NLogic
NLogic is a Toronto-based audience-measurement and media-intelligence software company, wholly owned by Canadian JIC Numeris. It builds TV, radio, cross-platform video, ad-tracking and consumer-research analytics products used by over 90% of Canadian broadcasters and media agencies.
- Company typePrivate
- Founded2006
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What NLogic does
NLogic is a Canadian audience-measurement and media-intelligence software company headquartered in Toronto. Founded in 2006 and operating as a subsidiary of Numeris — Canada's not-for-profit broadcast Joint Industry Committee — the company builds analytics, planning and consumer-research products on top of Numeris' TV, radio and cross-platform video audience data. Its product portfolio spans desktop and cloud software for linear TV and radio analysis (Lens for TV, InstarTV, InstarVAM, InfoSys+TV), competitive ad tracking (Spots, Spots Monitor), syndicated consumer research (Media Technology Monitor 18+, MTM Jr, MTM Newcomers, Echo Intelligence / Choices), the Conex API for data integration, and the Video Planner cross-platform reach-and-frequency tool. The company states it works with over 90% of Canadian broadcasters and media agencies, alongside brands, martech and adtech firms including Bell, Rogers, CBC, Corus, Cogeco, Stingray, Publicis, Omnicom, GroupM, IPG, Dentsu, Vision7, MiQ, Innocean, P&G, Expedia and Bayer.
NLogic operates as an enterprise sales-led business with an API-first distribution layer for technical clients. Revenue is generated through annual subscriptions to its software products, API usage and data licensing, custom integrations and bespoke audience-analysis reports. Distribution combines direct enterprise account management with self-service client-portal access and is exclusively focused on the Canadian market. Recent strategic activity — the 2024 launch of Video Planner, 2025 partnerships with AudienceProject, TechEdge, Magnite and The Trade Desk, the 2025 launch of the Echo Intelligence consumer-insights survey, and the September 2025 announcement that NLogic and Numeris will operate as a single brand — point to a deliberate expansion from linear-TV measurement into cross-platform campaign measurement and a broader consumer-research franchise, while remaining anchored to Numeris' gold-standard currency data.
NLogic firmographics
Firmographics- Name
- NLogic
- Legal name
- NLogic
- Website
- https://nlogic.ca
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NLogic is a Toronto-based audience-measurement and media-intelligence software company, wholly owned by Canadian JIC Numeris. It builds TV, radio, cross-platform video, ad-tracking and consumer-research analytics products used by over 90% of Canadian broadcasters and media agencies.
- Ownership category
- akta.pro rank
NLogic industry classification
Industry- Product category
- Media Audience Measurement Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)
- akta.pro secondary industries
- Census/Server-Side Streaming Measurement for OTT/CTV/FAST (MPABAOAF), Radio Audience Measurement & Analytics (Ratings, Attribution) (MPAIAEAK)
Keywords
Where NLogic is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
NLogic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Audience Data Solutions: Provides TV and radio audience data products and services including desktop software, cloud-based applications, and API access. Revenue generated through software subscriptions, API usage fees, and data licensing arrangements with broadcasters, agencies, and brands.
- Consumer Research Services: Consumer insights surveys and software platforms including Echo Intelligence delivered through the Choices platform. Revenue from survey data subscriptions, software access licenses, and custom reporting services.
- Custom Services and Reports: Enterprise-level data and system integrations with broadcast data API products, as well as one-off audience analysis reports. Revenue from professional services engagements and custom solution development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise software and API access for broadcasters, agencies, and brands |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
NLogic product offering
Product offeringCore offering
NLogic develops and delivers Canadian TV, radio, and cross-platform audience measurement software and data solutions, including the Conex API, Video Planner, Lens for TV, InstarTV/InstarVAM analytics tools, Spots ad tracking intelligence, and consumer research platforms such as SalesPRO, MTM surveys, and Echo Intelligence. The company serves broadcasters, media agencies, brands, and adtech companies with desktop software, cloud-based applications, and API integrations powered by Numeris broadcast data.
Product overview
NLogic is a Canadian audience data and media research company offering a comprehensive suite of products and services for TV, radio, and cross-platform advertising measurement. The portfolio includes desktop and cloud-based analysis tools (Lens Video Planner, Lens for TV, InstarTV, InstarVAM, InfoSys+TV), ad tracking solutions (Spots, Spots Monitor), consumer research platforms (Echo Intelligence/Choices, SalesPRO, MTM surveys with Data Analysis, Trending, and Forecasting tools), and data integration services (Conex API). Video Planner serves as the cross-platform planning hub integrating Numeris VAM data, while ad tracking products leverage Canada's largest TV advertising database. Consumer research spans annual surveys (MTM 18+, MTM Jr, MTM Newcomers) and the newer Echo Intelligence platform covering 6,500+ variables. The company serves broadcasters, media agencies, brands, martech, and adtech companies.
Differentiator
Problem solved
Functional benefit
Brands
- Echo Intelligence: Next generation consumer insights survey providing a blueprint of how Canadians live, what they value, and how they engage with brands and media, delivered through the Choices platform.
- Conex
- Spots Monitor
- Lens
- InstarTV
- InstarVAM
- Media Technology Monitor (MTM)
- Video Planner
- SalesPRO
Products and services
- Conex API API solution providing seamless access to Numeris' linear TV and radio audience data (demographics, reach, time spent, program/daypart duplication) for integration into client dashboards, Excel, intranets, and data warehouses. Targets broadcasters, agencies, and brands requiring direct programmatic access to audience data.
- Video Planner Cross-platform reach and frequency calculator for Total Video strategies, leveraging Numeris' National VAM data to compare linear TV and digital platform audiences in one unified framework. Used by media agencies, brands, and broadcasters for cross-platform campaign planning.
- Cross-Platform Campaign Performance Independent cross-platform advertising campaign measurement solution, partnering with AudienceProject and TechEdge, that delivers deduplicated reach and frequency measurement across digital ecosystems (Meta, Netflix, YouTube, Disney+, Amazon, social, online video, CTV) and linear TV using Numeris TAM data.
- Lens for TV Desktop and cloud-based software providing easy access to key linear TV statistics, audience metrics, and reporting for broadcasters, agencies, and brands analyzing Canadian TV viewing.
- InstarTV Deep-dive analytics tool for exploring linear TV audience behaviors, program performance, and viewing patterns using Numeris PPM data. Targets broadcasters, agencies, and brands analyzing Canadian TV audience engagement.
- InstarVAM Analytics tool that taps into the Numeris VAM dataset to provide comprehensive cross-platform video consumption insights, complementing the linear TV analysis tools.
- Spots Largest database of TV advertising data in Canada, providing competitive intelligence on which brands advertise, on which channels, and how frequently. Used by agencies, brands, and broadcasters for competitive ad tracking.
- Spots Monitor Competitive TV advertising intelligence dashboard with personalized monitoring of rival advertising campaigns, providing data visualizations for station activity, daypart performance, and market influence.
- SalesPRO Consumer research software analyzing Numeris RTS survey data covering consumer behaviors, purchasing habits, attitudes, and perceptions across Canadian markets.
- Echo Intelligence Next-generation Canadian consumer insights survey offering over 6,500 variables covering retail, media, health, AI, finance, automotive, and more, based on a national sample of 35,000 Canadians with market-specific reporting. Delivered through the Choices platform.
- Media Technology Monitor (MTM) Canada's most comprehensive study on media and technology consumption, including MTM 18+ (12,000 telephone interviews annually), MTM Jr (youth aged 12-17), and MTM Newcomers (newcomers in 12 languages), covering television, radio, streaming, social media, and emerging technologies.
- Data & System Integrations Enterprise-level data and system integration service using NLogic's broadcast data API products, enabling organizations to drive efficiencies, automate data delivery, and customize integrations with their internal tools and workflows.
- Customized Reports One-off audience analysis reports and custom reporting solutions addressing specific client research needs, delivered by NLogic's analyst team.
- InfoSys+TV People-based panel analysis tool generating TV viewing insights and audience loyalty metrics from Numeris panel data.
Quantifiable outcome
- Super Bowl LX reached approximately 16 million Canadians
- +3 more outcomes
Companies that use NLogic
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles4 records
NLogic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature9 records
NLogic partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- MagnitecoreCollaboration to launch the first marketplace within NLogic's Video Planner. Magnite became the first programmatic partner to unlock the power of VAM data across linear and digital video. The Marketplace provides Canadian agencies and advertisers with an enriched view of Magnite's streaming and live linear inventory, underpinned by Numeris' Cross-Platform Video Audience dataset (VAM).
- AudienceProjectcoreStrategic partnership to launch independent cross-platform advertising campaign measurement in Canada. The solution is built on AudienceReport and enables agencies and advertisers to measure deduplicated campaign reach and frequency across digital media ecosystems including Meta, Netflix, YouTube, Disney+, Amazon, social media, online video, open web, and connected TV. NLogic's Video Planner integrates with the solution to help advertisers assess digital campaign performance.
- TechEdgecoreTechnology partnership through Numeris TAM data integration powered by TechEdge's AXM solution. Enables advertisers to measure performance across linear TV and digital video channels in a single solution, closing long-standing gaps between siloed reporting systems.
- SagominorGlobal research company commissioned to execute the Echo Intelligence consumer survey. Sago brings 55 years of research experience and comprehensive qualitative and quantitative capabilities to field the annual consumer insights survey starting summer 2025.
- The Trade DeskcorePartnership enabling digital buyers to access broadcast TV data programmatically through The Trade Desk platform. Allows clients to target streaming audiences who don't watch traditional TV using 'Light TV Viewers' segment, filling gaps in broadcast TV campaigns.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
NLogic competitors and assessment
Company assessmentDirect peers
- AudienceProject: European-headquartered cross-platform measurement company that NLogic partnered with to deliver its Cross-Platform Campaign Performance solution. Direct functional overlap in measuring deduplicated reach and frequency across digital video, social, and CTV ecosystems.
- iSpot.tv: Real-time TV ad measurement and attribution platform providing unified TV/CTV ad performance analytics. Comparable to NLogic's Spots Monitor and Conex for Spots offerings, with similar advertiser focus on competitive ad intelligence and cross-platform attribution.
- Numeris: Numeris is the Canadian Joint Industry Committee (JIC) that produces the official broadcast and cross-platform audience measurement currency; it is also NLogic's parent company. Direct overlap in Canadian TV/radio audience measurement, panels (PPM/VAM/TAM), and broadcaster/agency relationships.
- VideoAmp: US-focused cross-platform video measurement and currency provider for advertisers, agencies, and publishers. Closely comparable to NLogic's Video Planner and Cross-Platform Campaign Performance solutions in delivering deduplicated reach and frequency across linear and CTV.
Broad incumbents
- Ipsos: Global market research company with significant media, audience measurement, and consumer research practices. Comparable to NLogic's Echo Intelligence and MTM consumer-survey portfolio and to its audience measurement work for broadcasters and advertisers.
- Comscore: Global cross-platform audience measurement and analytics provider serving agencies, advertisers, and broadcasters. Comparable to NLogic in offering audience ratings, campaign measurement, and TV/streaming insights, but at significantly larger international scale.
- Nielsen: Global leader in audience measurement, ratings, and media analytics for TV, radio, and digital. Direct functional overlap with NLogic's panel-based audience measurement and TV currency offerings, though Nielsen operates globally and across many verticals.
- Kantar: Global market research and audience measurement firm with established media audience ratings, consumer insights panels, and ad effectiveness offerings. Overlaps with NLogic's consumer research (Echo Intelligence, MTM, SalesPRO) and audience measurement product lines.
Others
- Television Bureau of Canada (TVB): Industry association representing Canadian broadcasters and selling the value of television advertising. Not a direct competitor but an adjacent ecosystem participant that influences NLogic's broadcaster relationships, currency debates, and industry education efforts.
Emerging players
- Samba TV: ACR-based TV/streaming viewership data and cross-platform measurement provider. Comparable to NLogic's InstarVAM and Cross-Platform offerings in providing granular viewing insights, but using smart-TV ACR data rather than Numeris-style panels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
NLogic social profiles
Digital presenceNLogic financial estimates
Financial estimateRevenue estimate
Valuation estimate
NLogic leadership team
Management profileNumber of profiles
Profiles4 records
NLogic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NLogic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NLogic
What does NLogic do?
NLogic develops and delivers Canadian TV, radio, and cross-platform audience measurement software and data solutions, including the Conex API, Video Planner, Lens for TV, InstarTV/InstarVAM analytics tools, Spots ad tracking intelligence, and consumer research platforms such as SalesPRO, MTM surveys, and Echo Intelligence. The company serves broadcasters, media agencies, brands, and adtech companies with desktop software, cloud-based applications, and API integrations powered by Numeris broadcast data.
Is NLogic a public or private company?
NLogic is a private company. It is classified as corporate owned and is currently operating.
When was NLogic founded?
NLogic was founded in 2006. It employs 11 to 50 people.
Where is NLogic based?
NLogic is headquartered in Toronto, Canada, in the North America region.
How does NLogic make money?
Three revenue lines are on record. Audience Data Solutions are the primary driver. The others are consumer Research Services and custom Services and Reports.
Who are NLogic's main competitors?
Direct peers on record are AudienceProject, iSpot.tv, Numeris and VideoAmp. Broad incumbents are Ipsos, Comscore, Nielsen and Kantar. Television Bureau of Canada (TVB) is listed as an others. Samba TV is listed as an emerging player.
Does NLogic have an API?
Yes. Conex API provides direct access to Numeris' TV and radio audience data including demographics (age, gender, household income, education), reach, time spent, and program/daypart duplication statistics. It enables pre-campaign reach and frequency estimates as well as post-campaign reporting. The API integrates data directly into client systems including dashboards, Excel, intranets, and data warehouses. It automatically handles revisions and includes industry-standard calculations. Also available for NLogic's TV ad tracking data (Conex for Spots).
What industry is NLogic in?
NLogic's product category is Media Audience Measurement Software. Its primary akta.pro industry code is MPAHAJAG, Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement), with a secondary code of MPABAOAF, Census/Server-Side Streaming Measurement for OTT/CTV/FAST. Its NAICS code is 541910 and its SIC code is 7370.