FreeRangeXR
FreeRangeXR is a Sausalito-based Extended Reality studio that builds custom VR, AR, and MR training simulations along with standardized workplace safety modules for enterprise and SMB buyers across industrial, automotive, sports, and safety verticals.
- Company typePrivate
- Founded2019
- HeadquartersSausalito, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FreeRangeXR does
FreeRangeXR is an Extended Reality (XR) training company that builds Virtual Reality, Augmented Reality, and Mixed Reality simulations for employee safety and skills training, headquartered in Sausalito, California and operating as a privately held company with 11-50 employees. The company develops both bespoke enterprise simulations and a standardized catalog of workplace safety modules covering topics such as AED, CPR, Confined Spaces, Fall Protection, Fire Suppression, Lock Out Tag Out, and Virus Vision. Underlying technology spans multiple immersion levels from Mobile AR to Full Simulation, integrating with hardware platforms including HTC Vive (with Leap Motion hand tracking and custom forklift controls), Pico Neo 3, Quest 2, and Quest 3, and using AWS for analytics pipelines such as the NeuroTrainer cognitive performance platform.
FreeRangeXR derives revenue from three streams: custom enterprise projects (e.g., the Raymond VR Forklift Simulator, BMW iX/i4 AR experience, Draeger Confined Space simulation, EZEV slot-car AR), standardized module licenses sold through its e-commerce storefront (Trainer Station App at $499; modules at $1,350 each), and distribution via the PIXO VR Apex marketplace. Notable clients include The Raymond Corporation, NeuroTrainer, BMW USA, Draeger, and EZEV, with the Raymond project having won IFOY 2019, Fast Company Most Innovative Company 2019, MHI Innovation Award 2018, and Plant Engineering Product of the Year 2018 awards. The go-to-market combines direct enterprise sales supported by demos and free consultations, event marketing (NSC Safety Congress and Expo), webinars with industry publications (Occupation Health & Safety), and content-driven case studies, targeting verticals including construction, manufacturing, public sector, retail, hospitality, education, sports, pharmaceutical, and automotive.
The company shows no evidence of institutional funding rounds, M&A activity, parent-subsidiary structures, or publicly disclosed financial metrics. Leadership is led publicly by Lee Barnes and Scott Burkey, who appear in webinars and company materials. Operating geographies are concentrated in the United States, with global reach implied through the PIXO VR Apex platform and NeuroTrainer's adoption across professional sports leagues in basketball, baseball, football, and hockey.
FreeRangeXR firmographics
Firmographics- Name
- FreeRangeXR
- Legal name
- FreeRangeXR
- Website
- https://frexr.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FreeRangeXR is a Sausalito-based Extended Reality studio that builds custom VR, AR, and MR training simulations along with standardized workplace safety modules for enterprise and SMB buyers across industrial, automotive, sports, and safety verticals.
- Ownership category
- akta.pro rank
FreeRangeXR industry classification
Industry- Product category
- Extended Reality Training Software
- NAICS
- Professional and Management Development Training (611430), Technical and Trade Schools (6115)
- SIC
- Services-Educational Services (8200), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response) (EDAFAJAD)
- akta.pro secondary industry
- Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ)
Keywords
Where FreeRangeXR is headquartered
LocationHeadquarters
- HQ city
- Sausalito
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FreeRangeXR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom VR/AR Training Solutions: Bespoke XR training solutions built for specific enterprise clients to teach technical and soft skills. Projects include custom development with iterative processes and tiered offerings.
- Pre-built Training Modules: Standardized VR training modules sold directly through the e-commerce shop. Products include Trainer Station App and individual training modules for AED, CPR, Confined Spaces, Fire Suppression, Fall Protection, Lock Out Tag Out, Virus Vision, and Wastewater Treatment.
- Platform Distribution: Workplace safety training offerings available on the PIXO VR Apex platform for broader distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Trainer Station App - $499 |
| One time/ perpetual license | Pay-as-you-go | Training Modules - $1,350 per module |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
FreeRangeXR product offering
Product offeringCore offering
FreeRangeXR creates Extended Reality (XR) experiences including Virtual Reality, Augmented Reality, and Mixed Reality employee trainings. The company offers two product tiers: standalone pre-built workplace safety training modules (Trainer Station App at $499 and individual modules at $1,350 each) sold through an e-commerce storefront, and custom-built XR training solutions developed for enterprise clients (e.g., Raymond forklift simulator, NeuroTrainer athletic performance VR). They deliver experiences across multiple immersion levels from Mobile AR to Full Simulation.
Product overview
FreeRangeXR is an Extended Reality (XR) training company offering a portfolio of VR, AR, and MR employee training solutions. The portfolio consists of two tiers: (1) Standalone Training Modules available as license purchases ($1,350 each) covering workplace safety topics including AED, CPR, Confined Spaces, Fall Protection, Fire Suppression, Lock Out Tag Out, and Virus Vision, plus the Trainer Station App ($499); and (2) Custom Solutions including the award-winning Raymond Virtual Reality Forklift Simulator, NeuroTrainer VR for athletic performance, BMW iX/i4 AR experience, EZEV Electric Vehicle AR, Draeger Confined Space Simulation, and Wastewater Treatment training. The company delivers experiences across multiple immersion levels including Mobile AR, Visor AR, Standalone VR, Roomscale VR, and Full Simulation, targeting industries such as construction, manufacturing, public sector, retail, hospitality, education, sports, government, pharmaceutical, and automotive.
Differentiator
Problem solved
Functional benefit
Products and services
- Trainer Station App A VR training management application for organizing and conducting VR training sessions. Sold as a one-time perpetual license at $499. Compatible with supported VR headsets.
- AED Education VR training simulation teaching users how to use an Automated External Defibrillator to respond to cardiac emergencies. Sold as a license key at $1,350 per module, compatible with Pico Neo 3, Quest 2, and Quest 3 headsets.
- CPR Education VR training simulation covering cardiopulmonary resuscitation life-saving techniques for cardiac arrest situations. Sold as a license key at $1,350 per module.
- Confined Spaces Training Module VR confined space entry training simulation preparing workers for hazardous environments with limited access. Sold as a license key at $1,350 per module.
- Fall Protection Training Module VR fall prevention and protection safety training covering fall hazards and proper equipment usage. Sold as a license key at $1,350 per module.
- Fire Suppression Training Module VR fire suppression and extinguisher usage training for emergency response scenarios. Sold as a license key at $1,350 per module.
- Lock Out Tag Out Training Module VR LOTO safety procedure training preventing accidental machine startup during maintenance. Sold as a license key at $1,350 per module.
- Virus Vision Training Module VR infection control and virus awareness training simulation. Sold as a license key at $1,350 per module.
- Wastewater Treatment CSE Training Module VR confined space entry training specifically designed for wastewater treatment environments. Sold as a license key at $1,350 per module.
- Raymond Virtual Reality Forklift Simulator Custom-built VR forklift training simulator for The Raymond Corporation featuring 12 different forklift models, 5 individual courses, and 60+ lessons. Integrated with HTC Vive for spatial tracking and Leap Motion for hand tracking, and incorporates actual Raymond forklift controls as custom hardware.
- NeuroTrainer VR Platform Custom VR cognitive performance platform for college and professional athletes. Measures five key mental abilities through tests and training games, builds individual athlete profiles, supports competitive ranking, and passes performance data via AWS to administrative dashboards for coaches and trainers.
- BMW iX and i4 Augmented Reality Experience Custom AR smartphone experience letting users explore BMW iX and i4 vehicles: pick a model and color, open doors, and move through the interior. Built in collaboration with BMW USA and Google.
- EZEV Electric Vehicle AR Experience Custom mobile AR slot car racing game delivered via QR code on brochures, showcasing electric vehicle advantages (torque, low center of gravity, fuel costs, and CO2 emissions) against internal combustion engine vehicles.
- Draeger Confined Space Entry Simulation Custom VR confined space entry training simulation developed in partnership with Draeger for safety training in hazardous confined space entry scenarios.
Quantifiable outcome
- Raymond forklift simulator expanded to cover 12 different models with 5 individual courses and 60+ lessons
- +2 more outcomes
Companies that use FreeRangeXR
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
FreeRangeXR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
FreeRangeXR partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor, core and supporting.
- Occupation Health & SafetyminorFreeRangeXR hosted webinars with Occupation Health & Safety, a leading industry publication, to educate professionals on implementing XR solutions in workplace safety and upskilling training programs.
- PIXO VRcoreFreeRangeXR's workplace safety and industrial safety immersive learning modules are now available on the PIXO VR Apex platform, enabling broader distribution of their training content through the PIXO VR marketplace.
- AWS (Amazon Web Services)supportingNeuroTrainer project uses AWS to pass performance data from VR training sessions to administrative dashboards for coaches and trainers, enabling real-time analytics on athlete performance.
- GooglesupportingCollaborated with BMW USA and Google to develop the BMW iX and i4 augmented reality experience, leveraging Google's AR capabilities for smartphone-based vehicle visualization.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
FreeRangeXR competitors and assessment
Company assessmentDirect peers
- Strivr: Strivr is an enterprise VR training platform deployed by Walmart, Verizon, and other large employers for workforce training. Direct competitor in XR-based enterprise training, with the same buyer profile and pricing model.
- PIXO VR: PIXO VR operates the PIXO Apex platform for industrial and workplace-safety VR training, including its own content library. It is both FreeRangeXR's distribution partner and its closest direct competitor in EHS modules.
- Talespin: Talespin offers an immersive learning platform for workforce development, leadership, and soft-skills training. Direct overlap with FreeRangeXR in immersive corporate learning use cases and buyers.
- Interplay Learning: Interplay Learning delivers VR-based training for skilled trades, technical, and maintenance roles. Closely comparable in industrial/skills training and a direct competitor in the forklift-adjacent vertical.
- Mursion: Mursion provides AI- and VR-driven simulations for soft-skills and behavioral training in enterprise contexts. Direct peer in the immersive corporate learning category with similar use cases and buyer profiles.
- TransfrVR: TransfrVR builds VR-based career exploration and workforce training simulations for employers and training providers. Direct competitor in immersive workforce development with a comparable pricing and licensing model.
- Flaim Systems: Flaim Systems specializes in VR safety training for firefighters, first responders, and industrial safety use cases. Closely comparable in the safety training content vertical.
- Immerse: Immerse provides enterprise VR language and communication training with a content marketplace model. Direct peer in immersive corporate learning with comparable enterprise sales motion.
Broad incumbents
- Microsoft (Mesh): Microsoft Mesh and Teams spatial features are positioning as infrastructure for enterprise XR collaboration and training. Broad incumbent that could commoditize parts of FreeRangeXR's XR delivery stack over time.
- Cornerstone OnDemand: Cornerstone OnDemand is a large enterprise learning and talent management platform with growing XR/immersive content. Broad incumbent that competes for the same enterprise training budget pool.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FreeRangeXR social profiles
Digital presenceFreeRangeXR financial estimates
Financial estimateRevenue estimate
Valuation estimate
FreeRangeXR leadership team
Management profileNumber of profiles
Profiles2 records
FreeRangeXR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FreeRangeXR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FreeRangeXR
What does FreeRangeXR do?
FreeRangeXR creates Extended Reality (XR) experiences including Virtual Reality, Augmented Reality, and Mixed Reality employee trainings. The company offers two product tiers: standalone pre-built workplace safety training modules (Trainer Station App at $499 and individual modules at $1,350 each) sold through an e-commerce storefront, and custom-built XR training solutions developed for enterprise clients (e.g., Raymond forklift simulator, NeuroTrainer athletic performance VR). They deliver experiences across multiple immersion levels from Mobile AR to Full Simulation.
Is FreeRangeXR a public or private company?
FreeRangeXR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FreeRangeXR founded?
FreeRangeXR was founded in 2019. It employs 11 to 50 people.
Where is FreeRangeXR based?
FreeRangeXR is headquartered in Sausalito, United States, in the North America region.
How does FreeRangeXR make money?
Three revenue lines are on record. Custom VR/AR Training Solutions are the primary driver. The others are pre-built Training Modules and platform Distribution.
Who are FreeRangeXR's main competitors?
Direct peers on record are Strivr, PIXO VR, Talespin, Interplay Learning, Mursion, TransfrVR, Flaim Systems and Immerse. Broad incumbents are Microsoft (Mesh) and Cornerstone OnDemand.
Does FreeRangeXR have an API?
No public API is recorded for FreeRangeXR.
What industry is FreeRangeXR in?
FreeRangeXR's product category is Extended Reality Training Software. Its primary akta.pro industry code is EDAFAJAD, Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response), with a secondary code of EDAFAJAJ, Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators). Its NAICS code is 611430 and its SIC code is 8200.