Name

Texas High School Coaches Education Foundation

Legal name

Texas High School Coaches Association

Website

https://thsca.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Coaching Association Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

University/School Sport Governing Bodies (Collegiate/Scholastic Associations) (MPAKAFAG)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Coaching professional development
• Athletic association services
• Professional liability insurance
• Coach education programs
• Student athlete support

Headquarters

HQ city

San Marcos

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees from over 27,000+ coaches and athletic directors across Texas. Membership provides access to representation, advocacy, professional development, awards programs, professional liability insurance, and networking resources.
2. Coaching School Convention Revenue: Registration fees for the annual Coaching School and Convention, which attracts over 18,000 coaches, athletic administrators, and exhibitors. The convention features exhibit hall booth sales (10'x10' in-line booth $1,300; corner booth $1,500) and sponsorships.
3. Sponsorship Revenue: Sponsorship packages ranging from $2,500 to $50,000+ across multiple tiers (Champion, Cornerstone, Title, Platinum, Gold, Silver, Bronze, Supporting). Sponsorships include social media exposure, editorial advertisements in Texas Coach magazine, website mentions, event signage, and booth space credits.
4. Professional Liability Insurance: Add-on insurance coverage program for members, purchased separately from membership. Coverage period runs July 1 to June 30 annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Texas High School Coaches Education Foundation (THSCEF) is a nonprofit fundraising and education foundation created in 2008 by the Texas High School Coaches Association (THSCA). THSCEF develops funds from a range of donors to underwrite professional education programs for high school coaches across Texas, including the annual Coaching School & Convention, Texas Coaches Leadership Summit, ROCK Mentoring Program, and the Benevolence, Permanent Injury, and Memorial Benefit financial assistance programs. Its activities support over 27,000 THSCA member coaches and indirectly affect more than 1.5 million Texas student-athletes annually.

Product overview

Texas High School Coaches Education Foundation (THSCEF) is a non-profit foundation that develops funds from donors to provide professional education programs for high school coaches throughout Texas. The organization offers a comprehensive portfolio of programs including the annual Coaching School & Convention (over 18,000 attendees), Professional Liability Insurance, the Permanent Injury Program (since 1938), Memorial Benefit Program (since 1967), Benevolence Fund (since 2005), Texas Coaches Leadership Summit, and ROCK Mentoring Program. Additional offerings include Coach of the Week Award, Hall of Honor induction, Academic All-State recognition, Professional Development Certification through UIL CCP, Technology Initiatives and Online Educational Materials, Texas Coach Magazine (established 1957), CoachTube Library, and the Our Day to Shine scrimmage fundraising program. Together these programs serve over 27,000 THSCA member coaches and affect the lives of over 1.5 million student-athletes annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Membership Annual membership in the Texas High School Coaches Association at $90 per year (with early-bird pricing before October 15), covering the membership period of July 1 through June 30. Membership provides access to representation, advocacy, professional development resources, awards programs, eligibility for professional liability insurance, networking, and benefits such as the Permanent Injury, Memorial Benefit, and Benevolence programs.
• Coaching School & Convention Three-day annual in-person conference (held at the Henry B. Gonzalez Convention Center in San Antonio) offering 250+ hours of education sessions across boys and girls sports, athletic administration, health and safety, UIL CCP certification, networking, rules meetings, on-site job room, awards banquet, and an exhibit hall. Drew 18,760 attendees in 2024. Exhibitor booth space priced at $1,300 for a 10'x10' in-line booth and $1,500 for a 10'x10' corner booth.
• Professional Liability Insurance Add-on professional liability insurance coverage available to THSCA members and purchased separately alongside annual membership. Coverage period runs July 1 through June 30 annually, with the 2026-27 enrollment period for 7/1/26 to 6/30/27.
• Texas Coaches Leadership Summit Annual signature event of the Texas High School Coaches Education Foundation held at Esports Stadium in Arlington, TX. Features speakers addressing core values to help coaches develop student-athletes into successful and responsible citizens.
• Permanent Injury Program Benefit program started in 1938 that provides indemnity for permanent and total disability caused by injury sustained while participating in any UIL-sanctioned sport when the head coach is a THSCA member.
• Memorial Benefit Program Benefit program initiated in 1967 providing indemnity in the case of death of a junior high or high school athlete when the head coach is a THSCA member. Currently grants $3,000 for qualifying deaths.
• Benevolence Fund Financial assistance fund created in 2005 to enhance aid for Permanent Injury and Memorial Benefit candidates and to address hardship cases outside the scope of those programs. Has provided over $995,000 in financial assistance since creation. Funded through donations and the Our Day to Shine scrimmage fundraising program.
• ROCK Mentoring Program Mentoring program that pairs seasoned coaches with younger coaches for professional development and leadership development.
• THSCA CoachTube Library On-demand digital video library of lecture sessions from past Coaching School events and Leadership Summits, hosted on the CoachTube platform and available to THSCA members.
• Texas Coach Magazine Digital magazine first published in 1957 providing professional content, training, and counseling for coaches across Texas, with free digital access for members and editorial advertising opportunities for sponsors.

Quantifiable outcome

• Over $995,000 in financial assistance provided through the Benevolence Fund since 2005
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

19 partnerships are on record, tiered champion, core, title and supporting.

• Dallas CowboyschampionGTM or Marketing PartnerDallas Cowboys are a Champion-level sponsor of THSCA, providing prominent brand visibility through logo placement on the THSCA website, event signage, and social media recognition. The partnership supports THSCA's mission of representing and supporting Texas high school coaches.
• Dell Children's Medical CenterchampionStrategic or Co-development PartnerDell Children's Medical Center provides health, safety, and wellness resources for THSCA members and student-athletes. The partnership delivers a Heat Illness Prevention Toolkit, emergency action plans, best practices, and educational videos. Dell Children's is also a Champion sponsor.
• HudlchampionGTM or Marketing PartnerHudl is a Champion-level sponsor of THSCA, providing video analysis and performance tools for coaches.
• Texas Farm Bureau InsurancechampionGTM or Marketing PartnerTexas Farm Bureau Insurance (TXFB-INS) is a Champion-level sponsor of THSCA, supporting the association's mission to help coaches help kids.
• HudlchampionTechnology or IntegrationHudl provides video analysis and performance tracking solutions for coaches as a Champion sponsor.
• MaxPrepscoreTechnology or IntegrationMaxPreps provides rankings and statistics for high school sports, referenced in THSCA communications and used as a resource for tracking Texas high school team rankings.
• UIL (University Interscholastic League)coreStrategic or Co-development PartnerTHSCA maintains an ongoing advocacy relationship with UIL, bringing the coach's voice into the UIL rules process. THSCA provides UIL CCP Certification courses and UIL Legislative Council information. The Memorial Benefit and Permanent Injury Programs cover athletes participating in UIL-sanctioned sports.
• Texas High School Athletic Directors Association (THSADA)coreStrategic or Co-development PartnerTHSADA is partnered with THSCA, providing information and events for athletic directors across Texas. THSADA Fall Forum events are promoted through THSCA channels.
• CoachTubecoreTechnology or IntegrationTHSCA's CoachTube Library provides on-demand lecture videos from past events and Leadership Summits, hosted on the CoachTube platform for member access.
• BalfourcoreGTM or Marketing PartnerBalfour provides class rings, graduation products, and recognition items as a sponsor, featured in the THSCA sponsor ecosystem.
• BSN SportscoreGTM or Marketing PartnerBSN Sports provides athletic equipment and supplies as a sponsor, featured in the THSCA sponsor ecosystem.
• Under ArmourtitleGTM or Marketing PartnerUnder Armour is a Title-level sponsor providing athletic apparel and equipment as part of the THSCA sponsor program.
• CoachCommtitleTechnology or IntegrationCoachComm is a Title-level sponsor providing communication technology solutions for coaches.
• GameBreakertitleGTM or Marketing PartnerGameBreaker is a Title-level sponsor providing apparel and gear solutions as part of THSCA sponsorship program.
• Victory+ AppcoreGTM or Marketing PartnerVictory+ App provides THSCA Game of the Week - Friday Night Lights coverage free for Texas high school football fans.
• Houston TexanstitleGTM or Marketing PartnerHouston Texans are a Title-level sponsor of THSCA, featured prominently in the sponsor ecosystem.
• GoRoutcoreTechnology or IntegrationGoRout is a sponsor providing coaching and communication tools, with special THSCA-specific offerings.
• 2WordssupportingGTM or Marketing Partner2Words provides character development curriculum, with their founder Stephen Mackey presenting at the Texas Coaches Leadership Summit on 'The Texas Way'.
• Raising Cane'scoreGTM or Marketing PartnerRaising Cane's is a sponsor of THSCEF, supporting the education foundation's mission.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Federation of State High School Associations (NFHS): The national umbrella body for high school athletics and activities associations across all U.S. states. NFHS is comparable to THSCA as a peer association in the scholastic sports governance space, but operates at the national level rather than the state level.

Direct peers

• University Interscholastic League (UIL): The official governing body for Texas public school extracurricular activities, including athletics. UIL is THSCA's closest functional peer in Texas — both serve the same coaches and student-athletes, with UIL providing rules governance and THSCA providing coach-side services, advocacy, and benefits.
• Texas High School Athletic Directors Association (THSADA): The Texas affiliate organization for high school athletic directors, structurally parallel to THSCA but serving administrators rather than coaches. THSADA partners closely with THSCA and shares the same Texas high school athletics ecosystem.
• National High School Athletic Coaches Association (NHSACA): The national-level professional association for high school coaches, providing recognition awards, professional development, and advocacy. NHSACA is the national counterpart to THSCA, serving the same coaching population at the federation level rather than the state level.
• California Interscholastic Federation (CIF): The governing body for high school athletics in California, structurally analogous to THSCA but operating as the official interscholastic federation in California's much larger market. CIF and THSCA both manage coach and athletic-program policy at the state level.
• American Football Coaches Association (AFCA): The national professional association for football coaches at all levels, with strong high school football coach membership. AFCA is comparable to THSCA as a coaches association, but is sport-specific (football only) and national rather than state-scoped.
• National High School Basketball Coaches Association: A sport-specific national coaches association serving high school basketball coaches. Comparable to THSCA as a peer coaches association, though scoped to a single sport rather than all sports at the state level.

Regional players

• National Association of Intercollegiate Athletics (NAIA): Governing body for smaller U.S. collegiate athletics programs. While NAIA operates at the collegiate level rather than high school level, it shares the scholastic sport-governance mission, advocacy function, and championship/event organization that THSCA fulfills for Texas high schools.
• Athletics Australia's Coaching Community: National federation governing athletics coaching in Australia. Operates a coach-association model analogous to THSCA but in a different geography; useful as a structural analog rather than direct competitor.

Others

• Scholastic Coach and Athletic Director Magazine / Coach & A.D. Trade publication serving high school and collegiate coaches and athletic directors. Comparable to THSCA's Texas Coach Magazine product line as a content/education resource for the same coach audience, though operating commercially rather than as a nonprofit association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/THSCAcoaches
• Facebookfacebook.com/TexasHighSchoolCoachesAssociation
• Instagraminstagram.com/thscacoaches

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas High School Coaches Education Foundation