KrediYA
KrediYA is a Panama-based fintech that provides alternative installment credit for smartphone purchases to unbanked and underbanked consumers across seven Latin American countries. It uses AI and Big Data credit scoring, distributes through affiliated retail stores and its KREDIAPP mobile app, and monetizes via interest on 8-24 biweekly installment plans.
- Company typePrivate
- Founded2020
- HeadquartersPanama City, Panama
- Headcount251–500
- GTM typeB2C
- OfferingServices
What KrediYA does
KrediYA (legal entity: CREDIYA, S.A.) is a Panama-based fintech company founded in 2020 and licensed as a Financial Company (Empresa Financiera) under resolution No. 026 dated January 19, 2021. The company provides alternative consumer credit for the purchase of smartphones and technology devices, targeting unbanked and underbanked populations in Latin America — including informal workers, micro-entrepreneurs, and individuals with negative credit history (reportados) who are typically rejected by traditional banks. KrediYA operates in seven countries: Panama, Mexico, Colombia, Guatemala, Costa Rica, El Salvador, and Honduras, with country-specific localized websites, WhatsApp contact lines, and dedicated retail partner networks.
The core platform consists of the KREDIAPP mobile application and the KREDICASH digital financing service. Credit decisions are produced in real time using AI, Big Data, and deep learning algorithms that analyze customer profiles beyond traditional bureau data, with biometric verification (fingerprint, image, voice) and encrypted data transmission supporting onboarding and security. A proprietary 'Candado' device-lock software is installed on financed smartphones, enabling remote locking in the event of default and materially lowering credit-loss exposure on the collateralized asset. Distribution follows a B2B2C model through affiliated retail stores (tiendas aliadas), supplemented by a digital self-serve channel (website and mobile app) and an extensive authorized payment-point network that includes major banks, large retailers, and chain stores in each country.
KrediYA monetizes via interest and financing charges on installment credit. Customers pay a 20-30% down payment (calibrated by AI-derived credit score) and the remaining balance in biweekly installments over 8, 12, 16, or 24 quotas, with no interest charged on late-payment delays. Channel partnerships span nine major smartphone manufacturers (Samsung, Motorola, Xiaomi, OPPO, Honor, Nokia, VIVO, Infinix, Realme). The company has 51-100 employees, an 17-person executive and board team, a registered trademark, and reports serving an unbanked addressable market of more than 400 million people in LATAM — with 40% of users obtaining their first loan ever through the platform and Costa Rica alone accounting for 110,000 credits placed.
KrediYA firmographics
Firmographics- Name
- KrediYA
- Legal name
- CREDIYA, S.A.
- Website
- https://krediya.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- KrediYA is a Panama-based fintech that provides alternative installment credit for smartphone purchases to unbanked and underbanked consumers across seven Latin American countries. It uses AI and Big Data credit scoring, distributes through affiliated retail stores and its KREDIAPP mobile app, and monetizes via interest on 8-24 biweekly installment plans.
- Ownership category
- akta.pro rank
KrediYA industry classification
Industry- Product category
- Alternative Consumer Credit
- NAICS
- Consumer Lending (522291)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Alternative / Non-Traditional Credit Data Providers (FSAKAKAB)
Keywords
Where KrediYA is headquartered
LocationHeadquarters
- HQ city
- Panama City
- HQ country
- Panama
- HQ region
- Latin America
Offices1 record
Markets served
KrediYA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Smartphone Financing: KrediYA provides installment credit for the purchase of smartphones and technology devices. Customers pay initial down payment (20-30% of device value) and remaining balance in biweekly installments over 8, 12, 16, or 24 quota periods. Revenue generated from interest and financing charges on the credit extended.
- Digital Credit Services: Platform provides digital credit evaluation and approval services for technology purchases through affiliated retail partners. Revenue model based on credit transactions processed through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 8 biweekly installments |
| Transaction based/ take rate | Pay-as-you-go | 12 biweekly installments |
| Transaction based/ take rate | Pay-as-you-go | 16 biweekly installments |
| Transaction based/ take rate | Pay-as-you-go | 24 biweekly installments |
| One time/ perpetual license | Pay-as-you-go | Initial down payment (20-30%) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
KrediYA product offering
Product offeringCore offering
KrediYA provides alternative consumer credit that enables unbanked and underbanked individuals to purchase smartphones through affiliated retail stores. The company uses AI, Big Data, and deep learning to assess creditworthiness of customers who lack traditional credit histories. Licensed as a financial company in Panama under the entity CREDIYA, S.A., it operates across seven Latin American countries including Panama, Mexico, Colombia, Guatemala, Costa Rica, El Salvador, and Honduras.
Product overview
KrediYA is a fintech company offering a digital credit platform focused on providing financing for smartphone purchases to unbanked and underbanked populations across Latin America. The core offering consists of the KREDIAPP mobile application and KREDICASH financing service, which enable customers to acquire smartphones through installment payments without requiring traditional credit history. The platform leverages AI and Big Data for instant credit evaluation and uses a proprietary "Candado" (lock) software to secure device financing.
Differentiator
Problem solved
Functional benefit
Products and services
- Smartphone Financing Installment-based consumer credit product that allows unbanked and underbanked individuals to purchase smartphones at affiliated retail stores. The offering uses AI-driven alternative credit scoring to approve borrowers without traditional credit history.
- KREDIAPP Mobile application that supports the customer-facing experience for KrediYA's financing services, enabling digital onboarding, credit applications, and account management for end consumers.
- KREDICASH Financing service associated with the KrediYA product suite, providing credit and payment services to consumers in the KrediYA ecosystem.
Quantifiable outcome
- 40% of users obtain their first loan ever through KrediYA
- +1 more outcomes
Companies that use KrediYA
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
KrediYA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
KrediYA partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- SamsungcoreMajor technology brand partner offering smartphone products through KrediYA's financing network. Samsung devices (Galaxy A series, etc.) are available for purchase through KrediYA's installment credit program at affiliated retail stores.
- MotorolacoreTechnology brand partner whose devices including Moto G series and Edge line are available through KrediYA financing. Motorola phones are positioned for durability and battery life, appealing to the working-class customer base.
- XiaomicoreSmartphone brand partner offering devices through KrediYA's credit network. Xiaomi Redmi Note series are highlighted as recommended options for entrepreneurs on the platform.
- OPPOcoreTechnology brand partner whose devices including OPPO A series are available through KrediYA's financing options for smartphone purchases.
- HonorcoreSmartphone brand partner with devices like Honor 400 Smart 5G available through KrediYA's installment credit program, positioned for durability and 5G connectivity.
- NokiacoreTechnology brand partner whose devices are available through KrediYA's retail partner network for affordable smartphone financing.
- VIVOcoreSmartphone brand partner whose devices including VIVO Y39 5G are available through KrediYA financing, noted for battery life and value positioning.
- InfinixcoreBudget smartphone brand partner offering devices like Infinix Hot 60i through KrediYA's credit network for economically accessible options.
- RealmecoreSmartphone brand partner available through KrediYA's financing network, positioned as quality-price options for students and budget-conscious consumers.
- Panama Retail PartnerscoreCountry-specific retail partners in Panama including Panafotos, Ganga, Puntos Movil, Phone Store, and Tecno stores where KrediYA credit is available.
- Colombia Retail PartnerscoreAffiliated retail store partners in Colombia operating as authorized KrediYA credit points for smartphone purchases.
- Costa Rica Retail PartnerscoreRetail partners in Costa Rica including Artelec, Ext, Fruno, Xiami, and Intelec stores offering KrediYA financing options.
- Mexico Retail PartnerscoreMexico-based retail partners D4, Experto, and Wincel operating as KrediYA credit distribution points under the Stila KrediYA brand.
Scale indicators7 records
Recent moves2 records
Expansion highlights6 records
KrediYA competitors and assessment
Company assessmentDirect peers
- Albo: Mexico-based consumer fintech offering credit cards and personal loans to underbanked segments; comparable as a LATAM alternative-credit provider using non-traditional data to underwrite consumers that traditional banks decline.
- Kueski: Mexico-based digital lender providing online consumer credit and BNPL for underbanked customers; directly comparable as a LATAM alternative-credit fintech targeting the same unbanked/underbanked segment as KrediYA with AI-driven underwriting.
- Addi: Colombia-founded BNPL and consumer credit platform operating across LATAM; directly comparable to KrediYA's installment-credit model for retail/consumer purchases and shared focus on alternative-data underwriting for the underbanked.
- Aplazo: Mexico-based BNPL fintech providing interest-free installment payments at point-of-sale; directly comparable as a LATAM alternative-credit fintech in the consumer retail-financing space where KrediYA operates.
- Stori: Mexico-based credit-card fintech serving underbanked and thin-file consumers with AI-driven underwriting; directly comparable to KrediYA's alternative-data approach to extending consumer credit to populations excluded by traditional banks.
Emerging players
- Klar: Mexico-based digital consumer-credit and banking platform serving mass-market and underbanked customers; comparable as a LATAM consumer fintech using alternative data for credit decisions, though broader in product scope than KrediYA's smartphone-focused model.
- Konfío: Mexico-based digital lender primarily serving SMBs and micro-businesses with AI-driven credit decisions; comparable to KrediYA's alternative-data underwriting approach and shared focus on miPymes, though oriented toward business rather than consumer credit.
Broad incumbents
- NuBank: Latin America's largest digital bank, now operating in Mexico and Colombia; comparable as a broad incumbent in LATAM alternative-credit and digital banking, serving many of the same underbanked consumers KrediYA targets but with a deposit-funded model.
- Mercado Pago: LATAM-wide digital payments and consumer-credit platform from Mercado Libre; comparable as a broad incumbent extending BNPL and consumer credit across the region, including to unbanked sellers and buyers in the same geographies KrediYA serves.
Regional players
- Creditas: Brazil-based consumer-finance platform offering secured and unsecured consumer loans using alternative data and asset-backed underwriting; comparable to KrediYA's alternative-data credit approach for non-prime borrowers, though primarily Brazil-focused rather than Central America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
KrediYA social profiles
Digital presenceKrediYA financial estimates
Financial estimateRevenue estimate
Valuation estimate
KrediYA leadership team
Management profileNumber of profiles
Profiles1 record
KrediYA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KrediYA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KrediYA
What does KrediYA do?
KrediYA provides alternative consumer credit that enables unbanked and underbanked individuals to purchase smartphones through affiliated retail stores. The company uses AI, Big Data, and deep learning to assess creditworthiness of customers who lack traditional credit histories. Licensed as a financial company in Panama under the entity CREDIYA, S.A., it operates across seven Latin American countries including Panama, Mexico, Colombia, Guatemala, Costa Rica, El Salvador, and Honduras.
Is KrediYA a public or private company?
KrediYA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KrediYA founded?
KrediYA was founded in 2020. It employs 251 to 500 people.
Where is KrediYA based?
KrediYA is headquartered in Panama City, Panama, in the Latin America region.
How does KrediYA make money?
Two revenue lines are on record. Smartphone Financing is the primary driver. The others are digital Credit Services.
Who are KrediYA's main competitors?
Direct peers on record are Albo, Kueski, Addi, Aplazo and Stori. Emerging players are Klar and Konfío. Broad incumbents are NuBank and Mercado Pago. Creditas is listed as a regional player.
Does KrediYA have an API?
No public API is recorded for KrediYA.
What industry is KrediYA in?
KrediYA's product category is Alternative Consumer Credit. Its primary akta.pro industry code is FSAKAKAB, Alternative / Non-Traditional Credit Data Providers. Its NAICS code is 522291 and its SIC code is 6141.