Treshna Enterprises

What Treshna Enterprises does

Treshna Enterprises Ltd is a privately held New Zealand software company founded in 1994 by Andrew Hill and headquartered in Christchurch. The company develops and sells two primary SaaS products: GymMaster, an all-in-1 gym and fitness club management platform covering member management, billing, scheduling, point-of-sale, and reporting; and Serenity Bookings, a wellness studio management product for class-based businesses including yoga, pilates, tanning, and beauty salons. Its core differentiator is a purpose-built 24/7 RFID and Bluetooth access control system directly integrated into the GymMaster software stack, a hardware-software combination the company describes as unique in the gym software market.

The underlying technology is a cloud-native architecture built on PostgreSQL, Python, JavaScript, and Linux, with proprietary frameworks including the YAPF Python web framework, Bond Replicate (master-master PostgreSQL replication), Bond (rapid application development framework), and BondDB (object-oriented PostgreSQL wrapper). The company has progressively migrated from on-premise to cloud delivery, achieving the 500-client milestone in 2017 and the 1000-client milestone in 2018 alongside Deloitte Fast 500 Asia Pacific recognition. As of 2020, the platform serves 1000+ clients across 70+ countries, manages 3+ million memberships, and has processed over $40 billion in payments.

Treshna operates a sales-led go-to-market with quote-based subscription pricing, direct sales supported by local phone numbers in New Zealand, USA, Australia, UK, and Canada, and an affiliate partnership program. The company is bootstrapped with no disclosed external institutional funding. Active job postings indicate ongoing hiring across software development, customer support, and sales roles. Revenue is not publicly disclosed, but the 11-50 employee headcount, SMB customer profile, and multi-decade operational history suggest a small but profitable specialty SaaS operation.

Name

Treshna Enterprises

Legal name

Treshna Enterprises Ltd

Website

https://treshna.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Treshna Enterprises is a bootstrapped New Zealand SaaS company founded in 1994 that builds GymMaster (gym and fitness club management software) and Serenity Bookings (wellness studio management software), serving 1000+ SMB clients across 70+ countries with integrated 24/7 access control hardware.

Ownership category

akta.pro rank

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - GymMaster: GymMaster is sold as a cloud-based SaaS subscription to gym and fitness club operators globally. Clients pay recurring subscription fees for access to the all-in-1 gym management platform including member management, billing, access control, and reporting.
2. SaaS Subscription - Serenity Bookings: Serenity Bookings is a SaaS product for wellness studios and clinics (yoga, pilates, tanning, beauty salons) providing booking management, billing, and client communications. Operates on subscription model similar to GymMaster.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Treshna Enterprises develops and sells cloud-based SaaS business management software for the health, fitness, and wellness industries. Its commercial offerings consist of GymMaster (all-in-1 gym management software with integrated 24/7 RFID/Bluetooth access control, member management, billing, scheduling, and reporting) and Serenity Bookings (wellness studio and clinic management for class-based businesses such as yoga, pilates, tanning, and beauty salons).

Product overview

Treshna Enterprises offers a suite of business management software solutions. Their primary commercial products are GymMaster (all-in-1 gym and fitness club management software handling member management, billing, scheduling, access control, and reporting) and Serenity Bookings (wellness studio and clinic management for class-based businesses). The company also maintains several open-source projects including Bond (a rapid application development framework for building desktop database applications), BondDB (object-oriented PostgreSQL wrapper), Bond Replicate (database replication solution), Papyrus (XML reporting engine), PayMaster (payroll software), and Yapf (Python web framework). All products share a common foundation using PostgreSQL databases and are developed with a focus on cross-platform compatibility.

Differentiator

Problem solved

Functional benefit

Brands

• GymMaster: Gym Management Software - All-in-1 gym management software for member management, billing, scheduling, door access, online sign ups and more.
• Serenity Bookings

Products and services

• GymMaster All-in-1 cloud-based gym management software handling member management, multiple memberships per member, billing, scheduling, 24/7 door access control via integrated RFID and Bluetooth hardware, online sign-ups, member portal, point of sale, marketing, and reporting, targeted at gym and fitness club operators globally.
• Serenity Bookings Cloud-based SaaS management software for wellness studios and clinics providing class and appointment bookings, automated billing, client communications, access control, point of sale, marketing tools, and reporting/KPIs, targeted at class-based businesses including yoga studios, pilates studios, tanning salons, and beauty salons.

Quantifiable outcome

• 3+ million memberships managed across client base
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Billing Providers (Integrated)coreTechnology or IntegrationTreshna integrates with third-party billing providers for automated membership fee collection. The system supports multiple billing partners with the client's preferred choice of integrated billing provider. Bank account information for manual billing is encrypted and sent directly to the facility's billing provider.
• Affiliate Program PartnersminorGTM or Marketing PartnerTreshna offers an affiliate program for business partnerships. Partners can enquire via [email protected] to join the affiliate program.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mindbody: Mindbody is a leading SaaS platform for fitness studios, gyms, salons and spas, offering booking, membership, billing and marketing tools. It directly competes with both GymMaster and Serenity Bookings across the same SMB fitness and wellness verticals.
• Glofox: Glofox provides gym and fitness studio management software with member management, bookings, billing, and branded apps. It targets the same boutique and mid-market fitness segment as GymMaster.
• ClubReady: ClubReady offers cloud-based club management software for fitness clubs with member management, billing, scheduling and lead tracking. It directly competes with GymMaster, particularly in the multi-location gym segment.
• Zen Planner: Zen Planner is a gym and martial arts studio management platform with member billing, scheduling, attendance tracking and branded apps. It serves the same SMB fitness and wellness customers as Treshna's products.
• Wodify: Wodify provides gym management software purpose-built for CrossFit boxes and functional fitness gyms, with class scheduling, billing, performance tracking and member engagement. It targets the same boutique gym segment as GymMaster.
• PushPress: PushPress is a gym management platform for fitness studios and gyms featuring member management, billing, automated workouts and branded apps. It directly competes with GymMaster in the boutique and independent gym segment.
• Vagaro: Vagaro offers an all-in-one booking, membership and payment platform for salons, spas and fitness studios. It overlaps with both GymMaster (fitness) and Serenity Bookings (yoga, pilates, salons) in Treshna's customer base.
• Mariana Tek: Mariana Tek provides boutique fitness studio management software with branded apps, class booking, retail, and analytics. It targets premium boutique studios, overlapping with Treshna's Serenity Bookings customer base.
• Booksy: Booksy is a booking and business management app for beauty, wellness and fitness professionals. It competes with Serenity Bookings in the salon, spa and wellness segments.

Emerging players

• Acuity Scheduling: Acuity Scheduling provides online appointment scheduling software widely used by yoga studios, personal trainers and wellness practitioners. It overlaps with Serenity Bookings for class-based businesses but lacks the deep gym and access-control functionality of GymMaster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/treshna-enterprises

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treshna Enterprises