What TraceDock does

TraceDock is a privately held, for-profit software company headquartered in Utrecht, Netherlands, founded in 2019 and operating with a 1-10 person team. Its stated product positioning is to provide software that enables subscription-based businesses to re-capture blocked data — a narrow, technically descriptive wedge that touches on consent management, ad-block recovery, attribution, or first-party data stewardship, though the precise technical scope is not elaborated in the available sources. The company is led by co-founders Boris Schellekens and Jaap Breeuwer, with Breeuwer additionally serving as creative lead, consistent with a very early-stage, founder-led operating profile.

Beyond these firmographic anchors, the public information footprint of TraceDock in the data set reviewed is thin: no detailed product architecture, no customer logos or case studies, no disclosed pricing, no funding history, no revenue figures, no partnerships, and no regulatory or compliance disclosures specific to TraceDock were present. The bulk of the aggregated source material pertains to CM.com, an unrelated Netherlands-based customer engagement platform — a data-source matching artifact that materially limits the substantive evidence available for TraceDock.

Given the 1-10 employee count, the absence of disclosed funding or customer traction, and the niche, single-line product description, TraceDock should be treated as a very early-stage venture whose commercial productization status is unverified. Revenue scale, growth direction, moat strength, and customer concentration cannot be assessed with any reasonable confidence from the present data set.

Name

TraceDock

Website

https://tracedock.com

Company type

Private

Founded year

2019

Headcount range

1–10 employees

Short description

TraceDock is a small Utrecht-based software provider (founded 2019, 1-10 employees) that helps subscription-based businesses re-capture blocked data, with no publicly disclosed customers, revenue, or pricing in the input set.

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Customer Data Platform (CDP): Subscription-based access to the CDP for creating 360-degree customer profiles, segmentation, and personalization capabilities.
2. Mobile Marketing Cloud: Marketing automation and campaign management platform with channels including SMS, Email, RCS, WhatsApp, Voice, and more.
3. API Access (Messaging, Voice, SMS, Email, Payments, Verification): Usage-based API calls for transactional messaging, voice services, one-time passwords, verification, and payment processing.
4. HALO AI Agents: AI-powered customer service agents deployed across conversational channels.
5. Ticketing & Events: Event ticketing platform for concerts, festivals, museums, and seated ticketing.
6. Payments: Complete payment solutions including online payments, mobile order, payment links, QR payments, and recurring payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

TraceDock provides software that enables companies to re-capture blocked data on a subscription basis. The product is designed to recover customer and consent signals that are otherwise lost due to privacy regulations, ad blockers, and cookie restrictions, helping businesses maintain visibility into their first-party data flows.

Product overview

CM.com operates a platform-plus-modules architecture combining a Customer Data Platform as the core foundation with multiple integrated modules and APIs. The Engagement Platform connects CDP data with Mobile Marketing Cloud for personalized campaigns, Mobile Service Cloud for customer support, Conversational AI Cloud for chatbots, and AI Decisioning Engine for predictive analytics. Complementary products include HALO AI Agents, Payments Platform, Ticketing & Events, and Sign. A comprehensive API suite (Business Messaging, Voice, SMS, Email, Payments, Verification, Identity, Sign) enables developer integration. The platform supports multiple communication channels (SMS, WhatsApp, RCS, Voice, Email, Instagram, Facebook Messenger, Viber, Line, Telegram) providing unified customer engagement across all touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• Subscription Data Re-capture Software

Quantifiable outcome

• 30 million personalized promotions delivered, 5% conversion rate increase, 11% location visit increase
• +1 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationIntegration partnership allowing seamless data connection between Shopify e-commerce platform and CM.com's Customer Data Platform for unified customer profiling and marketing automation.
• SalesforcecoreTechnology or IntegrationIntegration with Salesforce CRM enabling bidirectional data flow between Salesforce customer data and CM.com's engagement platform for personalized marketing.
• HubSpotcoreTechnology or IntegrationPre-built integration with HubSpot marketing and CRM platform allowing unified customer data synchronization and automated marketing workflows.
• SAPcoreTechnology or IntegrationIntegration with SAP enterprise systems enabling large organizations to connect their ERP and business data with CM.com's customer engagement platform.
• GenesyscoreTechnology or IntegrationIntegration with Genesys cloud contact center platform providing unified customer service data and marketing insight integration.
• InstagramcoreTechnology or IntegrationInstagram messaging integration enabling businesses to connect Instagram Direct conversations with CM.com's customer data and service platform.
• Facebook MessengercoreTechnology or IntegrationFacebook Messenger channel integration for customer engagement, support, and marketing campaigns through the Messenger platform.
• Magento (Adobe Commerce)coreTechnology or IntegrationIntegration with Magento e-commerce platform enabling data synchronization and personalized marketing for Magento-based online stores.
• Apple Business ChatcoreTechnology or IntegrationApple Business Chat integration enabling businesses to connect with customers through Messages app on Apple devices with rich media support.
• Google Business MessagingcoreTechnology or IntegrationGoogle Business Messages integration allowing customers to connect with businesses directly from Google Search and Maps.
• WhatsAppcoreTechnology or IntegrationWhatsApp Business API partnership enabling enterprises to leverage WhatsApp for campaigns, customer support, payments, and AI agents.

Scale indicators3 records

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• Segment (Twilio): Segment is a leading customer data platform providing server-side event tracking, identity resolution and audience routing; it competes with TraceDock's data recovery function but as part of a broader enterprise CDP suite owned by Twilio.
• RudderStack: RudderStack is a warehouse-native customer data platform with first-party event collection and server-side tracking capabilities; it competes with TraceDock at the data capture layer but serves a much broader CDP use case.
• CM.com: CM.com is a Netherlands-based customer engagement platform combining a customer data platform, marketing cloud and conversational channels; its server-side, first-party data collection capabilities overlap with TraceDock's recovery use case within a much broader martech stack.
• mParticle: mParticle is a customer data platform with server-side ingestion and data quality tooling; it addresses the same blocked-data pain point but as one module within a larger enterprise CDP offering.
• Snowplow Analytics: Snowplow provides a behavioral data infrastructure platform with server-side event collection designed for privacy-first, first-party data — directly comparable to TraceDock's architectural approach to data capture.
• Tealium: Tealium is an enterprise tag management and customer data platform that includes server-side data collection features overlapping with TraceDock's recovery use case, sold primarily to large enterprises.

Emerging players

• Piwik PRO: Piwik PRO is a privacy-focused web analytics suite based in Poland with server-side tracking options aimed at GDPR-conscious EU enterprises — a regional peer addressing the same compliance-driven data recovery needs as TraceDock.

Direct peers

• Jentis: Jentis is a Vienna/Austria-based server-side tracking platform that helps marketers recover data lost to ad blockers, ITP and cookie restrictions — a near-identical value proposition to TraceDock, making it the most directly comparable peer in this niche.
• Stape: Stape provides server-side Google Tag Manager hosting and tagging infrastructure that helps businesses move tracking off the client side to bypass ad blockers and ITP — directly comparable to TraceDock's data recovery mission.
• Freshpaint: Freshpaint offers server-side tracking and marketing pixel recovery tools purpose-built to help advertisers reclaim conversion data lost to iOS14+, ITP and ad-blockers — closely overlapping with TraceDock's core offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights4 records

Customer concentration

• Xx.com/tracedock

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TraceDock