AZOTH

What AZOTH does

AZOTH LLC is a Boston-based, founder-owned direct-to-consumer nootropic supplement company founded in 2017 by Prady Tewarie. The company formulates and sells science-backed brain health supplements built around nine all-natural ingredients, including a proprietary Zynamite (Mangiferin) ingredient developed through 183 iterations over five years in collaboration with scientists and manufacturers. Its flagship product, AZOTH 3.0 Total Brain, is a once-daily supplement marketed for focus, memory, motivation, and peak cognitive performance, supported by add-ons such as Zynamite Total Focus, Total Memory, Pure Zynamite, and pre-configured STACKS bundles. All products are manufactured in the United States in FDA-approved facilities, with every batch independently third-party tested for potency and purity and the resulting certificates published publicly.

AZOTH operates a multi-channel go-to-market spanning an owned Shopify storefront (getazoth.com), an Amazon storefront, a wholesale distribution program for domestic and international retailers, and a 1,000+ member global ambassador referral program offering up to 30% cash commission. Products are priced from $19.90 with subscription options and a 30-day money-back guarantee. The company vertically integrated manufacturing in February 2019 by acquiring ownership of its production facility. Its customer base spans productivity-focused professionals, students, athletes, and entrepreneurs, organized around a 50,000+ member "Tribe" community, and has generated earned media across CNN, Fox Business, Yahoo Finance, the Wall Street Journal, Business Insider, ESPN, ABC's Shark Tank (Kevin Harrington), and a Forbes 30 Under 30 mention for the founder.

The business is privately held with no disclosed institutional funding rounds; growth has been funded organically and through community-driven channels. Management is founder-led by CEO Prady Tewarie with a small executive team covering retail/wholesale, marketing, and customer operations. The competitive positioning emphasizes ingredient transparency (no proprietary blends), third-party verification (including the Supplement Snoop Verified checkmark), and content marketing via a podcast, blog, newsletter, and social channels.

Name

AZOTH

Legal name

AZOTH LLC

Website

https://getazoth.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

AZOTH LLC is a Boston-based direct-to-consumer nootropic supplement company selling science-backed brain health products, including its flagship AZOTH 3.0 Total Brain and a Zynamite caffeine-replacement line, to productivity-focused professionals, students, athletes, and entrepreneurs across the U.S. and internationally.

Ownership category

akta.pro rank

Product category

Nootropic Brain Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

akta.pro secondary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Nootropic supplements
• Brain health supplements
• Cognitive enhancement
• Focus supplements
• Memory supplements

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through owned Shopify storefront (getazoth.com). Products shipped to customers in US and internationally.
2. Amazon Store Sales: Products available through Amazon store for additional distribution channel.
3. Wholesale/Distribution: Wholesale program for retailers offering dedicated customer service, marketing exposure, and fast inventory delivery times to domestic and international accounts.
4. Ambassador Program: Ambassador program earning up to 30% commission paid out in cash for any referral brought in. No prior experience or contractual obligations required.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

AZOTH manufactures and sells nootropic brain supplements directly to consumers through its own e-commerce store, Amazon, and wholesale channels. Its product line is led by AZOTH 3.0 Total Brain (a once-daily brain health/cognitive performance supplement) and supported by specialized nootropic products including Zynamite Total Focus, Total Memory, and Pure Zynamite, all built around proprietary and trademarked ingredients formulated in FDA-approved US facilities and verified by third-party batch testing.

Product overview

AZOTH is a nootropic (brain supplement) company offering a portfolio of cognitive enhancement products. The core flagship product is AZOTH 3.0, a comprehensive brain health supplement for focus, memory, and cognition. The product line includes specialized supplements: Zynamite Total Focus (caffeine-free focus), Total Memory (memory support), and Pure Zynamite (crash-free energy). AZOTH also offers AZOTH STACKS (pre-configured supplement bundles) and a Caffeine-Free sub-collection. The company sells branded clothing merchandise. Products are positioned as premium, science-backed nootropics with transparent ingredient listing and third-party testing.

Differentiator

Problem solved

Functional benefit

Products and services

• AZOTH 3.0 Total Brain Flagship once-daily nootropic brain supplement for total brain health and peak cognitive performance — designed for adults seeking focus, memory, motivation, and brain-health protection. Positioned as the company's core offering.
• Zynamite Total Focus Focus supplement featuring proprietary Zynamite (Mangiferin), positioned as a superior caffeine replacement that delivers clean, crash-free focus and energy for adults seeking caffeine alternatives.
• Total Memory Memory-support supplement designed to support and enhance memory function for adults seeking cognitive support for learning and recall.
• Pure Zynamite Standalone energy supplement built on AZOTH's proprietary Zynamite (Mangiferin) ingredient, offering instant, crash-free energy without caffeine for adults seeking stimulant-free energy.
• AZOTH STACKS Pre-configured bundles (stacks) that combine multiple AZOTH supplements to deliver enhanced combined results for focus, memory, and energy. Targeted at existing AZOTH customers who want bundled value.

Quantifiable outcome

• 183 formula iterations over 5 years to perfect the product

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Kevin HarringtonminorGTM or Marketing PartnerKevin Harrington from ABC's Shark Tank featured AZOTH products in As Seen On TV marketing. Harrington is an original Shark Tank investor known for endorsing products through direct response marketing.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• HVMN: Biohacking-focused supplements and nootropics brand with strong founder-led content marketing and a 'science-first' stance. Directly comparable to AZOTH on premium positioning and optimization-oriented messaging.
• Onnit: Onnit's Alpha BRAIN is a flagship nootropic supplement competing head-to-head with AZOTH 3.0 in the cognitive performance and focus category, sold via DTC and major retail. Both brands target productivity-focused professionals with branded, premium-priced nootropic stacks.
• NooCube: Premium nootropic supplement marketed for focus, memory, and cognition via DTC channels. Closely comparable product positioning and target customer to AZOTH 3.0.
• Mind Lab Pro: Universal nootropic formula ('the world's first Universal Nootropic') positioned for focus, memory, and cognition with transparent labeling — overlapping almost exactly with AZOTH 3.0's positioning and target buyer.
• Thesis: Personalized nootropic brand offering customized supplement stacks to optimize focus, memory, and motivation, targeting a similar productivity-focused professional audience. DTC motion and premium positioning closely mirror AZOTH.
• Nootropics Depot: Specialty nootropic retailer/manufacturer offering individual ingredients and stacks with transparency and lab testing. Competes with AZOTH on transparency, third-party testing, and nootropic enthusiast buyers.
• Momentous: Premium performance and recovery supplements including nootropic-leaning products, with an athlete-driven brand and emphasis on third-party testing. Overlaps with AZOTH on premium DTC supplements and athlete/performance consumer.
• Neurohacker Collective: Maker of Qualia Mind, a premium nootropic stack with transparent, multi-ingredient formulation similar to AZOTH's 9-ingredient, all-natural approach. Competes directly in the premium, science-backed nootropic DTC segment.

Broad incumbents

• Life Extension: Long-established supplement brand offering brain/memory formulations alongside a wide portfolio. Operates in the same supplement category with overlap on cognitive health SKUs but at much broader scale and distribution.
• AG1 (Athletic Greens): Larger, broadly positioned daily greens and supplement brand with strong DTC and subscription model. Comparable subscription GTM and 'one daily' regimen but serves a wider supplement need than AZOTH's cognitive-only focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/seekingazoth
• YouTubeyoutube.com/channel/UC0eJaIj9JJU1sM_dnAhl3xA
• Facebookfacebook.com/AZOTH
• Instagraminstagram.com/seekingazoth

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AZOTH