What Datarati does

Datarati is a privately-held Salesforce consulting partner headquartered in Sydney, Australia, with a regional focus on Australia and New Zealand. Founded in 2009, the firm operates at boutique scale with 11-50 employees and specializes in Salesforce Marketing Cloud implementations, a narrower niche within the broader Salesforce ecosystem centered on marketing automation, customer journey orchestration, and campaign management capabilities.

The company's business model is professional services revenue derived from Salesforce Marketing Cloud consulting and implementation engagements for clients in the ANZ market. As a regional boutique partner, Datarati competes in a segment where Salesforce itself provides the underlying platform technology, meaning the firm's value proposition rests on implementation expertise, certified practitioner talent, and local market knowledge rather than proprietary technology or intellectual property. The website (datarati.com.au) confirms the ANZ geographic positioning.

The available source data is materially thin: no customer logos, revenue figures, funding history, leadership team details, product portfolio breakdowns, partnerships, awards, certifications, M&A activity, or hiring signals are documented for Datarati specifically. Substantial portions of the supplied dataset describe a different, much larger Salesforce consulting firm (OSF Digital) and have not been attributed to Datarati. As a result, this analysis is constrained to firmographic-level facts, and downstream assessments such as revenue, customer concentration, growth, and AI capability carry elevated uncertainty.

Name

Datarati

Legal name

OSF Digital

Website

https://datarati.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Datarati is a privately-held, boutique Salesforce consulting partner based in Sydney, Australia, specializing in Salesforce Marketing Cloud implementations for clients across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Salesforce Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Data Analytics & Business Intelligence Services (BPAHALAC)

akta.pro secondary industry

Data Strategy & Governance Services (BPAEAHAA)

Keywords

• Salesforce consulting
• Salesforce Marketing Cloud
• Salesforce implementation services
• Managed Salesforce services
• Salesforce advisory

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Salesforce Consulting Services: Professional services revenue generated from advisory, implementation, and managed services engagements with enterprise customers undergoing Salesforce digital transformations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Datarati delivers Salesforce consulting and implementation services across the advisory-to-managed-services lifecycle. Its core offerings include Advisory Services for strategy and roadmap design, AI & Agents implementations leveraging Agentforce and Data Cloud, Managed Services for ongoing Salesforce operations, and Staff Augmentation. Solution lines extend to Commerce, Data & Tech, Digital Engineering, Marketing (including Marketing Cloud), Revenue, Sales, Service, and vertical-specific Industry Clouds for retail, financial services, automotive, manufacturing, and other sectors.

Product overview

OSF Digital is a Salesforce-only consulting partner offering a portfolio of implementation and managed services rather than a packaged software product. The core offerings span Advisory Services (strategy-to-execution roadmaps), AI & Agents (implementation of Agentforce, Data Cloud, and AI architectures), and Managed Services (ongoing governance and optimization). Staff Augmentation provides flexible staffing support. These services are delivered across multiple solution areas including Commerce, Data & Tech, Digital Engineering, Industry Clouds (vertical-specific Salesforce deployments), Marketing, Revenue, Sales, and Service. The company operates as a consulting partner focused exclusively on the Salesforce ecosystem, helping organizations modernize systems, unlock Customer 360, and implement AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Advisory Services Strategic consulting services that bridge business strategy and Salesforce execution, including roadmap design to reduce delivery risk and accelerate time to value, intended for enterprise clients undertaking Salesforce transformations.
• AI & Agents AI implementation services enabling organizations to turn AI potential into performance through trusted data and practical agentic architectures across Agentforce, Data Cloud, and related Salesforce platforms.
• Managed Services Ongoing operational support for Salesforce investments including proactive governance, optimization, and continuous innovation services for enterprise customers.
• Staff Augmentation Flexible staffing solutions providing additional Salesforce-skilled personnel to support client projects and teams on a contract basis.

Named customers22 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Broad incumbents

• Slalom: Large US-headquartered consulting firm with a sizable Salesforce consulting practice spanning Marketing Cloud, Commerce Cloud, and industry clouds. Comparable because it sells Salesforce-first advisory, implementation, and managed services to enterprise customers in the same way Datarati does, but at materially greater scale and across more geographies.
• Persistent Systems: Global digital engineering and Salesforce Summit Partner with deep Marketing Cloud and Data Cloud capabilities. Comparable as a Salesforce-only-or-heavy consulting partner serving enterprise customers across multiple verticals; much larger than Datarati but overlapping in service mix.
• Silverline (Infosys): Salesforce-focused consultancy acquired by Infosys, offering Financial Services Cloud, Health Cloud, and Marketing Cloud implementation services. Comparable as a Salesforce-only consulting partner, now operating within a much larger SI parent, with directly overlapping Marketing Cloud and CRM services.

Direct peers

• OSF Digital: Salesforce-only consulting partner offering advisory, implementation, AI/Agentforce, and managed services globally with 2,000+ enterprise customers. The closest functional peer to Datarati in terms of pure Salesforce focus and service catalog, though materially larger and headquartered in Quebec, Canada.
• Coastal Cloud: US-based boutique Salesforce consulting firm offering implementation, managed services, and vertical solutions. Comparable as a similarly-sized Salesforce-focused boutique serving mid-market and enterprise customers, making it a near-direct analog for Datarati in a different geography.
• Damco Solutions: Offshore Salesforce consulting and implementation services firm with capabilities across Marketing, Sales, Service, and Analytics Clouds. Comparable as a Salesforce-first SI competing for similar implementation work, with overlapping service offerings to Datarati though typically delivered from lower-cost geographies.
• Absyz: Salesforce Crest (Gold) partner offering consulting, implementation, and managed services globally with delivery centers in India and the US. Comparable as a similarly sized Salesforce-specialized boutique with overlapping Marketing Cloud and CRM implementation services.
• DemandBlue: Salesforce Marketing Cloud and Pardot specialist consulting firm. Highly comparable as a Marketing Cloud-focused boutique, directly aligned with Datarati's stated specialization, serving enterprise and mid-market customers with implementation and managed services.
• Girikon: Salesforce consulting and implementation partner offering advisory, development, and managed services. Comparable as a Salesforce-focused boutique with similar service portfolio and customer segments, though typically operating at a similar scale from offshore delivery centers.
• Affirma: US-based Salesforce and CRM consulting boutique offering implementation, customization, and managed services. Comparable as a similarly-sized Salesforce-specialized firm with overlapping service offerings and customer profile.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/willscullypower
• YouTubeyoutube.com/c/OSFDigital
• Facebookfacebook.com/Datarati
• LinkedInlinkedin.com/company/datarati-pty-limited
• Instagraminstagram.com/osfdigital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datarati