Name

advarics

Legal name

advarics GmbH

Website

https://advarics.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Retail Management Software

NAICS

Software Publishers (5132)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• Cloud ERP software
• Retail POS systems
• Merchandise management
• Inventory management software
• Retail SaaS platform

Headquarters

HQ city

Innsbruck

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Others

Revenue model

1. Software Subscription (SaaS): Monthly subscription-based pricing model for cloud-based ERP and POS software. No hardware or infrastructure required from customers. No lock-in periods - subscriptions can be cancelled monthly. Includes automatic updates and backups.
2. Additional Modules and User Licenses: Modular add-ons including POS cash register (advarics.cash from €50/month), API/interfaces (advarics.api from €25/month), additional user logins (€6/user/month), additional stores (€40/store/month), EDI, accounting modules, and cloud power upgrades. All billed monthly.
3. Professional Services: Implementation, consulting, and training services provided by the company's retail experts. Implementation managed by experienced project managers. Training plans customized to customer needs (1-5 days).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

advarics provides a cloud-based, modular ERP and POS software platform for lifestyle retail, centered on its advarics.retail merchandise management system. The platform covers inventory and stock control, online and offline point-of-sale, EDI supplier connectivity, REST API integrations with e-commerce and marketplaces, payments, CRM, returns and accounting. It is delivered as a Progressive Web App that runs on smartphones, tablets, desktops and laptops without installation, with hosting in ISO-certified European data centers.

Product overview

advarics is a modular SaaS-based ERP and POS software ecosystem for lifestyle retail, comprising the core platform advarics.retail (cloud-based merchandise management) supplemented by add-on modules including advarics.cash (online/offline POS), advarics.payment (Stripe-integrated payments), advarics.api (REST API interface management), advarics.edi (EDI clearinghouse connections), advarics.dashboard (real-time analytics), advarics.crm (customer relationship management), advarics.display (digital shopping window), advarics.inventory (stock management), advarics.returns (return management), advarics.accounting (financial bookkeeping), advarics.datawarehouse (reporting), and advarics.rental (rental software interface). The platform is delivered in three subscription tiers: advarics.easy (small business, 1-2 branches), advarics.advanced (medium business, 3+ branches), and advarics.enterprise (unlimited scale). Additional services include consulting, implementation, training, and support.

Differentiator

Problem solved

Functional benefit

Brands

• advarics.retail: Cloud-based inventory/merchandise management and ERP software for retail businesses.
• advarics.cash
• advarics.payment
• advarics.api
• advarics.easy
• advarics.advanced
• advarics.enterprise

Products and services

• advarics.retail Cloud-based merchandise management (ERP) software for retail covering inventory, stock locations, master data and articles, order processing, label control and analytics. Sold to fashion, footwear, sports and lifestyle retailers of all sizes and offered as a SaaS subscription.
• advarics.cash Online and offline POS cash register software for stationary retail, including self-checkout and mobile POS. Works even without internet connection via smartphone hotspot function. Sold as an add-on module from €50/month.
• advarics.payment Stripe-integrated payment processing solution for handling card transactions at stationary retail POS, self-checkout and mobile POS. Bundled with advarics.cash for retailers wanting unified payments.
• advarics.api REST API interface management module for real-time data exchange with online stores (Shopify, WooCommerce), marketplaces (Zalando, Farfetch), loyalty programs, CRM systems and other third-party applications. Sold as an add-on from €25/month.
• advarics.edi Electronic Data Interchange (EDI) module for connecting to all major EDI clearinghouses in the fashion and sports industries, enabling automated purchase orders, delivery notes and invoices with suppliers.
• advarics.datawarehouse Analytics and data warehouse module providing personalized reports, dynamic statistical analyses, real-time dashboards and push notification of reports across all retail locations and channels.
• advarics.rental Interface module for connecting advarics with third-party rental management software, enabling combined rental and merchandise operations for sports retailers (e.g., ski rental alongside equipment sales).
• Consulting and Implementation Services Professional consulting on software integration, operational organization, workflow optimization and retail KPIs, plus managed implementation by project managers with retail backgrounds, including via implementation partners CapNexus (USA/Canada fashion) and WINTERSTEIGER (UK/Nordics/USA sports).
• Training Services Customized employee training programs on advarics software modules, ranging from 1-5 days based on selected modules and customer scope, delivered alongside implementation.
• Support Services Ongoing customer support included with the subscription, comprising phone support, online and video tutorials, user seminars and an AI chatbot for help.

Quantifiable outcome

• Up to 80% less hardware infrastructure required compared to traditional on-premise systems
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature8 records

Partnerships

13 partnerships are on record, tiered core and minor.

• WINTERSTEIGERcoreChannel Partner/ Reseller/ Distributor · 1 January 2024WINTERSTEIGER distributes advarics retail software in the USA, Italy, Switzerland, France, Norway, Sweden, and Canada. Partnership marks significant step in digitalization for sports and lifestyle retailers in these markets. WINTERSTEIGER provides implementation and support for sports retailers in Northern Europe and UK.
• CapNexus (formerly RPE Solutions)coreImplementation/ SI/ Consulting Partner · 1 January 2024RPE Solutions (now CapNexus) handles implementation for fashion retailers in USA and Canada. Leading retail consulting firm in the US with extensive expertise in ERP, POS, and omnichannel strategies, supporting retailers with project management and system integration.
• StripecoreTechnology or IntegrationPayment processing integration through Stripe for advarics.payment solution. Handles both stationary (Stripe terminals) and online payment processing. Transaction fees and pricing negotiated through advarics.payment contract.
• unitexminorOthersTrade association partnership. Good cooperation with trade associations leads to benefits for customers including individual offers and customized solutions.
• SPORT 2000minorOthersTrade association partnership with Austrian sports retail cooperative.
• BTE (Marketingberater)minorOthersTrade association and marketing partnership. BTE is a German retail trade association.
• ANWR GARANTminorOthersTrade association partnership through ANWR GARANT, European footwear and leather goods retail association.
• Hachmeister + PartnerminorOthersHR planning partner. Collaboration for knowledge exchange and solution development.
• SEAKminorOthersHR planning partner for personnel planning solutions integration.
• Columbus ConsultingminorOthersRetail consulting partner for strategic advisory services.
• ISCM InstituteminorOthersIndustry institute partnership. ISCM conducted survey recognizing advarics as most future-proof retail software.
• Hetzner Online GmbHcoreOthersData center hosting provider. Servers located in Gunzenhausen, Germany as part of geo-redundant infrastructure.
• ISCOPE GmbHminorOthersWebsite hosting and technical implementation partner. Website development and hosting services.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lightspeed Commerce: Canadian cloud POS and commerce platform serving retail and restaurant SMBs across North America and Europe. Directly comparable as a cloud-based retail POS/ERP offering with multi-location inventory management, omnichannel capabilities, and modular pricing — competing head-to-head with advarics in fashion and lifestyle retail segments.
• Cegid: French cloud ERP/POS vendor with strong presence in fashion, luxury, and specialty retail across Europe. Cegid's Yourcegid Retail and Cegid Retail Live products compete directly with advarics in the same vertical and geography, offering more enterprise features for larger fashion retailers.
• Cybertill: UK-based cloud retail management platform specializing in fashion, footwear, and sports retail. Closely comparable to advarics in vertical focus (lifestyle retail), cloud architecture, and customer profile (SMB to mid-market specialty retailers in the UK and Europe).
• Eurostop: UK retail software vendor providing EPOS, e-commerce, and merchandise management specifically for fashion, footwear, and lifestyle brands. Direct competitor in the same vertical and European market with comparable customer size profile.
• Vend (now Lightspeed): Cloud-based POS and retail management platform originally from New Zealand, now part of Lightspeed. Competed directly with advarics in fashion/lifestyle retail cloud POS before consolidation; many of its customers are in advarics' target vertical.
• Visual Next: ERP and POS software provider specialized in fashion, apparel, and footwear retail/wholesale. Closely comparable vertical focus (fashion retail ERP) and customer size, serving mid-market and enterprise apparel brands similar to advarics' enterprise tier.
• Retail Pro: Specialty retail POS and merchandising software with strong presence in fashion, luxury, and sporting goods retail globally. Competes for the same specialty retail customers as advarics with comparable feature sets including inventory management, POS, and multi-store capabilities.

Broad incumbents

• Shopify POS: Shopify's retail POS offering extends its dominant e-commerce platform into brick-and-mortar. Massive scale, brand recognition, and integrated online/offline commerce make Shopify POS a broader incumbent that competes for the same specialty retail customers, especially those with omnichannel needs.
• Square (Block): Square's POS ecosystem serves small and mid-market retailers with integrated payments, inventory, and analytics. As a broad incumbent with global scale and aggressive pricing, Square competes for advarics' SMB tier customers in fashion and lifestyle verticals, particularly in the US market where advarics is expanding.
• Aptos (Aptos ONE): Enterprise retail technology platform serving fashion, footwear, and specialty retailers globally. As a broader incumbent with deeper enterprise roots, Aptos competes with advarics for larger specialty retail accounts while serving a wider range of retail verticals.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/advarics
• Xx.com/advarics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about advarics