Mida Solutions

What Mida Solutions does

Mida Solutions S.r.l. is an Italian-headquartered Unified Communications software company founded in 2004 and domiciled in Padova. The company develops a modular suite of UC applications built on the Mida Platform, a SIP-based virtual appliance that can be deployed on premises, in the cloud, or in hybrid configurations. Its product portfolio includes C3 Cloud Contact Center, Attendant Consoles (Teams, Zoom and Pro), Compliance Recorders for Teams and Zoom, Voice and Video Recorder, IVR & Automated Attendant, Queue Manager, Supervisor Console, Call Analytics, Phone Services, and Fax Server.

The commercial model combines software licensing and subscriptions — available as SaaS or Dedicated Instance — with professional services for implementation, configuration and support. Distribution runs primarily through channel partners, value-added distributors such as FVC for the Middle East and Africa region, system integrators, and the Microsoft Azure Marketplace, where three Mida products hold Co-Sell Ready status. Mida targets enterprise and public-sector customers in regulated and communications-intensive verticals including finance (trading room compliance recording for MiFID and GDPR), Italian public administrations (via Consip CT8 inclusion), transportation, security and safety, and service providers offering managed UC solutions.

At scale, Mida reports 300+ customers, 400k+ users and 1k+ operators, with individual installations supporting 150k+ users. The technology stack emphasizes vendor neutrality through certified integrations with Microsoft Teams, Zoom, Cisco UCM, Ribbon and AudioCodes SBCs, Sangoma PBXact/FreePBX/Hosted PBX, Huawei eSpace and BroadWorks, alongside CRM connectors to Salesforce and Microsoft Dynamics. The firm is privately held, with no disclosed institutional funding, M&A activity, subsidiaries, or published financial statements, and is led by General Manager Attilio Licciardello.

Name

Mida Solutions

Legal name

Mida Solutions S.r.l.

Website

https://midasolutions.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Italian-headquartered Unified Communications software provider founded in 2004, offering modular contact center, attendant console, compliance recording, IVR and fax solutions integrated with Microsoft Teams, Zoom and major PBX vendors for enterprise and public-sector customers worldwide.

Ownership category

akta.pro rank

Product category

Unified Communications Software

NAICS

Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)

akta.pro secondary industry

Integration, API & Middleware Consulting (BPAHAEAJ)

Keywords

• Unified communications solutions
• Cloud contact center
• Compliance call recording
• Attendant console software
• Microsoft Teams integration

Headquarters

HQ city

Padova

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: Mida generates revenue through software licenses for its UC platform and applications, including contact center, attendant console, and recorder solutions. Solutions are available in SaaS and dedicated instance deployments.
2. Professional Services: Implementation, configuration, and support services for deployment of Mida UC solutions across various platforms including Microsoft Teams and Zoom.
3. Azure Marketplace: Products available through Azure Marketplace enabling direct procurement by enterprise customers, supporting both cloud deployments and virtual appliance installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mida Solutions develops and sells unified communications software for enterprises, including a cloud contact center (C3), attendant consoles, compliance recorders, IVR, and fax server solutions. Products are built on the proprietary Mida Platform virtual appliance and are deeply integrated with Microsoft Teams, Zoom, and major PBX vendors (Cisco, Ribbon, Sangoma, AudioCodes, Huawei), deployable in cloud, on-premises, or hybrid configurations.

Product overview

Mida Solutions offers a comprehensive unified communications portfolio built on the Mida Platform - a virtual appliance-based architecture supporting cloud, on-premises, or hybrid deployment. The core products include Mida for Microsoft Teams and Mida for Zoom providing native UC integrations. The C3 Cloud Contact Center serves as the primary contact center solution with modules for Attendant Consoles (Teams, Zoom, Pro), Compliance Recorders (Teams, Zoom), Voice & Video Recorder, IVR & Automated Attendant, Queue Manager, Supervisor Console, Call Analytics, Phone Services, and Fax Server. Products are available via Azure Marketplace and Zoom Marketplace. Key differentiators include Microsoft Co-Sell Ready certification, accessibility features for visually impaired users, and compliance recording capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Mida Platform: The unified communications platform that enables activation of all UC solutions in a single Virtual Appliance, including Attendant Console Pro, IVR & Automated Attendant, Voice & Video Recorder, Billing & Accounting, and FAX Server.

Products and services

• Mida for Microsoft Teams Comprehensive UC application suite that enhances Microsoft Teams with advanced call management, contact center capabilities, and compliance recording for enterprise customers running Teams telephony in Azure.
• Mida for Zoom UC application suite for Zoom providing professional call handling and secure storage for high-volume business conversations, available via Zoom Marketplace.
• C3 Cloud Contact Center Full-featured cloud contact center solution with call queueing, agent management, and multi-channel support (voice, chat, SMS/MMS) available in SaaS and dedicated instance deployments for SMBs through enterprise customers.
• Contact Center for Microsoft Teams Contact center solution designed specifically for Microsoft Teams environments, providing real-time communication management with queue handling, agent management, and supervisor monitoring fully integrated with Teams.
• Attendant Console for Microsoft Teams Web-based operator console for Microsoft Teams receptionists providing call management, directory integration, and presence monitoring in Teams telephony environments.
• Attendant Console for Zoom Operator console for Zoom providing professional call handling with features for camp-on, call park, and consult transfer.
• Attendant Console Pro Professional attendant console with unlimited monitored BLF, seat-less architecture for remote workers, and accessibility support for visually impaired operators using JAWS, MAGic, and Cobra screen readers.
• Compliance Recorder for Microsoft Teams Compliance recording solution for Microsoft Teams ensuring regulatory compliance with call matching, scenario reconstruction, and encrypted storage for MiFID, GDPR, and other mandates.
• Compliance Recorder for Zoom Recording solution for Zoom meetings and calls with compliance features supporting regulatory requirements and secure storage.
• Voice and Video Recorder Professional voice and video recording system supporting G.729, G.722, and Opus codecs with anti-tampering protection and AES 256-bit encryption for compliance and quality assurance.
• IVR & Automated Attendant Interactive Voice Response system with customizable voice prompts, automated call routing, and integration with external data sources for 24/7 automated operations.
• Queue Manager Call queue management module with customizable distribution algorithms including skill-based, round-robin, and idle-time routing.
• Supervisor Console Real-time monitoring dashboard for contact center supervisors with agent status, queue metrics, and intervention capabilities.
• Mida Call Analytics Business intelligence tool for analyzing contact center performance with Speech-to-Text transcription and Sentiment Analysis capabilities.
• Phone Services Enterprise telephony services integrated with the Mida UC platform for SIP trunking and call routing.
• Fax Server Fax over IP solution supporting T.38 protocol with email-to-fax gateway and shared covers functionality.
• Mida SickLeave Track IVR application for automated tracking of employee disease, accidents, and quarantine communications with HR integration.

Quantifiable outcome

• 150k+ users supported on single installation demonstrating scalability
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability6 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• FVC (First Video Communications)coreChannel Partner/ Reseller/ Distributor · 1 February 2021Distribution agreement with FVC for Middle East and Africa markets. FVC is a value-added distributor with more than 19 years of experience providing solutions in Unified Communications, collaboration, audio-visual, information security and infrastructure across 50+ countries. Both companies are Ribbon Communications partners, enabling full integration of Mida's UC applications with Ribbon's SBC for Direct Routing and contact center solutions.
• Poly (Plantronics)minorGTM or Marketing Partner · 1 April 2020Joint webinar collaboration on work-at-home Microsoft Teams solutions. Poly is a leading company in production of headphones, earphones, headsets, office or conference telephones and audio tools. Partnership included webinar dedicated to best practices for Teams usage.
• AudioCodescoreTechnology or Integration · 1 January 2020Complete integration between AudioCodes SBCs (Mediant series) and Mida's Unified Communications solutions. Mida included in AudioCodes configuration wizard with C3 Cloud Contact Center. Partnership provides 100% reliability through interoperability certification, simple configuration, call recording per SIPREC standard, and installation options for on-prem, cloud, or hybrid environments.
• MicrosoftcoreGTM or Marketing Partner · 1 November 2019Microsoft co-sell ready partnership with three products (C3 Cloud Contact Center, MidaRecorder, Mida Attendant Console) achieving co-sell ready certification status. Products available on Azure Marketplace. Mida was first company to provide UC software solution for Microsoft Teams with recording and call center capabilities. Joint marketing through Microsoft Ignite events and co-sell program.
• Nethive S.r.l.minorStrategic or Co-development Partner · 1 November 2019Joint venture partner in POR FESR 2014-2020 internationalization program. Nethive is a Padua-based company offering security, networking, and software development services. Partnership aimed at international market expansion through global events, technical certifications, and professional consultations.
• Offsquare S.r.l.minorStrategic or Co-development Partner · 1 November 2019Joint venture partner in POR FESR 2014-2020 internationalization program. Offsquare is a Bassano del Grappa-based web agency specializing in digital marketing, online communications, websites, e-commerce, and web development. Partnership focused on digital marketing activities and reaching new markets in Germany, France, and Spain.
• Sangoma TechnologiescoreTechnology or Integration · 1 March 2019Certified compatibility partnership between Sangoma PBXs and Mida Operator Console. Sangoma certified Mida OperatorConsole as compatible with Sangoma PBXs including Hosted PBX, Free PBX, and PBXact. The solution provides unlimited monitored BLF, seat-less architecture for remote workers, and is certified for visually impaired operators with JAWs, MAGic, and Cobra integration. Partnership enables inclusion in Consip lists for Italian public administrations.
• Ribbon CommunicationscoreTechnology or Integration · 1 January 2016Partnership since 2016 to provide organizations with robust customer engagement tools including LiteCallCentre and Recorder delivered in Mida Platform App Suite. Ribbon's SBCs certified for Microsoft enable Mida LCC to provide Teams call center solution in Azure cloud. Joint presence at Ribbon Perspectives events and co-development of integrated solutions.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• RingCentral: RingCentral is a major cloud UCaaS/CCaaS provider with deep Microsoft Teams integration partnerships. Competes head-on for the same mid-market and enterprise buyer that Mida targets through co-sell and Azure Marketplace.
• NICE inContact: NICE is a leading enterprise CCaaS and compliance recording vendor, particularly strong in financial services trading-floor recording — a vertical where Mida also competes with MidaRec. Differentiates on AI-driven quality and compliance analytics at scale.
• 8x8: 8x8 delivers integrated UCaaS and CCaaS with global cloud infrastructure and Microsoft Teams integration. Comparable on the UC-plus-contact-center bundling thesis that Mida also pursues via its Mida Platform.
• Five9: Five9 is a leading cloud CCaaS provider with AI-driven analytics, omnichannel routing, and large enterprise deployments. Sets the competitive ceiling in CCaaS feature parity and is a common displacement alternative for mid-market buyers evaluating Mida.
• Genesys: Genesys is a global cloud and on-premises CCaaS incumbent with deep presence in regulated industries and large enterprise. Competes with Mida in trading-room recording, public sector, and large-team contact center deployments.
• Enghouse Interactive: Enghouse Interactive offers a broad contact center and UC portfolio (including CCaaS, attendant console, IVR, and recording) acquired across multiple vendors. Larger incumbent with overlapping product modules but wider breadth and deeper enterprise penetration.

Others

• Sangoma Technologies: Sangoma is a certified technology partner of Mida (PBX compatibility) and a competitor in adjacent UC/PBX and contact center segments. Comparable as a UC ecosystem peer; relevant because Sangoma also resells and competes in SMB UCaaS via PBXact and Switchvox.

Direct peers

• NovelVox: NovelVox is a contact center and UC integration specialist serving Microsoft Teams, Cisco, and Avaya environments with agent desktop, screen pop, and compliance solutions. Comparable in product scope and target verticals (financial services, healthcare, public sector).
• Landis Technologies: Landis Technologies provides Microsoft Teams-native contact center, attendant console, and analytics solutions to enterprise customers. Direct peer because it competes in the same Teams-first CCaaS niche with comparable deployment model (cloud + on-prem) and Microsoft co-sell positioning.
• ComputerTalk Systems: ComputerTalk delivers Microsoft Teams contact center, attendant console, and recording solutions, with similar Microsoft co-sell ready status and SMB-to-enterprise deployments. Closely comparable product surface and buyer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/MidaSolutions
• Facebookfacebook.com/MidaSolutionsSrl

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mida Solutions