Antikode
Antikode is a 2012-founded Indonesian digital customer experience agency that delivers end-to-end creative, engineering, experience design, growth, SEO, and strategy services to enterprise and mid-market clients, leveraging proprietary tools like AntiCMS V3 and in-house A/B testing.
- Company typePrivate
- Founded2012
- HeadquartersTangerang, Indonesia
- Headcount—
- GTM typeB2B
- OfferingServices
What Antikode does
Antikode is an Indonesia-headquartered digital customer experience agency founded in 2012 that delivers end-to-end creative, engineering, experience design, growth, SEO, and strategy services to enterprise and mid-market clients. Its service portfolio spans digital content creation, branding, asset production, mobile and web development, e-commerce build-outs, loyalty and CRM programs, conversion-rate optimization, and UX research, supported by proprietary technology including the AntiCMS V3 content management system, an in-house A/B testing platform, NFC integration capabilities for bridging physical and digital experiences, and a custom gamified CRM engine.
The firm's revenue model is professional-services based: project-priced engagements with client-specified budget tiers on the contact form ranging from under 200 million IDR to over 1 billion IDR per project, complemented by multi-year retainers for growth, SEO, and CRM work. Distribution is direct: enterprise sales via website/contact form and WhatsApp, with marketing support from a case-study portfolio, an Insights blog, and LinkedIn/Instagram presence. The customer base skews heavily enterprise (Compass, Pocari Sweat, Disney+ Hotstar, McDonald's Indonesia, CIMB Niaga, XL Axiata, AXIS, MAP, CGV, Cinema XXI, Karafuru, Bank Saqu, RHB Singapore, Union Group), with the company claiming 'thousands of clients' served cross-industry since inception. Operating geographies include Indonesia and Singapore, with a global-footprint assertion, and an affiliate network (ALVA Digital, Future Creative Network/FCN, CGC.vc) extends the firm's ecosystem beyond pure agency delivery.
Antikode firmographics
Firmographics- Name
- Antikode
- Legal name
- Antikode
- Website
- https://antikode.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- Antikode is a 2012-founded Indonesian digital customer experience agency that delivers end-to-end creative, engineering, experience design, growth, SEO, and strategy services to enterprise and mid-market clients, leveraging proprietary tools like AntiCMS V3 and in-house A/B testing.
- Ownership category
- akta.pro rank
Antikode industry classification
Industry- Product category
- Digital Experience Design Services
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)
Keywords
Where Antikode is headquartered
LocationHeadquarters
- HQ city
- Tangerang
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Antikode business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Design & Development Services: Project-based professional services encompassing UI/UX design, web development, mobile app development, creative design, and digital strategy. Revenue is generated through fixed-price project engagements and retainer arrangements for ongoing work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project budget ranges based on client intake form |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Antikode product offering
Product offeringCore offering
Antikode is a digital customer experience and development agency that delivers end-to-end creative, engineering, experience design, growth, SEO, and strategy services to enterprise and mid-market brands. It builds websites, mobile applications, e-commerce platforms, loyalty programs, and CRM-integrated campaigns using proprietary tools such as AntiCMS V3 and an in-house A/B testing platform, supporting engagements from project-based work to ongoing retainer arrangements.
Product overview
Antikode is a digital customer experience agency that offers a comprehensive suite of creative and technical services organized into six core offerings: Creative Services (content creation, branding, graphic design, asset production), Engineering Services (web development, mobile development, e-commerce, CMS development), Experience Design, Growth Services (loyalty programs, CRM, CRO), SEO Services, and Strategy (UX research). The portfolio includes proprietary platforms like AntiCMS V3 (their custom content management system) and an in-house A/B testing tool. Their service architecture supports modular add-ons including Shopify e-commerce integration, Tada Loyalty Program, and QRIS payment integration, allowing clients to select specific capabilities or combine them into integrated solutions. The agency works across diverse industries including retail, FMCG, beauty, entertainment, F&B, banking, telco, property, and healthcare, serving both Indonesian and international clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Services Digital content creation and management services including marketing collateral design, branding development, asset production, and graphic design tailored to client brand needs for enterprise and mid-market companies.
- Engineering Services Full-stack development services encompassing integration services, quality and security assurance, e-commerce development, backend/CMS development, mobile development, and web development for enterprise and mid-market clients.
- Experience Design User experience design service focused on creating intuitive, engaging digital interfaces that prioritize user needs and deliver seamless interactions across web and mobile platforms.
- Growth Services Growth optimization services including loyalty program management, CRM solutions, and conversion rate optimization (CRO) to drive customer engagement and measurable business results.
- SEO Services Search engine optimization services including SEO audits, media placement optimization, and ongoing SEO retainers to improve organic visibility and search rankings for client websites.
- Strategy Services Strategic consulting services including UX research to inform design decisions and ensure user-centered product development for enterprise and mid-market clients.
Quantifiable outcome
- McDonald's Indonesia campaign achieved +142% repeat engagement and 68% of engaged users became loyalty members
- +5 more outcomes
Companies that use Antikode
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Antikode technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature4 records
Antikode partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and supporting.
- Future Creative Network (FCN)coreFCN is an affiliate of Antikode within the creative ecosystem. Formerly known as Flock Creative Network, FCN transitioned in 2021 to become Future Creative Network. Antikode collaborated with FCN on multiple projects including the FCN website redesign featuring retro sci-fi themed 3D planet designs.
- ALVA DigitalminorListed as affiliate partner of Antikode in footer navigation.
- CGCminorListed as affiliate partner (CGC.vc venture capital) of Antikode in footer navigation.
- ShopifycoreTechnology integration partner for e-commerce development. Used for Union Bakery e-commerce implementation providing scalable online shopping experience with streamlined checkout, automated emails, and bulk ordering capabilities.
- Google AnalyticssupportingAnalytics integration for client websites. Set up Google Analytics from scratch for POCARI SWEAT website with detailed measurement plan for performance tracking and user behavior analysis.
- U+ RewardssupportingLoyalty program integration with Union Bakery website, allowing users to track orders and earn points.
- Tada Loyalty ProgramsupportingLoyalty program integration with Guèle e-commerce platform, enabling customers to earn points with each purchase for rewards.
- Member IDsupportingTechnology partner for PIK Experience loyalty app developed for Amantara, enabling user identification and reward point management across 100+ outlets in PIK area.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Antikode competitors and assessment
Company assessmentDirect peers
- R/GA: Global digital product and experience agency combining design, engineering and growth services for enterprise brands. Closely comparable to Antikode in offering (UX, mobile/web, loyalty, CRM) and target buyer (CMO/CTO at large enterprises).
- Huge: Digital experience agency designing and engineering websites, apps and CX platforms for global brands. Mirrors Antikode's full-stack creative-plus-engineering model and enterprise customer base.
- Work & Co: Product studio focused on digital product design, web and app development for major brands. Comparable in delivery of integrated UX, mobile and web platforms for enterprise clients.
- Ustwo: Digital product studio known for design-led app and web builds with engineering capability. Similar in productizing design and development across consumer and enterprise engagements.
- IDEO: Global design and innovation firm spanning strategy, experience design and digital product creation. Comparable in the strategy-to-prototype-to-build funnel Antikode offers as 'Creative + Experience + Strategy'.
- frog (Capgemini Engineering): Design and engineering consultancy creating digital products, services and brand experiences for global enterprises. Directly comparable in integrated design + technology CX delivery.
Broad incumbents
- VML: Large global creative and customer experience agency network formed from VMLY&R and Wunderman Thompson. Overlaps Antikode in digital experience, CRM and commerce but at much larger scale and with broader service portfolio.
- AKQA: Design and innovation agency with a global network delivering brand, digital product and experience work. Comparable service mix to Antikode but with significantly larger scale and geographic reach.
- Accenture Song: Accenture's design and customer experience practice (formerly Fjord) offering strategy, design, engineering and loyalty at global enterprise scale. Competes for the same enterprise digital transformation budgets as Antikode.
Regional players
- Agate International: Indonesian technology services and game development company. Comparable as a homegrown Indonesian tech firm serving enterprise and consumer clients, providing a regional benchmark for an Indonesia-based digital services business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Antikode social profiles
Digital presenceAntikode compliance and trust
Trust signalCompliance2 records
Antikode financial estimates
Financial estimateRevenue estimate
Valuation estimate
Antikode leadership team
Management profileNumber of profiles
Antikode subsidiaries and ownership
Company hierarchySubsidiaries3 records
Antikode funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Antikode M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Antikode
What does Antikode do?
Antikode is a digital customer experience and development agency that delivers end-to-end creative, engineering, experience design, growth, SEO, and strategy services to enterprise and mid-market brands. It builds websites, mobile applications, e-commerce platforms, loyalty programs, and CRM-integrated campaigns using proprietary tools such as AntiCMS V3 and an in-house A/B testing platform, supporting engagements from project-based work to ongoing retainer arrangements.
Is Antikode a public or private company?
Antikode is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Antikode founded?
Antikode was founded in 2012.
Where is Antikode based?
Antikode is headquartered in Tangerang, Indonesia, in the Asia region.
How does Antikode make money?
One revenue line is on record: digital Design & Development Services.
Who are Antikode's main competitors?
Direct peers on record are R/GA, Huge, Work & Co, Ustwo, IDEO and frog (Capgemini Engineering). Broad incumbents are VML, AKQA and Accenture Song. Agate International is listed as a regional player.
Does Antikode have an API?
No public API is recorded for Antikode.
What industry is Antikode in?
Antikode's product category is Digital Experience Design Services. Its primary akta.pro industry code is BPAEAIAF, Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC). Its NAICS code is 541512 and its SIC code is 7373.