What DPW does

DPW (Digital Procurement World) is a privately held Amsterdam-based event and content platform focused on the procurement and supply chain innovation ecosystem. Founded in 2018 by Matthias Gutzmann, the company operates annual flagship conferences — DPW Amsterdam (held at the Beurs van Berlage, drawing 5,000+ attendees from 100+ countries in 2023) and DPW New York (at Duggal Greenhouse in Brooklyn) — alongside the invite-only DPW NYC Summit for senior procurement leaders. The product portfolio extends beyond conferences to include DEMO (a startup competition), NEXT100 (a community for procurement professionals under 30), CPO GO! Retreat (an executive program for up to 50 hand-selected CPOs), the DPW Awards, and a content distribution network spanning the @DigitalProcurement YouTube channel, the dpw.ai blog, on-demand session recordings, and a media partnership with CPOstrategy. The company's proprietary technology stack includes virtual event capabilities, guided expo-hall experiences, a video podcast studio, a VR/Metaverse experience, and the OneKlik touchpoint device for digital badge-tap content access.

The company monetizes through a diversified revenue mix: conference ticket sales (in-person and virtual), customized menu-based sponsorship and exhibition packages sold via direct enterprise sales, invite-only summit sponsorships, side-event licensing, and media partnerships. Its go-to-market is event-driven and community-led, anchored by an Advisory Board of CPOs from enterprises including Google, Microsoft, IBM, Roche, Telefonica, Mars, PepsiCo, Tetra Pak, Vodafone, Invesco, Datadog, and Unilever. The firm is a Certified B Corporation, employs 11-50 people, and is led by CEO Herman Knevel (appointed April 2024) with Founder Matthias Gutzmann serving as Board Member and MD of Events, CFO Kelly van Krieken, and CRO Rogier Telder. DPW operates from Amsterdam with North American expansion executed through the 2024 NYC Summit launch and 2025 DPW New York conference.

Name

DPW

Legal name

DPW B.V.

Website

https://dpw.ai

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

DPW (Digital Procurement World) is an Amsterdam-based event and content platform that hosts flagship conferences in Amsterdam and New York plus invite-only summits, connecting enterprise procurement leaders, procurement-tech startups, and investors in the global supply chain innovation ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Conference Ticket Sales: DPW generates primary revenue through selling tickets to its flagship DPW Amsterdam conference, DPW New York events, and various summits. Tickets are available for in-person and virtual attendance with different pricing tiers.
2. Sponsorship & Exhibition Revenue: DPW offers customizable sponsorship packages and exhibition booth space at its conferences. The company moved away from tiered sponsorship levels to a menu-based approach, allowing partners to build bespoke activations. Includes startup demi kiosks and Ecosystem Partner Pavilions.
3. Summit Sponsorships: DPW NYC Summit operates as an invite-only event with founding partners (Airbase, ORO Labs, Zip) and additional sponsors (Arkestro, Candex, Globality, LavenirAI, Sievo) providing sponsorship revenue.
4. Media Partnerships: DPW partners with media outlets like CPOstrategy for official media partnerships that include exclusive content, live updates, and coverage throughout events.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

DPW (Digital Procurement World) operates an annual conference and event ecosystem for procurement and supply chain innovation. Its core offering consists of two flagship annual conferences—DPW Amsterdam and DPW New York—plus the invite-only DPW NYC Summit, with supporting programs including the DEMO startup competition and NEXT100 young-talent community. Revenue is generated through paid attendee tickets and customized enterprise sponsorship packages sold via direct sales.

Product overview

DPW (Digital Procurement World) is a conference and event ecosystem company focused on procurement and supply chain innovation. The core offering consists of flagship annual conferences—DPW Amsterdam and DPW New York—alongside the DPW NYC Summit, which together form the company's primary event portfolio. Supporting programs include DEMO (startup competition), NEXT100 (young talent community), CPO GO! Retreat (executive program), and an Advisory Board. DPW also produces content through its blog and on-demand session recordings. The company operates as a Certified B Corporation with a mission to accelerate innovation by connecting startups, tech leaders, major corporations, and investors in the procurement and supply chain space.

Differentiator

Problem solved

Functional benefit

Products and services

• DPW Amsterdam Annual hybrid technology conference held in Amsterdam, considered the world's largest and most influential tech event in procurement and supply chain. Features multiple stages (Center Stage, 10X Stage, Masterclass Stage, CXO Summit Stage, Expo Pitch Arena, Startup Academy Stage), 80+ curated sessions, an exhibitor hall with 100+ exhibitors, startup competitions, and networking events for enterprise procurement leaders, startups, and investors.
• DPW New York Annual conference held in Brooklyn, New York accelerating innovation and impact by connecting startups, tech leaders, mid-market and large enterprises in North America. Features 80+ curated sessions, interactive keynotes, vendor showcases, and immersive experiences themed around applying AI and digital transformation in procurement and supply chain.
• DPW NYC Summit Exclusive invite-only one-day summit bringing together forward-thinking leaders in procurement and supply chain management. Features immersive experiences and collaborative sessions themed around exponential impact through AI and digital procurement innovation.
• DEMO Startup and scaleup competition for the procurement and supply chain industry, showcasing innovative companies and connecting them with investors and corporate leaders. Held as a flagship program of DPW Amsterdam to give emerging vendors direct visibility among Global 2000 procurement buyers.
• NEXT100 Young talent community connecting procurement's brightest stars under 30 with development opportunities, helping them achieve their full potential and redefine the future of procurement. Includes 62 free Next Gen passes distributed at DPW Amsterdam 2024 for students, graduates, interns, and young procurement professionals.
• CPO GO! Retreat Tailored two-day thought-leadership program for up to 50 hand-selected Chief Procurement Officers, reimagining the DPW experience for senior executives through curated content and intimate networking.

Quantifiable outcome

• Event attendance grew from 400+ in 2019 to 5,000+ in 2023
• +2 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• CPOstrategycoreGTM or Marketing Partner · 6 August 2024CPOstrategy is the official media partner for DPW Amsterdam 2024. As a renowned provider of in-depth coverage and analysis of procurement trends, CPOstrategy delivers exclusive content, live updates, and in-depth coverage throughout the event, including speaker session insights, exclusive interviews with procurement experts, and special coverage in their monthly magazine.
• AirbasecoreGTM or Marketing Partner · 9 May 2024Airbase is a founding partner for the DPW NYC Summit, an exclusive one-day event bringing together 100 forward-thinking procurement leaders on June 12, 2024 in New York City.
• ORO LabscoreGTM or Marketing Partner · 9 May 2024ORO Labs is a founding partner for the DPW NYC Summit, an exclusive one-day event bringing together 100 forward-thinking procurement leaders on June 12, 2024 in New York City.
• ZipcoreGTM or Marketing Partner · 9 May 2024Zip is a founding partner for the DPW NYC Summit, an exclusive one-day event bringing together 100 forward-thinking procurement leaders on June 12, 2024 in New York City.
• ArkestrosupportingGTM or Marketing Partner · 9 May 2024Arkestro is an additional sponsor of the DPW NYC Summit, supporting the event's mission to bring together progressive procurement leaders.
• CandexsupportingGTM or Marketing Partner · 9 May 2024Candex is an additional sponsor of the DPW NYC Summit, having also co-presented with Roche at DPW Amsterdam.
• GlobalitysupportingGTM or Marketing Partner · 9 May 2024Globality is an additional sponsor of the DPW NYC Summit and has partnered with DPW on CPO Catalyst roundtable content, focusing on digital-first mindset and competitive advantage in procurement.
• LavenirAIsupportingGTM or Marketing Partner · 9 May 2024LavenirAI is an additional sponsor of the DPW NYC Summit, supporting the event's focus on AI in procurement.
• SievosupportingGTM or Marketing Partner · 9 May 2024Sievo is an additional sponsor of the DPW NYC Summit, supporting the event's procurement innovation focus.
• Beurs van BerlagecoreOthersBeurs van Berlage (BvB) is DPW's current Amsterdam venue partner. The venue supports DPW's sustainability commitments by avoiding single-use plastic, powering the event with renewable energy, providing reusable tableware, and implementing other environmentally responsible practices.
• Duggal GreenhousecoreOthersDuggal Greenhouse is DPW New York's venue partner at Brooklyn Navy Yard, a landmark waterfront venue reflecting the scale and ambition of DPW New York events.
• Mars WrigleycoreStrategic or Co-development PartnerAmanda Davies, Chief Procurement & Sustainability Officer at Mars Wrigley, is a founding partner of the NEXT100 young talent community. She leads expert panels on sustainability and talent acquisition and brings firsthand experience visiting 100 farmers in 15 countries to speak about supply chain impact.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Procurement Leaders: Long-standing research and events company serving CPOs and senior procurement executives globally. Most directly comparable to DPW — DPW founder Matthias Gutzmann previously led its North America entry, and both compete for the same speaker, sponsor, and attendee budgets in the procurement-innovation category.
• ProcureCon (WBR / Informa): Long-running procurement and supply chain conference series owned by Informa/WBR. Directly comparable as a tier-1 B2B events franchise targeting the same procurement leader persona with multi-track conference formats and similar sponsorship economics.
• SIG (Sourcing Industry Group): Membership-driven sourcing and procurement community hosting flagship events and benchmarking programs. Directly comparable in the procurement-events category, serving a similar CPO/procurement-leader audience with executive summits and content.
• Coupa Inspire: Annual flagship customer conference of Coupa, a major procurement and spend management software vendor. Directly comparable as a procurement-tech event with overlapping sponsor and attendee pools, but anchored to one vendor's ecosystem rather than vendor-neutral.
• SAP Ariba Live: SAP's annual flagship event for the Ariba procurement and supplier management ecosystem. Directly comparable as a large procurement-tech conference competing for the same sponsor and enterprise attendee spend as DPW.
• Ivalua Now: Annual customer conference of Ivalua, a procurement and supplier management software vendor. Comparable as a procurement-tech events property targeting the same CPO and procurement-leader audience with a similar keynote and breakout format.
• GEP SPARK: Annual customer and partner conference hosted by GEP, a procurement and supply chain software/services provider. Comparable in the procurement-events space, particularly in North America where DPW is also expanding.

Broad incumbents

• Informa Markets: One of the world's largest B2B events organizers, operating hundreds of trade shows across industries including pharma and technology. Broadly comparable as a large-scale B2B events incumbent; DPW CRO Rogier Telder previously held senior commercial roles there, indicating shared DNA.
• Reed Exhibitions: Global B2B events organizer running dozens of large trade shows across verticals. Broadly comparable as an established B2B events incumbent with the scale, sponsor relationships, and venue infrastructure that DPW is building toward.

Others

• TNW (The Next Web): Amsterdam-based tech media and conference company hosting flagship tech events. Thematically related as a peer European tech events/media brand; multiple DPW team members (Martijn Vrijken, Simone Heeremans, Victor Bueno) previously held senior roles at TNW, indicating shared operating DNA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DigitalProcurement
• LinkedInlinkedin.com/company/digital-procurement-world
• Xx.com/DPWconference
• Facebookfacebook.com/DigitalProcurementWorld

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DPW