Mandaala

What Mandaala does

Mandaala is the MerchTech solutions arm of PrintStop India Private Limited, a Mumbai-headquartered private company founded in 2007, operating a SaaS platform that automates enterprise corporate gifting, branded merchandise, onboarding kits, stationery, and marketing collateral programs. The platform integrates with client HRMS, SSO, and Rewards & Recognition systems to trigger workflows such as zero-click onboarding kit delivery, tiered long service awards, multi-location brandstore ordering, and multi-language marketing collateral distribution, supported by in-house warehousing, 10+ customization technologies, 500+ SKUs across 100+ categories, and pan-India delivery across 8,200+ PIN codes with claimed global fulfillment capability. Mandaala monetizes through enterprise SaaS subscriptions, per-order merchandise sales, fulfillment and logistics fees, and customization services, sold via an enterprise field-sales motion with demo-driven conversion and quote-based annual contracts.

The company serves a horizontal enterprise base of 150+ clients including Infosys, Kotak Mahindra Bank, HDFC Bank, Capgemini, Siemens India, Cipla, JLL, Randstad, Xerox India, Niva Bupa, EY, and Aadhar Housing Finance, addressing use cases across HR, employee rewards and recognition, corporate marketing, and procurement functions. Co-founders Milap Shah (Chief Product Officer) and Pratik Shah (Chief Operations Officer) lead the business, which is privately held with no external institutional funding disclosed and holds ISO 9001:2015, ISO 27001:2022, and Great Place To Work certifications. Beyond its core gifting modules, Mandaala has extended into adjacent products including Knowmee digital business cards and a Procure procurement management marketplace, and lists a New York contact office alongside its India headquarters.

Name

Mandaala

Legal name

PrintStop India Private Limited

Website

https://mandaala.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Mandaala is the MerchTech SaaS arm of PrintStop India, providing enterprise corporate gifting, branded merchandise, onboarding kits, and marketing collateral automation to 150+ large enterprises across IT, banking, pharma, and professional services.

Ownership category

akta.pro rank

Product category

Corporate Gifting & Merchandise Software

NAICS

Custom Computer Programming Services (541511), Gift, Novelty, and Souvenir Retailers (45942), Office Supplies and Stationery Retailers (459410), Packaging and Labeling Services (56191)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

akta.pro secondary industries

Gift Sourcing & Procurement (Local & Online) (HSACANAB), Catalog & eProcurement Enablement (Punchout, Item Master) (BPAAAJAI)

Keywords

• Corporate gifting platform
• Employee engagement software
• Branded merchandise management
• Onboarding kit automation
• Rewards recognition portal

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Fees: Platform subscription and licensing fees for MerchTech software, enabling workflow management, integrations, and dashboard access.
2. Merchandise Sales: Sale of customized corporate merchandise including apparel, drinkware, stationery, bags, gadgets, and gift hampers. Revenue generated per order with volume-based pricing for bulk corporate gifting.
3. Fulfillment & Logistics: Charges for warehousing, branding, kitting, and delivery services including global fulfillment capabilities.
4. Customization Services: Premium charges for advanced customization using 10+ technologies including logo printing, embossing, and bespoke hamper curation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mandaala operates a MerchTech SaaS platform that connects enterprise HR data to merchandise and gifting fulfillment for onboarding, recognition, and engagement programs. The offering bundles cloud workflow software (Brandstore, Onboarding Kits, Occasion Gifting, Stationery, Marketing Collateral, Long Service Awards, Digital Gift Cards) with in-house warehousing, customization, and delivery infrastructure covering 8200+ PIN codes across India. It serves 150+ enterprise clients with automated, integration-driven corporate merchandise and gifting programs.

Product overview

Mandaala is a product company that operates a MerchTech platform — a SaaS-powered engagement platform — comprising multiple integrated modules for managing the full lifecycle of corporate gifting, branded merchandise, and workplace stationery. The core platform (MerchTech) connects enterprise HR data to a global supply chain, enabling automated workflows for employee engagement programs. The product portfolio includes Brandstore (a centralized merchandise portal), Employee Onboarding Kits (customized welcome kits with configurable workflows), Corporate Celebration Gifts (occasion-based gifting portals), Custom Corporate Stationery (business cards, ID cards, lanyards), Marketing Collateral Software (Activation module for multi-language, multi-location material distribution), Long Service Awards (LSA tiered recognition), Digital Gift Cards (200+ brand vouchers), Bulk Corporate Gifting, Procurement Management Software (Procure), and Knowmee (Digital Business Cards). Together these modules cover onboarding, rewards and recognition, festive gifting, marketing activation, stationery procurement, and farewell programs across enterprise workforces.

Differentiator

Problem solved

Functional benefit

Brands

• Knowmee: Digital business card platform for smart, contactless networking.

Products and services

• MerchTech Platform

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

One partnership is on record.

• PrintStop India Private LimitedcoreOthersMandaala is the solutions division/arm of PrintStop India Private Limited. PrintStop provides the operational foundation including printing, production, and fulfillment infrastructure that powers Mandaala's MerchTech platform and corporate gifting solutions.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Reachdesk: Reachdesk is a B2B gifting and direct mail platform with integrations into Salesforce, HubSpot, and corporate systems for automated sending of physical gifts at scale. It mirrors Mandaala's positioning of workflow-triggered gifting for enterprise sales, marketing, and customer success teams.
• Alyce: Alyce is an AI-powered direct mail and corporate gifting platform enabling personalized gift sending at scale through CRM and marketing automation integrations. It competes with Mandaala in choice-based gifting and automated gifting workflows for B2B sales and customer engagement.
• Loop & Tie: Loop & Tie is a corporate gifting platform focused on sustainable, choice-based gifting experiences for HR, sales, and marketing teams. It parallels Mandaala's emphasis on employee-choice catalogues and sustainability positioning, particularly relevant given EY's testimonial on Mandaala's sustainable kit elements.
• SwagUp: SwagUp operates an end-to-end corporate swag platform with a brandstore product, global warehousing, and bulk merchandise fulfillment for onboarding and event programs. It directly overlaps Mandaala's brandstore, onboarding kits, and bulk corporate gifting modules.
• Printfection: Printfection is a SaaS swag management platform providing branded merchandise stores, kitting, and global fulfillment for enterprise marketing and HR teams. It is functionally analogous to Mandaala's brandstore and merchandise procurement platform for distributed workforces.
• Snappy: Snappy is a SaaS-based corporate gifting and rewards platform that lets enterprises send curated gifts to employees and clients, with HRIS/SSO integrations. It is the closest direct competitor to Mandaala's MerchTech platform, operating with a similar digital-first, choice-based gifting model targeting mid-market and enterprise customers.

Regional players

• Ferns N Petals (FNP): FNP is an India-based gifting major with extensive corporate gifting capabilities and pan-India delivery infrastructure. While primarily consumer-focused, its B2B gifting arm competes with Mandaala for corporate festive gifting and bulk gifting orders, particularly in India.

Broad incumbents

• Sendoso: Sendoso is a leading direct mail and gifting execution platform for enterprise B2B revenue teams with deep CRM integrations and global fulfillment. It is broader than Mandaala, spanning direct mail, eGifts, and branded swag, but directly overlaps Mandaala's marketing activation and corporate gifting modules.
• Sodexo BRS India: Sodexo's Benefits and Rewards Services division provides corporate voucher, gift card, and employee benefit solutions across India and globally. It overlaps with Mandaala's digital gift card and employee recognition offerings as an incumbent with deeper enterprise procurement relationships.

Emerging players

• BIWORLDWIDE: BIWORLDWIDE is a global employee engagement and recognition platform operating in India and other emerging markets, with programs for sales incentives, long service awards, and channel rewards. It competes with Mandaala in the employee recognition and rewards-and-recognition segment, particularly in India.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MandaalaTech
• Facebookfacebook.com/mandaalatech
• LinkedInlinkedin.com/company/mandaala
• Instagraminstagram.com/mandaalatech

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mandaala