What GNB Property does

GNB Property, legally GNB Property Software Solutions Ltd, is a UK private company founded circa 2017 and headquartered in London, operating as a subsidiary within the GNB Group Holdings corporate group. The company delivers a cloud-based, all-in-one property management software platform targeting UK estate and lettings agencies. The unified platform bundles a CRM, a conversion-optimised website builder, lettings and property management modules, a sales module, a finance suite with open-banking payment reconciliation, marketing automation, an inspection and inventory tool, a report and repair suite, virtual viewings, white-labelled mobile apps for agents, tenants, landlords and tradespeople, and a proprietary GNB Habitat property portal. The system integrates with 75+ third-party platforms, including Rightmove, Zoopla, Open Banking, MailChimp, DPS, DocuSign, Let's Safe and Net Lawman, and is hosted across AWS infrastructure and UK-based Tagadab servers for GDPR-compliant data residency.

The company's commercial model is a month-to-month SaaS subscription with no long-term lock-in, no upfront development fees for standard packages, and price stability guaranteed for the first two years (with CPI-linked increases thereafter). Pricing is anchored to a direct-debit mandate; ancillary recurring fees include SSL certificate maintenance (£148.50/year), Google Play and Apple App Store maintenance (£125 and £150/year respectively), Google Suite email setup (£10/address/month), and optional GNB Habitat listings (£20/week plus VAT from year 2). One-off fees apply for data migration (£750 plus VAT), bespoke development (£25/hour plus VAT), and data export on cancellation (£225 plus VAT). Distribution is exclusively direct-sales-led within the UK, anchored on a website demo booking funnel (10-minute quick call or 1-hour demo tour), supplemented by an in-product referral programme offering up to £300 account credit per successful referral.

GNB serves over 2,000 UK property professionals and is primarily oriented to small and mid-sized agencies, alongside selected larger accounts such as Remax Asset Management. Its flagship differentiation is an automated Renters' Rights Act compliance engine that validates and blocks invalid notices, rent increases, above-ask offers and tenancy defaults at the point of decision, built ahead of the May 2026 UK regulatory deadline. Headcount stands at 51-100 employees, and the company publishes a 4.9-star rating from 49 verified customer reviews.

Name

GNB Property

Legal name

GNB Property Software Solutions Ltd

Website

https://gnbproperty.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

GNB Property is a UK-based SaaS company providing an all-in-one cloud property management platform for estate and lettings agencies, integrating CRM, finance, Renters' Rights Act compliance, marketing, websites, and white-labelled mobile apps under a single monthly subscription, serving 2,000+ UK property professionals.

Ownership category

akta.pro rank

Product category

Property Management Software

NAICS

Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (5331)

akta.pro primary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

Keywords

• Property management software
• Estate agent software
• Lettings CRM platform
• Property listings portal
• Agency management software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Monthly SaaS Subscription: Core revenue stream from a monthly hosted subscription model covering the full suite of technology products (CRM, website, apps, portals, finance tools, marketing, inspections, integrations). Billed monthly in advance on the customer's payment date. No upfront development fee is charged for standard packages. Subscription price is fixed for the first two years, then increases are based on the prevailing Consumer Price Index. Price is based on maintaining a direct debit mandate; failure to maintain direct debit results in loss of preferential terms.
2. GNB Habitat Property Portal Listings: Properties are automatically listed on the GNB Habitat portal as part of the standard subscription. In year 1 this is complimentary. From year 2 onwards, listings are charged at £20 per week plus VAT.
3. SSL Certificate Annual Fee: Annual fee for HTTPS encryption, certification, and maintenance, charged at £148.50 plus VAT per year. Complimentary in year 1.
4. Mobile App Store Annual Fees: Annual fee to maintain white-labelled apps in Google Play (£125 plus VAT) and Apple App Store (£150 plus VAT). Complimentary in year 1. Covers store fees plus an administration charge.
5. Data Migration Service: One-off fee of £750 plus VAT for importing all historic data from the customer's previous software provider into GNB. This work is undertaken after the onboarding period is complete.
6. Email Service (Google Suite): Monthly fee of £10 plus VAT per email address for setting up and maintaining Google Suite email accounts for customers.
7. Additional Development Work: Charged at £25 per hour plus VAT for additional development work or bespoke services requested after onboarding. Ticket requests for additional work are raised through the Agency Management Console.
8. Cancellation and Data Export: One-off fee of £225 plus VAT, payable in advance, for data export and formatting when a customer cancels their subscription and requests their data returned or transferred to a new provider.
9. Referral Program Credits: Existing customers can earn up to £300 in account credit for each successful referral who becomes a paying customer. Credits are applied within 30 days of the referral's first payment. Credits can only be used to offset subscription costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

GNB Property provides a unified cloud-based property management software platform for UK estate and lettings agencies, bundling CRM, website builder, finance and accounts, branded mobile apps, virtual viewings, inspection and inventory tools, marketing automation, landlord and tenant portals, and third-party integrations under a single monthly SaaS subscription. The platform automates regulatory workflows, including Renters' Rights Act compliance, GDPR data handling, and open banking payment reconciliation, and is supplemented by a proprietary property listing portal (GNB Habitat) and 75+ integrations with major UK property and marketing platforms.

Product overview

GNB Property offers a unified property management platform for estate and lettings agencies in the UK. The core Property Management Software integrates all operational modules — Lettings & Management, Sales, Finance, Websites, Apps, Virtual Viewings, Marketing Tools, Inventory Reports, and Landlord & Tenant Portal — under one roof on a rolling monthly subscription. The Agency in a Box bundles the full software suite with branded websites and apps for agencies launching or scaling. The platform also includes GNB Habitat, an owned property portal for listings distribution. The system enforces Renters' Rights Act compliance automatically through built-in validation, notice handling, rent controls, and audit logging.

Differentiator

Problem solved

Functional benefit

Brands

• Agency in a Box: Comprehensive software solution providing CRM, websites, and apps for estate and lettings agencies.

Products and services

• Property Management Software Central all-in-one platform for estate and lettings agencies combining CRM, websites, apps, portals, finance, marketing, and inspections with unlimited users and free training, sold as a monthly SaaS subscription to UK agencies.
• Agency in a Box Bundled subscription providing CRM, website, branded apps, finance tools, portals, and integrations in one package for agencies launching or scaling without multiple vendors.
• Lettings & Management Module Module for managing the full lettings lifecycle from lead capture through to property maintenance oversight, including rent controls, document safety, and property inspections for UK lettings agencies.
• Sales Module Property sales module with GDPR compliance tools, property searches, smart scheduling, analytics, and comprehensive sales progression tracking for estate agencies.
• Finance Module Financial management module handling tenant-landlord cash flows, custom BACS files, automatic payment reminders, and open banking reconciliation within the GNB platform.
• Agency Websites Conversion-optimised website templates with custom professional design, delivered in 2-8 weeks depending on package tier, integrated directly with the GNB CRM system.
• Branded Mobile Apps White-labelled branded apps for Apple and Android covering agents, tenants, landlords, and tradespeople, delivered in 7-12 weeks as part of the GNB subscription.
• Virtual Viewings 360-degree property viewings using an omni-camera, integrated with the mobile app, delivered in 4-7 weeks to enable remote property tours.
• Marketing Tools Automated email tools, social media integration, and client communication management features for building brand presence and lead generation for estate and lettings agencies.
• Inventory Reports Property inspection and inventory management tool with real-time data access, instant photo uploads, contractor communications, and check-in management for UK estate and lettings agencies.
• Report & Repair Suite Advanced maintenance management workflow connecting tenants, contractors, agents, and landlords, enabling tenants and contractors to arrange repairs directly through the app with efficient cost-effective communication.
• Landlord & Tenant Portal Branded tenant and landlord self-service portal enabling tenants and landlords to manage accounts, view statements, raise maintenance requests, and communicate directly with the agency through the platform.
• GNB Habitat Property Portal GNB's own property listing portal where properties are automatically pushed from the CRM as part of the standard subscription (complimentary in year 1, £20 per week plus VAT from year 2).
• Data Migration Service One-off professional service priced at £750 plus VAT for importing all historic data from a customer's previous software provider into GNB, undertaken after the onboarding period is complete.
• Google Suite Email Setup Monthly fee of £10 plus VAT per email address for setting up and maintaining Google Suite email accounts for GNB customers.

Quantifiable outcome

• Websites launched in 4-6 weeks with custom professional design
• +6 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature12 records

Partnerships

Four partnerships are on record, tiered core.

• RightmovecoreTechnology or IntegrationProperty portal integration enabling GNB customers to automatically push property listings to Rightmove as part of the standard subscription. Rightmove is one of the UK's largest property search portals and a primary distribution channel for estate and letting agents.
• ZooplacoreTechnology or IntegrationProperty portal integration enabling automatic property listing feeds from GNB to Zoopla. Zoopla is one of the UK's leading property search portals, and the integration allows GNB customers to list properties without manual re-entry.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is used as the underlying cloud infrastructure provider. GNB operates multiple AWS servers to mitigate the risk of server or system failure. AWS provides the hosting backbone for the cloud-based platform, ensuring scalability and reliability.
• TagadabcoreTechnology or IntegrationUK-based hosting provider for GNB's client personal data. All client personal data, including names, email addresses, and telephone numbers, is stored securely on Tagadab's UK-based servers, ensuring GDPR-compliant data residency.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PayProp: PayProp is a UK-focused SaaS that automates rental payments, reconciliation and landlord/tenant flows for letting agents. It is the closest direct competitor to GNB's lettings finance and reconciliation modules, serving the same UK agency buyers with similar subscription pricing.
• LetMC: LetMC is a UK lettings and property management platform used by letting agents for tenancy workflows, compliance and accounting. It is a direct peer in the SMB-to-mid-market UK lettings segment GNB targets.
• Arthur Online: Arthur Online is a UK property and block management platform that handles leaseholders, service charges and maintenance workflows. It directly overlaps with GNB's block-management module and end-to-end property management proposition, competing for the same UK residential portfolio managers.
• Alto Software: Alto is a long-established UK estate and lettings agency CRM owned by Zoopla/Realla. It competes head-to-head with GNB for UK estate and lettings agencies on CRM, sales progression and lettings workflow, and benefits from native Zoopla listing integration.
• PropertyWebBuilder: PropertyWebBuilder provides estate agent websites, CRM and portal feeds for UK agencies, with a similar bundled 'all-in-one' pitch. It is a direct competitor on website+CRM combined offerings for SMB-to-mid-market UK agencies.
• Jupix: Jupix is a UK estate and letting agent CRM/software suite with portal integration and workflow automation. It competes directly with GNB for UK high-street estate agents on CRM, sales and lettings modules.

Emerging players

• ResMan: ResMan is a property management platform focused on multifamily and build-to-rent operators, with accounting, maintenance and tenant workflows. It overlaps with GNB's property management and finance modules for the small-but-growing block/BTR segment in the UK.

Regional players

• Rex Software: Rex is an end-to-end real estate CRM/agency platform dominant in Australia/New Zealand with growing UK presence. It competes in similar workflows (listings, sales, property management, automation) and is a useful comparable for product surface area and pricing strategy.

Broad incumbents

• MRI Software: MRI Software (which acquired Qube Global) is a global incumbent in real estate and property management software. It operates a much broader portfolio (CRE, residential, facilities) and represents the upward competitive ceiling for larger UK portfolio customers evaluating against GNB.
• Buildium: Buildium (owned by RealPage) is a US-originated SaaS for residential property managers, covering accounting, maintenance and tenant portals. It is a broader incumbent that, while US-focused, is increasingly competing for UK residential portfolio accounts against platforms like GNB.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GNBProperties
• Facebookfacebook.com/GNBPropertyUK
• LinkedInlinkedin.com/company/gnb-property-software-solutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GNB Property