Mapit

What Mapit does

Mapit (legally Mapit IoT, S.L.) is a Barcelona-based IoT company founded on 16 February 2016 that builds a GPS-based motorcycle connectivity platform. The core stack consists of a vehicle-mounted hardware device that draws power from the motorcycle's electrical system and integrates with its data bus, paired with iOS and Android mobile applications and a recurring connectivity subscription. The platform delivers real-time localization, movement, fall and ignition alerts, configurable safety zones (geofencing), trip analytics, automatic accident detection with SMS notification to emergency contacts, and workshop appointment booking — including integrated booking with Honda dealerships that can supply courtesy bikes to Honda Mapit users.

The company runs a hybrid go-to-market: a direct-to-consumer channel via the mapit.me e-commerce site (kit priced at €249.95 with first year of subscription, €39.95/year thereafter, processed through Stripe) and an OEM-embedded channel through a strategic partnership with Honda Motor Europe España, under which official Honda dealerships in Spain install the device on new motorcycles and resell the service as Honda Mapit. The Honda partnership, signed in November 2017, drives roughly 20,000+ new units annually and underpins scale; the current device generation (4G LTE, with data bus integration) was industrialized with RED.ES grant support in 2022. Mapit has also joined the ICEX Next export program (co-financed by FEDER) and launched a distinct Mapit Business sub-brand, indicating moves beyond the Spain-centric consumer-and-OEM model.

Founder-led by CEO Javier Marcos with technical lead Andres Aranda and business lead Toni Cáliz, Mapit is a privately held Spanish SL with no disclosed venture funding; balance-sheet support has come from public grants (ICEX/FEDER, RED.ES) and operating cash flow. At 11–50 employees, with 130,000+ connected motorcycles and 800M+ routes traced across a decade of operation, the company is positioned as a specialized motorcycle telematics provider rather than a broad mobility-IoT platform.

Name

Mapit

Legal name

Mapit IoT, S.L.

Website

https://mapit.me

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Mapit (Mapit IoT, S.L.) is a Barcelona-based IoT firm offering GPS hardware and a subscription mobile app for motorcycles. It delivers real-time localization, theft and accident alerts, and route analytics to riders, sold direct-to-consumer and embedded via its Honda Spain OEM partnership.

Ownership category

akta.pro rank

Product category

Motorcycle GPS Tracking Hardware

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

akta.pro secondary industries

GPS Fleet Tracking & Mapping (TLABAJAA), Geofencing, Security & Theft Recovery (TLABAJAJ)

Keywords

• Motorcycle GPS tracking
• Vehicle telematics hardware
• Connected motorcycle IoT
• Motorcycle theft prevention
• Motorcycle fleet tracking

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Device Sales: Sale of the Mapit physical device (GPS tracker) sold as a kit including the device, mounting kit, instruction manual, and first year of subscription. Price point is €249.95 for the complete kit.
2. Annual Subscription (Recurring): Recurring annual subscription at €39.95/year (VAT included) providing connectivity services, app access, alerts, and data features. Auto-renews for additional 1-year periods unless cancelled.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mapit designs, manufactures and sells a GPS-based IoT hardware device installed on motorcycles, coupled with a mobile application and an annual connectivity subscription. The solution provides real-time location, theft and movement alerts, geofencing, route analytics, accident detection with emergency SMS, and workshop appointment scheduling. Distribution is dual: direct-to-consumer via mapit.me and OEM-embedded via Honda dealerships in Spain under the Honda Mapit brand.

Product overview

Mapit offers a unified motorcycle connectivity solution consisting of a GPS tracking device, a mobile application (available for iOS and Android), and an annual subscription service. The device is installed on motorcycles and syncs with the app to provide real-time location tracking, movement alerts, route statistics, accident emergency notifications, and workshop appointment management. The product is sold both directly and through Honda dealerships under the Honda Mapit brand partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Mapit GPS Device A proprietary GPS-based IoT hardware device installed on motorcycles, connected to the bike's electrical system and providing real-time location tracking, movement and fall detection, geofencing, and integration with motorcycle data systems. Designed to be installed by end users or professionally at Honda dealerships in OEM configuration.
• Mapit Mobile Application A mobile application available on iOS and Android (app ID me.mapit.honda) that lets motorcycle owners see real-time GPS localisation, receive movement and fall alerts, configure safety zones (geofencing), review route statistics, set up SMS accident alerts to emergency contacts, and schedule workshop appointments. Available in Spanish, English, Catalan and Portuguese.
• Mapit Connectivity Subscription Annual recurring subscription at €39.95/year (auto-renewing) that maintains connectivity between the Mapit device and the mobile app and unlocks real-time tracking, alerts, route analytics and other remote features. Included for the first year with the Mapit Kit and previously offered as a multi-year bundle in the Honda Mapit launch.
• Mapit Kit Consumer bundle sold directly via mapit.me for €249.95, containing 1 Mapit GPS device, 1 year of connectivity subscription, mounting kit and instruction manual. The entry-point SKU for individual motorcycle owners who self-install rather than buying an OEM-embedded Honda Mapit unit.
• Honda Mapit (OEM Connected Motorcycle Service) A co-branded connected-motorcycle service sold exclusively through official Honda dealerships in Spain, with the Mapit device pre-installed in new Honda motorcycles. Includes Honda-specific features such as direct scheduling of maintenance appointments at official Honda workshops and courtesy-bike requests, in addition to the standard Mapit tracking, alerts and route features.
• Mapit 4G LTE Device (with Motorcycle Data Bus Integration) The 2022 iteration of the Mapit hardware, adding 4G LTE connectivity for improved data transmission, advanced motion detection and direct connection to the motorcycle's data bus enabling access to vehicle diagnostic information and enhanced riding behaviour analytics.

Quantifiable outcome

• Over 800 million routes traced and recorded by Mapit users
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Honda Motor Europe EspañacoreStrategic or Co-development Partner · 1 November 2017Strategic partnership to include Mapit GPS devices in Honda motorcycles sold in Spain. Honda dealerships install the device and provide the service under the Honda Mapit brand. More than 20,000 Honda motorcycles per year include Mapit technology. The partnership includes joint development of hardware and software to meet user needs and achieve efficient dealer integration. User privacy is prioritized with maximum security measures and data anonymization.
• ICEX Next (España Exportación e Inversión)flagshipGTM or Marketing PartnerMapit participated in the ICEX Next Export Initiation Program to enhance global competitiveness. The program supports Spanish companies in international expansion through training, mentoring, and networking. Results achieved include improved value proposition and business model adapted for international commercial environment.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Monimoto: Direct competitor offering standalone GPS anti-theft trackers for motorcycles and scooters. Very similar form factor, target customer (individual riders), and recurring subscription model, making it Mapit's closest direct peer.
• Trackting: Italy-based maker of anti-theft GPS trackers specifically designed for motorcycles and scooters with a subscription app model. Highly comparable in product offering, target customer, and go-to-market approach.
• Invoxia GPS Tracker: Consumer GPS tracker brand offering small-form-factor devices with subscription services for vehicles, bikes, and personal assets. Competes in the same consumer GPS-tracking subscription category as Mapit.

Regional players

• Optimus Tracker: Spanish provider of GPS vehicle tracking solutions serving both consumer and fleet customers. Comparable technology stack and Spanish-market overlap with Mapit.
• Sherlog Track & Trace: Spain-based motorcycle and vehicle anti-theft tracking provider using cellular/GPS technology with police-recovery integration. Closest regional direct competitor to Mapit in the Spanish market.

Broad incumbents

• Locator by ERM Telematics: Established European telematics provider with stolen vehicle recovery and fleet tracking solutions. Broader portfolio than Mapit but overlapping motorcycle anti-theft use case and IoT connectivity technology.
• Vodafone Automotive (formerly Cobra): Major European provider of connected vehicle, stolen vehicle recovery, and fleet telematics services, including OEM motorcycle integrations. Broad incumbent with much larger scale and telematics portfolio than Mapit.

Emerging players

• Tiles (by Ride with GPS / REVER): REVER is a motorcycle community and route-tracking app with social features for riders. Overlaps with Mapit's route statistics and tracking functionality for individual motorcycle owners, though without dedicated hardware.
• Carlock: Consumer-grade GPS/IoT tracking device with subscription service for vehicles. Less motorcycle-specialized than Mapit but competes for the same consumer connected-vehicle tracking wallet.

Others

• Apple AirTag (for asset/motorcycle use): Not a direct motorcycle product, but increasingly used by consumers as an ultra-cheap motorcycle/asset tracker. Represents an indirect competitive and pricing pressure point for Mapit's consumer hardware.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mapit.me/mycompany
• Instagraminstagram.com/mapit.me
• Xx.com/mapitme

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mapit