Rockcorps
RockCorps is a pro-social marketing company operating a volunteer-to-concert exchange platform where individuals give four hours of community service in exchange for concert tickets, funded by brand sponsorships with enterprises like Coca-Cola, ibis/Accor, and Orange across 39 cities worldwide.
- Company typePrivate
- Founded2001
- HeadquartersWest Hollywood, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rockcorps does
RockCorps is a pro-social marketing and entertainment company founded in 2001 that operates a volunteer-to-concert exchange platform under its "Give, Get Given" philosophy. Individuals donate four hours of community service to local non-profit projects and, in return, receive tickets to concerts featuring world-class artists such as Lady Gaga, Rihanna, Maroon 5, Snoop Dogg, and Kanye West. The company has engaged 205,000+ volunteers to date, contributing 820,000 hours of service across 3,000 non-profit partners in 39 cities spanning 6 continents.
The company's core product is a coordinated platform connecting four stakeholder groups: brand sponsors who fund programs, non-profit organizations that host volunteer projects, artists who perform at concerts, and young volunteers (primarily Gen Z) who participate. Each program is named after and co-branded with the sponsoring brand (e.g., ibis RockCorps, Coca-Cola RockCorps, Orange RockCorps, Boost Mobile RockCorps). RockCorps has documented operational scale including 250+ artists in its network and campaign-level reach of 500+ million media impacts for brand partners.
RockCorps generates revenue exclusively through B2B brand partnerships and sponsorships, with no direct consumer pricing. Brand partners pay for custom-built multi-month campaigns that deliver marketing impact, employee engagement, and social purpose credentials. Documented partner outcomes include 94% unpromoted brand awareness post-concert, 91% employee pride improvement, and 75% increased purchase intent among participating volunteers. The company is privately held, structured as ROCKCORPS LIMITED in the UK, with no disclosed external funding. A related initiative called Apprentice Nation extends the same exchange model into youth apprenticeships.
Rockcorps firmographics
Firmographics- Name
- Rockcorps
- Legal name
- ROCKCORPS LIMITED
- Website
- https://rockcorps.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RockCorps is a pro-social marketing company operating a volunteer-to-concert exchange platform where individuals give four hours of community service in exchange for concert tickets, funded by brand sponsorships with enterprises like Coca-Cola, ibis/Accor, and Orange across 39 cities worldwide.
- Ownership category
- akta.pro rank
Rockcorps industry classification
Industry- Product category
- Brand Activation and Social Impact Marketing Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900), Services-Advertising (7310)
- akta.pro primary industry
- Event Marketing, Sponsorship Sales & Promotion (MPAGAAAE)
- akta.pro secondary industries
- Concert & Tour Promoters (MPAIAFAA), Music Festival Organizers & Promoters (MPAGAAAB), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)
Keywords
Where Rockcorps is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rockcorps business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Personnel, Others
Revenue model
- Brand Partnerships and Sponsorship: RockCorps generates revenue through partnerships with brands who sponsor volunteer programs. Brands pay to associate their name with RockCorps events and campaigns, gaining access to youth audiences, employee engagement opportunities, and social purpose alignment. Each program is co-branded with the partner (e.g., ibis RockCorps, Orange RockCorps, Coca-Cola RockCorps).
- Brand Marketing Campaigns: Brands engage RockCorps to create multi-month marketing campaigns that generate media impacts, brand awareness, and employee engagement. The 500+ million media impacts per campaign demonstrate significant marketing value for brand partners.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Rockcorps product offering
Product offeringCore offering
RockCorps designs and operates co-branded volunteer-to-concert campaigns where enterprise sponsors fund programs in which youth volunteers give four hours of community service at non-profit projects in exchange for exclusive concert tickets featuring world-class artists. The company also produces these concerts end-to-end and builds integrated brand activation campaigns that deliver media impressions, employee engagement, and social purpose positioning for partners such as Coca-Cola, ibis (Accor), Orange, Boost Mobile, and Amazon.
Product overview
RockCorps operates a unified volunteer-to-concert platform centered on its 'Give, Get Given' model. Participants volunteer four hours at local non-profit projects and receive exclusive concert tickets as rewards. The company functions as a brand partnership platform, enabling visionary brands like Coca-Cola and ibis to sponsor volunteer projects and concerts that reach Gen Z audiences. RockCorps produces concerts featuring world-class artists (Lady Gaga, Rihanna, Maroon 5, Snoop Dogg, Kanye West, David Guetta, Nas) and has operated across 6 continents and 39+ cities. The ecosystem includes the related Apprentice Nation initiative focused on youth employment.
Differentiator
Problem solved
Functional benefit
Brands
- Apprentice Nation: A related organization created by RockCorps that connects young people with apprenticeships and career opportunities through music and entertainment experiences.
Products and services
- Brand Partnership Campaigns Custom-built, co-branded multi-month volunteer-to-concert programs designed for enterprise brand sponsors (e.g., ibis RockCorps, Coca-Cola RockCorps, Orange RockCorps, Boost Mobile). Brands fund the programs and receive brand activation, employee engagement, social purpose positioning, and hundreds of millions of media impressions in return.
- Volunteer-to-Concert Program ("Give, Get Given") Operational program in which participants give four hours of community service at non-profit projects and receive exclusive concert tickets featuring world-class artists. Active across 6 continents and 39+ cities, engaging 205,000+ volunteers to date.
- Concert Production and Artist Booking End-to-end production of concerts featuring world-class artists including Lady Gaga, Rihanna, Maroon 5, Snoop Dogg, Kanye West, David Guetta, Nas, Black Eyed Peas, Macklemore, Guy2bezbar, and Adèle Castillon. Performed as the reward component of the volunteer-to-concert program.
- Apprentice Nation Related platform created by the RockCorps founding team that connects young people with apprenticeships and career opportunities through music and entertainment experiences, extending the "Give, Get Given" model to youth employment.
Quantifiable outcome
- 500+ million media impacts per campaign
- +5 more outcomes
Companies that use Rockcorps
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Rockcorps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rockcorps partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, flagship and minor.
- OrangecoreOrange was a major RockCorps partner in the UK (Orange RockCorps) in the late 2000s. Stu Jackson, then Comms Director of Orange UK, described RockCorps as 'the first very direct Social Purpose thing that we did.' The partnership ran for at least 6 years and 'grew significantly' during Jackson's tenure. It was described as a 'natural fit' given Orange's 'strong heritage in music and the arts.'
- Boost MobilecoreBoost Mobile was the first CMO partner for RockCorps in 2005. DC Cobbin, former CMO at Boost Mobile, stated that RockCorps 'worked so well with our strategy of boosting the community.' The partnership contributed to Boost Mobile's growth from startup to nearly $2bn revenue in under 4 years, becoming 'the fastest growing no-contract phone service in the United States.'
- ibis (Accor)flagshipibis (Accor) is a flagship partner of RockCorps. The 'ibis RockCorps' program is currently active (2025) across France, with concerts featuring Black Eyed Peas, Guy2bezbar, and Adèle Castillon at Accor Arena, Paris on July 9, 2025. Jean-Yves Minet, Global Brand President of Accor and ibis, stated the partnership embodies the 'ibis Go get it spirit.' Programs engage thousands of volunteers who renovate charity spaces and receive concert tickets.
- Coca-ColacoreCoca-Cola partnered with RockCorps in South Africa, bringing programs to communities through Coca-Cola bottlers. Ant Garstang of Coca-Cola led the partnership, describing it as a natural fit that created music experiences at scale with artists like D'Banj, Busta Rhymes, and Ciara. The partnership worked with 45-50 Early Childhood Development Centres identified by Coca-Cola bottlers in focus communities.
- AmazonminorAmazon partnered with Apprentice Nation (RockCorps' sister initiative) rather than directly with RockCorps. Amazon worked with Apprentice Nation to celebrate their apprenticeship scheme, hosting a Cat Burns concert inside an Amazon Fulfilment Centre. Stu Jackson, now International Corporate Communications Director at Amazon, facilitated the partnership. Amazon brings hundreds of apprentices annually across all sectors.
- Apprentice NationcoreApprentice Nation is RockCorps' sister initiative focused on youth employment and apprenticeships. Founded by the same team, Apprentice Nation extends the 'Give, Get Given' model to career opportunities. The RockCorps website links to Apprenticenation.co.uk and features content about both initiatives together.
- Black Eyed PeasflagshipBlack Eyed Peas performed at ibis RockCorps 2025 concert at Accor Arena, Paris. The concert celebrated thousands of volunteers who completed community projects across France.
- Lady GagaflagshipLady Gaga is cited as saying 'What makes RockCorps so special, is it makes volunteering fashionable.' She has performed at RockCorps events and painted walls at community projects.
- RihannaflagshipRihanna has performed at RockCorps events and is cited as one of the 'world's biggest artists' the company has worked with.
- Maroon 5flagshipMaroon 5 has performed at RockCorps events and volunteered at community projects. They are listed among RockCorps' 'World Class Artists.'
- Snoop DoggflagshipSnoop Dogg is listed among the 'world's biggest artists' RockCorps has worked with.
- Kanye WestflagshipKanye West has performed at RockCorps events. He is listed among artists the company has worked with.
- David GuettaflagshipDavid Guetta is listed among the 'world's biggest artists' RockCorps has worked with.
- NasflagshipNas is listed among the 'world's biggest artists' RockCorps has worked with.
- MacklemoreflagshipMacklemore performed at ibis RockCorps 2025 concerts in France. Multiple volunteers cited Macklemore's performance and speech as memorable highlights. One volunteer described his speech as 'really resonating' with the audience.
- Guy2bezbarflagshipGuy2bezbar performed at ibis RockCorps 2025 concert at Accor Arena, Paris on July 9, 2025.
- Adèle CastillonflagshipAdèle Castillon performed at ibis RockCorps 2025 concert at Accor Arena, Paris on July 9, 2025.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Rockcorps competitors and assessment
Company assessmentEmerging players
- DoSomething.org: DoSomething is a youth-focused nonprofit that mobilizes Gen Z volunteers around social causes via brand-sponsored campaigns. It shares RockCorps' volunteer mobilization infrastructure and youth audience but lacks the live-concert reward mechanic and operates as a 501(c)(3) rather than for-profit.
- Allison Worldwide: Allison is a purpose-led communications and experiential agency serving enterprise brands with social-impact campaigns. It overlaps with RockCorps on the brand-activation and corporate-purpose side, though without the volunteer-to-concert mechanic.
Direct peers
- Momentum Worldwide: Momentum is a leading global experiential and brand activation agency that delivers music-and-culture-driven campaigns for major brands. It competes for the same enterprise brand-activation budgets RockCorps monetizes, though its model lacks the volunteer-for-ticket mechanic.
- Global Citizen: Global Citizen runs large-scale campaigns that combine civic action (poverty/advocacy) with live music events, monetized via corporate sponsors. It is the closest analog to RockCorps in marrying volunteer/advocacy requirements with concert access and brand partnership revenue.
- Jack Morton Worldwide: Jack Morton is a major brand experience agency producing live events, concerts, and cultural activations for global brands. It overlaps directly with RockCorps' concert-production and brand-partnership service lines, with a comparable enterprise client base.
Others
- Points of Light: Points of Light is a major volunteer-engagement nonprofit that connects corporations and individuals with community service opportunities. It is comparable to RockCorps on the volunteer-coordination side of the model but operates without the live-entertainment reward layer.
- CAA Foundation / Creative Artists Agency: CAA is a leading talent agency that represents many of the artists RockCorps books (Lady Gaga-tier acts). It is a key ecosystem partner and supplier rather than competitor, but its philanthropic arm pursues cause-marketing campaigns that occasionally overlap.
Broad incumbents
- Live Nation Entertainment: Live Nation is the world's largest live entertainment company and concert promoter, providing the artist-talent pipeline and production infrastructure that RockCorps taps for headline acts. It is a partial enabler and indirect competitor for brand-sponsored concert experiences.
- AEG Presents: AEG Presents is one of the world's largest concert promoters and venue operators, supplying major talent and festival production. It sits in RockCorps' ecosystem as both an indirect competitor for branded concert experiences and a likely supplier of artists.
- Octagon: Octagon is a global sports and entertainment marketing agency that creates branded experiences, talent partnerships, and event activations for Fortune 500 brands. It competes for the same brand-sponsorship wallet RockCorps accesses, but at a much larger scale and broader scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rockcorps social profiles
Digital presenceRockcorps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rockcorps leadership team
Management profileNumber of profiles
Profiles7 records
Rockcorps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rockcorps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rockcorps
What does Rockcorps do?
RockCorps designs and operates co-branded volunteer-to-concert campaigns where enterprise sponsors fund programs in which youth volunteers give four hours of community service at non-profit projects in exchange for exclusive concert tickets featuring world-class artists. The company also produces these concerts end-to-end and builds integrated brand activation campaigns that deliver media impressions, employee engagement, and social purpose positioning for partners such as Coca-Cola, ibis (Accor), Orange, Boost Mobile, and Amazon.
Is Rockcorps a public or private company?
Rockcorps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rockcorps founded?
Rockcorps was founded in 2001. It employs 11 to 50 people.
Where is Rockcorps based?
Rockcorps is headquartered in West Hollywood, United States, in the North America region.
How does Rockcorps make money?
Two revenue lines are on record. Brand Partnerships and Sponsorship is the primary driver. The others are brand Marketing Campaigns.
Who are Rockcorps's main competitors?
Emerging players on record are DoSomething.org and Allison Worldwide. Direct peers are Momentum Worldwide, Global Citizen and Jack Morton Worldwide. Others are Points of Light and CAA Foundation / Creative Artists Agency. Broad incumbents are Live Nation Entertainment, AEG Presents and Octagon.
Does Rockcorps have an API?
No public API is recorded for Rockcorps.
What industry is Rockcorps in?
Rockcorps's product category is Brand Activation and Social Impact Marketing Services. Its primary akta.pro industry code is MPAGAAAE, Event Marketing, Sponsorship Sales & Promotion, with a secondary code of MPAIAFAA, Concert & Tour Promoters. Its NAICS code is 711320 and its SIC code is 7311.