Alto Software
Alto Software is a UK cloud CRM platform serving 6,000+ estate and letting agents with unified sales, lettings, property management, and accounting tools, augmented by an AI layer (Alto Intelligence) and 35+ PropTech integrations.
- Company typePrivate
- Founded2013
- HeadquartersBrackley, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Alto Software does
Alto Software is a UK-based cloud CRM platform purpose-built for estate and letting agents, operated by the legal entity Vebra Solutions Limited and marketed under the Alto brand. The platform unifies sales CRM, lettings CRM, property management, client accounting, and a branded consumer portal (Keyflo) into a single system with one login and one source of truth. In 2026, Alto launched Alto Intelligence, an AI layer comprising five capabilities — Alto Prospecting, Alto Lead Flow, Alto Smart Listings, Alto Analytics with Alto IQ, and Alto Verification — many of which are powered by specialist third-party AI and data providers (Sprift, BridgeAI, Thirdfort).
The product is supported by Alto Marketplace, an ecosystem of 35+ PropTech integrations covering the major UK portals (Rightmove, Zoopla, OnTheMarket), accounting platforms (Xero, Sage, QuickBooks), compliance and AML tools (SmartSearch, Thirdfort), maintenance (Fixflo), and lettings platforms (Goodlord). Customer outcomes cited include 10+ hours saved per user per week on admin, a 65%+ reduction in tenancy processing time, and 22% more instructions won on average, supported by a 4-week go-live versus a 12+ week industry benchmark.
Alto monetizes via per-user SaaS subscriptions billed annually, with transparent pricing, no user minimums, and volume discounts for multi-branch operators. Its go-to-market combines product-led evaluation (free demos, ROI calculators, guides) with enterprise field sales and dedicated onboarding for larger multi-branch agencies. The company serves both single-branch independents and multi-branch networks, and positions itself strongly around the UK's forthcoming Renters' Rights Act compliance requirements. No funding rounds, ownership structure beyond the operating entity, or revenue figures are publicly disclosed, representing a notable data gap for investors.
Alto Software firmographics
Firmographics- Name
- Alto Software
- Legal name
- Vebra Solutions Limited
- Website
- https://altosoftware.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Alto Software is a UK cloud CRM platform serving 6,000+ estate and letting agents with unified sales, lettings, property management, and accounting tools, augmented by an AI layer (Alto Intelligence) and 35+ PropTech integrations.
- Ownership category
- akta.pro rank
Alto Software industry classification
Industry- Product category
- Real Estate CRM Software
- NAICS
- Software Publishers (513210), Software Publishers (5132), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
- akta.pro secondary industries
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Alto Software is headquartered
LocationHeadquarters
- HQ city
- Brackley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Alto Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Cloud-based CRM subscription sold on a per-user pricing model. No user minimums mentioned. Pricing is transparent but quote-based, requiring consultation with account managers for specific numbers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Per-user subscription model with transparent pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Alto Software product offering
Product offeringCore offering
Alto Software provides a cloud-based CRM platform built specifically for UK estate and letting agents, combining sales CRM, lettings CRM, property management, client accounting, and a consumer portal (Keyflo) in a single system. It also offers Alto Intelligence, an embedded AI layer with prospecting, lead handling, smart listings, analytics, and verification capabilities, supported by 35+ PropTech integrations. The product is sold on a per-user subscription basis and is used by over 6,000 UK estate and letting agencies.
Product overview
Alto Software offers a unified, all-in-one CRM platform — Alto — covering sales CRM, lettings CRM, and property management with embedded client accounting, consumer portal (Keyflo), and compliance tools. On top of this core platform sits Alto Intelligence, an AI layer comprising five distinct capabilities: Alto Prospecting (powered by Sprift for AI-driven prospecting), Alto Lead Flow (powered by BridgeAI for 24/7 AI lead handling), Alto Smart Listings (AI listing creation and portal syndication), Alto Analytics with Alto IQ (pre-built dashboards plus conversational AI analyst), and Alto Verification (powered by Thirdfort for automated compliance checks). Alto also operates a marketplace of 35+ third-party PropTech integrations spanning property portals (Rightmove, Zoopla, OnTheMarket), accounting (Xero, Sage, QuickBooks), AML/compliance (SmartSearch, Thirdfort), maintenance (Fixflo), and other specialist tools. The platform is targeted at estate and letting agents across the UK, from single-branch independents to multi-branch operators.
Differentiator
Problem solved
Functional benefit
Brands
- Alto Intelligence: AI layer built directly into Alto CRM covering prospecting, lead handling, listings, analytics, and verification.
- Keyflo
- Alto Prospecting
- Alto Lead Flow
- Alto Smart Listings
- Alto Analytics
- Alto Verification
Products and services
- Alto CRM Platform Unified, all-in-one CRM platform for estate and letting agents, covering sales CRM, lettings CRM, property management, client accounting, marketing tools, and compliance in a single login. Targeted at UK estate and letting agencies of all sizes from single-branch independents to multi-branch networks.
- Alto Intelligence AI layer built directly into the Alto CRM platform, comprising five distinct capabilities: AI-driven prospecting, AI-powered lead handling, AI-powered listing creation, AI analytics with conversational analyst, and AI-powered compliance verification. Designed for UK estate and letting agents to remove non-revenue admin work.
- Alto Prospecting AI-driven prospecting capability that uses whole-of-market property data to identify landlords and sellers showing real intent (e.g., reduced, withdrawn, or fallen-through properties). Includes personalised branded outreach templates and direct data sync into Alto CRM. For UK estate and letting agents.
- Alto Lead Flow AI-driven lead handling capability that responds to inbound enquiries instantly, qualifies applicants against agency criteria, and books viewings directly into Alto diaries 24/7 across WhatsApp, email, portals, and website. Cross-sells alternative properties and syncs all conversations to Alto records. For estate and letting agents.
- Alto Smart Listings AI-powered listing creation tool that processes property photos and floor plans to generate room names, measurements, and descriptions, and automates portal syndication. Reduces listing creation time from 3-4 hours to 25 minutes. For UK estate and letting agents.
- Alto Analytics with Alto IQ Suite of pre-built dashboards covering sales pipeline, sales performance, lettings pipeline, lettings performance, applicants, MoM/YoY tracker, OFSI compliance, compliance, maintenance, arrears, and service usage. Alto IQ is an AI analyst that answers plain-language questions with visual charts and drill-downs. For estate and letting agents.
- Alto Verification Automated compliance capability handling biometric identity verification, AML screening against sanctions/PEPs/risk databases, proof of ownership, and source of funds checks, with results automatically logged against Alto contact records. Aligned with HMRC AML guidance and HM Land Registry Digital ID standards. For UK estate and letting agents.
- Alto Marketplace Integration ecosystem of 35+ PropTech partners accessible within Alto, spanning surveying, client accounting, websites, sales progression, compliance, AML, tenant referencing, moving services, property marketing, maintenance, communications, lead management, auctions, and referral partners.
Quantifiable outcome
- 10+ hours saved per week per user on admin
- +9 more outcomes
Companies that use Alto Software
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Alto Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration50 records
AI capability10 records
Feature8 records
Alto Software partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and standard.
- HomeflowcoreHomeflow and Alto Software launched a partnership enabling real estate agents to send qualified leads directly from Homeflow's products into Alto's CRM platform. The integration automates lead data transfer and prioritization, claiming to cut manual data handling and provide smoother workflows for agency customers. The partnership is immediately available to mutual clients.
- SpriftcoreSprift provides whole-of-market property data that powers Alto Prospecting, enabling identification of landlords and sellers showing real intent. 93%+ address matching accuracy for the most accurate property information.
- BridgeAIcoreBridgeAI powers Alto Lead Flow, providing AI-driven lead qualification and automatic viewing booking capabilities that work 24/7 across WhatsApp, email, portals, and websites.
- ThirdfortcoreThirdfort provides identity verification, AML screening, proof of ownership, and source of funds checks that power Alto Verification's automated compliance workflows.
- RightmovecoreMajor UK property portal integration for listing syndication and lead capture.
- ZooplacoreMajor UK property portal integration for listing syndication and lead capture.
- OnTheMarketcoreUK property portal integration for listing syndication.
- FixflostandardProperty maintenance management integration for tenant reporting, contractor quotes, and maintenance reconciliation.
- SmartSearchstandardAward-winning AML compliance solution integrated for anti-money laundering checks.
- GoodlordstandardDigital lettings platform handling the entire lettings process from offer letter to rent collection.
- SymplestandardCompliance and maintenance booking platform for gas safety, EPC, and certificate management.
- PropertyBoxstandardProperty marketing platform for automated brochures, window cards, and social posts.
- E-SignstandardElectronic signature solution for digital terms of business and document signing.
- XerostandardAccounting software integration for seamless reporting from Alto to Xero.
- SagestandardAccounting software integration for business reporting.
- QuickBooksstandardAccounting software integration for financial reporting.
Scale indicators10 records
Recent moves6 records
Expansion highlights4 records
Alto Software competitors and assessment
Company assessmentDirect peers
- Street Group: Street (formerly Street.co.uk) is a UK estate and letting agent CRM platform offering sales, lettings, and property management with strong UX focus and venture backing. It competes head-to-head with Alto for UK agency customers seeking modern CRM.
- Jupix: Jupix is a long-established UK estate and letting agent CRM and agency software provider with portals and back-office tools. It serves many of the same independent and multi-branch UK agency customers as Alto.
- Reapit: Reapit is the UK's leading CRM and back-office platform for estate and letting agents, providing sales, lettings, property management, and accounting functionality. It directly competes with Alto across the same UK agency customer segments and product modules.
- Expert Agent: Expert Agent is a UK-based CRM and back-office platform for estate and letting agents covering sales, lettings, and property management. It targets similar independent and multi-branch agency segments and overlaps with Alto's core product set.
Regional players
- PropertyMe: PropertyMe is an Australia-focused cloud property management platform for real estate agencies with accounting and maintenance features. Its vertical focus on real estate agencies makes it comparable to Alto's property management and lettings modules, though it operates in a different geography.
- Console (Australia): Console is an Australia-based CRM, trust accounting, and property management software vendor for real estate agencies. Comparable to Alto in target vertical and core modules, but geographically focused on Australia.
- AgentBox: AgentBox is an Australia-based CRM and back-office platform for real estate agencies offering sales, property management, and trust accounting. It is comparable to Alto in vertical focus (real estate agencies) but primarily serves Australia rather than the UK.
Emerging players
- PayProp: PayProp is a rental payments and tenant reconciliation platform widely used by UK letting agents, often alongside agent CRMs. Its overlap with Alto's client accounting and lettings workflow modules makes it a partial competitor and ecosystem neighbour.
Broad incumbents
- MRI Software: MRI Software is a large, diversified real estate and property technology vendor serving residential and commercial operators across multiple geographies. It competes more broadly in property management and CRM-adjacent software for agencies and landlords, making it a broader incumbent rather than niche peer.
- Yardi: Yardi is a global real estate software provider with CRM, property management, and accounting solutions for agencies, landlords, and operators. Comparable as a broader incumbent in real estate agency software, though it serves much wider verticals than Alto's UK agency niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Alto Software social profiles
Digital presenceAlto Software compliance and trust
Trust signalCompliance2 records
Alto Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alto Software leadership team
Management profileNumber of profiles
Alto Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alto Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alto Software
What does Alto Software do?
Alto Software provides a cloud-based CRM platform built specifically for UK estate and letting agents, combining sales CRM, lettings CRM, property management, client accounting, and a consumer portal (Keyflo) in a single system. It also offers Alto Intelligence, an embedded AI layer with prospecting, lead handling, smart listings, analytics, and verification capabilities, supported by 35+ PropTech integrations. The product is sold on a per-user subscription basis and is used by over 6,000 UK estate and letting agencies.
Is Alto Software a public or private company?
Alto Software is a private company. It is classified as unknown and is currently operating.
When was Alto Software founded?
Alto Software was founded in 2013. It employs 501 to 1,000 people.
Where is Alto Software based?
Alto Software is headquartered in Brackley, United Kingdom, in the Europe region.
How does Alto Software make money?
One revenue line is on record: saaS Subscription.
Who are Alto Software's main competitors?
Direct peers on record are Street Group, Jupix, Reapit and Expert Agent. Regional players are PropertyMe, Console (Australia) and AgentBox. PayProp is listed as an emerging player. Broad incumbents are MRI Software and Yardi.
Does Alto Software have an API?
No public API is recorded for Alto Software.
What industry is Alto Software in?
Alto Software's product category is Real Estate CRM Software. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM, with a secondary code of BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 513210 and its SIC code is 7372.