What Danatec does

Danatec Educational Services, founded in 1985 and headquartered in Calgary, Canada, is a private occupational health and safety training provider serving Canadian organizations across eight regulated verticals: construction, oil and gas, transportation and logistics, energy and utilities, manufacturing and warehousing, mining and forestry, corporate/general workplace, and retail/hospitality/public services. The company operates as a subsidiary of We Know Training (WKT) and offers a catalog of 187+ accredited online and instructor-led courses spanning Transportation of Dangerous Goods (TDG), WHMIS, Ground Disturbance (Levels I and II across multiple provinces), Joint Health and Safety Committee (JHSC) certification for Ontario, driver safety (Class 1–5), electrical safety, H2S awareness, confined space, hoisting and rigging, AODA accessibility, and DEI topics, alongside print publications (TDG/WHMIS/Ground Disturbance handbooks, Emergency Response Guidebook). Course prices range from $24.95 to $895 CAD per seat with volume-based discounts up to 25 percent at 100+ seats, and several certifications carry a three-year validity period driving recurring renewal demand.

Underlying the offerings is the proprietary RapidLMS platform, which delivers SCORM-compliant e-learning, learner tracking, automated compliance reminders, and certificate management, plus the LearnerVerified identity-verification subsystem for defensible certification in regulated contexts. Distribution is multi-channel: a self-serve direct e-commerce storefront (danatec.com), an enterprise team-training motion via inside sales with bulk licensing, an OEM/embedded motion through Dispatch (SCORM LMS integration), and an award-winning white-label reseller program that lets partners rebrand the course catalog. Danatec co-develops content with Fleet Safety International (driver safety via the SAFER System) and Global Training Centre (multi-provincial Ground Disturbance), and distributes content originated by BuildForce Canada, the Canadian Diversity Initiative, Shift OHS, CannAmm (drug and alcohol awareness), ARHCA (RSTS road safety), the Locate Management Institute (utility line locating), and Alara Consultants (NORM meter training).

Monetization is dominated by one-time per-seat licensing for individual course and bundle sales, supplemented by subscription-style enterprise agreements (bulk licensing with compliance tracking), white-label licensing royalties through the reseller program, and unit-priced print publications. Certifications are mostly time-bounded (typically three years), creating an annuity-like renewal cycle tied to the underlying regulated industries. Regulatory positioning — CPO-approved JHSC programs, provincial endorsements from BCCGA, MCGA, and Utility Safety Partners, CSA alignment, and Gold Seal eligibility — is the central trust asset and a key barrier to competitor entry in the Canadian compliance-training market.

Name

Danatec

Legal name

Danatec Educational Services

Website

https://danatec.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Danatec Educational Services is a Canadian occupational health and safety training provider, founded in 1985 and based in Calgary, delivering accredited online and instructor-led certification courses across TDG, WHMIS, Ground Disturbance, JHSC, and driver safety for eight regulated industry verticals, operating as a subsidiary of We Know Training.

Ownership category

akta.pro rank

Product category

Occupational Safety Training

NAICS

Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Environmental, Health & Safety / Sustainability (EHS, Environmental Compliance CE) (EDAAALAO)

akta.pro secondary industries

Core LMS Platforms (Academic & Corporate) (EDAFAAAA), Fire Safety, Life Safety & Code Compliance (EDALAEAI)

Keywords

• Workplace safety training
• Occupational health training
• Online certification courses
• Compliance learning programs
• HSE e-learning

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Individual Course Sales: Direct online sales of individual safety training courses to workers and professionals. Courses range from $24.95 CAD to $895.00 CAD with volume discounts available for group purchases.
2. Course Bundles: Bundled packages combining related courses at discounted prices (e.g., TDG + WHMIS bundle at $55.00 CAD vs. $64.90 individually; Professional Commercial Driver Bundle at $299.95 CAD).
3. Reseller Program: White-label reseller program where partners sell Danatec courses under their own brand with turnkey storefront, automated tracking, and instant certificate delivery.
4. Enterprise Team Training: Bulk licensing and enterprise training solutions for organizations with bulk pricing tiers (up to 25% discount), LMS integration, compliance tracking, and audit-ready documentation.
5. Print Publications: Sale of printed training materials including TDG Handbook, WHMIS Handbook, Ground Disturbance Handbook, and Emergency Response Guidebook.
6. BuildForce Distribution: Distribution of BuildForce Canada construction courses via single-use PIN-based access codes. Sales are final once PIN issued.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels4 records

Core offering

Danatec is a Canadian workplace safety training provider that sells online and instructor-led certification courses covering TDG, WHMIS, Ground Disturbance, JHSC, Driver Safety, Electrical Safety, Confined Space, H2S Awareness, and DEI topics. The company delivers its 187+ course catalog through the proprietary RapidLMS platform with SCORM-compliant LMS integration (Dispatch), LearnerVerified identity verification, and serves individual learners, enterprise teams, and white-label resellers.

Product overview

Danatec is a Canadian safety training provider offering a comprehensive portfolio of online and instructor-led training solutions across multiple industries including construction, oil and gas, transportation, manufacturing, mining, energy/utilities, and retail/hospitality. The product portfolio includes core certification courses in TDG (Transportation of Dangerous Goods), WHMIS (Workplace Hazardous Materials Information System), Ground Disturbance (Levels I and II for multiple provinces), JHSC (Joint Health and Safety Committee) certification for Ontario, and Driver Safety Training. The company offers instructor-led training (virtual and in-person), self-paced online courses, and print publications (handbooks, self-teach books). Danatec provides specialized training including Electrical Safety (ESTS), H2S Awareness, Confined Space, Hoisting and Rigging, NORM Meter Training, and AODA accessibility standards. The platform includes SCORM LMS integration through Dispatch, enterprise solutions with bulk licensing and compliance tracking, and a white-label reseller program. Recent additions include competency-based TDG training in multiple languages (English, French, Punjabi), DEI training through Canadian Diversity Initiative partnership, BuildForce Canada construction courses, and Shift OHS supervisor training. The company also offers Road Safety Training System (RSTS) modules for Alberta roadbuilding and heavy construction workers.

Differentiator

Problem solved

Functional benefit

Brands

• RapidLMS: Learning management system platform used for delivering Danatec's online training courses.
• LearnerVerified

Products and services

• TDG Online Training Core online Transportation of Dangerous Goods (TDG) certification course covering Part 6 compliance requirements for Canadian shippers, receivers, carriers, and drivers transporting hazardous materials by road and rail.
• TDG Competency-Based Training (Specialist, Carrier, Shipper, Receiver) Role-specific competency-based TDG training with assessments for real-world skill application, available in English, French, and Punjabi for Specialist, Carrier, Shipper, and Receiver roles.
• TDG Competency-Based Train the Trainer Two-day instructor-led Train the Trainer program (priced $895.00 CAD) certifying trainers to deliver TDG competency-based training within their own organizations.
• TDG Class 7 Specialized Training (Portable Gauge, Wireline, Radiographers, Lithium Batteries) Class 7 specialized TDG training covering Type A and Type B Packaging for Radiographers, Portable Gauge Users, Wireline users, and Lithium Batteries ground transportation in oil and gas and radiography industries.
• WHMIS (GHS) Online Certification Training Interactive WHMIS online certification training updated with the latest WHMIS regulations and GHS standards, covering hazard classes, pictograms, SDS information, labels, and worker responsibilities.
• WHMIS 2-Day Train the Trainer Course Two-day in-depth Train the Trainer course for individuals responsible for delivering WHMIS training within their organizations.
• Ground Disturbance Level II Alberta Online Certification Supervisory-level Ground Disturbance Level II training for Alberta at $95.95 CAD per seat, USP 201 standard compliant, endorsed by Utility Safety Partners, Gold Seal eligible (2 credits), valid 3 years.
• Ground Disturbance Level II British Columbia Online Certification Supervisory-level Ground Disturbance Level II training for British Columbia, endorsed by BCCGA, aligned with Ground Disturbance 201 Standard (BC), valid 3 years.
• Ground Disturbance Level II Manitoba Online Certification Supervisory-level Ground Disturbance Level II training for Manitoba at $119.95 CAD per seat, endorsed by MCGA, aligned with Ground Disturbance 201 Standard (MB), Gold Seal eligible (2 credits), valid 3 years.
• Ground Disturbance Level II BC LearnerVerified Enhanced Ground Disturbance Level II BC with LearnerVerified identity verification at $103.95 CAD per seat, providing online identity verification and automatic attendance verification for defensible certification, valid 3 years.
• JHSC Part 1 Online Training (CPO Approved) CPO-approved eLearning course for Ontario Joint Health and Safety Committee certification under OHSA at $295.95 CAD, approximately 13 hours with 30-day access, covering JHSC rules, hazard recognition, inspections, and reporting (Program ID: JHSC-2014-1-36362).
• JHSC Part 2 Instructor-Led Training CPO-approved live virtual instructor-led training for JHSC Part 2 certification at $299.95 CAD, 16-hour live virtual format over 2 days focusing on hazard identification and application (Program ID: JHSC-2014-2-36057).
• JHSC Part 1 & Part 2 Instructor-Led Training Bundle 5-day virtual instructor-led bundle providing complete JHSC Part 1 and Part 2 Ontario certification at $599.95 CAD.
• JHSC Refresher Instructor-Led Training CPO-approved one-day virtual JHSC refresher training for maintaining Ontario JHSC certification.
• Canadian Federal Hours of Service Online Training Driver training covering Canadian Federal Hours of Service Regulations and the differences in Provincial Regulations, providing certification for commercial drivers and fleet operators.
• Defensive Driving Course (3 Demerit Reduction Alberta) Defensive driving course using the SAFER System (Space, Attitude, Foresight, Eyesight, Responsibility) for Alberta drivers seeking 3-demerit reduction, delivered through Fleet Safety International partnership.
• Professional Commercial Driver Bundle (Class 1 & 3 Drivers) Comprehensive safety and compliance training bundle for Class 1 and 3 commercial drivers priced at $299.95 CAD, covering inspections, cargo securement, hours of service, and professional driver behavior.
• North American Cargo Securement Program Cargo securement training based on NSC Standard 10 for commercial vehicles, providing certification for commercial drivers and fleet operators.
• Transportation Safety Bundle Driver training bundle at $169.95 CAD containing Canadian Federal Hours of Service, Heavy Truck Weight & Dimensions, Cargo Securement, and Pre-Trip Planning courses.
• Electrical Safety Training System (ESTS) Electrical Worker 2024 Electrical safety training for workers performing energized electrical work using industry-accepted best practice standards for Canada, including the 2024 edition.
• ESTS for Non-Electrical Worker Canada and USA Electrical safety training focusing on methods to recognize, identify, and avoid electrical hazards of arc flash and shock for non-electrical workers in Canada and the USA.
• Hoisting and Rigging Certification CSA-compliant hoisting and rigging certification training for safe rigging operations across Canadian workplaces.
• Confined Space Pre-Entry Online Training Online training providing basic understanding of confined spaces in the workplace for workers entering confined space environments.
• H2S Awareness Online Training Online training on recognizing, assessing, and controlling hazards associated with hydrogen sulfide (H2S) gas exposure for oil and gas and industrial workers.
• TDG Handbook Print reference book recognized as Canada's trusted reference for Transportation of Dangerous Goods regulations and classification.
• 2024 Emergency Response Guidebook Official 2024 Emergency Response Guidebook (ERG) for first responders handling dangerous goods incidents, available in PDF, print, or online at $11.95 CAD with bulk discounts from $8.96 CAD (100+ seats).
• Road Safety Training System (RSTS) Complete Comprehensive 13-hour road safety training system for Alberta roadbuilders at $95.00 CAD, developed with ARHCA, covering basic safety and 13 specialty modules for roadbuilding and heavy construction, Gold Seal eligible (4 credits).
• BuildForce Canada Construction Courses Distribution Approved distributor of BuildForce Canada construction courses including Pipeline Construction Safety Training (PCST), National Construction Safety Awareness, Construction Industry Ethics, First Level Supervisor Training, Canadian Construction Contract Essentials, and Construction Law, distributed via single-use PIN-based access codes.
• Train Your Team (Enterprise Business Solutions) Enterprise training solutions with bulk pricing tiers (up to 25% discount at 100+ seats), LMS integration, compliance tracking, automated renewal reminders, and audit-ready documentation for large organizations managing multi-seat safety training programs.
• Dispatch (SCORM LMS Compliant Training Integration) SCORM-compliant LMS integration platform enabling enterprise clients to embed Danatec courses into their existing learning management systems, with learner tracking and automated compliance management.
• White-Label Reseller Program Award-winning white-label reseller program allowing partners to sell Danatec courses online under their own brand with a turnkey storefront, automated learner tracking, and instant certificate delivery.
• Unconscious Bias Online Training 30-minute online training helping employees recognize unconscious bias and reduce it in hiring, evaluations, and communication, priced at $39.95 CAD individual and $25.95 CAD per seat for 100+.
• Respect and Inclusion DEI Training for Workplaces 1-hour online DEI training for Canadian workplaces covering discrimination, harassment, bullying, and creating respectful workplaces, priced at $44.95 CAD individual and $29.95 CAD per seat for 100+.
• Respect & Inclusion Workplace Essentials Training Bundle Training bundle including Respect and Inclusion DEI Training, Unconscious Bias Training, and Violence and Harassment Prevention priced at $99.95 CAD.
• Shift OHS Reasonable Cause Supervisor Training Supervisor training on identifying reasonable cause situations in workplace health and safety, added to the course catalog in April 2026 through partnership with Shift OHS.

Quantifiable outcome

• 30,000+ TDG learners trained with 5-star average review rating
• +3 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Shift OHSminorGTM or Marketing Partner · 15 April 2026Agreement to publish Shift OHS Reasonable Cause Supervisor Training to Danatec's course catalog. Expands supervisor training offerings for recognizing reasonable cause situations.
• Canadian Diversity InitiativeminorGTM or Marketing Partner · 2 December 2025Partnership to offer DEI course offerings including Unconscious Bias training and Respect and Inclusion workplace training. Distributed by Danatec for Canadian workplaces.
• Fleet Safety International (FSI)coreStrategic or Co-development PartnerPartnership to deliver Canada's most trusted driver safety training. FSI brings over 40 years of industry expertise and the proven SAFER™ System (Space, Attitude, Foresight, Eyesight, Responsibility). Danatec adds award-winning online training and compliance programs. Together they provide comprehensive safety solutions for fleets and organizations.
• We Know Training (WKT)coreStrategic or Co-development PartnerParent company ensuring enterprise-ready solutions including bulk licensing, LMS integration, and tracking tools. Operates RapidLMS, LearnerVerified, and We Know Training platform. Copyright holder for Danatec Educational Services.
• Global Training CentrecoreStrategic or Co-development PartnerJoint development of Ground Disturbance Level II courses for Alberta, British Columbia, Manitoba, and Saskatchewan. Programs assessed to Ground Disturbance 201 Standards and endorsed by BCCGA, MCGA, and Utility Safety Partners.
• BuildForce CanadaminorGTM or Marketing PartnerDanatec is an approved distributor of BuildForce Canada construction courses including Pipeline Construction Safety Training (PCST), First Level Supervisor Training, National Construction Safety Awareness, and various construction industry ethics and law courses.
• CannAmmminorGTM or Marketing PartnerCourse provider for drug and alcohol awareness training including Supervisor Drug & Alcohol Awareness (DOT and Non-DOT) and Employee Drug and Alcohol Awareness courses.
• ARHCAminorGTM or Marketing PartnerAlberta Roadbuilders and Heavy Construction Association developed the Roadbuilders Safety Training System (RSTS). Danatec distributes RSTS courses covering 13 specialty modules for road and civil construction.
• Locate Management InstituteminorGTM or Marketing PartnerCourse provider for Utility Advanced Line Locating (UALL) training - 1-day online underground facility locator course developing skills for locating underground utilities.
• Alara ConsultantsminorGTM or Marketing PartnerCourse provider for Tracerco NORM Meter Training including T-407, Ludlum Model 3-97, and WB Johnson DSM-525 NORM meter training courses.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vector Solutions: Large-scale online training and compliance platform serving safety, workforce, and compliance professionals across multiple industries. Comparable business model — course catalog, LMS, enterprise subscriptions — but at significantly larger scale than Danatec, with broader industry coverage.
• ClickSafety (Ascend Learning): US-based online OSHA-compliant safety training provider, now part of Ascend Learning. Directly comparable to Danatec in offering online safety certification courses (fall protection, confined space, electrical safety) for enterprise and individual buyers, though focused on US OSHA rather than Canadian provincial regulations.
• 360training: Online regulatory and compliance training provider with deep catalog of OSHA, environmental, and safety courses. Operates a similar e-commerce + enterprise model to Danatec but at materially larger scale across more US regulatory regimes.

Emerging players

• SafetySkills: Online workplace safety training platform offering OSHA and general-industry safety courses with LMS integration. Comparable product-led growth model to Danatec with SCORM-compliant delivery, though with a smaller content catalog and US regulatory focus.
• Hard Hat Training (Safety Provisions Inc.): Online OSHA-compliant safety training provider with a focused catalog of construction and industrial safety courses. Comparable in self-paced online certification model targeting individual learners and small contractors, though smaller scale.

Direct peers

• CareerSafe: Online OSHA 10/30-hour safety training provider focused on workplace safety certification for young workers and entry-level employees. Closely comparable in product positioning (online, self-paced, certification-based safety training) and target buyer profile, though US-centric.
• Fleet Safety International: Canadian driver safety training provider that partners with Danatec on the SAFER System content. Direct peer in commercial driver safety training market, sharing enterprise fleet customers with comparable course portfolios.
• Traliant: Modern compliance training provider specializing in harassment prevention, DEI, and workplace conduct training — directly overlapping Danatec's recent Canadian Diversity Initiative partnership offerings. Comparable in subscription-based online compliance delivery to mid-market and enterprise.
• Global Training Centre: Canadian safety training provider that co-develops Ground Disturbance Level II courses with Danatec across multiple provinces. Direct peer in ground disturbance certification market with comparable regulatory-endorsement strategy (BCCGA, MCGA, USP).

Regional players

• BIS Safety Software: Canadian EHS software and training provider offering online safety courses, compliance tracking, and workforce management. Closest domestic Canadian peer to Danatec, with similar customer base in oil & gas, construction, and industrial sectors, though more software-anchored.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danatec