Augusta Care

What Augusta Care does

Augusta Care (legal entity AUGUSTA HEALTH CORP.) is a Boston-based SaaS company that builds AI-powered recruiting software purpose-built for home care agencies. Its core platform combines an Applicant Matching System, a Smart Application with 20 home care-specific screening criteria, automated interview scheduling, and a centralized candidate pool, all designed to help agencies convert more caregiver applicants into hires by automating screening, qualification, and caregiver-to-client matching based on location, availability, skills, and schedule fit. Augusta serves over 400 home care locations across North America, with a customer base heavily weighted toward franchise networks including Visiting Angels, Home Instead, Seniors Helping Seniors, Right at Home, FirstLight, Touching Hearts at Home, and Hired Hands, as well as independent operators. Differentiators cited by the company include 80-120% more hires, 99.9% screening accuracy, 96-97% application completion rates, and a proprietary dataset of 120,000+ analyzed caregiver applicants.

Augusta's business model is a sales-led, annual SaaS subscription sold on a custom/quote basis through consultation and demo engagements, supplemented by channel partnerships (preferred partnership with Homecare Pro for compliance; AidQuest for website applicant capture; WellSky for scheduling). Go-to-market combines direct enterprise sales targeting agency owners with content-led demand generation via quarterly National Caregiver Recruitment Benchmark Reports, webinars, SEO, case studies, and peer referrals within the home care franchise community. The company publishes research outputs and hosts webinars (e.g., the Q1 2026 Benchmark Report analyzing 120,000+ applicants) to position itself as a thought leader and top-of-funnel demand engine.

The company is privately held and founder-led, with co-founders Jen Waldron (Head of Sales and Marketing, ex-CareAcademy and IPCed), Samuel Sanchez (Head of Customer Success), and Yvan Castilloux (CEO) at the helm. Augusta reports a small team of 1-10 employees and has not disclosed institutional funding rounds, indicating either bootstrapped or capital-efficient early-stage operations. The company's registered headquarters is at Gunderson Dettmer, One Marina Park Drive, Suite 900, Boston, Massachusetts.

Name

Augusta Care

Legal name

AUGUSTA HEALTH CORP.

Website

https://augusta.care

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Augusta Care provides AI-powered recruiting and applicant-matching SaaS built specifically for home care agencies, serving 400+ locations across North America to convert more caregiver applicants into qualified hires via automated screening, scheduling, and caregiver-client matching.

Ownership category

akta.pro rank

Product category

Caregiver Recruiting Software

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Hospital/Facility-to-Home Caregiver Placement (HSABAMAC)

Keywords

• Caregiver recruiting software
• Home care hiring platform
• AI applicant matching
• Recruitment automation software
• Applicant tracking system

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Augusta operates as a SaaS platform providing home care agencies with recruiting and applicant matching software on a subscription basis. Pricing is not publicly disclosed; sales-led with consultation/demo before conversion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Augusta Care provides an AI-powered SaaS recruiting platform purpose-built for home care agencies to attract, screen, interview, and hire caregivers. The platform combines an AI-powered Applicant Matching System, a Smart Application with 20 home care-specific screening criteria, automated interview scheduling, and a centralized candidate pool dashboard, with native integrations to Indeed and WellSky. Augusta sells the platform on an annual subscription basis to home care agencies ranging from independent operators to multi-location franchise networks across North America.

Product overview

Augusta Care offers a unified recruiting platform built specifically for home care agencies, consisting of the core Augusta Recruiting Platform, Smart Application (AI-powered screening with 20 criteria achieving 95-97% completion rates), and Applicant Matching System (AMS) for automated caregiver-to-role matching. The platform includes the Ideal Caregiver Profile feature for data-driven hiring, Smart Job Posts for SEO optimization, Candidate Pool for searchable applicant management, and a Dashboard for tracking and analytics. A native Indeed Integration provides unlimited free job postings. The company also publishes quarterly National Caregiver Recruitment Benchmark Reports analyzing 110,000-120,000+ applicants. Augusta differentiates from traditional ATS platforms by focusing on hiring outcomes rather than just applicant tracking, specifically addressing the home care industry's unique challenges of high applicant volume, multi-job applications, and caregiver-client geographic matching.

Differentiator

Problem solved

Functional benefit

Products and services

• Augusta Recruiting Platform An AI-powered SaaS recruiting platform built specifically for home care agencies to convert caregiver applicants into hires. Combines automation, applicant tracking, and caregiver-client matching to help agencies increase hires by 80-120% while reducing manual recruiting work. Sold on an annual subscription basis to home care agencies ranging from independent single-location operators to multi-location franchise networks across North America.
• Smart Application An AI-powered smart application that employs 20 home care-specific screening criteria tailored for caregiver applicants. Achieves 95-97% completion rates, personalizes the applicant experience with tailored messages, automatically disqualifies unqualified candidates, and motivates top applicants to engage with recruiters. Used by home care agencies to automate the top of the recruiting funnel.
• Applicant Matching System (AMS) An AI-powered hiring system that automatically matches job applicants to specific roles based on criteria such as location, availability, skills, and schedule fit. Designed specifically for home care to identify best-fit caregivers for clients based on precise requirements including proximity, working hours, and skill compatibility. Every Augusta applicant is reportedly more qualified than 70% of applicants according to screening criteria.

Quantifiable outcome

• Agencies see 80-120% more hires on average
• +12 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Homecare ProcoreTechnology or Integration · 4 February 2026Augusta and Homecare Pro formalized a preferred partnership to enhance recruitment, onboarding, and compliance automation for home care agencies in North America. The partnership streamlines hiring processes and reduces administrative burdens by integrating Augusta's AI-powered caregiver recruiting and matching with Homecare Pro's onboarding, credentialing, and HR compliance management. This creates a seamless recruiting-to-compliance experience for home care agencies.
• AidQuestcoreTechnology or IntegrationAidQuest provides live human chat agents that capture caregiver interest on agency websites, qualify candidates, and route top applicants to Augusta's platform. AidQuest's real human agents use Augusta data and workflows to identify top applicants and schedule interviews instantly. Agencies using AidQuest see a 500% increase in website engagement, 200% increase in leads, 10-25% conversion rates, and 3000% ROI. AidQuest represents less than 1% of total applicants but contributes up to 5% of hires, with nearly 20% of AidQuest applicants becoming eligible hires.
• IndeedcoreTechnology or IntegrationIndeed is the primary recruiting platform for home care agencies and Augusta's most important distribution channel. Augusta provides unlimited free Indeed job postings through its integration. Indeed generates approximately 66% of caregiver applicants and over 50% of hires across Augusta's customer base. The integration helps agencies publish jobs directly to Indeed and maintain compliance with Indeed's evolving posting standards.
• Home Care Association of America (HCAOA)minorStrategic or Co-development PartnerJason Lee, CEO of the Home Care Association of America (HCAOA), contributed insights to Augusta's Q4 2025 Caregiver Recruitment Benchmark Report. The partnership provides industry validation and thought leadership positioning for Augusta's research and benchmark reports.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hireology: Hireology is a hiring and applicant tracking platform purpose-built for multi-location service businesses, including home care franchises. It is the closest direct competitor to Augusta given its vertical focus on franchise-based healthcare and service employers with similar high-volume hourly recruiting needs.

Broad incumbents

• HHAeXchange: HHAeXchange is a leading home care management platform that handles scheduling, billing, EVV, and increasingly caregiver recruitment for home care agencies. It competes with Augusta in the recruiting layer but operates as a broader enterprise platform serving payers, providers, and states.
• AlayaCare: AlayaCare is an end-to-end home care software platform offering scheduling, clinical documentation, billing, and a family portal, with emerging recruiting capabilities. It targets similar mid-market and enterprise home care agencies and could expand its recruiting functionality to compete more directly with Augusta.
• AxisCare: AxisCare provides home care management software for private-duty agencies, including scheduling, billing, and increasingly applicant tracking. It serves a similar SMB home care agency customer base as Augusta and overlaps in the caregiver recruitment workflow.
• ClearCare / WellSky Personal Care: WellSky Personal Care (formerly ClearCare) is a major home care scheduling and management platform with thousands of agency customers. Augusta integrates with WellSky, but WellSky's broader platform ambitions could eventually bring recruiting in-house as a feature.
• Greenhouse: Greenhouse is a general-purpose ATS and recruiting platform serving companies across industries including healthcare. While not home-care-specific, it competes for the same recruiting technology budget at larger enterprise home care agencies.
• iCIMS: iCIMS is an enterprise talent acquisition platform with a dedicated healthcare vertical. It serves large hospital systems and post-acute providers and could move down-market into home care as that segment consolidates.

Emerging players

• AidQuest: AidQuest provides live human chat agents that capture and qualify caregiver applicants on agency websites, and is a channel partner of Augusta. It represents an emerging player in the caregiver top-of-funnel capture space that could evolve into a more direct competitor.
• Workable: Workable is a general-purpose ATS and sourcing platform increasingly used by mid-market healthcare and service employers. It overlaps with Augusta at the SMB-mid-market recruiting layer but lacks home-care-specific workflow and matching capabilities.

Regional players

• Homecare Homebase: Homecare Homebase is an enterprise home health and hospice EMR platform with embedded scheduling and HR functions. It primarily serves larger Medicare-certified home health agencies rather than private-duty home care, making it an adjacent rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/augusta-home-care-recruiting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Augusta Care