What Resurva does

Resurva, operated by Offshoot Inc., is a Toronto-based SaaS appointment-booking platform founded in 2011 that serves service-driven small and medium businesses. Its core product is a web-based scheduling platform with native iOS and Android apps, offering secure online booking, client management, staff scheduling, and analytics. The company's wedge vertical is barbershops — its first client was Crows Nest Barbershop in Kensington Market, Toronto — and it has since expanded horizontally into massage therapy clinics, tattoo studios, surf schools, bicycle rentals, and photography studios.

The platform's differentiation rests on a bundled feature set (Wait Lists, Cancellation Protection, granular per-provider pricing/duration/commission management, Multi-Location Support, and Earnings Reports) plus an "Adaptive Scheduling" gap-elimination algorithm and a Bring Your Own POS (BYOP) integration layer that connects to Square, Lightspeed Retail X, and Stripe for booking-to-checkout data sync. A website builder (Resurva Websites), a 2-way calendar sync, a Mailchimp marketing integration, and an SMS-first "All Text Everything" add-on extend the surface area. Upcoming POS integrations include Clover, Zettle by PayPal, Shopify, and SumUp; a public API is planned but not yet released.

Resurva monetizes via a four-tier monthly subscription ($25 Small / $35 Single Unlimited / $65 Medium / $95 Large in USD; CAD for Canadian customers), supplemented by an SMS add-on ($10–$45/month), location add-ons at 30% discount, and fee-for-service Advanced Setup & Support at $125/hour. Acquisition is fully self-serve and product-led: a 60-day free trial with no credit card required, supported by SEO, organic social, and word-of-mouth in independent service-business communities — the company explicitly rejects paid advertising. Resurva is bootstrapped (no venture capital, no disclosed funding rounds), founder-led by President James Hamilton and Product Manager Neil, and operates with 1–10 employees serving thousands of businesses across Canada, the US, the UK, and named hubs in Paris, New York, Melbourne, and Los Angeles.

Name

Resurva

Legal name

Offshoot Inc.

Website

https://resurva.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Resurva is a bootstrapped Toronto-based SaaS appointment-booking platform, founded in 2011, that serves service-driven small and medium businesses — primarily barbershops, with horizontal expansion into salons, tattoo studios, and surf schools — via subscription tiers, a 60-day free trial, and Square/Lightspeed/Stripe POS integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription Plans (SaaS): Monthly subscription-based access to the Resurva scheduling platform, with four main tiers differentiated by booking volume and provider count. Additional revenue from location add-ons (30% discount per extra location) and the All Text Everything SMS add-on ($10-$45/month). Canadian customers billed in CAD; all other regions billed in USD. Professional services (Advanced Setup & Support) at $125/hour provide supplementary revenue.
2. Advanced Setup & Support: Fee-for-service consulting at $125/hour for configuration, integration setup, website embedding, and best-practice advisory. Most setups take 1 hour; complex setups up to 4 hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Resurva is a web-based appointment scheduling and booking platform designed for service-driven small-to-medium businesses such as barbershops, salons, tattoo studios, massage clinics, and similar time-based service providers. The platform enables online appointment booking, client management, multi-provider scheduling with custom pricing and commission splits, wait list automation, cancellation protection with automated no-show charges, multi-location management, and POS integration via Square, Stripe, and Lightspeed. It operates on a subscription model with native iOS and Android apps extending functionality to both business operators and their end clients.

Product overview

Resurva is an appointment booking platform for service-driven businesses (primarily barbershops, salons, massage therapy, tattoo studios, and similar service providers). The core Resurva platform provides secure online booking, client management, staff scheduling, and analytics. The product ecosystem includes mobile apps for iOS and Android, the 'Bring Your Own POS' integration platform connecting to Square POS, Lightspeed Retail POS, and Stripe Payments, a website building service (Resurva Websites), and SMS add-on (All Text Everything). Key features include Wait Lists, Cancellation Protection, Provider Management, Multi-Location Support, and Earnings Reports. The platform operates on a subscription model with tiered pricing based on booking volume and number of providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Resurva Core Platform Web-based SaaS appointment scheduling platform for service-driven businesses. Enables secure online booking, client management, text and email reminders, staff logins, flexible scheduling, multi-provider pricing and commission tracking, wait list automation, cancellation protection, multi-location management, and revenue reporting analytics.
• Resurva iOS App iOS mobile application for service businesses and their customers. Businesses can switch location schedules, modify daily start/end times, book and move clients, approve or deny bookings. Customers can add favorite businesses, book appointments, prepay via Apple Pay, and manage their profile and upcoming bookings.
• Resurva Android App Android mobile application for service businesses and customers to manage appointments on the go. Enables business schedule management and provides push notifications for appointment and schedule updates; allows clients to book and manage appointments.
• All Text Everything SMS notification add-on sold separately from the core subscription. Converts all email notifications to text messages, including booking confirmations, cancellations, moved bookings, wait list openings, and client page notifications. Priced at $10/month for Small/Single Unlimited plans (North America) and up to $45/month for Large plans (International).

Quantifiable outcome

• Resurva launched in August 2011 with its first client and reached global distribution (London, Paris, New York, Melbourne, LA) within a decade without venture capital funding
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature21 records

Partnerships

Four partnerships are on record, tiered core.

• Square POScoreTechnology or IntegrationResurva integrates with Square POS to enable pre-payments and deposits at time of booking, cancellation protection chargebacks, and a seamless booking-to-checkout experience. Square handles in-store payments, transactions, and reporting. Available to all Resurva users as a standard integration.
• Lightspeed Retail POS (formerly Vend)coreTechnology or IntegrationResurva connects to Lightspeed Retail X (Vend's successor platform) to sync appointments into parked orders, map services to products, sync client details (name, email, phone), and enable quick in-store checkouts with tip tracking and inventory management. Supports multiple outlet/location assignments.
• StripecoreTechnology or IntegrationResurva integrates with Stripe for pre-payment collection and cancellation protection chargebacks. Stripe deposits funds directly to the business's bank account. Supports multiple Resurva locations assigned to a single Stripe account.
• MailchimpcoreTechnology or IntegrationResurva connects to Mailchimp to automatically sync opt-in clients from booking confirmations into Mailchimp lists for email marketing campaigns. Includes batch import capability to upload entire active client list with one click. Available to all Resurva accounts at no additional cost.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Square Appointments: Square's free appointment scheduling product is the most direct competitor to Resurva, targeting the same SMB service businesses (salons, barbers, fitness) and bundling with the same Square POS that Resurva integrates with. Its free pricing makes it the price-floor against which Resurva must compete.
• Vagaro: Vagaro is a cloud-based booking, marketing, and POS platform for salons, spas, barbershops, and fitness studios. It overlaps with Resurva across appointment scheduling, multi-provider management, and POS integration for the same customer verticals.
• Setmore: Setmore is an online appointment scheduling app serving SMB service businesses with a free tier and paid plans. It competes head-on with Resurva's self-serve PLG motion and offers similar online booking, reminders, and payment features.
• Acuity Scheduling: Acuity (owned by Squarespace) is an online appointment scheduling SaaS used by service-based SMBs for bookings, payments, and calendar sync. It competes with Resurva's core scheduling offering across similar customer segments.
• SimplyBook.me: SimplyBook.me is an online booking system targeting service businesses with customizable booking websites, POS integrations, and a self-serve onboarding model — directly comparable to Resurva's PLG motion and SMB customer base.
• Booksy: Booksy is an appointment-booking SaaS purpose-built for barbers, beauticians, and tattoo artists — directly overlapping Resurva's barbershop/grooming core vertical. It offers similar features (online booking, client management, POS integrations) and has raised significant VC funding.
• Fresha: Fresha is a heavily VC-funded beauty and wellness booking platform serving salons, barbers, and spas globally. It operates a marketplace plus SaaS model and offers a free tier, positioning it as a direct competitor in the same SMB service-business segment Resurva targets.
• Boulevard: Boulevard provides appointment booking and client management software specifically for salons and barbershops, including multi-location chains. It targets the same vertical as Resurva with deeper premium features and serves as a relevant direct peer for higher-end barbershop chains.

Emerging players

• Calendly: Calendly dominates scheduling for professionals and SMBs more broadly, including service businesses. While more focused on meeting scheduling, its brand strength and pricing pose indirect competition to Resurva at the entry-level self-serve segment.

Broad incumbents

• Mindbody: Mindbody is a broad, well-established SaaS incumbent for wellness, fitness, and salon/spa businesses. While it serves larger and broader customers than Resurva, it overlaps in appointment scheduling, POS, and client management for service-based SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/resurva
• Facebookfacebook.com/resurva
• Instagraminstagram.com/resurva
• LinkedInlinkedin.com/company/good-times-barbershop

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resurva