Blue Cypress
Blue Cypress operates a family of AI-focused companies serving associations and non-profits, offering AI SaaS products (Betty, Skip, rasa.io, SoundPost), AI education (Sidecar), bespoke consulting, and an open-source data integration platform (MemberJunction), supported by an internal incubator (BC Labs).
- Company typePrivate
- Founded2016
- HeadquartersNew Orleans, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Blue Cypress does
Blue Cypress is a private, New Orleans-headquartered holding company founded in 2016 that operates a family of AI-focused businesses purpose-built for the association and non-profit sector. Its portfolio spans four core AI SaaS products — Betty (conversational knowledge assistant), Skip (conversational analytics interface), rasa.io (AI-personalized email), and SoundPost (automated financial close and revenue recognition) — along with the open-source MemberJunction data integration platform that unifies association management, learning, and event systems as a foundation for AI agents. The company also runs Sidecar, an AI education and certification hub serving 30,000+ association professionals with the AAiP credential; Blue Cypress Consulting and Cimatri provide bespoke AI development, implementation, and fractional CIO services; Elastik Teams and Tasio Labs add technology augmentation and research consulting; and BC Labs incubates 3-4 new AI solutions per year.
The business model combines subscription SaaS (Betty, Skip, rasa.io, SoundPost), professional services and consulting (BCC, Cimatri, Elastik Teams, Tasio Labs), education and certification revenue (Sidecar, digitalNow conference), and incubation-driven new product launches. Go-to-market is enterprise-direct with consultative demos aimed at association CEOs, boards, and senior leadership, supplemented by a community-led motion through Sidecar's 30,000+ learning hub and event-driven demand generation via digitalNow. Growth has been both organic (BC Labs product pipeline) and inorganic, with disclosed acquisitions of Cimatri (October 2020), BuzzShift (February 2021), and PR 20/20 (August 2021). The company is led by Chairman Amith Nagarajan and CEO Johanna Snider, supported by COO John Huisman, CFO Jeremy Hunnewell, CTO Robert Kihm, and General Counsel Aaron Wilkerson, with 11-50 total employees.
Blue Cypress firmographics
Firmographics- Name
- Blue Cypress
- Legal name
- Blue Cypress
- Website
- https://bluecypress.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blue Cypress operates a family of AI-focused companies serving associations and non-profits, offering AI SaaS products (Betty, Skip, rasa.io, SoundPost), AI education (Sidecar), bespoke consulting, and an open-source data integration platform (MemberJunction), supported by an internal incubator (BC Labs).
- Ownership category
- akta.pro rank
Blue Cypress industry classification
Industry- Product category
- Association Management AI Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industries
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Blue Cypress is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blue Cypress business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- AI SaaS Products (Subscription): Blue Cypress generates revenue through subscription-based AI SaaS products including Betty (knowledge assistant), Skip (analytics), rasa.io (personalized email), and SoundPost (financial automation). These are sold directly to associations on annual or multi-year contracts with tiered pricing based on organization size or usage.
- Blue Cypress Consulting – Professional Services: Bespoke AI development and member service transformation consulting engagements, including AI enablement studies (4-8 week engagements), implementation and change management, custom AI agent development, and revenue model innovation services.
- Sidecar – AI Education & Certification: Sidecar provides the Association AI Professional (AAiP) certification program and AI learning hub to 30,000+ association professionals, generating revenue through course enrollments, certification fees, and conference registrations (digitalNow).
- BC Labs – Product Incubation: BC Labs incubates and launches 3-4 new AI solutions per year, with successful solutions becoming new companies or product lines within the Blue Cypress ecosystem, expanding the portfolio of subscription and service revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Consultative enterprise pricing – no public tier structure |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Blue Cypress product offering
Product offeringCore offering
Blue Cypress builds and operates a comprehensive AI ecosystem purpose-built for associations and non-profits. Its portfolio includes AI SaaS products (Betty, Skip, rasa.io, SoundPost), AI education (Sidecar with AAiP certification), bespoke AI development (Blue Cypress Consulting), implementation services (Cimatri, Elastik Teams, Tasio Labs), an open-source data integration platform (MemberJunction), and an innovation incubator (BC Labs launching 3-4 new solutions per year).
Product overview
Blue Cypress is building a comprehensive AI ecosystem for associations, comprising a portfolio of purpose-built AI SaaS products (Betty, Skip, rasa.io, SoundPost), AI education through Sidecar, and professional services including Blue Cypress Consulting, Cimatri, Elastik Teams, and Tasio Labs for implementation and strategy. The ecosystem is supported by BC Labs for product innovation (launching 3-4 new AI solutions per year) and MemberJunction, an open-source data integration platform. The company also acquired PR 20/20 (HubSpot and AI-driven marketing expertise) in August 2021, and owns learning content automation tools in its innovation pipeline.
Differentiator
Problem solved
Functional benefit
Brands
- Betty: AI-Powered Knowledge Assistant for associations
- Skip
- rasa.io
- SoundPost
- Sidecar
- Cimatri
- Elastik Teams
- Tasio Labs
- BC Labs
- MemberJunction
- Blue Cypress Consulting
- PR 20/20
Products and services
- Betty AI-powered knowledge assistant that brings association content to members' fingertips with 24/7 intelligent knowledge delivery, trained on the organization's unique content.
- Skip AI-powered data scientist offering a dynamic conversational interface for data interaction, democratizing analytics across the organization with complex reports and analysis made simple.
- rasa.io AI-personalized email platform that curates newsletters and member campaigns based on individual interests and behaviors, driving engagement and retention through automated personalization.
- SoundPost Automated financial close and revenue recognition platform that bridges disconnected association systems (AMS, eCommerce, fundraising, accounting), automating journal entries, reconciliation, and generating audit-ready entries.
- Sidecar AI learning hub and certification platform offering AAiP (Association AI Professional) certification, the Sidecar Sync podcast, practical AI implementation guides, AI MasterMind groups, and the annual digitalNow conference for 30,000+ association professionals.
- Blue Cypress Consulting Bespoke AI development and member service transformation consulting for associations, including AI enablement studies (4-8 week engagements), implementation and change management, custom AI agent development, and revenue model innovation services.
- Cimatri AI implementation and strategy services including AI agent deployment, AI policy and governance development, database implementations, data unification, managed services, and fractional CIO services for associations.
- Elastik Teams Technology team augmentation services for associations including AMS support, custom development, system integration, and extension of internal technology teams.
- Tasio Labs AI research and high-impact consulting services for associations including industry keynotes, education, and decades of association business expertise.
- MemberJunction Open-source unified data layer connecting all AI agents and association systems (AMS, LMS, event platforms), ensuring data ownership and control while enabling rapid AI solution deployment with a plug-and-play architecture.
- PR 20/20 Marketing consulting firm specializing in HubSpot and AI-driven marketing strategies, serving clients within and beyond the association sector.
Quantifiable outcome
- 25-40% operational cost reductions in member services from AI-powered automation
- +4 more outcomes
Companies that use Blue Cypress
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Blue Cypress technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature7 records
Blue Cypress partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- SkipcoreSkip is an AI-powered analytics platform for associations offering a conversational interface for data interaction. Mark Patterson was appointed as CEO in November 2025 to lead Skip's market expansion. Skip is one of the core AI SaaS products in the Blue Cypress ecosystem, designed to democratize analytics across association organizations.
- PR 20/20minorPR 20/20, a marketing consulting firm specializing in HubSpot and AI-driven marketing strategies, was acquired by Blue Cypress in a deal closed on August 31, 2021. The acquisition expanded Blue Cypress's portfolio of companies specializing in AI and digital marketing, adding HubSpot marketing expertise to the ecosystem.
- Betty (AI Knowledge Assistant)coreBetty is an AI-powered knowledge assistant brand within the Blue Cypress ecosystem. It brings association content to members' fingertips with 24/7 intelligent knowledge delivery trained on the organization's unique content. Available at meetbetty.ai.
- rasa.iocorerasa.io provides AI-personalized email newsletters and member campaigns for associations. It delivers automated content curation based on subscriber interests and behaviors, driving engagement and retention. Part of the core Blue Cypress AI SaaS product family.
- SoundPostcoreSoundPost automates financial close and revenue recognition for association finance teams by bridging disconnected systems (AMS, eCommerce, fundraising, accounting). It automates journal entries, reconciliation, and generates audit-ready entries with full traceability.
- SidecarcoreSidecar is the AI learning hub and certification platform of the Blue Cypress ecosystem, offering AAiP (Association AI Professional) certification, the Sidecar Sync podcast, practical AI implementation guides, and the digitalNow conference. Serves 30,000+ association professionals and has issued 500+ certifications.
- MemberJunction (Open-Source)coreMemberJunction is the open-source data integration platform underpinning the Blue Cypress AI ecosystem. It provides a unified data layer connecting association systems (AMS, LMS, events), enabling AI agents and analytics to work from complete, accurate data. Open-source foundation ensures data ownership and control for associations.
- CimatricoreCimatri provides AI implementation and strategy services within the Blue Cypress ecosystem, including AI agent deployment, AI policy and governance development, database implementations, data unification, managed services, and fractional CIO services for associations.
- Elastik TeamscoreElastik Teams provides technology team augmentation services for associations, including AMS support, custom development, and system integration. Serves as an extension of association technology teams within the Blue Cypress ecosystem.
- Tasio LabscoreTasio Labs provides AI research and high-impact consulting services for associations, including industry keynotes and education. Brings decades of association business expertise to the Blue Cypress ecosystem.
- BC Labs (Incubator)coreBC Labs is the innovation incubator within the Blue Cypress ecosystem, rapidly prototyping and launching 3-4 new AI solutions for associations per year. Operates through four stages: identifying unsolvable association problems, rapid prototyping, market validation, and launch/pivot decisions. Early adopter partnerships provide preferential pricing and product development input.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Blue Cypress competitors and assessment
Company assessmentDirect peers
- Fonteva: Fonteva delivers association management built natively on Salesforce, serving member-based organizations with event management, eCommerce, and member portals. Directly comparable target customer and AMS functionality, though built on a different platform foundation.
- Wild Apricot: Wild Apricot provides all-in-one membership management software for small-to-mid-sized associations and non-profits, including member database, events, website, and payment tools. Comparable in customer segment (associations/NPOs) and increasingly adjacent in automation and engagement features.
- MemberClicks: MemberClicks offers membership management software designed specifically for small-staff associations and non-profits, including AMS, event registration, and member engagement tools. Direct competitor in the small/mid-sized association segment Blue Cypress targets.
- Personify: Personify is a leading provider of association management software (AMS) and constituent relationship management solutions serving associations and non-profits. Directly comparable to Blue Cypress's core association vertical and increasingly competing in the AI-enabled member engagement space.
- Glue Up: Glue Up (formerly EventBank) provides an all-in-one cloud platform for associations, non-profits, chambers, and event organizers with CRM, events, membership, and email tools. Closely matches Blue Cypress's vertical focus on associations and increasingly overlapping AI-driven engagement capabilities.
Emerging players
- Capacity: Capacity is an AI support automation platform that helps organizations automate responses across help desks, CRMs, and knowledge bases. Functionally overlaps with Blue Cypress's Betty in AI-powered knowledge and member service automation, though serving a broader enterprise customer base.
- Rasa (Open-Source Conversational AI): Rasa provides an open-source conversational AI and LLM orchestration framework used to build enterprise chatbots and assistants. Comparable to the underlying technology stack behind Blue Cypress's Betty and Sous assistants, though focused on infrastructure rather than vertical applications.
Broad incumbents
- HubSpot: HubSpot provides a broad CRM, marketing automation, and content platform widely adopted by associations and non-profits (and where Blue Cypress's acquired PR 20/20 specializes). Comparable at the marketing/email automation layer where rasa.io competes, though much broader in scope.
- Microsoft Cloud for Nonprofit: Microsoft offers a Cloud for Nonprofit solution suite including Dynamics 365, Azure, and AI services tailored to non-profit fundraising, program delivery, and volunteer management. Broad incumbent competing for the same IT budget as Blue Cypress's enterprise association customers.
- Salesforce.org (Nonprofit Cloud & Experience Cloud): Salesforce.org provides nonprofit and association industry clouds on the Salesforce platform, including program management, fundraising, and member engagement solutions. Broad incumbent that competes at the platform layer where Blue Cypress's MemberJunction and Skip also operate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Blue Cypress social profiles
Digital presenceBlue Cypress financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Cypress leadership team
Management profileNumber of profiles
Profiles6 records
Blue Cypress subsidiaries and ownership
Company hierarchySubsidiaries11 records
Blue Cypress funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Cypress M&A and investment
M&A and investmentM&A3 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Cypress
What does Blue Cypress do?
Blue Cypress builds and operates a comprehensive AI ecosystem purpose-built for associations and non-profits. Its portfolio includes AI SaaS products (Betty, Skip, rasa.io, SoundPost), AI education (Sidecar with AAiP certification), bespoke AI development (Blue Cypress Consulting), implementation services (Cimatri, Elastik Teams, Tasio Labs), an open-source data integration platform (MemberJunction), and an innovation incubator (BC Labs launching 3-4 new solutions per year).
Is Blue Cypress a public or private company?
Blue Cypress is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blue Cypress founded?
Blue Cypress was founded in 2016. It employs 11 to 50 people.
Where is Blue Cypress based?
Blue Cypress is headquartered in New Orleans, United States, in the North America region.
How does Blue Cypress make money?
Four revenue lines are on record. AI SaaS Products (Subscription) is the primary driver. The others are blue Cypress Consulting – Professional Services, sidecar – AI Education & Certification and BC Labs – Product Incubation.
Who are Blue Cypress's main competitors?
Direct peers on record are Fonteva, Wild Apricot, MemberClicks, Personify and Glue Up. Emerging players are Capacity and Rasa (Open-Source Conversational AI). Broad incumbents are HubSpot, Microsoft Cloud for Nonprofit and Salesforce.org (Nonprofit Cloud & Experience Cloud).
Does Blue Cypress have an API?
No public API is recorded for Blue Cypress.
What industry is Blue Cypress in?
Blue Cypress's product category is Association Management AI Software. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs). Its NAICS code is 5132 and its SIC code is 7373.