The PARC Group

What The PARC Group does

The PARC Group is a privately-held real estate development company founded in 1989 by Roger O'Steen and headquartered in Jacksonville, Florida. The company operates as a master developer of premier residential and mixed-use communities across Northeast Florida, with a portfolio that includes flagship community Nocatee (10,081 planned lots with 300 acres of parks and 60% of land preserved), eTown (a smart-living community integrating homes, retail, office, dining, and parks), Glen Kernan (a luxury gated golf course community with 18-hole championship course and 138 estate homesites), Marsh Harbor (waterfront community along the Intracoastal Waterway with custom homesites starting at $1.7M), Pablo Creek Reserve (400-acre gated woodland community), Crosswater at Pablo Bay (288-home community near Jacksonville Beach), and the newly launched EverRange (a 1,500-home master-planned community with half the land dedicated to green space).

The PARC Group's business model combines two revenue streams: one-time lot sales to authorized home builder partners (15+ builders spanning entry-level to ultra-luxury, including ICI Homes, Toll Brothers, Pulte/Del Webb, David Weekly Homes, Providence Homes, Riverside Custom Homes, Glenn Layton Homes, DF Luxury Homes, AR Homes, and Palm and Pine) and recurring HOA fees from community residents ($5,800/year at Glen Kernan with $215/month social fees; $2,567.96/year at Marsh Harbor). The company acquires raw land, installs infrastructure and amenities, and then sells finished lots to builders who construct and sell turnkey home/homesite packages to end buyers. Pricing spans from mid-$200s (Del Webb eTown active-adult) to home/homesite packages starting at $2.5M (Glen Kernan) and lots up to $3.75M+ (Marsh Harbor pre-qualification floor), targeting diverse segments including active adults, growing families, lifestyle buyers, luxury custom home buyers, and custom home builders. Nocatee has been ranked 3rd best-selling master-planned community nationally by RCLCO (2015), and the Ponte Vedra/Nocatee area was named the #2 Fastest-Growing Suburb in America by Realtor.com (2018).

The company's go-to-market relies on a network of community welcome centers, dedicated sales teams with pre-qualification requirements for luxury tiers, and digital marketing through Nocatee-branded social media reaching over 70,000 people daily and a website averaging 2,000 daily hits. The PARC Group has been recognized as Northeast Florida Builders Association (NEFBA) Developer of the Year for 12 consecutive years, won the 2015 Southeast Building Conference Excel Award for Best Master-Planned Community of the Year, and has received environmental stewardship awards from the Audubon Society and State of Florida Outstanding Innovation recognition. Most recently, the company launched EverRange, acquired remaining Glen Kernan land with the Davis Family, and partnered with Aventuur to bring the first U.S. surf park to the eTown community.

Name

The PARC Group

Legal name

The PARC Group, Inc.

Website

https://parcgroup.net

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

The PARC Group is a privately-held Jacksonville-based master developer of premier residential and master-planned communities in Northeast Florida, generating revenue through lot sales to home builder partners and recurring HOA fees across communities including Nocatee, eTown, Glen Kernan, Marsh Harbor, and EverRange.

Ownership category

akta.pro rank

Product category

Master-Planned Community Real Estate Development

NAICS

Land Subdivision (2372), Land Subdivision (23721)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Land & Development Site Brokerage (BPAJABAG)

Keywords

• Master-planned communities
• Residential real estate development
• Mixed-use community development
• Luxury golf communities
• Land development services

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Land Development and Lot Sales: PARC Group acquires raw land, develops infrastructure and amenities, then sells finished lots to authorized home builders. Revenue generated from lot sales to builder partners who construct homes for end buyers.
2. Community Management Fees: HOA fees from community residents for maintenance of gates, landscaping, and private roads. Glen Kernan HOA fees are $5,800/year plus $215/month social fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The PARC Group is a master-planned community developer that acquires raw land in Northeast Florida, develops infrastructure, amenities, and lifestyle features, then sells finished homesites to an approved network of home builders. The company creates premier residential and mixed-use communities—including flagship Nocatee, smart-living eTown, EverRange, luxury Glen Kernan, waterfront Marsh Harbor, Pablo Creek Reserve, and Crosswater at Pablo Bay—serving a range of buyer segments from active adults to luxury estate buyers.

Product overview

The PARC Group operates as a master-planned community developer offering a portfolio of residential and mixed-use communities across Northeast Florida. The product portfolio includes: Nocatee (a large-scale master-planned community with diverse neighborhoods, amenities, and commercial spaces), eTown (a smart-living community emphasizing technology and sustainability), EverRange (a new master-planned community with environmental preservation focus), Glen Kernan (a luxury golf course community with custom home opportunities), Marsh Harbor (an upscale waterfront community along the Intracoastal), Pablo Creek Reserve (a gated woodland residential community), and Crosswater at Pablo Bay (a residential community near the beach). These communities are developed with complementary environment and lifestyle focus, incorporating residential homes, commercial spaces, recreational amenities, and natural preservation.

Differentiator

Problem solved

Functional benefit

Products and services

• Nocatee Master-Planned Community Master-planned community in Ponte Vedra, Florida offering diverse neighborhoods, schools, parks, recreation facilities, offices, shopping, and restaurants with abundant green space and Smart Growth principles; homes ranging from $400s to over $3 million, with 10,081 lots developed, 300 acres of parks, and 60% of land dedicated to preservation.
• eTown Smart-Living Community Smart-living community in Jacksonville, Florida built around convenience, community, technology, and sustainability, integrating homes, retail, office, dining, parks, and state-of-the-art technology; price points from the mid $200s (Del Webb active-adult) to low $400s (Edison gated by Toll Brothers) and mid $300s (Marconi by David Weekly Homes and ICI Homes).
• EverRange Master-Planned Community New master-planned community in Jacksonville, Florida blending Old Florida charm with modern comfort, featuring approximately 1,500 homes across six distinct neighborhoods with half the land preserved for green space, anchored by The Station town center and The Grove amenity hub.
• Glen Kernan Luxury Golf Course Community Jacksonville's only golf course community with a private, invitation-only club, 18-hole championship course, newly renovated clubhouse, and 138 estate homesites in the final phase; homesites start in the high $900s, home/homesite packages begin at $2.5M+, with $5,800/year HOA and $215/month social fees.
• Marsh Harbor Waterfront Community Exclusive gated waterfront community in Ponte Vedra along the Intracoastal Waterway featuring custom east-facing homesites with approximately 100 feet of prime waterfront per lot; waterfront homesites starting from $1.7 million, HOA fees $2,567.96/year, $3,851.94 capital contribution at closing.
• Pablo Creek Reserve Gated Community Exclusive, gated residential community in a sanctuary-like woodland environment with over 400 acres, 270 home sites, scenic landscaping, wooded reserves, winding lakes, and a 4.5-acre Central Park.
• Crosswater at Pablo Bay Residential Community Residential community opened in 2014 on the west side of the Intracoastal, approximately two miles from Jacksonville Beach and one mile from Mayo Clinic, featuring 288 single-family homes from the $200s to $600s, 10 ponds, walking paths, and neighborhood amenities.
• Community HOA Management Services HOA and community management services for residents of PARC Group communities, including maintenance of gates, landscaping, private roads, and shared amenities; funded through recurring HOA fees and social fees.

Quantifiable outcome

• Nocatee sold 1,105 homes in 2015, a 30% year-over-year increase
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Regency CentersminorChannel Partner/ Reseller/ DistributorCommercial retail partner for Nocatee Town Center development
• ICI HomescoreChannel Partner/ Reseller/ DistributorRanked in Top 100 Home Builders nationally for over a decade; builds in Nocatee, eTown, and Glen Kernan communities
• Providence HomescoreChannel Partner/ Reseller/ DistributorAward-winning Jacksonville homebuilder for 30+ years; operates in eTown Exchange district with corporate office and design center
• Riverside Custom HomescoreChannel Partner/ Reseller/ DistributorAward-winning custom home builder; built Southern Living Idea House in Crane Island; operates in Glen Kernan
• Glenn Layton HomescoreChannel Partner/ Reseller/ DistributorLocally owned full-service design build firm known for bespoke custom designs and boutique service in Northeast Florida
• DF Luxury HomescoreChannel Partner/ Reseller/ DistributorLuxury home division of Dream Finders Homes (10+ years growth), partnering with Marcus Meide for high-end custom homes
• AR Homes (Marcus Allen Homes)coreChannel Partner/ Reseller/ DistributorLuxury custom homebuilder in Northeast Florida with exceptional craftsmanship and personalized client experience
• Palm and Pine (Corner Lot)coreChannel Partner/ Reseller/ DistributorLuxury custom home division of Corner Lot building fully custom homes in exceptional communities including Glen Kernan
• David Weekly HomescoreChannel Partner/ Reseller/ DistributorMajor national builder operating in eTown Marconi neighborhood starting mid $300s
• Pulte Homes (Del Webb)coreChannel Partner/ Reseller/ DistributorNation's leading builder of active adult communities (55+); operates Del Webb eTown and Del Webb Nocatee starting mid $200s
• Toll BrotherscoreChannel Partner/ Reseller/ DistributorLuxury homebuilder operating Edison gated neighborhood in eTown starting low $400s
• Skinner Bros RealtyminorChannel Partner/ Reseller/ DistributorLocal realty partner for Nocatee Town Center retail development
• K9s For WarriorsminorStrategic or Co-development PartnerNonprofit provider of service dogs for veterans; PARC Group and Davis Family donated 9 acres of land in Nocatee for headquarters and 5 additional acres for Mega Kennel. Training center named Davis & O'Steen Families PARC Group K9s Training Center.
• AventuurminorStrategic or Co-development PartnerGlobal surf park developer; secured 45-acre site in eTown for first U.S. Jacksonville Surf Park (announced October 2024, closed June 2025)
• Davis Family / DDI Inc.minorStrategic or Co-development PartnerJed Davis (President/CEO of DDI Inc.) partnered with PARC Group to purchase remaining undeveloped land in Glen Kernan (January 2024) and donated land for K9s For Warriors

Scale indicators12 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• The Kolter Group: Florida-based private real estate developer with a similar master-planned community development model, particularly active in Northeast Florida (Jacksonville area) and Southeast U.S. Both acquire raw land, develop infrastructure, and partner with home builders to sell finished lots in branded communities.
• Freehold Communities: Master-planned community developer (subsidiary of住友林業/Sumitomo Forestry) focused on creating walkable, amenity-rich residential communities across the U.S. Sun Belt. Directly comparable business model of master-developing communities and selling lots to home builders.
• The New Home Company: Homebuilder and master-planned community developer focused on premium and luxury for-sale housing across California, Arizona, and Florida. Comparable model of partnering with landowners to develop communities and building/selling homes within them.
• DMB Associates: Master-planned community developer with a portfolio of large-scale, amenity-rich residential communities (e.g., DC Ranch, Estrella Mountain Ranch). Operates with similar master-developer model of acquiring land, building infrastructure, and selling finished lots to home builders with environmental stewardship focus.
• Rancho Mission Viejo: Private California-based master-planned community developer of Rancho Mission Viejo / Sendero / Rienda / Esencia. Operates a similar master-developer model with significant land holdings, multi-generational development horizon, and emphasis on community amenities and preservation.

Broad incumbents

• Toll Brothers: National luxury homebuilder and large-scale land developer. Operates as both a builder and master-developer of luxury communities (including Edison in PARC Group's eTown). Comparable through shared customer base and community development, but operates at much larger scale as a public company.
• Shea Homes: Large private homebuilder and master-planned community developer operating Shea Homes and Trilogy (active adult) brands across the Sun Belt. Comparable master-developer/master-planned community model with active-adult and family-community focus.
• PulteGroup: One of the largest U.S. homebuilders operating Centex, Pulte, Del Webb, and John Wieland brands. Operates in PARC Group's eTown and Nocatee communities as a builder partner; comparable as both a competitor in active-adult/move-up segments and a customer for PARC Group's lots.
• Taylor Morrison: Top-5 U.S. homebuilder with significant master-planned community development operations, particularly in Florida, Arizona, California, and Texas. Comparable through Florida presence, master-planned community involvement, and broad price-point coverage.

Regional players

• Neal Communities: Florida-based (Sarasota) homebuilder and developer focused on Southwest Florida master-planned communities. Comparable Florida-focused developer with similar lot-development-and-builder model, though concentrated in a different Florida region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theparcgroup
• Facebookfacebook.com/theparcgroup
• LinkedInlinkedin.com/company/the-parc-group
• Pinterestpinterest.com/Nocatee

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The PARC Group