SouthGroup Insurance Services

What SouthGroup Insurance Services does

SouthGroup Insurance Services is an independent insurance brokerage headquartered in Ridgeland, Mississippi, self-described as the largest privately owned insurance agency in the state. The firm operates a 24+ branch retail network across Mississippi — spanning cities from Batesville and Bay Springs in the east to Bay St. Louis and Biloxi on the Gulf Coast to Corinth in the north — and holds insurance producer licenses in 32 states plus the District of Columbia. It serves four primary customer segments: personal lines (auto, home, identity theft, high net worth, specialty personal coverages), commercial lines (general liability, commercial property, workers' compensation, commercial auto, cyber, EPLI/D&O, surety), employee benefits (group health, dental, vision, retirement, disability, voluntary), and 70 specialized industry programs (contractor, farm, non-profit, restaurant, school, marina, distillery, technology firm, and many others), with a Medicare advisory vertical layered on top.

The company's revenue model is standard insurance brokerage commission economics: SouthGroup places policies with 60+ carrier partners — including Foremost, Great American, Berkshire Hathaway Guard, Travelers, Liberty Mutual, Nationwide, Progressive, The Hartford, Chubb, AIG, Zurich, and dozens more — and earns recurring commission on premiums that renew annually. It is not captive to a single carrier, which is the basis of its "independent agency" positioning. Customer acquisition and servicing combine a local, relationship-driven field sales motion (office dropdown routing prospects to the nearest of 24+ branches, face-to-face agent engagement) with multi-channel digital servicing: a CSR24 client self-service portal at portal.csr24.com for policy login, claims, billing, ID cards, certificates, and policy changes; online quote, claim, and policy-change forms; a Refer-a-Friend program; and Google and Facebook review profiles.

The technology stack is intentionally off-the-shelf rather than proprietary. The website, content marketing, and Clickable Coverage® interactive educational graphics are powered by FMG Suite / Agency Revolution (Clickable Coverage is a registered trademark of FMG Suite, LLC, not SouthGroup). The CSR24 portal is a third-party client engagement platform. There is no disclosed AI/ML capability, no proprietary model, no public API or developer-facing integration, and no patents — automation is form/rule-based rather than AI-driven. SouthGroup is led by CEO Cyndi Tullos and President/Board member Ronnie Tubertini, supported by a bench of regional vice-presidents (commercial, employee benefits, risk and markets) and office-level managing principals and producers; the firm is privately owned with no disclosed external investors, parent entity, M&A history, or funding rounds.

Name

SouthGroup Insurance Services

Legal name

SouthGroup Insurance Services

Website

https://southgroup.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

SouthGroup Insurance Services is an independent insurance brokerage headquartered in Ridgeland, Mississippi — self-described as the largest privately owned agency in the state — operating 24+ branches across Mississippi and licensed in 32 states, serving personal, commercial, employee benefits, and 70 industry-specific customers through 60+ carrier partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Bay Springs

HQ country

United States

HQ region

North America

Offices25 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: Standard independent insurance agency revenue model: SouthGroup places policies with 60+ carrier partners (Foremost, Great American, Berkshire, Hathaway Guard, Travelers, Liberty Mutual, Nationwide, Progressive, Hartford, Chubb, AIG, Zurich, etc.) and earns commission on premiums for personal lines, commercial lines, employee benefits, and Medicare products. Revenue is recurring via annual policy renewals across a multi-state book (licensed in 32 states).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

SouthGroup Insurance Services is an independent insurance brokerage that places personal, commercial, employee benefits, and industry-specific insurance coverage for clients through 60+ carrier partners, supported by 24+ owned branch offices across Mississippi and a CSR24 client self-service portal. The agency is licensed in 32 states + DC and offers 70 specialized industry coverage programs in addition to standard personal and commercial lines and Medicare advisory services.

Product overview

SouthGroup Insurance Services is an independent insurance agency (headquartered in Mississippi and licensed in 32 states) offering a portfolio of insurance product lines rather than a single unified software platform. Its core offering consists of four insurance lines — Business Insurance, Personal Insurance, Employee Benefits, and Insurance by Industry — augmented by Medicare advisory services. These lines are supported operationally by the Service Center, a client self-service portal (CSR24 / portal.csr24.com) that lets policyholders log in, report claims, pay bills, request auto ID cards and certificates of insurance, review policies, and request policy changes. The agency's website is powered by Agency Revolution (FMG Suite, LLC) and uses the Clickable Coverage® interactive graphics tool to educate visitors across all five service areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Commercial insurance portfolio for small, mid-size, and large businesses covering risk management, general liability, commercial property, workers' compensation, business auto, cyber liability, builders risk, and a wide range of specialty commercial lines.
• Employee Benefits Group benefits package for employers, including group health, dental, vision, 401(k), disability, critical illness, voluntary benefits, life and AD&D, long-term care, employee assistance programs, FSAs/HSAs, telemedicine, and wellness plans.
• Personal Insurance Personal lines portfolio for individuals and families, including auto, home, identity theft, flood, condo, umbrella, watercraft, wedding, classic car, pet, RV, mobile home, valuable possessions, and individual life/health insurance.
• Insurance by Industry Industry-tailored commercial insurance packages for 70 specialized industries including contractor, farm, non-profit, restaurant, school, healthcare, hospitality, manufacturing, trucking, marina, municipality, nightclub, pet business, technology firm, veterinary, winery, and many more.
• Medicare Coverage Medicare advisory offering covering dental, vision, and hearing plans, Medicare education, Medicare Advantage plans, and Medicare Part D prescription drug plans for Medicare-eligible individuals.

Quantifiable outcome

• Largest privately owned insurance agency in Mississippi (per company self-description)
• +4 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature3 records

Partnerships

62 partnerships are on record, tiered flagship, core and minor.

• ForemostflagshipStrategic or Co-development PartnerOne of the carrier partners explicitly named on SouthGroup's homepage ("We proudly represent Foremost, Great American, Berkshire, Hathaway Guard, and more!"). Provides specialty personal lines and commercial products referenced in the Pay Bill and Insurance Companies pages.
• Great AmericanflagshipStrategic or Co-development PartnerNamed on homepage as one of SouthGroup's flagship carrier partners. Carrier billing portal (mybilling.gaic.com) is linked from the Pay Bill page.
• Berkshire HathawayflagshipStrategic or Co-development PartnerNamed on homepage among SouthGroup's flagship carrier partners. Berkshire Hathaway corporate site linked on the Pay Bill page.
• Berkshire Hathaway GuardflagshipStrategic or Co-development PartnerNamed on homepage among SouthGroup's flagship carrier partners. Linked from the Pay Bill page with full billing integration (guard.com/payments).
• TravelerscoreStrategic or Co-development PartnerCarrier partner whose billing portal (travelers.com/pay-your-bill) is surfaced on SouthGroup's Pay Bill page.
• Liberty MutualcoreStrategic or Co-development PartnerCarrier partner linked from SouthGroup's Pay Bill page (libertymutual.com/customer-support/billing-and-payment-options).
• NationwidecoreStrategic or Co-development PartnerCarrier partner whose billing portal is integrated into SouthGroup's Pay Bill page (nationwide.com/personal/member-services/pay-bill).
• ProgressivecoreStrategic or Co-development PartnerCarrier partner linked from Pay Bill (account.apps.progressive.com/access/ez-payment/policy-info).
• The HartfordcoreStrategic or Co-development PartnerCarrier partner with account access integrated into SouthGroup's Pay Bill page (thehartford.com/account-access).
• ChubbcoreStrategic or Co-development PartnerCarrier partner linked from SouthGroup's Pay Bill page with billing inquiry contact (chubb.com/us-en/contact/billing-inquiries.html).
• AIGcoreStrategic or Co-development PartnerCarrier partner linked from SouthGroup's Pay Bill page with private client group billing integration (aig.com/individual/insurance/private-client-group/make-a-payment).
• ZurichcoreStrategic or Co-development PartnerCarrier partner linked from SouthGroup's Pay Bill page (secure4.billerweb.com/zur/inetSrv).
• CNAcoreStrategic or Co-development PartnerCarrier partner linked from SouthGroup's Pay Bill page (cna.com/web/guest/cna/billpay).
• Blue Cross Blue ShieldcoreStrategic or Co-development PartnerCarrier partner for group health/employee benefits products; linked from SouthGroup's Pay Bill page.
• HumanacoreStrategic or Co-development PartnerCarrier partner for Medicare and group health products; linked from SouthGroup's Pay Bill page.
• United HealthcarecoreStrategic or Co-development PartnerCarrier partner for Medicare and group health products; linked from SouthGroup's Pay Bill page.
• MetLifecoreStrategic or Co-development PartnerCarrier partner for life, dental, disability, and group benefits products; linked from Pay Bill page.
• PrincipalcoreStrategic or Co-development PartnerCarrier partner for retirement and group benefits; linked from SouthGroup's Pay Bill page.
• Guardian LifecoreStrategic or Co-development PartnerCarrier partner for life, dental, vision and disability products; linked from Pay Bill page.
• AmTrustcoreStrategic or Co-development PartnerCarrier partner with billing linked from SouthGroup's Pay Bill page (amtrustfinancial.com/payments).
• FMG Suite / Agency RevolutioncoreTechnology or IntegrationProvider of SouthGroup's marketing automation platform, interactive Clickable Coverage® graphics (registered trademark of FMG Suite, LLC d/b/a Agency Revolution), and website ("Powered by Agency Revolution"). Provides CSR24-style client engagement and power panels referenced on the website.
• CSR24coreTechnology or IntegrationClient self-service portal at portal.csr24.com that SouthGroup directs customers to for policy login, claims, and service requests.
• Accident FundminorStrategic or Co-development PartnerWorkers' compensation carrier partner linked from SouthGroup's Pay Bill page (accidentfund.com/ph/pay-bill).
• AffiliatedFM (AFM)minorStrategic or Co-development PartnerCarrier partner linked from SouthGroup's Pay Bill page (affiliatedfm.com).
• AmerisafeminorStrategic or Co-development PartnerCarrier partner with billing integration linked from Pay Bill (amerisafe.com/policyholders/payment).
• AmFedminorStrategic or Co-development PartnerMississippi-based workers' comp carrier with billing portal linked from SouthGroup's Pay Bill page (ampay.amfed.com).
• BitcominorStrategic or Co-development PartnerCarrier partner linked from Pay Bill (e-billexpress.com/ebpp/BITCOInsCo).
• Builders MutualminorStrategic or Co-development PartnerWorkers' comp carrier linked from Pay Bill (buildersmutual.com/login).
• Centauri InsuranceminorStrategic or Co-development PartnerCarrier partner with consumer billing portal linked from Pay Bill.
• Colonial LifeminorStrategic or Co-development PartnerVoluntary benefits carrier linked from Pay Bill (apps2.coloniallife.com/MemberServices/Login).
• EMC InsuranceminorStrategic or Co-development PartnerCarrier partner with I-Pay billing linked from SouthGroup's Pay Bill page.
• FCCI GroupminorStrategic or Co-development PartnerCarrier partner linked from Pay Bill (appweb.fcci-group.com/expresswrite/ols).
• FFVA MutualminorStrategic or Co-development PartnerCarrier partner listed on SouthGroup's Pay Bill page (ffvamutual.com).
• Guide OneminorStrategic or Co-development PartnerCarrier partner with billing portal linked from Pay Bill (op1.guidehome.com).
• HagertyminorStrategic or Co-development PartnerCollector car insurance carrier partner linked from Pay Bill (login.hagerty.com/TemporaryAccess?purpose=PayBill).
• Hartford Steam BoilerminorStrategic or Co-development PartnerEquipment breakdown carrier partner (Munich Re HSB) linked from Pay Bill.
• KemperminorStrategic or Co-development PartnerCarrier partner linked from Pay Bill (ekemper.com/KemperCustomerPublic).
• Luba Workers' CompminorStrategic or Co-development PartnerWorkers' comp carrier partner with billing linked from Pay Bill (lubawc.com/policyholders/payment-options).
• MarkelminorStrategic or Co-development PartnerSpecialty carrier partner with billing linked from Pay Bill (markelinsurance.com/pay-my-bill).
• MASIT Mississippi Association of Supervisors Insurance TrustminorStrategic or Co-development PartnerMississippi public-entity insurance trust linked from Pay Bill (mssupervisors.org/masit).
• Midwest Employers CasualtyminorStrategic or Co-development PartnerExcess workers' comp carrier partner linked from Pay Bill (mecasualty.com).
• Mississippi Municipal Workers Compensation GroupminorStrategic or Co-development PartnerState-specific workers' comp pool partner linked from Pay Bill (msmsc.com/about/workers-compensation).
• Mississippi Public Entity Workers' Comp TrustminorStrategic or Co-development PartnerPublic entity workers' comp trust linked from Pay Bill (mpewct.com).
• Mississippi Trucking Association Self-Insurers FundminorStrategic or Co-development PartnerMississippi trucking industry self-insurance fund linked from Pay Bill (mstrucking.org).
• MSBA (Mississippi School Boards Association)minorStrategic or Co-development PartnerSchool insurance trust partner linked from Pay Bill (msbaonline.org).
• MWUA (Mississippi Water and Sewer Associations)minorStrategic or Co-development PartnerMunicipal water utility insurance pool linked from Pay Bill (msplans.com/mwua).
• National Security GroupminorStrategic or Co-development PartnerCarrier partner with billing linked from Pay Bill (nationalsecuritygroup.com/Payments).
• Old Republic SuretyminorStrategic or Co-development PartnerSurety carrier partner with online billing linked from Pay Bill (orsurety.com).
• Pennsylvania Lumbermens MutualminorStrategic or Co-development PartnerWorkers' comp carrier partner linked from Pay Bill (plmins.com).
• Pure InsuranceminorStrategic or Co-development PartnerHigh net worth carrier partner linked from Pay Bill (pureinsurance.com/billpay).
• QBEminorStrategic or Co-development PartnerCarrier partner linked from Pay Bill (qbe.com/us/policyholders/pay-your-bill).
• Republic GroupminorStrategic or Co-development PartnerCarrier partner linked from Pay Bill (republicgroup.com).
• RLIminorStrategic or Co-development PartnerSpecialty carrier partner linked from Pay Bill (rlicorp.com/billing-payments).
• Safeway InsuranceminorStrategic or Co-development PartnerPersonal lines carrier partner linked from Pay Bill (mysafeway.com).
• Selective InsuranceminorStrategic or Co-development PartnerCarrier partner with billing linked from Pay Bill (selective.com/info-center/pay-my-bill).
• State AutominorStrategic or Co-development PartnerCarrier partner linked from Pay Bill (stateauto.com/paynow).
• StonetrustminorStrategic or Co-development PartnerWorkers' comp carrier partner linked from Pay Bill (payments.stonetrustinsurance.com).
• Summit HoldingsminorStrategic or Co-development PartnerCarrier partner with billing login linked from Pay Bill (summitholdings.com).
• The Main Street America GroupminorStrategic or Co-development PartnerCarrier partner linked from Pay Bill (msagroup.com/payments).
• Trident Insurance AgencyminorStrategic or Co-development PartnerCarrier partner linked from Pay Bill (tridentinsuranceagency.com).
• USAIGminorStrategic or Co-development PartnerAviation insurance carrier partner linked from Pay Bill (usau.com).
• W. R. BerkleyminorStrategic or Co-development PartnerCarrier partner linked from Pay Bill (berkley.com).

Scale indicators7 records

Expansion highlights5 records

Direct peers

• The Buckner Company: Mid-market independent insurance agency and brokerage offering commercial, personal, and employee benefits across the Mid-South. Comparable by independent agency structure, multi-line offering, and Southern U.S. operating geography.
• Brown & Riding Insurance Services: National specialty insurance brokerage focused on commercial and wholesale lines, with strong expertise in property, casualty, and industry-specific programs. Comparable by independent brokerage structure and specialty industry depth (similar to SouthGroup's 70 industry programs).
• Cadence Insurance (formerly BancorpSouth Insurance): Mississippi-headquartered insurance brokerage spun out of BancorpSouth, providing commercial, personal, and benefits solutions to mid-market and SMB clients across the South. Comparable by state footprint, multi-line product set, and independent agency model.
• Ross & Yerger Insurance: Privately held independent insurance agency headquartered in Jackson, MS, offering personal, commercial, employee benefits and surety across the Southeast. Most direct comparable to SouthGroup by geography, ownership type, and product mix.

Broad incumbents

• USI Insurance Services: Large national insurance brokerage with mid-market and commercial focus across personal, commercial, employee benefits, and specialty lines. Comparable in product breadth and independent brokerage model, but operates at national scale and competes for the same multi-state commercial clients.
• Acrisure: Top-10 global insurance brokerage built largely through acquisitions of independent agencies across the U.S. Comparable by independent agency acquisition target profile and multi-line product mix, but at vastly larger scale and a financial-sponsor-backed consolidator model.
• Arthur J. Gallagher & Co. (AJG): Global insurance brokerage and risk management firm with deep commercial, employee benefits, and specialty practices. Comparable by full-service brokerage model and carrier breadth, though competing from Fortune 500 scale and a much broader geographic footprint.
• Hub International: North American insurance brokerage and financial services firm serving commercial, personal, and benefits clients across the U.S. and Canada. Comparable by independent brokerage distribution and product breadth, but competes from significantly greater scale and a consolidator playbook.
• Marsh McLennan: Global professional services firm in risk, strategy, and people, anchored by Marsh (insurance brokerage) and Mercer (benefits). Comparable by full-service insurance brokerage model and risk advisory capability, though operating as the largest incumbent in the category.

Regional players

• McGriff Insurance Services: Top-20 U.S. insurance brokerage operating primarily across the Southeast and Mid-Atlantic, providing commercial, personal, and benefits brokerage. Comparable by independent brokerage model, multi-state footprint, and product breadth, though at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com//reviews/?ref=page_internal
• LinkedInlinkedin.com/company/southgroup-insurance-services

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SouthGroup Insurance Services