentiator
Problem solved
Functional benefit
Brands
- OneClick: A Pipedrive add-on that brings smart buttons to the CRM, allowing users to open external services with deal or contact data, trigger automations, and display information in pop-up windows. Available in the Pipedrive Marketplace.
Products and services
- OneClick A proprietary Pipedrive add-on developed by Zimple that places custom buttons inside Pipedrive deal, organization, or person views, allowing users to trigger workflows, send or fetch data to/from external systems (accounting, ERP, invoicing, project tools), send SMS or email campaigns, generate documents, sync with ERPs, and enrich LinkedIn profiles with a single click. Works with Zapier, Make (Integromat), n8n, and webhooks. Targeted at Pipedrive users who want to extend CRM functionality with custom automation buttons.
- OneNode A proprietary Zimple add-on for Pipedrive that centralizes all sales and customer documents (contracts, proposals, project plans, order confirmations) within the CRM, making them readily accessible to sales teams without time wasted locating files. Targeted at sales organizations that need fast, centralized access to deal-related documentation.
- Pipedrive CRM Subscription (Partner Resale) Resale of Pipedrive CRM subscriptions in four tiers (Lite, Growth, Premium, Ultimate) at the same price as Pipedrive direct, with local Nordic e-invoicing, email billing without credit card, and local language support in Finnish and Swedish. Targeted at Nordic businesses and sales teams that want Pipedrive with local billing and support.
- Pipedrive Implementation Services Consulting service for deploying Pipedrive, including needs analysis workshops, CRM setup (pipelines, data fields, automations), demo, user training, and 1-2 follow-up meetings. Offered as four pre-built packages with customization available. Targeted at businesses implementing or optimizing Pipedrive.
- Pipedrive Training Services Training services for Pipedrive users covering system usage, best practices, and workflow optimization tailored to each organization. Zimple trains close to 1,000 Pipedrive users every year. Targeted at Pipedrive customer teams needing to build CRM proficiency.
- Pipedrive Playbook A documentation template created by Zimple to help organizations define and document best practices for using Pipedrive, supporting daily CRM use, onboarding new team members, and continuous process improvement. Targeted at Pipedrive customer teams standardizing their CRM usage.
Quantifiable outcome
- Zimple has helped hundreds of sales teams implement Pipedrive, with nearly 1,000 users trained annually.
- +2 more outcomes
Companies that use Zimple
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Zimple technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
AI capability10 records
Feature2 records
Zimple partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PipedriveprimaryZimple is Pipedrive's Platinum Partner — the highest partnership tier — and the biggest Pipedrive partner in the Nordics. Zimple resells Pipedrive subscriptions, provides local technical support in Finnish and Swedish, offers implementation and training services, and has developed proprietary add-ons (OneClick, OneNode) available through the Pipedrive Marketplace. Zimple was awarded Pipedrive's Global and Regional Partner of the Year in 2022 and Regional Partner of the Year in 2023.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Zimple competitors and assessment
Company assessmentBroad incumbents
- Simplus (Infosys Simplus): Infosys Simplus is a large global CRM and Salesforce implementation consultancy. It is comparable to Zimple in business model — CRM resale, implementation, and managed services — but operates at much greater scale across multiple CRM vendors and geographies.
- Silverline (NTT Data): Silverline is a CRM consulting and app development firm focused on Salesforce, financial services, and healthcare verticals. Comparable to Zimple in offering CRM implementation, custom app development, and managed services, but at significantly larger scale and across multiple CRM platforms.
- Slalom Consulting: Slalom is a global consulting firm with a large CRM and customer-experience practice spanning Salesforce, Microsoft, and other platforms. Comparable to Zimple as a CRM implementation and consulting partner serving mid-market and enterprise clients, though with broader vendor coverage and deeper resources.
- Deloitte Digital: Deloitte Digital is the digital consultancy arm of Deloitte, offering large-scale CRM implementation across Salesforce, SAP, and other platforms. Comparable to Zimple only at the broadest level — both implement CRM for enterprises — but with vastly greater scale, multi-vendor coverage, and resources.
- Accenture (Accenture Song / Salesforce Business Group): Accenture runs global CRM implementation practices with deep Salesforce, Microsoft, and SAP partnerships. Comparable to Zimple at the category level (CRM deployment and advisory), but operating at enterprise scale and across all major CRM platforms rather than specializing in a single vendor.
Regional players
- SuperOffice: SuperOffice is a Nordic-headquartered CRM vendor selling directly to SMBs across Northern Europe. It is comparable to Zimple in target market and geography (Nordic SMBs) but competes as a CRM platform rather than as an implementation partner, making it an indirect/adjacent peer.
- Lime CRM: Lime CRM is a Norwegian CRM vendor with deep presence in the Nordic market and a partner network for implementation services. Comparable to Zimple as a Nordic CRM ecosystem participant, though it competes as a platform vendor rather than as a Pipedrive-focused partner.
Direct peers
- Spotler Group: Spotler is a European marketing, CRM, and data platform group with partner-led GTM across Northern Europe. Comparable to Zimple in target customer (European SMBs) and partner-driven distribution, though Spotler is both a vendor and a partner rather than a pure implementation partner.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Zimple social profiles
Digital presenceZimple financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zimple leadership team
Management profileNumber of profiles
Profiles5 records
Zimple funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zimple M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zimple
What does Zimple do?
Zimple is a Pipedrive Platinum Partner that resells Pipedrive CRM subscriptions in the Nordics and develops its own proprietary add-ons, OneClick (workflow automation buttons) and OneNode (document management). The company bundles these software offerings with implementation, training, and consulting services to help businesses deploy and maximize Pipedrive.
Is Zimple a public or private company?
Zimple is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zimple founded?
Zimple was founded in 2019. It employs 11 to 50 people.
Where is Zimple based?
Zimple is headquartered in Espoo, Finland, in the Europe region.
How does Zimple make money?
Three revenue lines are on record. Pipedrive Subscription Reseller is the primary driver. The others are implementation & Consulting Services and oneClick Add-on.
Who are Zimple's main competitors?
Broad incumbents on record are Simplus (Infosys Simplus), Silverline (NTT Data), Slalom Consulting, Deloitte Digital and Accenture (Accenture Song / Salesforce Business Group). Regional players are SuperOffice and Lime CRM. Spotler Group is listed as a direct peer.
Does Zimple have an API?
Yes. Zimple resells and implements Pipedrive, which offers a REST API available on all license tiers including Lite. The Pipedrive API supports integrations and automations, enabling developers to connect CRM data with external tools and AI agents. The API is noted as being available for free across all plans, unlike competitors who may restrict API access to higher tiers. Developer documentation is at pipedrive.readme.io/docs/getting-started.
What industry is Zimple in?
Zimple's product category is CRM Software and Implementation Services. Its primary akta.pro industry code is BPAFAFAB, CRM Implementation & Systems Integration. Its NAICS code is 541511 and its SIC code is 5734.