Burnett Medical Center

What Burnett Medical Center does

Burnett Medical Center (BMC) is a 501(c)(3) nonprofit critical access hospital headquartered at 257 W St George Ave, Grantsburg, Wisconsin, founded in 1930 and operating continuously for over 90 years as the sole hospital in Burnett County. BMC delivers integrated healthcare through a 17-bed inpatient hospital, a 24/7 emergency department, a family practice clinic with walk-in services, a specialty clinic hosting visiting specialists, a 50-bed Continuing Care Center for long-term and skilled nursing care, and a fully digital diagnostic imaging department offering 3D mammography, CT, MRI, nuclear medicine, X-ray, ultrasound, DEXA bone densitometry, and CT lung cancer screening. The facility is Medicare-, Medicaid-, and VA-certified, licensed by the Wisconsin Department of Health and Human Services, and serves residents of Burnett County and surrounding Northwest Wisconsin communities.

BMC's business model is anchored on insurance-based reimbursement (Medicare, Medicaid, private insurance) for hospital, clinic, imaging, cardiac, and surgical services, supplemented by a Direct Access Lab Testing channel that offers reduced cash pricing paid upfront without insurance billing, and charitable fundraising through the Burnett Medical Center Foundation (a 501(c)(3)) to finance capital equipment. Cardiac care is delivered in partnership with Minneapolis Heart Institute, and BMC participates in the Level 1 Heart Attack Program with Abbott Northwestern Hospital, targeting a 120-minute door-to-intervention window. Ancillary service lines include general surgery, rehabilitation (physical/occupational/speech therapy), telehealth, infusion, pain management, hospice, women's health, podiatry, ophthalmology, ENT, urology, and orthopedics, with the MyChart patient portal (powered by OCHIN) supporting online scheduling, records access, bill pay, and provider messaging. Recent strategic activity includes a 2020 Quest for Excellence rebranding, ongoing foundation-funded equipment purchases exceeding $366,000, and the December 1, 2025 appointment of Megan Sandgren as Chief Executive Officer.

Name

Burnett Medical Center

Legal name

Burnett Medical Center

Website

https://burnettmedicalcenter.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

51–100 employees

Short description

Burnett Medical Center is a nonprofit critical access hospital in Grantsburg, Wisconsin, serving Burnett County with 17 inpatient beds, a 50-bed Continuing Care Center, 24/7 emergency care, primary and specialty clinics, and full diagnostic imaging including 3D mammography, CT, and MRI.

Ownership category

akta.pro rank

Product category

Rural Hospital and Healthcare Services

NAICS

General Medical and Surgical Hospitals (622110)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Cardiac & Cardiothoracic Specialty Hospitals (HLAFAHAA)

akta.pro secondary industry

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)

Keywords

• Critical access hospital
• Rural healthcare services
• Emergency medical care
• Diagnostic imaging services
• Long-term skilled nursing

Headquarters

HQ city

Grantsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Hospital Services: Inpatient and outpatient hospital services including emergency care, surgery, and medical procedures. Revenue generated through insurance billing (Medicare, Medicaid, private insurance) and patient payments.
2. Rural Health Clinic Services: Family practice clinic and specialty clinic services providing primary care, chronic disease management, and specialty consultations. Billed through standard medical billing channels.
3. Long-Term Care (Continuing Care Center): 50-bed skilled nursing facility offering long-term care, short-term rehabilitation, respite care, and transitional care. Certified by Medicare, Medicaid, and VA. Revenue from resident payments and insurance.
4. Diagnostic Imaging Services: Comprehensive imaging services including 3D mammography, CT, MRI, nuclear medicine, X-ray, and ultrasound. Orders from physicians required (except mammography).
5. Direct Access Lab Testing: Walk-in laboratory testing without physician referral. Reduced cash pricing. Payment required upfront (cash, check, credit card). Does not bill insurance.
6. Cardiac Rehabilitation Services: Structured monitored exercise and education programs for cardiovascular patients. Includes PAD rehabilitation. Requires physician referral.
7. Foundation Donations and Fundraising: Burnett Medical Center Foundation (501(c)(3)) raises funds through events, donations, and grants to purchase equipment and support patient care.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Burnett Medical Center is a 501(c)(3) nonprofit critical access hospital in Grantsburg, WI, providing 24/7 emergency care, 17-bed inpatient hospitalization, family practice and walk-in primary care, specialty clinics, comprehensive diagnostic imaging (3D mammography, CT, MRI, nuclear medicine, X-ray, ultrasound, DEXA), cardiac and rehabilitation services, general surgery, and long-term skilled nursing at its integrated 50-bed Continuing Care Center. The organization also runs visiting specialty clinics, telehealth, hospice, and a free direct-access walk-in laboratory, all delivered to residents of Burnett County and Northwest Wisconsin.

Product overview

Burnett Medical Center is a 501(c)(3) nonprofit critical access hospital and integrated healthcare campus offering hospital, clinic, and continuing care services under one roof. The facility comprises a 17-bed inpatient hospital, emergency department (24/7), family practice clinic with walk-in services, specialty clinic, and a 50-bed Continuing Care Center for long-term skilled nursing care. Key clinical services include diagnostic imaging (3D mammography, CT, MRI, nuclear medicine, X-ray, ultrasound, DEXA), cardiac services with Minneapolis Heart Institute partnership, rehabilitation therapy, general surgery, women's health, telehealth, and direct access laboratory testing. The MyChart patient portal provides patients online access to health records, appointments, billing, and provider communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Services 24/7 emergency department providing emergency medical care with specially trained nurses and providers, including the Level 1 Heart Attack Program for rapid cardiac intervention. Serves patients in Burnett County and Northwest Wisconsin needing immediate emergency care.
• Hospital Inpatient Care Critical access hospital with 17 inpatient beds offering comprehensive medical services for admitted patients requiring overnight or extended care. For patients needing hospitalization in the Burnett County service area.
• Continuing Care Center 50-bed long-term care facility offering skilled nursing, rehabilitation, respite care, palliative care, hospice support, and dementia care with 23 semi-private and 4 private rooms. For seniors and post-acute patients; Medicare, Medicaid, and VA certified.
• Swing Bed Program Skilled nursing and rehabilitation program for patients requiring extended recovery time after hospitalization, typically following surgery or acute illness. For post-acute patients transitioning from inpatient care.
• Cardiac Services Comprehensive cardiac care including cardiac rehabilitation, peripheral artery disease (PAD) rehabilitation, cardiac stress testing, heart monitoring (Holter, Event, Zio patch), and anticoagulation management. Requires physician referral; for cardiovascular patients.
• Cardiology Cardiology services in partnership with Minneapolis Heart Institute, treating heart murmurs, arrhythmias, congestive heart failure, hypertension, high cholesterol, angina, cardiomyopathy, and pacemaker management. Includes stress testing and Stress Echo. For patients needing specialized cardiovascular consultations locally.
• Diagnostic Imaging Fully digital, state-of-the-art imaging department offering comprehensive diagnostic imaging with registered technologists licensed by the State of Wisconsin and partnered with MXC radiologists. Requires physician order for most imaging; mammography is self-referral. For patients needing diagnostic imaging studies.
• 3D Mammography (Tomosynthesis) Advanced breast imaging using low-dose X-rays to capture multiple images at different angles, creating crystal-clear 3D reconstructions allowing radiologists to review breast tissue in 1-millimeter slices. FDA-approved for women with dense breasts; no physician order required. Self-referral available.
• CT Scan Computed tomography scanning using X-rays and computers to produce detailed cross-sectional images of bones, muscles, organs, and blood vessels for diagnosis. Requires physician order; coverage and pre-authorization vary by insurer.
• MRI Magnetic resonance imaging using magnetic fields and computers to generate detailed images of internal body structures, including brain, nervous system, heart, blood vessels, bones, joints, and organs. Requires physician order.
• Nuclear Medicine Radioactive tracer imaging for examining organ function and structure, used for bone, brain, heart, thyroid, and renal scans. Includes Cardiolite stress test services via Shared Medical Technology for cardiac evaluation. Requires physician order.
• CT Lung Cancer Screening Low-dose CT lung cancer screening for high-risk individuals aged 55-74 who are current or former smokers, per USPSTF guidelines. Pre-authorization required by most insurers; uninsured patients pay full cost upfront.
• Direct Access Lab Testing Walk-in laboratory testing services without physician referral, offering a menu of tests at reduced prices. Payment by cash, check, MasterCard, Visa, or Discover required before testing; insurance is not billed. For patients seeking convenient, affordable lab testing.
• Laboratory Services Medical laboratory services for diagnostic testing of patient samples ordered through physician referral. For patients needing physician-ordered lab diagnostics.
• Family Practice Clinic Primary care clinic providing routine checkups, chronic disease management, diabetes care, foot and nail care, well-child exams, immunizations, and preventive care. For families and individuals seeking primary care locally.
• Walk-In Clinic Walk-in urgent care clinic operating extended hours on weekdays and Saturdays for medical appointments without scheduling. For patients needing same-day care for non-emergency conditions.
• General Surgery Surgical services for various medical conditions performed at the hospital by general surgeons. For patients requiring inpatient or outpatient surgical procedures locally.
• Ear, Nose & Throat (ENT) Otolaryngology services treating conditions including head/neck/throat cancers, deviated septum, ear infections, sinus conditions, tonsillitis, hearing loss, sleep apnea, and thyroid problems, delivered by visiting specialists. For patients needing ENT specialty care locally.
• Orthopedics Bone, joint, muscle, ligament, and tendon care including diagnosis and treatment of musculoskeletal conditions, delivered by visiting specialists. For patients needing orthopedic care locally without traveling to a metro hospital.
• Podiatry Foot and ankle medical care services delivered by visiting specialists. For patients needing podiatric care locally without traveling to a metro area.
• Ophthalmology Eye care services including diagnosis and treatment of eye conditions and diseases, delivered by visiting specialists. For patients needing ophthalmologic care locally.
• Urology Medical care for urinary tract and male reproductive system conditions delivered by visiting specialists. For patients needing urologic care locally.
• Gynecology Women's reproductive health services focusing on female reproductive system conditions and wellness, delivered by visiting specialists. For women needing gynecologic care locally.
• Infusion Services IV medication administration services for patients requiring intravenous therapies. For patients needing infusion therapy delivered locally.
• Rehabilitation Services Physical, occupational, and speech therapy services for recovery and rehabilitation following injury, surgery, or illness. For patients needing therapeutic rehabilitation services.
• Telehealth Remote healthcare services allowing patients to connect with providers via video or messaging for consultations and follow-up care. For patients who cannot travel to the campus or prefer virtual visits.
• Women's Health Comprehensive women's healthcare including gynecology, maternity-related services, and wellness programs. For women seeking integrated healthcare services.
• Pain Management Specialized services for diagnosing and treating chronic and acute pain conditions. For patients needing pain management support locally.
• Tobacco Cessation Free smoking cessation counseling with a specialized RN who develops individualized quit plans. For community members seeking support to quit tobacco.
• Hospice Services End-of-life care and support services for individuals with life-limiting conditions and their families, delivered within the Continuing Care Center.
• MyChart Patient Portal Free, secure patient portal (powered by OCHIN) providing access to health records, test results, appointments, bill pay, price estimates, and provider messaging via website or smartphone app, with CareCredit financing available.

Quantifiable outcome

• 120-minute target transport time from ER entry to cardiac intervention (stent placement or balloon inflation) through Level 1 Heart Attack Program
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• ONBankminorGTM or Marketing Partner · 1 January 2026Sponsor of BMC Foundation Golf Outing event.
• Youth of Burnett County Prevention CoalitionminorStrategic or Co-development Partner · 1 January 2022Community coalition formed in 2022 by key stakeholders from former Healthy Burnett Coalition. Engages community partners to promote health and address identified health needs.
• Burnett County Department of Health and Human Services-Public HealthcoreStrategic or Co-development Partner · 1 January 2013Partnership for Community Health Needs Assessment (CHNA) required every three years for tax-exempt hospital status. Led to formation of Healthy Burnett Coalition in 2013.
• Abbott Northwestern HospitalcoreStrategic or Co-development Partner · 1 June 2004Level 1 Heart Attack Program partnership developed with Abbott Northwestern Hospital and Minneapolis Heart Institute. Goal is 120-minute transport time from BMC ER entry to cardiac intervention (angioplasty/stent) at Abbott Northwestern. BMC is one of 30 hospitals in MN and WI participating.
• Minneapolis Heart InstitutecoreStrategic or Co-development PartnerCardiology services partnership bringing specialized cardiovascular care to Grantsburg. Cardiologists provide consultations, stress testing (including Stress Echo), and ongoing cardiac care management locally, reducing patient travel needs to Minneapolis.
• MXC (Radiologists)coreTechnology or IntegrationRadiologist group providing interpretation services for diagnostic imaging procedures performed at Burnett Medical Center.
• Grantsburg Police DepartmentminorStrategic or Co-development PartnerPartnership for Drug Take Back Day events allowing safe disposal of unused medications and electronic smoking devices.
• OCHIN (MyChart)coreTechnology or IntegrationProvides MyChart patient portal platform enabling patients to access health records, schedule appointments, pay bills, and communicate with providers.
• United States Preventive Services Task ForceminorOthersGuidelines on lung cancer screening recommendations used by BMC for CT lung cancer screening eligibility.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Spooner Health: Spooner Health is a directly comparable rural Wisconsin critical access hospital with similar bed count, integrated primary care and emergency services, and a long-term care component serving a similar rural northwest Wisconsin geographic catchment to Burnett Medical Center.
• Tamarack Health (Hayward Area Memorial Hospital): Tamarack Health in Hayward, WI is a comparable small rural Wisconsin hospital with similar integrated community care including primary care, specialty clinics, and long-term care services in northwest Wisconsin.
• Cumberland Healthcare: Cumberland Healthcare is a directly comparable rural Wisconsin critical access hospital with similar bed count, integrated service mix, and community-based delivery model serving Burnett County's neighboring area.
• Indianhead Medical Center: Indianhead Medical Center in Shell Lake, WI is a rural Wisconsin critical access hospital with similar scale, integrated services, and northwest Wisconsin geographic catchment directly comparable to Burnett Medical Center.
• Amery Hospital & Clinic: Amery Hospital & Clinic is a rural Wisconsin hospital offering similar community-based primary, emergency, and specialty services with comparable operational scale and integrated delivery model to Burnett Medical Center.
• St. Croix Regional Medical Center: St. Croix Regional Medical Center in St. Croix Falls, WI is a rural Wisconsin hospital with comparable integrated services including clinic and inpatient care serving a similar rural Wisconsin community catchment.
• Memorial Medical Center (Ashland, WI): Memorial Medical Center in Ashland, WI is a similar rural Wisconsin community hospital offering integrated care across primary, emergency, and specialty services to a comparable northern Wisconsin rural catchment.

Broad incumbents

• Marshfield Clinic Health System: Marshfield Clinic Health System is a much larger Wisconsin-based regional health system operating multiple rural hospitals and clinics across the state, providing a broader incumbent comparison for BMC's rural critical access hospital model.
• Essentia Health: Essentia Health is a large MN/WI regional health system operating rural hospitals similar to BMC's catchment across the upper Midwest, providing a broader comparison point for rural hospital services and scale.
• HSHS (Hospital Sisters Health System): Hospital Sisters Health System operates multiple Wisconsin community-level hospitals including rural facilities, providing a broader regional comparison to Burnett Medical Center's community hospital model and Catholic-affiliated nonprofit structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/burnettmedical
• LinkedInlinkedin.com/company/burnett-medical-center-inc.

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burnett Medical Center