What Reeinvent does

Reeinvent is an AI-driven software agency and product company headquartered in Malmö, Sweden, with delivery offices in Sarajevo (Bosnia & Herzegovina) and Split (Croatia). The company serves three primary customer segments: idea-stage founders and innovation teams that need to validate concepts quickly, growth-stage companies that need custom AI applications and workflow automation, and large enterprises that require deployable AI workforces. Its core offer is a ladder of time-boxed, fixed-price engagement packages — AI Prototyping (Concept Sprint, Investor Demo, Rapid Prototype) and AI Solutions (UX Redesign, Process Automation, Custom Apps) — priced from €3K to €150K+ and delivered in 1–20+ weeks. Alongside services, Reeinvent has productized the ALMA platform, a multi-agent AI workforce that deploys domain-specific Specialists (Penny for Finance, Sam for Sales, Ada for HR, Evelyn for Value) into customer environments. ALMA is sold as a monthly subscription, deployed inside the customer cloud with EU-only data residency, and is engineered for GDPR and EU AI Act compliance. The same platform underpins Alva, an enterprise AI workforce deployed at Alfa Laval for 25,000 employees across 10+ systems within 10 weeks. Reeinvent also operates a Founder Track equity-for-building program that exchanges services for equity in idea-stage startups.

Reeinvent's go-to-market is sales-led with consultation-first conversion: inbound traffic from content marketing (blog, case studies, LinkedIn) feeds free 60-minute strategy calls and AI strategy sessions. Enterprise deals (Alfa Laval) are delivered through a Trident partnership combining Reeinvent's product development with System Verification (QA) and CodeScene (code health). Distribution is regional — Scandinavia primary, with DACH and Southeast Europe in buildout via the Croatian and Bosnian subsidiaries.

The technology stack is AI-native: TypeScript/React/Node.js on the web and mobile side, Python with FastAPI/LlamaIndex/LangChain for AI orchestration, computer vision via GoCV, Azure AI Foundry, Google Vertex AI, and Anthropic Claude models for foundation model access, and n8n for internal workflow automation. Differentiators highlighted in the data are EU-only data residency, GDPR/EU AI Act by-design compliance, structured prototyping packages, and the Founder Track equity model. Revenue is not publicly disclosed; the company is private with no reported funding rounds.

Name

Reeinvent

Legal name

Reeinvent AB

Website

https://reeinvent.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Reeinvent is a Malmö-based AI software agency and product company that delivers time-boxed AI prototyping and solutions packages, plus the ALMA multi-agent AI workforce platform, to founders, growth-stage firms, and large enterprises across Scandinavia and Southeast Europe.

Ownership category

akta.pro rank

Product category

Enterprise AI Software Development

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization) (BPAEAFAG)

Keywords

• AI software development
• Enterprise AI platforms
• AI prototyping services
• Custom AI applications
• AI workforce automation

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - AI Prototyping Packages: Time-boxed, fixed-scope service packages (Concept Sprint, Investor Demo, Rapid Prototype) delivered in 1-5 weeks. Pricing ranges from €3-25K depending on package and scope. Revenue recognized upon project delivery.
2. Professional Services - AI Solutions Build: Custom development services for UX Redesign, Process Automation, Custom Apps, and Product Scaling. Delivered over 3-20+ weeks at price points ranging from €10K to €150K+. Revenue is project-based and milestone-driven.
3. ALMA AI Workforce Subscriptions: Domain Specialist and Personal Assistant AI workforce platform. Domain Specialist includes 2 system integrations, 5 use-cases, 10 users. Personal Assistant (James) includes 100 seats. Monthly subscription model with measurable outcome commitments. Custom Specialists in beta (free during beta).
4. Founder Track - Equity for Building: For idea-stage startups, Reeinvent provides services (prototypes and solutions) in exchange for equity rather than upfront payment. Strong vision and market logic required, with a selection sprint to vet projects. Commitment to scale if traction is shown.
5. AI Readiness Study and Add-on Services: Add-on consulting services including AI Readiness Study (€5-15K, 2-4 weeks), Product Scaling (€20-50K, 8-16 weeks), and other add-on engagements that complement core prototyping and solutions packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Reeinvent is an AI-driven software development agency that helps organizations prototype ideas in 1-5 weeks and build custom AI-driven applications (Custom Apps) over 10-20+ weeks through structured fixed-scope engagement packages. The company's flagship proprietary product is ALMA, a subscription-based AI workforce platform that deploys domain-specialized AI agents (Penny for Finance, Sam for Sales, Ada for HR, Evelyn for Value measurement) into enterprise operations, with EU-only data residency and full GDPR and EU AI Act compliance by design.

Product overview

Reeinvent is an AI-driven software agency that helps ambitious teams prototype ideas in weeks and build intelligent systems that scale. The company offers two primary service categories: AI-Driven Prototyping (Concept Sprint, Investor Demo, Rapid Prototype, and AI Readiness Study add-on) and AI-Driven Solutions (UX Redesign, Process Automation, Custom Apps, and Product Scaling add-on). Reeinvent's flagship proprietary product is ALMA — a multi-agent AI workforce platform that deploys specialized AI agents called Specialists (Penny for Finance, Sam for Sales, Ada for HR, Evelyn for Value measurement, and Custom specialists) into enterprise operations. Each specialist is connected to company data, plugged into tools, and handles work that previously required human experts. Alva is a related enterprise deployment of the same technology built for Alfa Laval. All services operate under a 'NEW STANDARD Development Reeinvented' approach where AI capabilities augment traditional software development.

Differentiator

Problem solved

Functional benefit

Brands

• ALMA: AI Workforce platform featuring Domain Specialists (Penny for Finance, Sam for Sales, Ada for HR, Evelyn for Value measurement) and Personal Assistant James, built on customer's data in their cloud environment.

Products and services

• ALMA AI Workforce Platform ALMA is a subscription-based AI workforce platform that deploys domain-specialized AI agents (Specialists) into enterprise operations. Each Specialist (Penny for Finance, Sam for Sales, Ada for HR, Evelyn for Value measurement, Custom Specialists) is built on company knowledge, connected to data and tools, and handles work across business functions. EU-only deployment with no data leaving the customer's cloud. Includes Domain Specialist (2 system integrations, 5 use cases, 10 users), Personal Assistant James (100 seats), and Custom Specialists in beta.
• Alva (Alfa Laval AI Workforce) Alva is an enterprise AI Workforce platform built for Alfa Laval on the same underlying technology as ALMA. Searches across 10+ enterprise systems (ERP, BI, GL) and delivers knowledge access to 25,000 employees globally. Achieved 58% instant question answering, +85% employee engagement, 87% issue resolution, 99% user satisfaction. Deployed within Alfa Laval's Azure environment with Microsoft Entra ID authentication.
• Concept Sprint

Quantifiable outcome

• Alva (Alfa Laval AI Workforce) deployed to 25,000 employees in 10 weeks
• +14 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability10 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• System VerificationcoreImplementation/ SI/ Consulting PartnerSystem Verification partnered with Reeinvent and Alfa Laval as part of the Trident partnership to build Alva. System Verification brought deep QA and test expertise to ensure the platform is stable, reliable, and safe. They validated how the platform behaves under real-world usage and ensured Alfa Laval's quality and compliance requirements were met.
• CodeScenesupportingTechnology or IntegrationCodeScene adds continuous code health insight to the Alva platform through its Code Health KPI running as a quality gate in pull requests. This gives the team a clear baseline to protect as Alva evolves and helps spot hotspots before they become issues.
• Fellow (Denmark)supportingStrategic or Co-development PartnerFellow partnered with Reeinvent to deliver ALMA across Scandinavia. Fellow is a Denmark-based company (fellow.dk) that contributed to the delivery of the ALMA platform alongside Reeinvent. The partnership enabled cross-Scandinavian deployment of the AI workforce platform.

Scale indicators14 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Itransition: Custom software development and AI solutions provider delivering tailored enterprise applications, process automation, and AI integrations. Comparable as a similarly structured custom AI/software services firm.
• Glean: Enterprise AI search and knowledge platform that connects workplace systems and provides sourced answers. Closely comparable to Alva's Alva-for-Alfa-Laval knowledge-retrieval architecture (10+ systems, RAG-based, sourced responses).
• Thoughtworks: Global technology consultancy that designs and builds custom software, with a growing AI/data engineering practice. Directly comparable as a mid-sized firm delivering custom AI solutions and software modernization to enterprise clients across multiple verticals.
• Aisera: Enterprise AI agent platform for IT, HR, customer service, and operations — same multi-agent workforce niche as ALMA. Comparable as a direct competitor for domain-specialist AI agent deployments inside enterprises.
• Slalom: Mid-size management and technology consultancy with strong AI solutioning, design, and engineering capabilities. Comparable as a hybrid consulting + build firm that sells structured AI engagements to enterprise buyers.
• Moveworks: Enterprise AI agent platform that automates employee support and workflows across IT, HR, and finance. Directly comparable to ALMA's domain-specialist vision — Moveworks sells AI 'employees' to large enterprises, competing for the same procurement budget.
• Ciklum: European-headquartered digital engineering and IT services firm with custom AI/software development offerings. Comparable as a similarly sized European services player competing for AI build and modernization work.

Regional players

• Netlight: Nordic tech consultancy with offices across Scandinavia, delivering digital, engineering, and AI-enabled solutions to enterprise clients. Comparable as a Scandinavian-headquartered competitor for similar enterprise AI consulting engagements in Reeinvent's home geography.

Broad incumbents

• Accenture: Global professional services incumbent with a large AI/Generative AI practice and enterprise deployment muscle. Comparable as a broader incumbent competing for the same large-enterprise AI build and platform deployment budgets.

Emerging players

• Sana: AI-native learning and knowledge platform for enterprises, with assistant and agent capabilities layered on top of company content. Comparable as an emerging AI workforce/assistant player overlapping with ALMA's Personal Assistant (James) and Domain Specialists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/reeinvent
• YouTubeyoutube.com/channel/UCLXM56td4LE5bBo2MWQRPLA
• Facebookfacebook.com/reeinvent
• LinkedInlinkedin.com/company/reeinvent
• Instagraminstagram.com/reeinventofficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reeinvent