Optique et Vision
- Company typePrivate
- Founded1948
- HeadquartersBeirut, Lebanon
- Headcount11–50
- GTM typeB2C
- OfferingServices
Optique et Vision firmographics
Firmographics- Name
- Optique et Vision
- Legal name
- Optique et Vision
- Website
- https://optiqueetvision.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Optique et Vision industry classification
Industry- Product category
- Optical Retail
- NAICS
- Optical Goods Retailers (45613), Offices of Optometrists (62132)
- SIC
- Ophthalmic Goods (3851), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
- akta.pro secondary industries
- Luxury & Designer Eyewear (CRAAAKAD), Sunglasses (Non-Prescription) (CRAAAKAB), Prescription Eyewear Frames (Optical) (CRAAAKAA), Sport & Performance Eyewear (CRAAAKAC)
Keywords
Where Optique et Vision is headquartered
LocationHeadquarters
- HQ city
- Beirut
- HQ country
- Lebanon
- HQ region
- Middle East
Offices8 records
Markets served
Optique et Vision business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Sunglasses Sales: Sale of branded sunglasses including luxury brands (Tom Ford, Oliver Peoples, Giorgio Armani), mid-range (Ray-Ban, Emporio Armani), and own-brand products (Ross & Brown, SunFramed). Products range from $25 to $1,185+ across various collections.
- Eyeglasses/Optical Frames Sales: Sale of prescription eyeglasses and optical frames across multiple brands including Lunor, Monogram, Philosopheyes, Theo Eyewear, and in-house Framed brand. Prices range from budget ($6 readers) to luxury ($740+).
- Contact Lenses Sales: Sale of contact lenses including daily and monthly options from brands like ACUVUE, Alcon, with solutions and accessories. Products range from $37-$54 for monthly supplies.
- Eye Care Services: Vision exams, specialized eye care consultations, and Vision Rehabilitation Center services for patients with severe visual impairments.
- Accessories Sales: Sale of eyewear accessories including cases, chains, cleaning products, lens sprays, and ski mask inserts from brands like Hoya Vision Care and Visioclean.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget/Economy - Reading glasses and basic accessories |
| Unit Pricing | Pay-as-you-go | Mid-range eyewear - Standard designer and premium mass brands |
| Unit Pricing | Pay-as-you-go | Premium/Luxury eyewear - High-end designer brands |
| Unit Pricing | Pay-as-you-go | Ultra-luxury eyewear - Artisan and exclusive brands |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Optique et Vision product offering
Product offeringCore offering
Optique et Vision is a Lebanese optical retailer selling prescription eyeglasses, designer sunglasses, contact lenses, kids' eyewear, sports sunglasses, and eyewear accessories through 8+ retail boutiques and an e-commerce website. The company distributes international luxury and designer brands (Tom Ford, Oliver Peoples, Ray-Ban, Giorgio Armani, Blackfin, Lunor, Theo, Lucas de Stael) alongside its own proprietary brands (Framed, Ross & Brown, SunFramed). It also provides professional eye examinations and operates Lebanon's first dedicated Vision Rehabilitation Center for patients with severe visual impairments.
Product overview
Optique et Vision is a Lebanese optical retail company established in 1948, offering a comprehensive eyewear portfolio consisting of three house brands (Framed for eyeglasses, SunFramed and Ross & Brown for sunglasses) alongside a curated selection of designer sunglasses (Ray-Ban, Blackfin, Oliver Peoples, Tom Ford, Persol, Giorgio Armani, Carrera, Theo Eyewear, Smorfia, Lucas de Stael, Marc Jacobs) and eyeglasses (Emporio Armani, Lunor, Monogram, Philosopheyes). The company provides contact lenses (daily, monthly, colored) from Johnson & Johnson, Alcon, and Avizor, plus dedicated kids' eyewear and sports sunglasses. Services include eye examinations and a Vision Rehabilitation Center for patients with severe visual impairments. Products are available through multiple retail locations across Lebanon and online.
Differentiator
Problem solved
Functional benefit
Brands
- Framed: The company's own eyewear brand bringing together strong design, quality materials, and a versatile approach to eyewear. Features statement pieces and everyday essentials designed to suit different styles and personalities.
- Ross & Brown
- SunFramed
Products and services
- Sunglasses Designer and house-brand sunglasses combining comfort, UV protection, clarity, and style for city and outdoor use, featuring brands including Ray-Ban, Blackfin, Oliver Peoples, Tom Ford, Persol, Giorgio Armani, Carrera, Theo Eyewear, Smorfia, and Lucas de Stael.
- Eyeglasses Optical frames and prescription eyeglasses combining quality optics, comfort, and contemporary design, including reading glasses and frames from designer brands like Lunor, Monogram, Philosopheyes, and Theo.
- Contact Lenses Contact lenses including daily and monthly options from brands like Johnson & Johnson (ACUVUE), Alcon (Total 30), plus colored lenses and lens solutions, focusing on comfort, clarity, and everyday ease of wear.
- Kids Eyewear Kids sunglasses and eyeglasses designed for comfort, durability, and playful energy with reliable UV coverage, using light and easy-to-wear designs suitable for active play and everyday use.
- Sports Sunglasses Sports sunglasses designed for movement and focus with secure fit, lightweight construction, and protective performance lenses, built to stay stable through activity while maintaining clear vision in changing outdoor conditions.
- Eyewear Accessories Accessories including lens cleaning products (sprays, wipes), eyewear chains, cases, and anti-fog solutions from brands like Hoya Vision Care and Visioclean.
- Framed (In-house Brand) Optique et Vision's house brand offering eyeglasses and sunglasses with strong design, quality materials, and versatile styles ranging from statement pieces to everyday essentials, including reading glasses, eyeglasses, and clip-on sunglasses for men, women, and children.
- Ross & Brown (In-house Brand) Optique et Vision's sunglasses collection drawing on vintage references and travel-inspired aesthetics, combining classic shapes with refined detailing and warm tones, priced at $190-$265.
- SunFramed (In-house Brand) Optique et Vision's house brand for sunglasses, featuring designs under the SunFramed label including clip-on options, lightweight frames, and polarized lenses priced at $25-$195.
- Vision Rehabilitation Center (VRC) Specialized eye care service for patients with severe visual impairments, providing expert low-vision rehabilitation care at Lebanon's first dedicated Vision Rehabilitation Center.
- Eye Exams Professional vision examination services available by appointment at OV Boutiques locations across Lebanon.
Companies that use Optique et Vision
Customer profileSegments6 records
Ideal customer profiles5 records
Optique et Vision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Optique et Vision partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core, major and minor.
- Tom FordcorePremium luxury eyewear brand partnership. Optique et Vision distributes Tom Ford sunglasses and optical frames including styles like TF1020, TF1081, TF1084, and clip-on models. Products priced at $270-$500+.
- Oliver PeoplescoreLuxury American eyewear brand. Distributed through OV Boutiques with products like Oliver Peoples Lumar at $450 and Oliver Peoples 5413 at $470-$485.
- BlackfincoreItalian luxury eyewear manufacturer. Products include Blackfin Thunderbay ($551), Blackfin 980 ($610), Blackfin SLOT-R Capsule ($592), and Blackfin ARC-R Capsule ($665).
- LunorcoreGerman luxury eyewear brand. Distributed models include Lunor M11 02 ($670), Lunor A5 226 ($510), Lunor M16 03, and Lunor Classic collection ($562).
- Giorgio ArmanicoreItalian luxury fashion brand. Sunglasses and optical frames distributed including Giorgio Armani 0AR8181 ($500) and 0AR6153 ($424).
- Emporio ArmanicoreMid-to-premium Armani line. Wide range of sunglasses ($202-$275) and eyeglasses ($175-$277) distributed across OV stores.
- Ray-BanmajorIconic eyewear brand. Distributed across multiple models including Ray-Ban 0RB3741 ($165-$200), Ray-Ban RB3757, RB3547 ($225), RB4425, RB4436, and polarized options.
- PersolmajorItalian luxury eyewear. Products include Persol 0PO3378S at $325 with various color options.
- Theo EyewearcoreBelgian designer eyewear brand. Distributed models include Theo Cassette ($570), Theo Futurisme, Theo James 6 ($620), Theo Crunchy ($740), Theo Stanley, Theo Obus, and Theo Pulleys.
- Lucas de StaelcoreLuxury artisan eyewear. Products include Lucas De Stael Glacier ($1,185) in camel, olive green, and black finishes, plus Le Trinocle modular eyewear ($280).
- SmorfiamajorItalian vintage-inspired eyewear brand. Models include Smorfia Sun Michelle, Smorfia Anthony, and Smorfia Gamma B3 with distinctive bold designs.
- CarreramajorSports and lifestyle eyewear. Products include Carrera 4018/S and Carrera 4017/S models at $110, designed for active use.
- Marc JacobsmajorDesigner fashion brand with eyewear line distributed through OV boutiques.
- Armani ExchangemajorYouth-oriented Armani line. Products include Armani Exchange 0AX4151S and 0AX3128 at $140.
- iGreenminorSustainable bio-based eyewear brand. Products include iGreen IGV 10.24 and IGV 10.29 with double clip-on technology at $235.
- MonogramminorDesigner eyewear label. Products include Monogram Fusion 005, Monogram Fusion 018, and Monogram Print 030 ($345-$430).
- PhilosopheyesminorDesigner eyewear brand distributed through OV optical collections.
- SeeominorEyewear brand including Seeo Big Acetate and Seeo Readers Pince Nez portable reading glasses.
- DuclouxminorEyewear brand listed among OV partner brands.
- UndostrialminorEyewear brand listed among OV partner brands.
- John LennonminorIconic music-inspired eyewear brand distributed through OV boutiques.
- O.SixminorContemporary eyewear brand. Products include O.Six IG OV-120 ($240) and O.Six IG OV-148.
- ZegnaminorLuxury menswear brand with eyewear. Products include Zegna EZ 5251-H tinted sunglasses.
- Sports n VisionminorSports vision center operating from the same location as the Vision Rehabilitation Center, providing specialized sports eye care.
- Framed (In-house Brand)coreOwn eyewear brand created by Optique et Vision bringing together strong design, quality materials, and versatile approach. Includes reading glasses ($10-$60), eyeglasses ($30-$180), and clip-on products.
- Ross & Brown (In-house Brand)coreHomebrand by O.V. drawing on vintage references and travel-inspired aesthetics. Sunglasses collection combining classic shapes with refined detailing in warm tones at $190-$265.
- SunFramed (In-house Brand)majorHomebrand by O.V. under the SunFramed collection. Products include SunFramed 3091, 3092, 3041, 3068 at various price points.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Optique et Vision competitors and assessment
Company assessmentEmerging players
- GlassesUSA: Online-first eyewear retailer selling prescription glasses, sunglasses, and contact lenses globally at value price points. Comparable as an eyewear retailer competing for OV's online and diaspora customers, but without physical boutiques.
- Warby Parker: US direct-to-consumer eyewear retailer selling prescription glasses, sunglasses, and contacts online with home try-on. Comparable as a multi-channel optical retailer competing on brand and price, though with a vertically integrated, digital-first model rather than boutique-led.
- Zenni Optical: Direct-to-consumer online eyewear retailer known for extremely low prices on prescription glasses. Comparable as an eyewear retailer targeting price-sensitive consumers that competes with OV's budget and mid-tier offerings globally.
Regional players
- GrandOptical: European optical retail chain owned by GrandVision/NESPRESSO, offering prescription eyewear, sunglasses, contact lenses, and eye exams across multiple countries. Comparable multi-brand boutique optical retail model, though geographically focused on Europe.
- Magrabi Optical: Largest optical retail chain in the MENA region, operating hundreds of stores across the GCC and Middle East. Directly comparable to Optique et Vision as a multi-brand optical retailer serving consumers across price tiers, though at much greater scale and broader geography.
Others
- Oliver Peoples: Luxury American eyewear brand owned by Luxottica, distributed through Optique et Vision boutiques. Comparable in product category (premium optical and sunglasses), but as a brand owner rather than retailer.
- Ray-Ban (EssilorLuxottica): Iconic global eyewear brand owned by EssilorLuxottica, sold through Optique et Vision as a channel partner. Comparable as an eyewear brand, but operates as a manufacturer/brand owner rather than a direct retailer.
- Blackfin: Italian luxury eyewear manufacturer distributed through OV boutiques. Comparable in offering premium titanium eyewear, but operates as a brand/manufacturer rather than multi-brand retailer.
Broad incumbents
- Specsavers: Large international optical retail chain with thousands of stores worldwide, combining eye exams with multi-brand eyewear sales. Comparable to Optique et Vision in combining clinical services with multi-tier retail across mass and premium brands.
- LensCrafters: Luxottica-owned US optical retail chain selling designer frames, prescription lenses, and contact lenses with in-store eye exams. Comparable in-store multi-brand optical retail model, though operating at vastly greater scale as part of EssilorLuxottica's portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Optique et Vision social profiles
Digital presenceOptique et Vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optique et Vision leadership team
Management profileNumber of profiles
Optique et Vision subsidiaries and ownership
Company hierarchySubsidiaries2 records
Optique et Vision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optique et Vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optique et Vision
What does Optique et Vision do?
Optique et Vision is a Lebanese optical retailer selling prescription eyeglasses, designer sunglasses, contact lenses, kids' eyewear, sports sunglasses, and eyewear accessories through 8+ retail boutiques and an e-commerce website. The company distributes international luxury and designer brands (Tom Ford, Oliver Peoples, Ray-Ban, Giorgio Armani, Blackfin, Lunor, Theo, Lucas de Stael) alongside its own proprietary brands (Framed, Ross & Brown, SunFramed). It also provides professional eye examinations and operates Lebanon's first dedicated Vision Rehabilitation Center for patients with severe visual impairments.
Is Optique et Vision a public or private company?
Optique et Vision is a private company. It is classified as unknown and is currently operating.
When was Optique et Vision founded?
Optique et Vision was founded in 1948. It employs 11 to 50 people.
Where is Optique et Vision based?
Optique et Vision is headquartered in Beirut, Lebanon, in the Middle East region.
How does Optique et Vision make money?
Five revenue lines are on record. Sunglasses Sales are the primary driver. The others are eyeglasses/Optical Frames Sales, contact Lenses Sales, eye Care Services and accessories Sales.
Who are Optique et Vision's main competitors?
Emerging players on record are GlassesUSA, Warby Parker and Zenni Optical. Regional players are GrandOptical and Magrabi Optical. Others are Oliver Peoples, Ray-Ban (EssilorLuxottica) and Blackfin. Broad incumbents are Specsavers and LensCrafters.
Does Optique et Vision have an API?
No public API is recorded for Optique et Vision.
What industry is Optique et Vision in?
Optique et Vision's product category is Optical Retail. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of CRAAAKAD, Luxury & Designer Eyewear. Its NAICS code is 45613 and its SIC code is 3851.