Trackting Srl
- Company typePrivate
- Founded2016
- HeadquartersRome, Italy
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Trackting Srl firmographics
Firmographics- Name
- Trackting Srl
- Legal name
- TRACKTING S.r.l.
- Website
- https://trackting.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Trackting Srl industry classification
Industry- Product category
- Vehicle GPS Anti-Theft Hardware
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services) (CRACASAM)
- akta.pro secondary industries
- E-Mobility Safety, Security & Accessories (helmets, locks, lights, mounts) (CRACASAL), Safety, Lighting & Security Hardware Manufacturing (Helmets/Lights/Locks) (IMACAOAJ)
Keywords
Where Trackting Srl is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Trackting Srl business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Device Sales (No Subscription): Trackting SMART and BIKE devices are sold as one-time purchases with perpetual service included. SMART products include no recurring fees forever. BIKE devices without subscription include the service at no extra cost. Revenue is generated from the upfront hardware sale.
- Hardware Device Sales (With Subscription): Trackting BIKE devices are also available with a subscription model (€29/year), where the device is sold at a lower upfront price but requires annual service renewal. The subscription includes connectivity service and updates.
- Accessories and Add-ons: Additional revenue from accessory products including tag covers (€4.90-€6.90), Smart Clip mounting brackets (€6.90-€8.90), additional tags for SMART V2/V3 devices (€29.00), Trackting branded merchandise, and gift cards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Trackting SMART V3 Italy - no subscription |
| One time/ perpetual license | Pay-as-you-go | Trackting SMART V3 Europe - no subscription |
| One time/ perpetual license | Pay-as-you-go | Trackting SMART V3 World - no subscription |
| One time/ perpetual license | Pay-as-you-go | Trackting BIKE T8 without subscription |
| Subscription | Annual | Trackting BIKE T8 with subscription |
| One time/ perpetual license | Pay-as-you-go | Trackting BIKE T9 without subscription |
| Subscription | Annual | Trackting BIKE T9 with subscription |
| One time/ perpetual license | Pay-as-you-go | Trackting BIKE B15 without subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Trackting Srl product offering
Product offeringCore offering
Trackting designs, manufactures and sells GPS anti-theft hardware devices for personal vehicles — primarily Trackting SMART (for cars, motorcycles, scooters, vans, RVs) and Trackting BIKE (for bicycles and e-bikes). Each device ships with a built-in multi-operator SIM that provides cellular connectivity without requiring a separate subscription, enabling real-time GPS tracking, phone-call theft alerts, and remote monitoring via the Trackting mobile app. Revenue is generated primarily from one-time hardware purchases, with an optional €29/year subscription tier available on certain BIKE models.
Product overview
Trackting Srl offers GPS anti-theft devices for vehicles with built-in SIM and no subscription fees. The product lineup consists of two main lines: Trackting SMART (for cars, motorcycles, scooters, vans, RVs) and Trackting Bike (for bicycles and e-bikes). SMART products come in V3 variants differentiated by geographic coverage (Italy, Europe, World), while Bike products are offered in T8 (bottle cage mount) and T9 (fork steerer tube mount) models, each available with or without subscription service. All devices operate in conjunction with the proprietary Trackting mobile app for iOS and Android, which provides real-time tracking, alarm notifications, and multi-device management. The devices use GPS/Galileo/Glonass satellite systems for positioning and cellular connectivity (LTE-M/Edge/CAT-M) for data transmission.
Differentiator
Problem solved
Functional benefit
Brands
- Trackting SMART: GPS anti-theft system for cars, motorcycles, scooters, vans, RVs, and other four-wheel and two-wheel vehicles. No subscription, no wires, built-in SIM, rechargeable battery lasting months, phone call alert on theft, real-time GPS tracking.
- Trackting BIKE
- Trackting ONE
Products and services
- Trackting SMART GPS anti-theft device with built-in SIM and no subscription fees for cars, motorcycles, scooters, vans, RVs, and other vehicles. Uses a Bluetooth keyring Tag for automatic arm/disarm and sends phone call alerts with real-time GPS tracking upon theft detection.
- Trackting SMART V3 Italy GPS anti-theft tracker with built-in multi-operator SIM for Italy-only coverage. Features LTE-M/Edge connection, triaxial MEMS accelerometer, up to 6 months standby battery life, USB-C charging, IP56 resistance, and includes keyring Tag.
- Trackting SMART V3 Europe GPS anti-theft tracker with built-in multi-operator SIM for Europe-wide coverage. Features high-sensitivity GPS active antenna, accuracy <30m parked / <5m alarm, LTE-M/Edge connection, up to 6 months standby / 4 months standard use battery life, USB-C charging, IP56 resistance.
- Trackting SMART V3 World GPS anti-theft tracker with built-in multi-operator SIM providing worldwide coverage across 100+ countries. Same technical specifications as the Europe version with extended geographic service area.
- Trackting Bike GPS anti-theft device specifically designed for bicycles and e-bikes with built-in SIM. Available in two mounting options (bottle cage or fork steerer tube) and with or without subscription service.
- Trackting BIKE T8 GPS anti-theft tracker designed for installation under the bottle cage of bicycles and e-bikes. Features GPS with <5m accuracy, Edge/CAT-M connectivity, IP54 water resistance, average 6-month battery life, and anti-tamper coded screws for security. Available with or without subscription.
- Trackting BIKE T9 GPS anti-theft tracker designed to fit inside the fork steerer tube of suspension mountain bikes. Compatible with 1-1/8 inch tubes with minimum bottom opening Ø24mm. Features patented anti-tampering expander mount system, cylindrical design (22mm top / 25mm bottom diameter, 155mm length), 73g weight.
- Trackting App Mobile application for iPhone (iOS 11+) and Android (6+) that controls all Trackting devices. Enables device pairing, protection mode activation/deactivation, real-time GPS tracking viewing, alarm notification management, and multi-device monitoring from a single interface.
- Trackting SMART Additional Tag Additional keyring Tag for SMART V3 devices. Each Tracker supports up to 3 Tags total. The Tag communicates with the Tracker via proximity detection to distinguish owner from thief.
- Smart Clip Mounting bracket for Trackting SMART device allowing secure fixed installation in vehicles.
Quantifiable outcome
- Vehicle recovery within minutes to hours of theft detection
- +3 more outcomes
Companies that use Trackting Srl
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Trackting Srl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Trackting Srl partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Shopify Inc.coreTrackting operates its e-commerce platform on Shopify, using their storefront infrastructure for product listings, shopping cart, checkout, and order management. Shopify provides the technical foundation for all direct online sales.
- International Telecom OperatorcoreTrackting has an agreement with an international telecom operator for the built-in SIM cards with pooled internet traffic. The SIM automatically connects to the best operator available at each location, providing multi-operator coverage without user subscription.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Trackting Srl competitors and assessment
Company assessmentDirect peers
- SpyTec GPS: US retailer and brand of GPS trackers for vehicles, assets, and personal use. Competes in the consumer GPS tracking space with hardware-plus-subscription bundles.
- Invoxia: French company producing GPS trackers for vehicles, bikes, and pets with built-in SIM connectivity. Competes with Trackting in the European consumer and prosumer GPS tracking market across similar vehicle and bike use cases.
- Tracki: US-based manufacturer of small GPS trackers with worldwide cellular coverage for vehicles, assets, and people. Direct competitor on small-form-factor GPS hardware with built-in SIM, though typically sold with a subscription.
- Bouncie: Connected-car GPS device focused on driving behavior, vehicle location, and roadside assistance for consumers and small fleets. Competes in the consumer vehicle GPS tracking category with a subscription-based model.
- Monimoto: Lithuanian maker of GPS anti-theft trackers specifically designed for motorcycles and cars, with a key-fob arm/disarm model similar to Trackting's Tag system. Closest direct competitor in the vehicle anti-theft GPS segment, although it operates on a subscription model.
- LandAirSea: US-based GPS tracker manufacturer selling personal and vehicle tracking devices with magnetic mounts and built-in SIM. Direct competitor in vehicle/asset GPS hardware, primarily subscription-based.
Emerging players
- Chipolo: Slovenian Bluetooth item-tracker company with a network-based finding model similar to Tile and AirTag. Adjacent competitor in the consumer tracking category, though primarily focused on keys and wallets rather than vehicles.
Broad incumbents
- Samsung SmartTag2: Samsung's Bluetooth and UWB-powered tracker integrated with SmartThings Find. Competes in the consumer tracking category but, like AirTag, relies on nearby Galaxy devices rather than built-in cellular connectivity.
- Vodafone Curve: Telecom-backed GPS tracker with built-in SIM and app-based tracking, sold across European markets. Overlaps with Trackting SMART's value proposition but benefits from Vodafone's distribution scale and brand reach.
- Apple AirTag: Apple's network-based item tracker that uses the global Find My network of iPhones for location. Indirect competitor for bike and vehicle tracking use cases; lacks Trackting's cellular connectivity, phone-call alarm, and subscription-free model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Trackting Srl social profiles
Digital presenceTrackting Srl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trackting Srl leadership team
Management profileNumber of profiles
Profiles1 record
Trackting Srl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trackting Srl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trackting Srl
What does Trackting Srl do?
Trackting designs, manufactures and sells GPS anti-theft hardware devices for personal vehicles — primarily Trackting SMART (for cars, motorcycles, scooters, vans, RVs) and Trackting BIKE (for bicycles and e-bikes). Each device ships with a built-in multi-operator SIM that provides cellular connectivity without requiring a separate subscription, enabling real-time GPS tracking, phone-call theft alerts, and remote monitoring via the Trackting mobile app. Revenue is generated primarily from one-time hardware purchases, with an optional €29/year subscription tier available on certain BIKE models.
Is Trackting Srl a public or private company?
Trackting Srl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trackting Srl founded?
Trackting Srl was founded in 2016. It employs 1 to 10 people.
Where is Trackting Srl based?
Trackting Srl is headquartered in Rome, Italy, in the Europe region.
How does Trackting Srl make money?
Three revenue lines are on record. Hardware Device Sales (No Subscription) is the primary driver. The others are hardware Device Sales (With Subscription) and accessories and Add-ons.
Who are Trackting Srl's main competitors?
Direct peers on record are SpyTec GPS, Invoxia, Tracki, Bouncie, Monimoto and LandAirSea. Chipolo is listed as an emerging player. Broad incumbents are Samsung SmartTag2, Vodafone Curve and Apple AirTag.
Does Trackting Srl have an API?
No public API is recorded for Trackting Srl.
What industry is Trackting Srl in?
Trackting Srl's product category is Vehicle GPS Anti-Theft Hardware. Its primary akta.pro industry code is CRACASAM, E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services), with a secondary code of CRACASAL, E-Mobility Safety, Security & Accessories (helmets, locks, lights, mounts). Its NAICS code is 336991 and its SIC code is 3751.