What Webb and Brown-Neaves does

Webb and Brown-Neaves (WB) is a Perth-based, privately held luxury residential home builder founded in 1978 and operated as a brand within the ABN Group (owned by Dale Alcock). The company designs and constructs custom homes across the Perth metropolitan area, with 51–100 employees, a headquarters and 1,200 sqm Home Collective design showroom in Leederville, and active display homes in Balcatta and Treeby. Its product portfolio comprises 23 catalogue home designs spanning single-storey, two-storey, and narrow-lot/rear-strata configurations, priced $600k–$1.80m, alongside house & land packages up to $4m and bespoke custom projects delivered via in-house designers.

Revenue is generated through one-time fixed-price construction contracts on customer-owned or sourced land, augmented by in-house finance referrals to ABN sister brand Resolve Finance (which funds ~1 in 20 construction loans across WA and Victoria and has financed 27,000+ homes since 1997). Customers engage via dedicated Building & Design Consultants, conduct selections at the Home Collective showroom in Leederville, and progress through a six-stage "concept-to-completion" process that integrates finance, design, demolition (over 90% of projects), construction, and post-handover aftercare. WB deliberately limits annual build counts to maintain quality, allocates each client a Personal Building Team with direct site-manager access, and supports homes with a 25-year structural warranty plus 12-month Home Assist maintenance.

The GTM motion is consultative and relationship-driven, anchored by display-home traffic (physical and virtual), a multi-channel content engine (WB At Home, YouTube, Instagram, Pinterest, LinkedIn), earned media on productreview.com.au (5-star aggregate), industry award positioning (HIA Australian Display Home of the Year for The Highline plus multiple HIA Perth and Master Builders awards), and a milestone-gated Refer-a-Friend program paying $3,000 per converted lead. The customer base is comprised entirely of individual Perth households — affluent families, upsizers, downsizers, and demolish-and-rebuilders — with documented repeat-client behaviour (multiple two- and three-time WB builders).

Name

Webb and Brown-Neaves

Legal name

Webb & Brown-Neaves

Website

https://wbhomes.com.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Webb & Brown-Neaves is a Perth-based luxury custom home builder (est. 1978) designing and constructing single-storey, two-storey, and narrow-lot residences ($600k–$4m) for affluent Perth families, upsizers, downsizers, and demolish-and-rebuild clients within the ABN Group.

Ownership category

akta.pro rank

Product category

Luxury Residential Home Building

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118), Residential Building Construction (23611), Land Subdivision (23721)

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Custom Home Building (IMAFABAC), Residential General Contracting (New Build) (IMAFAAAB), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), New Construction & Builder Sales (BPAJAAAB)

Keywords

• Luxury home building
• Custom residential construction
• Home design services
• Demolition and rebuild
• House and land packages

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Luxury Home Construction: Webb & Brown-Neaves generates revenue through one-time custom luxury home construction contracts. Clients select or customise from a collection of home designs (single storey, two storey, narrow lot, rear strata) and engage WB through a full concept-to-completion service including design, construction, demolition & build, and optionally finance through Resolve Finance. Revenue is generated as a fixed-price contract upon completion milestones. The company also offers house & land packages in partnership with developers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Webb & Brown-Neaves designs and builds custom luxury homes in the Perth metropolitan area, offering a portfolio of 23 home designs across single storey, two storey, narrow lot, and rear strata configurations. The company provides an end-to-end concept-to-completion service covering land sourcing, finance, design, demolition, construction, and interior selections through its Home Collective showroom, with each client assigned a Personal Building Team. Revenue is generated primarily through fixed-price custom home construction contracts and house & land packages priced from $600,000 to $4,000,000.

Product overview

Webb & Brown-Neaves is a Perth-based luxury home builder offering a comprehensive portfolio of residential construction services. The core offering consists of customizable home designs across three main categories: Single Storey, Two Storey, and Narrow Lot & Rear Strata designs, with 23 distinct home designs ranging from $600k to $1.80m. The company also provides house & land packages, custom & personalized project services, and operates display homes across Perth. Supporting services include Home Collective (a design selection centre), Concept to Completion project management, demolition & build services, and finance assistance through partner Resolve Finance. The company limits annual home builds to ensure quality, providing each client with a dedicated Personal Building Team throughout their journey.

Differentiator

Problem solved

Functional benefit

Products and services

• WB Single Storey Home Designs Luxury single storey home designs offering designer living with exceptional affordability, suitable for upsizers, downsizers, growing families, and single home owners in the Perth market.
• WB Two Storey Home Designs Luxury double storey home designs with ultra-premium specifications as standard, offering a personalized design service with dedicated in-house designers for Perth homeowners.
• WB Narrow Lot & Rear Strata Home Designs Innovative and sophisticated home designs tailored specifically for narrow lot and rear strata living configurations, maximizing space, functionality, and style for inner-city Perth buyers.
• House & Land Packages Single and two storey luxury house and land packages in Perth's most sought-after locations, sourced through partnerships with WA's prominent land developers and matched with suitable WB home designs.
• Custom & Personalised Projects Boutique custom home building service collaborating directly with world-class designers to build bespoke dream homes personalised for individual clients.
• Display Homes Luxury display homes open for viewing in Balcatta and Treeby, showcasing WB's latest design trends, premium inclusions and enduring craftsmanship for prospective clients.
• Home Designs Collection Collection of 23 luxury home designs filterable by price range ($600k-$1.80m), bedrooms (2-5), bathrooms (2-3), lot width (8m-20m), and storey type, providing the catalogue basis for WB's custom home offering.
• Home Collective Award-winning, architecturally designed display centre in Leederville offering over 1200sqm of design inspiration where clients personalise their WB homes with premium inclusions through guided Design Consultant walkthroughs.
• Concept to Completion End-to-end home building service covering finance, land acquisition, design, demolition, interior design, and construction management, providing clients with a single point of accountability across the build journey.
• Demolish & Build Demolition and rebuild service covering site assessment, permits, shire planning, building approvals, and complete demolition process with partner contractors, currently bundled with an incentive valued at up to $35,000 in demolition services.
• Resolve Finance (Construction Finance Partner Service)

Quantifiable outcome

• 25-year structural warranty (vs industry standard of 6 years statutory)
• +5 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Pulse Property SolutionsminorStrategic or Co-development PartnerWebb & Brown-Neaves partnered with Pulse Property Solutions to win the HIA Perth Housing Awards — Best Townhouse/Villa Development $850,001–$1.5 million, indicating a joint development/project relationship.
• The Maker Designer KitchenscoreTechnology or IntegrationThe Maker Designer Kitchens is an ABN Group company providing bespoke kitchen design and manufacturing for Webb & Brown-Neaves homes. The partnership delivers premium, custom kitchen cabinetry and finishes (e.g., Polytec, Deluxe Stone countertops) featured across WB's display homes. The Maker supplies high-end, design-led kitchen solutions as a core component of WB's premium inclusions.
• Reece BathroomscoreTechnology or IntegrationReece Bathrooms is a major Australian bathroom products supplier providing premium tapware, fixtures, smart toilets (e.g., Roca In-Wash Inspira), basins, and accessories featured in WB display homes. Reece supplies the bathroom specifications for award-winning display homes including The Highline, The Nest, The Phoenix, and others.
• Tim Davies LandscapingcoreTechnology or IntegrationTim Davies Landscaping designed the award-winning landscape architecture for The Highline display home, including the rooftop garden, central courtyard, and native planting. Their biophilic design approach is central to The Highline's design identity inspired by New York's High Line greenway.
• Leading WA Land Developers & Real Estate AgentscoreChannel Partner/ Reseller/ DistributorWebb & Brown-Neaves maintains strong relationships with WA's most prominent land developers and real estate agents to source premium land parcels for house & land packages. These partnerships enable WB to secure blocks in sought-after Perth locations (Mount Pleasant, Bayswater, Duncraig, etc.) and match them with suitable home designs for package sales.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Simonds Homes: One of Australia's largest residential home builders operating nationally across volume and custom segments. Comparable on home building activity but operates at significantly larger scale and at lower price points than Webb & Brown-Neaves' luxury niche.
• Celebration Homes: ABN Group sister brand serving entry-level and mid-market project home buyers in Perth and WA. Comparable as part of the same parent ecosystem, but positioned downmarket from Webb & Brown-Neaves and serves different customer segments.
• Burbank Homes: National Australian home builder with a custom and luxury range alongside townhouse and project home offerings. Comparable on the custom home design element but operates across a broader portfolio than Webb & Brown-Neaves' Perth-only luxury focus.
• Metricon Homes: Australia's largest residential home builder by volume, with national operations including WA. Comparable on home building activity, but positioned as a volume builder rather than a custom luxury operator, making it a broader incumbent rather than a direct luxury competitor.

Direct peers

• Content Living: Perth-based luxury custom home builder with strong design credentials and similar mid-to-high price point positioning. Comparable on custom design services, award-winning display homes, and HNW customer acquisition in WA.
• Summit Homes Group: Major Perth-based home builder offering custom and project home designs across multiple price points. Competes directly with Webb & Brown-Neaves in the Perth custom luxury segment, with comparable display home networks and design-led positioning.
• Oswald Homes: Perth-based boutique custom home builder specialising in luxury and architect-designed homes. Closely comparable to Webb & Brown-Neaves on customisation intensity, design-led brand, and HNW customer targeting in the Perth metro area.
• Dale Alcock Homes: Sister brand within ABN Group, also building luxury and premium homes in Perth and Western Australia. Most directly comparable peer given shared ownership, shared back-office, and overlapping Perth geography, though positioned slightly more broadly across price tiers.
• Novus Homes: Perth-based custom home builder focused on design-led, personalised builds for the luxury and premium tier. Competes directly with Webb & Brown-Neaves for the same HNW Perth customers seeking high-customisation residential builds.

Others

• Resolve Finance: Sister ABN Group company providing construction finance to home buyers, with 1-in-20 construction loan market share in WA and Victoria. Included as an enabling ecosystem participant given its role as WB's integrated finance partner and cross-sell channel rather than as a competitor.

Market position

Strengths5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/WebbBrownNeaves
• Facebookfacebook.com/Webb.and.Brown.Neaves
• LinkedInlinkedin.com/company/webb-and-brown-neaves/?viewAsMember=true
• Instagraminstagram.com/webbandbrownneaves/?hl=en
• Pinterestpinterest.com.au/webbbrownneaves

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webb and Brown-Neaves