What JustOrganik does

JustOrganik is an Indian direct-to-consumer organic food brand owned by Treta Agro Private Limited, founded in 2013 and headquartered in Gurgaon. The company sells a portfolio of organic staples centered on the Dalia range — including Multi-Millet Melange, Bajra, Jowar, Gluten-Free, Multi-Grain, Wheat, and Barley Dalia — alongside millet muesli, green coffee, oats flour, gluten-free chapati flour, individual millets (barnyard, foxtail, kodo, little, brown top, pearl, amaranth), sattu products, and beverages (green tea, masala tea, filter coffee, apple cider vinegar). All products are sourced from a network of more than 15,000 small Himalayan farmers, primarily in Uttarakhand, and carry a layered certification stack spanning India Organic, USDA Organic, EU Organic, PGS India, FSSAI, NPOP, NOP, and BRC Global Standard for jaggery processing.

The business operates a hybrid go-to-market model. Direct-to-consumer revenue is generated through the company's own e-commerce website, the 'Just Organik JOY' mobile application, and the JOY Wallet loyalty program offering 5-15% tiered cashback on prepaid recharges above ₹1,000. Wholesale and marketplace revenue flows through Amazon India, BigBasket, Blinkit, Godrej Nature's Basket, Spencers, and Amala Earth, covering premium urban, quick-commerce, and mass-market retail tiers. An emerging international stream sells Himalayan buckwheat, amaranth, and organic millets into Vietnam and Denmark under APEDA facilitation, with brand-building events including the G20 Summit India, FICCI Millet Conclave, and a 2024 honor from the Ministry of Agriculture and Farmers' Welfare.

The technology stack is conventional e-commerce — a website, mobile app, and digital wallet with no disclosed AI/ML, proprietary algorithms, or developer APIs. Pricing is unit-based and publicly disclosed in the ₹95-₹395 range with free shipping above ₹500. The company is privately held and bootstrapped, with Pankaj Agarwal serving as Managing Director; no external funding rounds have been disclosed.

Name

JustOrganik

Legal name

Treta Agro Private Limited

Website

https://www.justorganik.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

JustOrganik is an Indian organic food brand (Treta Agro Private Limited) selling millets, dalia, flours, and beverages sourced from 15,000+ Himalayan farmers. It serves health-conscious consumers through D2C e-commerce, a mobile app, and retail partners including Amazon, BigBasket, and Blinkit.

Ownership category

akta.pro rank

Product category

Organic Food Products

NAICS

Food Manufacturing (311), Snack Food Manufacturing (31191)

SIC

Food And Kindred Products (2000), Grain Mill Products (2040)

akta.pro primary industry

Organic Packaged Foods Manufacturing (Certified Organic, Clean-Label) (AFAKAJAA)

akta.pro secondary industries

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Organic & Natural Packaged Grocery Wholesale (AFAIAJAB)

Keywords

• Organic food products
• Millet grains
• Gluten-free flour
• Organic breakfast cereals
• Himalayan sourcing

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through company website and mobile app. Products shipped pan-India with free shipping for orders over ₹500 and delivery within 48 hours in Delhi NCR.
2. Retail/Marketplace Distribution: Wholesale supply to major online grocery platforms (Amazon, BigBasket, Blinkit) and retail chains (Godrej Nature's Basket, Spencers, Amala Earth). Revenue generated through bulk product orders.
3. Export Sales: International export of organic millets and grains sourced from Himalayan region to countries like Vietnam and Denmark, facilitated through APEDA partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels5 records

Core offering

JustOrganik manufactures and sells certified organic food products—including millets, dalia, flours, sattu, muesli, green coffee, teas, and apple cider vinegar—sourced directly from over 15,000 small Himalayan farmers. The brand sells through its own e-commerce site and mobile app as well as third-party grocery marketplaces and retail chains across India, with limited export activity to Vietnam and Denmark.

Product overview

JustOrganik is an e-commerce marketplace and consumer brand for organic food products, owned by Treta Agro (P) Ltd. The core portfolio centers on the Dalia Range and Breakfast category, featuring millet-based products such as Multi-Millet Melange (Shree Anna Dalia), Bajra Dalia, Jowar Dalia, Gluten-Free Dalia, Multi Grain Dalia, Wheat Dalia, and Barley Dalia. Additional offerings include Organic Millet Muesli (Shree Anna Muesli), Green Coffee, Oats Flour, Gluten-Free Chapati Flour, Barnyard Millet Flour, Foxtail Millet Flour, various whole millets (Little Millet, Brown Top Millet, Kodo Millet, Pearl Millet, Amaranth), sattu products (Chana Sattu, Barley Sattu), beverages (Green Tea, Masala Tea, Filter Coffee, Apple Cider Vinegar), and specialty items like Millet Thandai Instant Mix. The platform also operates a JOY Wallet digital loyalty program. Products are primarily sourced from Uttarakhand and the Himalayan region, working with 15,000+ small Himalayan farmers, and carry certifications including India Organic, USDA Organic, PGS India Organic, FSSAI, NPOP, NOP, and EU Organic standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Millet Melange (Shree Anna Dalia) A 500gm gluten-free, ready-to-cook blend of Pearl Millet (Bajra), Proso Millet, Kodo Millet, Sorghum (Jowar), and Maize sourced from Uttarakhand, positioned as a nutrient-dense alternative to refined grains. Priced at ₹140 per 500gm pack.
• Bajra Dalia Organic broken pearl millet grains, high in fiber, rich in iron, and gluten-free, suitable for porridge, khichdi, and traditional Indian breakfast dishes. Priced at ₹95 per 500gm pack.
• Jowar Dalia Organic coarsely broken whole jowar (sorghum) grains, naturally gluten-free and rich in fiber, designed as a traditional millet-based breakfast option.
• Gluten-Free Dalia A wheat-free dalia mix combining Jowar, Bajra, Proso Millet, Kodo Millet, and Foxtail Millet, marketed as 100% naturally gluten-free and suited for those with gluten intolerance or celiac concerns.
• Multi Grain Dalia A combination of Broken Wheat, Broken Jowar, Broken Bajra, Maize, Amaranth, and Broken Barley, positioned as a high-fiber, protein-rich breakfast cereal suitable for all ages.
• Wheat Dalia Organic cracked/broken whole wheat grains, retaining bran, germ, and endosperm nutrients, positioned as a versatile high-fiber breakfast and dinner option.
• Barley Dalia Organic broken barley grains, certified organic and recommended for managing cholesterol and blood sugar levels, with light texture and high fiber content.
• Organic Millet Muesli (Shree Anna Muesli) A gluten-free breakfast cereal crafted from Ragi, Bajra, and Jowar millet flakes combined with steel-cut oats, dried fruits, and crunchy seeds, positioned as a protein-rich and high-fiber morning meal. Priced at ₹295 per 400g pack (discounted from ₹325).
• Green Coffee 100% organic, unroasted green coffee beans sourced from Uttarakhand, certified India Organic and USDA Organic, containing high levels of chlorogenic acids and marketed for antioxidant and anti-aging benefits. Priced at ₹395 per 250gm pack.
• Oats Flour Stone-ground organic oats flour prepared using a stone-pressed technique that retains major nutrients, certified gluten-free and rich in beta-glucan fiber for lowering cholesterol and aiding weight loss. Priced at ₹215 per 400g/500gm pack.
• Gluten Free Chapati Flour

Quantifiable outcome

• Delivery within 48 hours in Delhi NCR
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• APEDA (Agricultural and Processed Food Products Export Development Authority)coreStrategic or Co-development PartnerAPEDA partnership for international export of Himalayan organic produce including buckwheat (Kuttu) from Dharchula, Pithoragarh and Amaranth (Chaulai) from Dewal, Chamoli to Vietnam. Government export facilitation partnership enabling international market access.
• Amazon IndiamajorChannel Partner/ Reseller/ DistributorMarketplace distribution partnership for selling organic products through Amazon India's e-commerce platform to reach wider consumer base.
• BigBasketmajorChannel Partner/ Reseller/ DistributorStrategic distribution partnership with India's leading online grocery platform for organic product sales.
• BlinkitminorChannel Partner/ Reseller/ DistributorQuick commerce delivery partnership for rapid fulfillment of organic product orders in metro areas.
• Godrej Nature's BasketmajorChannel Partner/ Reseller/ DistributorPremium retail distribution through Godrej's health-focused supermarket chain targeting urban, premium consumers.
• SpencersminorChannel Partner/ Reseller/ DistributorNational retail chain distribution partnership for mass market presence.
• Amala EarthminorChannel Partner/ Reseller/ DistributorSustainability-focused retail platform partnership targeting eco-conscious consumers.
• Nature SoulminorChannel Partner/ Reseller/ DistributorPartner brand for complementary organic product offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 24 Mantra Organic: One of India's largest certified-organic packaged food brands offering millets, dalia, flours, and staples across D2C and modern retail. Closely comparable in product mix, certification stack, and channel strategy to JustOrganik.
• Organic Tattva: Indian organic staples brand selling dalia, millets, pulses, flours, and breakfast cereals through D2C and marketplaces (Amazon, BigBasket, Flipkart). Directly comparable SKU portfolio and D2C-plus-marketplace GTM.
• Conscious Food: Indian organic brand specializing in millets, ancient grains, dalia, and staples. Comparable target consumer (health-conscious urban), product mix, and farmer-direct sourcing story.
• Natureland Organics: India-based organic food brand offering millets, flours, pulses, and breakfast cereals with similar farmer-sourcing narrative. Comparable product mix, D2C e-commerce, and modern retail distribution.
• Down to Earth: Organic staples brand selling dalia, flours, millets, and breakfast items through D2C and retail. Comparable product range, positioning, and target consumer.
• ProNature Organic Foods: India-focused organic packaged foods brand offering dalia, millets, and flours via D2C and marketplaces. Comparable SKU portfolio and Indian health-conscious consumer targeting.
• Naturally Yours: Indian D2C organic brand offering millets, flours, breakfast cereals, and staples. Comparable in D2C-led GTM and health-and-diet segment focus.

Broad incumbents

• Organic India: Established Indian organic brand with a broader portfolio including herbal teas, supplements, and staples. Comparable on certified-organic positioning and export presence, but with significantly greater scale and category breadth.

Emerging players

• Two Brothers Organic Farms: Indian D2C organic brand with a farmer-direct sourcing narrative, offering staples including dalia, millets, and cold-pressed oils. Comparable in storytelling, certifications, and D2C channel focus.
• Zama Organics: Boutique Indian organic brand with curated staples including millets and ancient grains. Comparable in D2C-led model but smaller scale; an emerging competitor in the same niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/just_organik
• YouTubeyoutube.com/@just_organik
• Facebookfacebook.com/justorganik
• LinkedInlinkedin.com/company/justorganik
• Instagraminstagram.com/just_organik

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JustOrganik