We Know Training
We Know Training is a Canadian cloud platform that delivers training, certification management, and compliance tracking for regulated industries. It serves regulators, professional associations, and training companies through its WKT Network ecosystem of specialized brands across Canada.
- Company typePrivate
- Founded2004
- HeadquartersEdmonton, Canada
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What We Know Training does
We Know Training (WKT) is a Canadian training-technology platform founded in 2002 and headquartered in Edmonton, Alberta, purpose-built for training, certification, and compliance in regulated industries. The company delivers a unified cloud-based platform consisting of three core modules: a Training Management System for course delivery, certification management, and compliance tracking; branded Training Storefronts that let organizations launch their own training marketplaces; and an Adaptive Learning module for personalized exam preparation. The platform issues W3C-compliant verifiable digital credentials that are tamper-proof and instantly verifiable, addressing counterfeit safety certificate fraud — a problem WKT publicly highlighted at ESC 2026 in Banff.
The company operates an ecosystem of specialized training brands under the WKT Network, including Relo (adaptive learning for Alberta real estate licensing), Fleet Safety International (driver safety training, acquired June 2024), Danatec, GuardTraining, CannSell, and BCC, alongside a reseller partner program distributed across Canada. To date, the platform has served over 1 million unique learners, issued more than 2 million certifications, and hosts over 2,000 courses. Customer segments include regulators and government bodies, training companies and professional associations, and regulated industries spanning safety, real estate, and professional licensing.
WKT generates revenue from three streams: recurring platform/subscription fees from organizations managing competence and compliance programs, transactional course sales through branded storefronts and the WKT Network marketplace, and professional services for custom course development (video scripting, filming, and administrative work). Go-to-market combines enterprise field sales with demo-driven conversion, channel distribution through resellers, and product-led self-service via storefronts. Pricing is quote-based and not publicly disclosed. The company is privately held, operates a single-country footprint in Canada, and employs 101–250 people.
We Know Training firmographics
Firmographics- Name
- We Know Training
- Legal name
- We Know Training
- Website
- https://weknowtraining.ca
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- We Know Training is a Canadian cloud platform that delivers training, certification management, and compliance tracking for regulated industries. It serves regulators, professional associations, and training companies through its WKT Network ecosystem of specialized brands across Canada.
- Ownership category
- akta.pro rank
We Know Training industry classification
Industry- Product category
- Workforce Compliance Training Platform
- NAICS
- Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)
- akta.pro secondary industry
- Technical & Digital Skills Training (BPACANAB)
Keywords
Where We Know Training is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
We Know Training business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform/Subscription Revenue: Revenue from providing training management platform access to organizations responsible for competence and compliance in regulated industries.
- Course Sales: Revenue from selling courses through branded storefronts and the WKT Network marketplace.
- Professional Services: Custom course development services including video scripting, filming, and administrative work for partners and customers.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
We Know Training product offering
Product offeringCore offering
We Know Training builds a cloud-based training management platform purpose-built for regulated industries, combining learning management, certification tracking, and compliance verification in one system. The platform is sold as three integrated modules: Training Management for delivering training and tracking credentialed-program compliance, Storefronts for branded training marketplaces, and Adaptive Learning for personalized exam preparation. WKT also issues W3C-compliant verifiable digital credentials and operates a network ecosystem of specialized training providers (Relo, Danatec, Fleet Safety, GuardTraining, CannSell) across Canada.
Product overview
We Know Training is a platform built for training, certification and compliance in regulated industries. The platform operates as a unified system consisting of three core modules: Training Management (for delivering training, managing certifications, and tracking compliance), Storefronts (for launching branded training marketplaces), and Adaptive Learning (for personalized exam preparation). The platform connects learning, certification, and training delivery into one integrated system. The WKT ecosystem also includes specialized training providers serving regulated industries across Canada, including Relo, Fleet Safety International, Danatec, GuardTraining, and CannSell.
Differentiator
Problem solved
Functional benefit
Brands
- Fleet Safety International (FSI): Driver safety training provider offering online driver education and in-vehicle training, now part of the WKT network.
- Danatec
- Relo
- GuardTraining
- CannSell
Products and services
- Training Management Cloud-based training management module that lets regulated-industry organizations deliver training, manage certifications, and track compliance across credentialed programs.
- Training Storefronts Branded training marketplace module that enables organizations to publish and sell courses online, letting learners discover and register in one place.
- Adaptive Learning Adaptive exam preparation platform that personalizes content based on learner performance, helping certification candidates focus on areas that matter most.
Quantifiable outcome
- 1M+ unique learners served across the platform
- +2 more outcomes
Companies that use We Know Training
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
We Know Training technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
We Know Training partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Fleet Safety International (FSI)coreWe Know Training acquired Fleet Safety International, a Calgary-based online driver education and in-vehicle training provider. This acquisition expands We Know Training's service offerings into the driver safety industry with the goal of reducing collision rates across Canada and beyond.
- Shift OHSminorWe Know Training reached an agreement with Shift OHS to publish their Reasonable Cause Supervisor Training to the WKT Network. The course is now available through Danatec, Fleet Safety, and WKT's reseller partner program across Canada.
- RelocoreRelo is part of the WKT network ecosystem, offering adaptive learning platform for real estate licensing in Alberta. Relo launched an adaptive learning platform that replaces guesswork with certainty for real estate licensing exams.
- DanateccoreDanatec is part of the WKT network ecosystem serving regulated industries, distributing training content through the WKT Network and reseller partner program across Canada.
- GuardTrainingcoreGuardTraining is part of the WKT network ecosystem providing specialized training for regulated industries in Canada.
- CannSellcoreCannSell is part of the WKT network ecosystem providing specialized training for regulated industries in Canada.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
We Know Training competitors and assessment
Company assessmentDirect peers
- Absorb Software: Canada-headquartered LMS provider (Calgary) serving compliance, certification, and regulated-industry training — directly comparable to WKT's regulatory-training focus with a similarly Canadian base.
- Docebo: Toronto-based AI learning platform serving enterprise training and compliance needs at larger scale; comparable as a Canadian-born LMS competing for the same regulated-industry training buyers.
- 360training: Specialized compliance and regulated-industry training provider (OSHA, real estate, financial licensing, healthcare) with course marketplace and certification tracking — closely mirrors WKT's vertical-by-vertical approach to credentialed training.
Broad incumbents
- Skillsoft: Large incumbent offering compliance, leadership, and technology training content to regulated industries; overlaps with WKT on certification/compliance training but operates a much broader content portfolio.
- SAP Litmos: Enterprise LMS with strong compliance and certification course catalog and built-in credential tracking; targets many of the same training-manager buyers as WKT, including regulated verticals.
- Cornerstone OnDemand: Large enterprise learning and talent platform with compliance and certification tracking capabilities; competes for the training-manager buyer WKT targets but with broader L&D footprint.
Emerging players
- Vector Solutions: Training and compliance platform focused on safety, workforce, and regulated-industry learning with a strong K-12/industrial verticals presence; partial overlap with WKT on compliance credentialing in safety.
- TalentLMS: Cloud LMS with course authoring, certification, and compliance features aimed at mid-market; partial functional overlap with WKT's Training Management module.
- Degreed: Learning experience and credentialing platform that links skills, courses, and external certifications; adjacent comparable given the rising importance of verifiable, portable credentials.
Regional players
- Workplace Safety & Prevention Services (WSPS): Canadian safety-training provider serving Ontario-regulated workplaces; comparable scope to WKT's safety training on a provincial basis and a potential direct competitor in the Canadian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
We Know Training social profiles
Digital presenceWe Know Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Know Training leadership team
Management profileNumber of profiles
We Know Training subsidiaries and ownership
Company hierarchySubsidiaries1 record
We Know Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Know Training M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Know Training
What does We Know Training do?
We Know Training builds a cloud-based training management platform purpose-built for regulated industries, combining learning management, certification tracking, and compliance verification in one system. The platform is sold as three integrated modules: Training Management for delivering training and tracking credentialed-program compliance, Storefronts for branded training marketplaces, and Adaptive Learning for personalized exam preparation. WKT also issues W3C-compliant verifiable digital credentials and operates a network ecosystem of specialized training providers (Relo, Danatec, Fleet Safety, GuardTraining, CannSell) across Canada.
Is We Know Training a public or private company?
We Know Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was We Know Training founded?
We Know Training was founded in 2004. It employs 101 to 250 people.
Where is We Know Training based?
We Know Training is headquartered in Edmonton, Canada, in the North America region.
How does We Know Training make money?
Three revenue lines are on record. Platform/Subscription Revenue is the primary driver. The others are course Sales and professional Services.
Who are We Know Training's main competitors?
Direct peers on record are Absorb Software, Docebo and 360training. Broad incumbents are Skillsoft, SAP Litmos and Cornerstone OnDemand. Emerging players are Vector Solutions, TalentLMS and Degreed. Workplace Safety & Prevention Services (WSPS) is listed as a regional player.
Does We Know Training have an API?
No public API is recorded for We Know Training.
What industry is We Know Training in?
We Know Training's product category is Workforce Compliance Training Platform. Its primary akta.pro industry code is BPAEANAN, Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching), with a secondary code of BPACANAB, Technical & Digital Skills Training. Its NAICS code is 611430 and its SIC code is 8200.