Purosol
Purosol (Origin Laboratories, LLC) is a Pasadena, California-based private company that formulates and sells enzyme-based, NASA-heritage lens, sensor, screen, and marine cleaning solutions plus accessories, distributed via Shopify DTC and specialty photography/electronics retailers in the US, France, and Canada.
- Company typePrivate
- Founded2005
- HeadquartersPasadena, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Purosol does
Purosol, operated by Origin Laboratories, LLC out of Pasadena, California, is a niche cleaning-products company that sells professional-grade lens, sensor, screen, and marine cleaners alongside complementary accessories (air blowers, microfiber cloths, sensor swabs) and bundled kits. The company's core technology is an enzyme-based aqueous cleaning solution using organic plant extracts and green chemistry, originally developed as Ultratech by Dr. L.H. Sampson for NASA spaceflight optical equipment in the late 1980s and subsequently deployed by the US military during the Gulf War. Variants add specialized features: nitrogen blanketing for the screen cleaner, a salt-crystal-prevention enzyme for the sport/marine cleaner, and proprietary microfiber cloth weave engineering. Manufacturing occurs at a clean-room facility in New Mexico, with all formulas described as non-toxic, non-flammable, sterile, biodegradable, and exceeding EPA, OSHA, and multiple international standards.
Purosol operates a dual-channel go-to-market: direct-to-consumer e-commerce via a Shopify storefront at purosol.com, supplemented by wholesale distribution through established US photography and electronics retailers (B&H Photo Video, Adorama, Edmund Optics, Cone Instruments, Markertek, LensFly, Zack Electronics) and international specialty retailers in France and Canada. Pricing is unit-based (cleaners $8.25–$9.75, accessories $5.50–$39.95, kits $10.95–$29.50) with free US shipping above $25 and no subscription component. Marketing relies on content marketing through a photography-focused blog, organic social presence, and earned-media endorsements leveraging the NASA and military heritage.
The company is privately held with 1–10 employees, no disclosed funding rounds, and a stable but unexpanded retail footprint. Its customer base is anchored by named institutional references (NASA, US military branches, hospitals, industrial laser and chip manufacturers, the US Library of Congress) alongside professional photographers, cinematographers, marine operators, and general consumer electronics users. The brand's strategic differentiation rests on the proprietary enzyme formula, regulatory compliance profile, and aerospace/military credibility rather than on scale, technology-platform effects, or subscription economics.
Purosol firmographics
Firmographics- Name
- Purosol
- Legal name
- Origin Laboratories, LLC
- Website
- https://purosol.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Purosol (Origin Laboratories, LLC) is a Pasadena, California-based private company that formulates and sells enzyme-based, NASA-heritage lens, sensor, screen, and marine cleaning solutions plus accessories, distributed via Shopify DTC and specialty photography/electronics retailers in the US, France, and Canada.
- Ownership category
- akta.pro rank
Purosol industry classification
Industry- Product category
- Optical Cleaning Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Heavy-Duty/Industrial-Strength All-Purpose Cleaners (Consumer) (CRAJAMAG)
Keywords
Where Purosol is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Purosol business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Direct Product Sales (E-commerce): Purosol sells its cleaning solutions, kits, and accessories directly to consumers via its Shopify e-commerce storefront at purosol.com. Products include individual cleaners (lens, sensor, screen, marine), accessories (microfiber cloths, air bulbs, swabs), and bundled cleaning kits. All products are one-time purchase items with no subscription component.
- Retail/Channel Distribution: Purosol products are distributed through major US photography and electronics retailers (Adorama, B&H Photo Video, Edmund Optics) as well as international specialty retailers in France (La maison de l'Astronomie, Optique et Vision, Optique Unterlinden) and Canada (The Source Shop, Zack Electronics). Revenue is generated through wholesale product sales to these channel partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Cleaning Solutions |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | Bundled Cleaning Kits |
Go-to-market motion1 record
Distribution channels12 records
Marketing channels8 records
Purosol product offering
Product offeringCore offering
Purosol designs, manufactures, and sells enzyme-based aqueous cleaning solutions for precision optics, camera sensors, electronic screens, and marine equipment, originally developed for NASA and the US military. The product line centers on four proprietary cleaners (Lens, Sensor, Screen, and Sport/Marine) and is extended with complementary accessories — air blowers, microfiber cloths, and sensor swabs — plus bundled cleaning kits for specific use cases.
Product overview
Purosol is a cleaning products company offering a comprehensive portfolio of professional-grade optical, sensor, and screen cleaning solutions originally developed for NASA and the US military. The product line centers on four core cleaning solutions (Lens Cleaner, Sensor Cleaner, Screen Cleaner, and Sport/Marine Cleaner) formulated using organic plant extracts and green chemistry technology. These core products are complemented by accessories including Air Pro and Rocket Air Bulb blowers, Cleaning Swabs, and Microfiber Cloths. The company also offers bundled cleaning kits that combine multiple products (cleaning solutions with air blowers and/or cloths) for specific use cases (lens, screen, and sensor cleaning). A sub-brand called Renew provides compact on-the-go cleaning options. Third-party products like Kimwipes are also sold alongside the proprietary Purosol offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Purosol Lens Cleaner Award-winning all-natural cleaning solution using plant extracts and nanotechnology to safely clean precision optics, including eyewear, cell phones, cameras, binoculars, sunglasses, and telescopes, without damaging multi-coated lens coatings. Originally designed for NASA space flight applications.
- Purosol Sensor Cleaner Ultra-pure aqueous-based enzyme cleaning solution scientifically formulated for CCD and CMOS camera sensors. Dries quickly without leaving VOC residue, is non-flammable, and includes a static barrier property for safe sensor maintenance.
- Purosol Screen Cleaner Space-pioneered all-natural, streak-free cleaning solution for electronic displays including LED, OLED, LCD, DLP, and Plasma screens. Uses nitrogen blanketing technology and plant extracts to safely remove dust, dirt, and grime from TVs, monitors, smartphones, and tablets.
- Purosol Sport/Marine Cleaner All-green formula using nanotechnology and plant extracts designed for marine-environment optics and electronic gear. Contains an enzyme that prevents salt crystal formation, is non-toxic and biodegradable, and is safe for GPS, radar screens, sonar, scuba masks, and other marine electronics; non-conductive to well over 2,000K ohms-cm.
- Purosol Air Pro Air blaster ideal for removing dust and fine dirt particles from delicate camera lenses, sensors, keyboards, and displays. Molded from medical-grade Sarolit material with an all-in-one flexible tip for corner access and precision air pressure control.
- Purosol Rocket Air Bulb Large-capacity bulb air blower for professional still and motion camera jobs. Made of durable silicone rubber with a one-way valve and long nozzle; ergonomic design delivers even air flow for cleaning lenses, filters, screens, and keyboards.
- Purosol Cleaning Swabs Clean, absorbent mini-pads with a contour design for even vertical edge-to-edge flow. Prevents surface pooling and gently removes moisture from CCD and CMOS sensors. Custom-designed with an ultra-soft microfiber pad for safe sensor cleaning.
- Purosol Microfiber Cloth High-quality microfiber cleaning cloth scientifically engineered for optimal cleaning performance. Features a precise weave for softness, absorbency, and a streak-free finish; preferred by professional photographers and testing laboratories worldwide.
- Renew Lens and Screen Cleaner Compact 3oz spray-bottle cleaner under the Renew sub-brand for on-the-go cleaning of glasses, cameras, phones, tablets, and TVs. Environmentally friendly, with no alcohol, solvents, VOCs, ammonia, or detergents; award-winning formula at an economical price.
- Purosol Lens Cleaning Kit w/ Air Pro & Cloth Bundled lens cleaning kit combining Purosol Air Pro, the award-winning Purosol Lens Cleaner fluid, and a small 6x6-inch microfiber cloth; designed for portable lens maintenance.
- Purosol Lens Cleaning Kit w/ Small Microfiber Cloth Bundled lens cleaning kit combining Purosol Lens Cleaner fluid with a high-quality small microfiber cloth for safe and easy cleaning of delicate optics.
- Purosol Screen Cleaning Kit w/ Air Pro, Large Cloth Complete screen cleaning kit combining Purosol Air Pro, a large 16x12-inch microfiber cloth, and Purosol Screen Cleaner fluid for comprehensive cleaning of smartphones, tablets, computers, and TVs.
- Purosol Screen Cleaning Kit w/ Air Pro, Small Cloth Portable screen cleaning kit bundling Purosol Air Pro for dust removal, a small microfiber cloth, and Purosol Screen Cleaner fluid for on-the-go device cleaning.
- Purosol Screen Cleaning Kit w/ Large Microfiber Cloth Bundled screen cleaning kit combining Purosol Screen Cleaner fluid with a large microfiber cloth for safe and easy device cleaning.
- Purosol Screen Cleaning Kit w/ Small Microfiber Cloth Compact screen cleaning kit bundling Purosol Screen Cleaner fluid with a small microfiber cloth for portable device maintenance.
- Purosol Sensor Cleaning Kit w/ Air Pro, Small Cloth & Swabs Complete sensor cleaning kit including 1oz Purosol Sensor Cleaner fluid, a 4-pack of microfiber sensor cleaning swabs, a reusable small microfiber cloth, and the Purosol Air Pro air bulb for DSLR camera sensor maintenance.
- Purosol Sensor Cleaning Kit w/ Small Cloth Bundled sensor cleaning kit combining Purosol Sensor Cleaner fluid with a small microfiber cloth for DSLR camera sensor maintenance.
Quantifiable outcome
- Used successfully in space during a joint NASA and Russian Space Administration mission
- +2 more outcomes
Companies that use Purosol
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Purosol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Purosol partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- AdoramacoreAdorama (42 West 18th St, New York, NY 10011) is a major US photography and electronics retailer that stocks and sells Purosol products. Adorama has featured Purosol in promotional content with wedding photographer Vanessa Joy and creates video content promoting Purosol alongside new camera gear launches.
- B&H Photo VideocoreB&H Photo Video (420 9th Ave, New York, NY 10001) is one of the largest US photography and electronics retailers, stocking the full Purosol product line for sale to professional and consumer customers.
- Edmund Optics Inc.coreEdmund Optics (101 East Gloucester Pike, Barrington, NJ 08007) is a major global provider of optical components that stocks Purosol as the 'Purosol Optical Cleaner.' Edmund Optics published a review calling it 'the best cleaning solution that we have ever used for our cutting edge optics,' serving as a significant third-party endorsement for the professional optics market.
- Cone InstrumentsminorCone Instruments (6850 Southbelt Dr, Caledonia, MI 49316) is a specialty instruments retailer serving the photography and scientific instruments market in the US Midwest.
- LensFlyminorLensFly (950-23 Blanding Boulevard, #226, Orange Park, FL 32065) is an online retailer serving photographers, offering Purosol products alongside its equipment rental and sales business.
- MarkertekminorMarkertek (1 Tower Drive, PO Box 397, Saugerties, NY 12477) is a professional video and broadcast equipment supplier that stocks Purosol products for professional content creators.
- Zack ElectronicsminorZack Electronics (1075 Hamilton Road, Duarte CA 91010) is an electronics retailer serving consumers and professionals in California, stocking Purosol products.
- La maison de l'AstronomieminorLa maison de l'Astronomie (33-35, rue de Rivoli, 75004 Paris) is a French astronomy and photography specialty retailer serving the European market with Purosol products.
- Optique et VisionminorOptique et Vision (6 bis avenue de l'esterel, 06160 Juan-les-Pins, France) is a French optical products retailer serving the European market.
- Optique UnterlindenminorOptique Unterlinden (5, rue Jacques Daguerre, 68000 Colmar, France) is a French optical retailer serving the European market.
- The Source ShopminorThe Source Shop (119 Jefferson Ave, Toronto, ON M6K 3E4, Canada) is a Canadian retailer serving the Canadian market with Purosol products.
- Kimberly ClarkminorPurosol resells Kimwipes by Kimberly Clark — the leading disposable photographic lens and computer tissue on the market for over 60 years. Kimwipes are pure, lint and chemical free, and are sold alongside Purosol's own cleaning products as a complementary accessory.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Purosol competitors and assessment
Company assessmentDirect peers
- ZEISS: ZEISS sells lens cleaning sprays, wipes, and kits for camera lenses, eyeglasses, and optics. It is the most premium, well-credentialed direct competitor to Purosol in the optical cleaning category.
- Bausch + Lomb: Bausch + Lomb markets lens cleaning solutions for eyewear and optical surfaces. Comparable to Purosol as a branded, mass-distributed optical cleaning product targeting consumers and professionals.
- Whoosh!: Whoosh! sells screen-cleaning solutions for smartphones, tablets, and laptops. Directly comparable to Purosol's Screen Cleaner SKU as a premium, non-toxic consumer screen cleaning brand.
- Giottos (Rocket Air Blower): Giottos is best known for its Rocket Air Blower — a near-identical product to Purosol's Rocket Air Bulb and Air Pro accessories. Directly competes with Purosol in photographer and cinematographer cleaning kits.
- Photographer's Formulary: Photographer's Formulary provides specialty cleaning chemicals and kits for film, sensor, and lens care. Comparable to Purosol as a specialty, professional-photographer-focused cleaning products brand.
- Edmund Optics: Edmund Optics both stocks Purosol as a customer and sells its own optical cleaning products (wipes, swabs, solvents) to labs and optical-component buyers. Comparable as a supplier of optics-grade cleaning consumables.
Broad incumbents
- Nikon (camera division): Nikon sells branded lens cleaning kits, swabs, and accessories bundled with its cameras and as standalone products. Comparable as a camera-OEM cleaning product competing for the same photographer and cinematographer customers.
- Canon (camera division): Canon offers lens cleaning kits and sensor swabs aimed at DSLR/mirrorless owners. Comparable as an OEM-branded cleaning option distributed through the same B&H/Adorama channel as Purosol.
- Endust for Electronics: Endust offers dust-removal and cleaning products for electronics and screens. Comparable to Purosol Screen Cleaner and air-bulb accessories as a mass-market incumbent in the screen-cleaning category.
- Sprayway: Sprayway manufactures specialty cleaning sprays including glass and electronics cleaners. Comparable as a broader cleaning-products incumbent whose electronics/screen SKUs overlap with Purosol's mass-market positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Purosol social profiles
Digital presencePurosol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purosol leadership team
Management profileNumber of profiles
Purosol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purosol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purosol
What does Purosol do?
Purosol designs, manufactures, and sells enzyme-based aqueous cleaning solutions for precision optics, camera sensors, electronic screens, and marine equipment, originally developed for NASA and the US military. The product line centers on four proprietary cleaners (Lens, Sensor, Screen, and Sport/Marine) and is extended with complementary accessories — air blowers, microfiber cloths, and sensor swabs — plus bundled cleaning kits for specific use cases.
Is Purosol a public or private company?
Purosol is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Purosol founded?
Purosol was founded in 2005. It employs 1 to 10 people.
Where is Purosol based?
Purosol is headquartered in Pasadena, United States, in the North America region.
How does Purosol make money?
Two revenue lines are on record. Direct Product Sales (E-commerce) is the primary driver. The others are retail/Channel Distribution.
Who are Purosol's main competitors?
Direct peers on record are ZEISS, Bausch + Lomb, Whoosh!, Giottos (Rocket Air Blower), Photographer's Formulary and Edmund Optics. Broad incumbents are Nikon (camera division), Canon (camera division), Endust for Electronics and Sprayway.
Does Purosol have an API?
No public API is recorded for Purosol.
What industry is Purosol in?
Purosol's product category is Optical Cleaning Products. Its primary akta.pro industry code is CRAJAMAG, Heavy-Duty/Industrial-Strength All-Purpose Cleaners (Consumer). Its NAICS code is 32561 and its SIC code is 2842.