Axiom Product Administration

What Axiom Product Administration does

Axiom Product Administration is a digital-first Finance & Insurance (F&I) product administrator that designs, administers, and supports vehicle protection products for the automotive retail ecosystem. Founded in 2014 and headquartered in O'Fallon, Missouri, the company serves over 2,000 dealerships across the United States, Canada, and Australia, and has administered over one million contracts as of May 2023. Its customer base spans OEMs, affiliates, F&I agents, and franchise dealerships, with verticals extending beyond automotive into Recreational Vehicles, Powersports, Commercial Fleet, Home, and (in development) Marine.

Axiom's product portfolio centers on vehicle service contracts (Revolution Electric, TrekShield, Revolution Drive limited lifetime warranty, Revolution Technology, Revolution UltraLux for luxury vehicles) supplemented by add-on protection products including tire & wheel, GAP, key replacement, paint & fabric, paintless dent repair, theft protection, roadside assistance, prepaid maintenance, antimicrobial, lease wear & tear, payment promise, and bundle protection. The company operates a proprietary technology stack comprising the COVI (Connected Owner Vehicle Intelligence) mobile app for customer engagement, the MOXA e-commerce platform enabling subscription-styled digital purchases, the iungo SaaS portal for dealer management with Microsoft Power BI-powered analytics, and the Dealer Access Portal (DAP) for e-rating, e-contracting, remittances, and claims viewing. This platform is integrated with 15+ major DMS and Menu systems including CDK Global, DealerTrack, and Reynolds & Reynolds. Axiom also holds exclusive automotive distribution rights for Tile Bluetooth tracker technology in North America (since 2018) and partnered with Truepic in 2025 for virtual claims inspections.

The company generates revenue through a mix of one-time fees on administered F&I products, recurring subscription revenue via MOXA, e-commerce transaction fees, and licensing/white-label fees for custom-branded solutions. Go-to-market is multi-channel: direct dealer sales via a coast-to-coast national sales team, an F&I agent channel (with no chargeback terms up to $200 for Trek23 contracts and trip incentive programs), self-serve e-commerce through MOXA, and DMS/Menu system integrations. Pricing is quote-based and not publicly disclosed. The company is BBB A+ accredited, GDPR-compliant for international data handling, licensed in all 50 US states, and has won six consecutive Dealers' Choice Awards, Deloitte Technology Fast 500 #72 (2019), and three consecutive Top Workplace recognitions from the St. Louis Post Dispatch. Leadership: Michael J. Reth (Founder & CEO), Susan Johnson (EVP), Courtney Krus (VP National Sales), Jay Moore (Senior Director of Marketing), Clayton Frye (Director of Claims). The company operates with no disclosed institutional investors, recent funding rounds, or parent company ownership.

Name

Axiom Product Administration

Legal name

Axiom Product Administration Inc.

Website

https://axiomadmin.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Axiom Product Administration is a digital-first F&I product administrator serving over 2,000 dealerships across the US, Canada, and Australia. It offers vehicle service contracts and protection products across automotive, RV, powersports, commercial fleet, and home verticals via proprietary COVI, MOXA, and iungo platforms.

Ownership category

akta.pro rank

Product category

F&I Product Administration (Automotive Protection Products)

NAICS

Automotive Parts and Accessories Retailers (441330), Automotive Parts, Accessories, and Tire Retailers (4413), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industries

GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection) (FSAJALAC), Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)

Keywords

• F&I product administration
• Vehicle service contracts
• Automotive dealer protection products
• Extended vehicle warranties
• Dealer technology platform

Headquarters

HQ city

O Fallon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Protection Product Subscriptions: Month-to-month subscription-based protection products through MOXA e-commerce platform. Customers can choose coverage with affordable payments and cancel anytime.
2. Vehicle Service Contracts and Extended Warranties: Traditional F&I products including VSC, GAP, tire & wheel protection, theft protection, roadside assistance, prepaid maintenance, and more. One-time purchase or bundled.
3. E-commerce Transaction Fees: Platform fees from digital transactions through MOXA, capturing missed opportunities after the sale.
4. White-Label/Custom Product Licensing: Custom branded collateral and white-labeled product solutions for dealers, OEMs, and affiliates.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

Axiom Product Administration administers vehicle protection products (Vehicle Service Contracts, GAP, Tire & Wheel, Key Replacement, Theft Protection, Paintless Dent Repair, Paint & Fabric, Prepaid Maintenance, Roadside Assistance, Antimicrobial Protection, Lease Wear & Tear, Payment Promise, Bundle Protection, and Limited Lifetime Warranties) on behalf of automotive dealers, OEMs, F&I agents, and affiliates. The company pairs these products with a proprietary digital ecosystem (COVI mobile app, MOXA e-commerce platform, iungo dealer portal, Dealer Access Portal) to deliver end-to-end product administration, digital engagement, and post-sale subscription capture across Automotive, RV, Powersports, Commercial Fleet, and Home verticals.

Product overview

Axiom Product Administration is a full-service F&I (Finance & Insurance) product administrator offering a multi-product portfolio across six sectors: Automotive, Recreational Vehicle, Powersports, Commercial, Marine (coming soon), and Home. The product architecture consists of core vehicle service contracts (VSCs) including Revolution Electric, TrekShield, Revolution Drive (Limited Lifetime Warranty), Revolution Technology, and Revolution UltraLux, supplemented by add-on protection products covering Tire & Wheel, GAP, Key Replacement, Paint & Fabric, Paintless Dent Repair, Theft Protection, Roadside Assistance, Prepaid Maintenance, Antimicrobial Protection, Lease Wear & Tear, Payment Promise, and Bundle Protection. The technology platform includes COVI (Connected Owner Vehicle Intelligence) mobile app for customer engagement, MOXA e-commerce platform for digital transactions, iungo Portal for dealer management with Microsoft Power BI reporting, and Dealer Access Portal (DAP) integrated with Menu/DMS systems. Products are white-label customizable and backed by A-rated insurance carriers. Axiom holds BBB A+ rating.

Differentiator

Problem solved

Functional benefit

Brands

• MOXA: E-commerce platform for subscription-styled protection products allowing consumers to purchase and finance auto protection products in 5 easy steps.
• COVI
• iungo
• RoadTitan
• TitanFleet Protection

Products and services

• Vehicle Service Contract (Revolution Series and TrekShield) Comprehensive vehicle service contracts across multiple tiers covering mechanical and technological components. Includes Revolution Electric VSC (for EVs), TrekShield VSC (for higher-mileage/independent dealers covering up to 20 years/200,000 miles), Revolution Technology VSC (5 levels), Revolution UltraLux VSC (luxury brands: Aston Martin, Ferrari, McLaren, Rolls Royce, Tesla), and Revolution Drive Limited Lifetime Warranty. Designed for franchise and independent automotive dealers.
• Tire & Wheel Protection Covers repair or replacement of damaged tires and wheels from road hazards, including cosmetic damages, curb coverage, chrome/alloy wheels, and PVD wheels.
• Key Replacement Covers replacement or repair of lost, stolen, or malfunctioning keys. Includes Tile Bluetooth tracker integration for locating misplaced keys, with coverage up to $1,000-$1,500 plus Tile device costs.
• Guaranteed Asset Protection (GAP) Covers the difference between the vehicle's insurance payout and the remaining loan balance in case of total loss due to theft or accident.
• Prepaid Maintenance Ensures vehicles adhere to factory warranty requirements with coverage for oil changes, filters, battery replacements, and other factory-recommended maintenance services.
• Roadside Assistance Provides emergency roadside assistance, towing, and trip interruption benefits; some plans include tire repair or replacement.
• Paint & Fabric Protection Preserves vehicle appearance with interior and exterior coverage including windshield protection and anti-bacterial treatments.
• Paintless Dent Repair (PDR) Restores vehicle aesthetics by removing minor dents without affecting the paint finish.
• Theft Protection Uses traceable DNA stickers and deterrent decals to mitigate theft risks and assist with vehicle recovery and related costs.
• Antimicrobial Protection (Sani-Quat) Applies a protective barrier on vehicle interior surfaces and A/C vents preventing bacterial, mold, mildew, and fungal growth that cause odors and discoloration. The Sani-Quat variant is EPA-approved for automotive use.
• Lease Wear & Tear Protection Assists lessees with covering costs for excessive wear and tear at lease-end.
• Payment Promise Payment protection for customers facing involuntary unemployment, covering up to four consecutive payments per month.
• Bundle Protection Combines multiple coverage options including Paintless Dent Repair, Tire & Wheel Repair, and Cosmetic Wheel Repair into a single bundled protection plan.
• Revolution RV Protection Suite Comprehensive RV protection product suite including motorized and towable Vehicle Service Contracts, Tire & Wheel Protection, Theft Protection, Paint & Fabric Protection, GAP, Roadside Assistance, Antimicrobial Protection, and a Limited Lifetime Warranty covering engines, transmissions, and drive axles. Includes 24/7 roadside, pet benefits, food spoilage reimbursement, and technical assistance.
• Powersports Vehicle Service Contract and Protection Suite Revolution Product Suite for powersports vehicles (motorcycles, ATVs, UTVs, snowmobiles, watercraft, jet boats, PWC up to 28', slingshot, golf carts) including VSC, GAP coverage, theft protection, on-road and off-road tire & wheel protection (in partnership with Monster Seal), and Lifetime Key & Battery Replacement with Emergency Roadside Assistance.
• RoadTitan Subscription Fleet Key & Roadside Month-to-month subscription fleet protection program for Light Duty, Medium Duty, and Heavy Duty commercial vehicles (local, regional, and national fleets). Includes emergency roadside assistance, tire services, part/fluid delivery, and alternative transportation. No long-term commitments required; deployed via COVI mobile app.
• Home Protection Products Home protection products covering connected assets such as appliances, electronics, and consumer goods. Aims to help consumers avoid high replacement costs of major home appliances and system breakdowns.
• MOXA E-commerce Platform End-to-end e-commerce platform for protection products, fully customizable and white-label capable. Customers can purchase and finance auto protection products in a 5-step flow. Offers subscription-styled protection products with month-to-month payments that can be cancelled anytime.
• COVI (Connected Owner Vehicle Intelligence) Mobile App Mobile application connecting customers with their vehicles and dealers through push notifications, including warranty expiration alerts, service reminders, recall notifications, and maintenance updates. Provides digital contract access, roadside assistance, service scheduling, claims filing, and location services. Available on iOS and Android.
• iungo Dealer Management Portal SaaS portal for digitizing product offerings, managing sales, claims, and service requests. Includes push notification campaigns, CRM, real-time analytics, and access to claims and underwriting teams. Reporting built on Microsoft Power BI using Axiom's Data Warehouse with automatic refresh.
• Dealer Access Portal (DAP) Dealer self-service portal for e-rating, e-contracting, remittance creation, claims viewing, cancellation quotes, and monthly billing statements. Integrated with dealers' Menu and DMS systems.
• Virtual Inspections powered by Truepic Cutting-edge app for claims inspections enabling secure image capture and verification, ensuring accurate, unaltered, and fraud-free photos for same-day virtual inspections. Streamlines the claims processing workflow.

Quantifiable outcome

• 1 million contracts sold milestone
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature6 records

Partnerships

22 partnerships are on record, tiered core and minor.

• TruepiccoreTechnology or Integration · 29 January 2025Cutting-edge app for claims inspections enabling secure image capture and verification. Ensures accurate, unaltered, and fraud-free photos for same-day virtual inspections. Streamlines claims processing workflow.
• APC (Analytic Proof of Concept)minorGTM or Marketing Partner · 24 October 2019Second-chance selling opportunity partnership. Intelligent data-driven marketing system to re-target customers who did not purchase VSC at original sale. Generates additional $55,000 first-year commissions per 10 franchise rooftops.
• Tile Inc.coreTechnology or Integration · 26 January 2018Exclusive automotive channel distributor of Tile Bluetooth tracker technology in North America. Tile integrates with key protection products to help locate misplaced keys. Coverage includes up to $1,000 for key replacement and Tile device costs.
• Pinnacle Dealer SolutionscoreStrategic or Co-development Partner · 26 January 2018Strategic distribution partnership to promote Pinnacle Key Plus featuring Tile Technology. California-based automotive MGA expanding product offerings with key protection including Tile tracker integration.
• Monster SealcoreStrategic or Co-development PartnerWorld's best tire sealant provider partnership for RV products. Provides ultimate protection against unexpected road hazards for recreational vehicles.
• Eden Reforestation ProjectsminorStrategic or Co-development PartnerEnvironmental partnership through Revolution Electric VSC program. Every service contract purchased for electric vehicles contributes to tree planting.
• CDK GlobalcoreTechnology or IntegrationDMS integration partner enabling e-contracting on dealers' existing menu systems and seamless data synchronization.
• DealerTrackcoreTechnology or IntegrationDMS integration partner for seamless dealer data exchange and e-contracting capabilities.
• Reynolds & ReynoldscoreTechnology or IntegrationDMS integration partner enabling e-contracting and data synchronization with Reynolds dealer management systems.
• F&I AdmincoreTechnology or IntegrationIntegration partner for F&I product administration and menu systems.
• MaximTrakcoreTechnology or IntegrationMenu system integration partner for seamless e-contracting and product configuration.
• Menu VantagecoreTechnology or IntegrationMenu system integration for F&I product presentation and e-contracting.
• Confident Financial SolutionscoreTechnology or IntegrationIntegration partner for financial solutions and F&I product menu systems.
• Darwin AutomotivecoreTechnology or IntegrationIntegration partner for F&I product administration and consumer engagement.
• DataOne SoftwarecoreTechnology or IntegrationData integration partner for vehicle information and VIN data services.
• FusioncoreTechnology or IntegrationIntegration partner for F&I technology solutions.
• OptionSoftcoreTechnology or IntegrationIntegration partner for F&I product and menu systems.
• Provider Exchange NetworkcoreTechnology or IntegrationIntegration partner for provider network and F&I product exchange.
• StoneEaglecoreTechnology or IntegrationIntegration partner for F&I technology and menu systems.
• TAP MenucoreTechnology or IntegrationMenu system integration partner for F&I product presentation.
• VisionMenucoreTechnology or IntegrationMenu system integration for F&I product configuration and e-contracting.
• AxiomConnected LLCcoreOthersAffiliate technology company providing software for connected vehicle services. Privacy policy references axiomconnected.com/privacy for technology software terms.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Assurant: Assurant is a large, publicly traded provider of extended warranties, protection plans, and F&I-adjacent products across automotive, mobile, and connected devices. It is a broad incumbent with materially greater scale and underwriting capacity than Axiom, directly competing for OEM and dealer protection-plan programs.
• Zurich North America (F&I): Zurich's North American F&I business offers dealer-sold service contracts, GAP, and ancillary protection products. As a major global insurer, Zurich brings deep balance-sheet underwriting and OEM relationships, making it a scaled incumbent against which Axiom must differentiate on technology and service.
• Allstate Protection Plans: Allstate Protection Plans (formerly Allstate Dealer Services) administers vehicle service contracts, GAP, and ancillary protection products through a national dealer and agent network. It is one of the largest scaled F&I administrators in the US and competes head-to-head with Axiom for franchise dealer programs.
• MAPFRE Warranty: MAPFRE Warranty (formerly Warranty Solutions) is a large administrator of vehicle service contracts, GAP, and ancillary F&I products with US dealer distribution. It competes directly with Axiom for dealer and agent relationships and is a broad incumbent in the same product category.

Direct peers

• Alpha Warranty: Alpha Warranty is a tech-forward administrator of vehicle service contracts for franchise and independent dealers, emphasizing digital tools and agent-friendly operations. It is a direct competitor to Axiom in the F&I administration space with similar focus on non-luxury and used vehicle coverage.
• Easycare (Easycare Warranty Services): Easycare administers vehicle service contracts, GAP, tire & wheel, key replacement, and other F&I products through franchised dealers and agents across the US. It is one of the closest direct competitors to Axiom in terms of product breadth, dealer-channel focus, and technology-enabled administration.

Emerging players

• CarShield: CarShield sells extended vehicle service contracts directly to consumers via subscription-style monthly plans, similar to Axiom's MOXA subscription model. While CarShield bypasses the dealer channel, its direct-to-consumer subscription approach represents an adjacent competitive threat and validates Axiom's MOXA strategy.
• Endurance Warranty (Motorsport Aftermarket Group / Ahsan Auto): Endurance is a direct-to-consumer administrator of vehicle service contracts that also offers dealer-channel programs. It overlaps with Axiom's VSC core product and its direct-to-consumer subscription model parallels MOXA, making it an emerging competitor with similar digital-first positioning.

Others

• CDK Global (Dealer Management): CDK Global provides dealer management systems and menu platforms that Axiom integrates with for e-contracting. While not a direct competitor in F&I administration, CDK is a critical distribution enabler for Axiom and a strategic ecosystem participant whose roadmap priorities directly affect Axiom's go-to-market.
• StoneEagle: StoneEagle provides F&I menu, rating, and administration software used by dealers and agents. As an integration partner to Axiom, it serves as adjacent technology infrastructure in the dealer F&I workflow and is a useful comparator for technology-enabled F&I administration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/AxiomProducts
• Facebookfacebook.com/axiomproducts
• LinkedInlinkedin.com/company/axiomproducts
• Instagraminstagram.com/axiomproducts

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Axiom Product Administration