What CPA Exchange does

CPA Exchange (legal entity OOO «ФО ЛИДС», operating as CPAExchange) is a Russian performance-based advertising network founded in 2015 and headquartered in Moscow. It operates a two-sided CPA (cost-per-action) marketplace that connects advertisers seeking validated leads with webmasters and publishers who supply traffic. The platform aggregates multiple traffic channels — contextual advertising (Yandex.Direct), social networks (VK, Telegram Ads), teaser networks, niche websites, and email — into a single interface, specializing in simple conversion actions such as form fills, registrations, subscriptions, and inbound calls. CPAExchange serves enterprise advertisers across more than 17 verticals including banking and microfinance (Sberbank, T-Bank, Alfabank, GPB), telecom (MTS, Rostelecom), FMCG (P&G), e-commerce and delivery (Ozon, Samokat, VkusVill), real estate (Glavstroy, Donstroy), HR/recruitment (Burger King), and technology (Yandex, VK), with 300+ active advertiser clients disclosed.

The underlying technology is the proprietary Scaleo affiliate-tracking platform, which counts, collects, and stores leads and is offered both internally and as a standalone SaaS product to other CPA networks. Scaleo supports postback (server-to-server) and pixel-based integrations with major Russian ad platforms, and embeds a real-time anti-fraud anomaly detection engine. Supporting products include CPAEX.Influence (a blogger/influencer collaboration program) and a self-service webmasters portal with dedicated affiliate managers. The company is a subsidiary of iConText Group, the largest digital group by media buying volume in Russia, and operates with a team of 25+ employees from the iConText office complex.

CPAExchange generates revenue primarily through performance-based fees on validated leads and actions (CPL/CPA/CPI/CPS), earning a spread between advertiser payments and webmaster payouts. A secondary licensing revenue stream comes from selling the Scaleo platform to external affiliate networks, supplemented by professional services for landing page and creative production. Pricing is entirely quote-driven with monthly billing cycles (payments to webmasters processed after the 28th of the following month following a 1-2 week average hold period). As of the most recent disclosures, CPAExchange reports 30,000-40,000 webmasters, over 4 million confirmed leads generated, and more than 3,000 campaigns conducted across its operating history.

Name

CPA Exchange

Legal name

OOO «ФО ЛИДС»

Website

https://cpaexchange.ru

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

CPA Exchange is a Russian performance-based CPA affiliate network connecting 300+ enterprise advertisers with 30,000+ webmasters for lead generation across finance, telecom, retail, and other verticals, powered by its proprietary Scaleo tracking platform.

Ownership category

akta.pro rank

Product category

Affiliate Marketing / Performance-Based Advertising

NAICS

Advertising Agencies (541810), Media Representatives (541840), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Affiliate & Performance Creator Programs (BPAFAHAG)

akta.pro secondary industries

Full-Service Media Planning & Buying (MPAAABAA), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• CPA advertising network
• Lead generation platform
• Affiliate marketing services
• Performance-based marketing
• Traffic aggregation platform

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. CPA/CPL Lead Generation: CPAExchange charges advertisers for results — specifically leads (CPL), actions (CPA), installs (CPI), or sales (CPS). The platform aggregates traffic from multiple sources (contextual ads, social networks, teaser networks, websites, email) and converts it into validated leads for advertisers. Revenue is earned on a per-action basis, with the platform taking a commission from the difference between what advertisers pay and what is paid out to webmasters.
2. Scaleo Platform Sales: CPAExchange sells the Scaleo affiliate-tracking platform as a standalone product to other CPA networks and businesses. Scaleo can be purchased/licensed for use by external parties.
3. Production Services (Landing Pages and Creatives): The company creates landing pages, banners, and email creatives for clients as an additional service, bundling them with lead generation campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

CPAExchange operates a performance-based CPA (cost-per-action) affiliate network that aggregates multiple traffic channels (contextual ads, social networks, teaser networks, niche websites, email) to deliver validated leads, registrations, subscriptions, and other simple conversion actions to advertisers. The platform runs on the proprietary Scaleo affiliate-tracking system for lead counting, billing, dashboards, and real-time anti-fraud, and serves Russian-market advertisers across 14+ verticals including finance, HR, FMCG, real estate, automotive, education, telecom, e-commerce, and healthcare.

Product overview

CPAExchange operates as a unified CPA (cost-per-action) affiliate network platform with several supporting products and content assets. The core platform aggregates traffic channels (contextual ads, social networks, teaser networks, email, websites) for lead generation, connecting advertisers with webmasters. Scaleo serves as the proprietary affiliate tracking and billing engine (offered both internally and as a standalone product). CPAEX.Influence is the blogger/influencer collaboration program. The portfolio is supported by a corporate blog, an industry dictionary, and a presentation deck. The platform specializes in simple lead generation actions across 17+ verticals including finance, real estate, HR, automotive, education, and gaming.

Differentiator

Problem solved

Functional benefit

Products and services

• CPAExchange Platform Performance-based CPA affiliate network connecting advertisers seeking leads with webmasters/publishers who monetize their traffic, specializing in simple lead generation actions such as form fills, registrations, subscriptions, and contact-data collection across 14+ verticals.
• Scaleo Affiliate Tracking Platform Affiliate tracking platform that counts, collects, and stores leads and provides dashboards, billing, and real-time anti-fraud detection; used internally by CPAExchange and sold as a standalone product to other CPA networks and affiliate programs.
• CPAEX.Influence Blogger Collaboration Program

Quantifiable outcome

• 4,000,000+ confirmed leads generated across company history
• +2 more outcomes

Named customers16 records

Segments16 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Admitad: One of the largest global CPA affiliate networks headquartered in Russia/CIS, connecting advertisers with publishers worldwide. Directly comparable to CPAExchange in business model (performance-based affiliate network), target verticals, and geographic focus on Russian-speaking markets.
• Cityads (Gurulead): Russian CPA affiliate network offering similar performance-based lead generation services across multiple verticals. Direct competitor in the Russian market for both advertiser budgets and webmaster supply.
• SalesDoubler: Affiliate network focused on Eastern European and CIS markets including Russia, offering CPA/CPL campaigns across multiple verticals. Comparable in target geography and performance marketing model, though somewhat smaller in scale.
• Actionpay: Russian/CIS affiliate network offering CPA-based lead generation and traffic monetization. Directly competes with CPAExchange for advertisers and webmasters in the same Russian market verticals.
• Leads.su: Russian affiliate network specializing in lead generation and CPA campaigns. Direct peer in the Russian performance marketing space with overlapping advertiser base and vertical focus.

Regional players

• MyLead: Polish-based affiliate network with strong Eastern European and CIS presence. Comparable in offering CPA/CPL campaigns across similar verticals (finance, e-commerce, dating), but primarily serves different national markets within CEE.

Broad incumbents

• ClickDealer: Global performance marketing network with strong presence in emerging markets including Russia/CIS. Larger and more diversified than CPAExchange, offering similar CPA/CPL services but across a wider geographic and vertical footprint.
• Awin: One of the largest global affiliate marketing networks. Offers similar performance-based advertiser-publisher connections but at much larger scale and primarily in Western markets; serves as a strategic benchmark for CPAExchange's potential global expansion path.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKsxztI5xQ9bbzvC_nE4Osw
• Facebookfacebook.com/CpaExchange
• LinkedInlinkedin.com/company/cpaexchange

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPA Exchange