SmartClinics

What SmartClinics does

SmartClinics Family Medical Centres is a Queensland-based network of 15 accredited general practice clinics operating under the ownership of Better Medical, an Australian healthcare group. Founded in 2011 and headquartered in Brisbane, the network spans 11 Brisbane suburbs, 2 Cairns sites, 1 Gold Coast site, and 1 Townsville site, providing in-person primary care to a broad patient base of families, children, seniors, workers, travelers, and DVA veterans. Core services include general practice consultations, women's, men's, and children's health, chronic disease management, mental health, skin checks, travel medicine, occupational health, minor surgery, and integrated allied health (psychologists, physiotherapists, dietitians, podiatrists, speech pathologists).

The underlying technology stack is light and primarily composed of third-party SaaS integrations rather than proprietary platforms: HotDoc powers online appointment booking, telehealth requests, and repeat prescription workflows; BetterConsult delivers secure pre-consultation patient questionnaires via SMS; TYRO handles payment processing and Medicare rebate refunds; and 4cyte Pathology operates on-site at the Deception Bay clinic. The company maintains a public website with a doctor search tool filtering by location, language, gender, skill, and new-patient availability, and operates a Facebook page for community engagement. All clinics are accredited with GPA or AGPAL, and the network participates in the federal MyMedicare registration program.

The revenue model is fee-for-service mixed billing at the individual patient level, with private consultation fees (A$110-A$192 standard; A$140 after-hours) supplemented by Medicare rebates, bulk billing available at doctor discretion for children under 16, concession card holders, and DVA patients. Additional revenue streams include fees for procedures and treatments (skin checks, minor surgery, iron infusions), allied health services, and specialized consultations (travel medicine, occupational health, aviation medicals). The go-to-market is direct-to-consumer: patients are acquired through the website, HotDoc, word-of-mouth, and Google reviews, with no intermediaries or resellers. Patient testimonials highlight 95% on-time appointment performance and continuity of care with named GPs as core retention drivers. The company is privately held, generates no disclosed funding, and operates exclusively within Queensland, Australia.

Name

SmartClinics

Legal name

SmartClinics Family Medical Centres

Website

https://smartclinics.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

SmartClinics Family Medical Centres operates a network of 15 accredited general practice clinics across Queensland, Australia, providing primary healthcare, specialist services, allied health, and telehealth to families, seniors, workers, and travelers under Better Medical ownership.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Consultations: Revenue generated from GP consultation fees charged to patients. Each clinic operates mixed billing with private fees for most consultations, with Medicare rebates available for eligible patients. Fee structures vary by clinic and consultation length.
2. Procedures and Treatments: Fees charged for medical procedures including skin checks, minor surgery, iron infusions, and other treatments. These are billed separately from standard consultations.
3. Allied Health Services: Services provided by allied health professionals including physiotherapists, podiatrists, dietitians, psychologists, and speech pathologists operating within SmartClinics clinics.
4. Specialized Medical Services: Revenue from specialized services such as travel medicine, occupational health, aviation medicals, and other specialized consultations that may have different fee structures.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SmartClinics operates a network of 15 accredited family medical centres across Queensland, Australia, delivering primary healthcare services including GP consultations, preventive care, chronic disease management, women's health, men's health, children's health, and allied health services. The clinics provide both in-person and telehealth consultations, with online appointment booking through the HotDoc platform. SmartClinics is part of the Better Medical group of practices, with operational support from Better Medical's Queensland Support Office covering HR, Marketing, Finance, Operations, GP Recruitment and IT.

Product overview

SmartClinics Family Medical Centres is a network of 15 accredited medical clinics across Queensland providing comprehensive primary healthcare services. The offering consists of a network of GP practices offering general healthcare, women's health, children's health, men's health, and specialist services, supported by integrated allied health professionals (psychologists, physiotherapists, dietitians, podiatrists, speech pathologists). The clinics provide in-person consultations, telehealth phone appointments, and online booking through HotDoc. Services span preventive care, chronic disease management, mental health, skin checks, travel medicine, and minor surgical procedures. All SmartClinics Family Medical Centres are accredited with GPA or Australian General Practice Accreditation Limited (AGPAL).

Differentiator

Problem solved

Functional benefit

Products and services

• SmartClinics Family Medical Centres Network A network of 15 accredited family medical centres operating across Queensland (Brisbane, Cairns, Gold Coast, Townsville), providing comprehensive primary healthcare services including general practice, preventive medicine, chronic disease management, and allied health services. Targeted at individuals and families seeking primary healthcare.
• General Practice Consultations Comprehensive primary care services including health checks, vaccinations, chronic disease management, diabetes care, mental health, skin checks, COVID-19 vaccines, and sexual health services. Targeted at individuals and families across Queensland.
• Women's Health Services Services including conception and fertility support, contraception options, IUD insertion and removal, menopause care, and general women's health consultations. Targeted at female patients of all ages.
• Children's Health Services Paediatric services including children's vaccinations, asthma care, acne treatment, measles management, and general children's health checkups. Targeted at children and adolescents from newborns through to teenagers.
• Men's Health Services Men's specific healthcare including prostate checks, vasectomy clinics, and general men's health consultations. Targeted at male patients across Queensland.
• Specialist Services Extended services including aviation medicals, corporate health, DVA claims, iron infusions, MoleMax mole scanning, pre-employment medicals, travel clinics, and vein treatments. Targeted at patients requiring specialised assessments and procedures.
• Allied Health Services Integrated allied health professionals including psychologists, physiotherapists, dietitians, podiatrists, speech pathologists, and exercise physiologists consulting from within clinic locations. Targeted at patients requiring multidisciplinary care.
• Telehealth Appointments Phone consultation services for existing patients who have attended the clinic face-to-face within the last 12 months, covering pregnancy support, mental health, autism consultations, and general health advice. Targeted at existing SmartClinics patients seeking remote healthcare delivery.

Quantifiable outcome

• 95% of patients are seen on time or earlier
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Better MedicalcoreStrategic or Co-development PartnerSmartClinics is part of the Better Medical group of practices. Better Medical's Queensland Support Office provides operational support including Human Resources, Marketing, Finance, Operations, GP Recruitment and IT services. This partnership enables SmartClinics clinics to focus on delivering high-quality healthcare while leveraging shared corporate services and resources.
• HotDoccoreTechnology or IntegrationHotDoc provides the online booking platform integrated into SmartClinics website and systems. Patients can book appointments, request telehealth consultations, repeat prescriptions, and referrals through the HotDoc platform. The partnership enables 24/7 appointment booking capability for patients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IPN Medical Centres: Healius-owned network of general practice clinics across Australia. Directly comparable as a multi-state GP clinic group with mixed billing, allied health integration, and bulk-billing carve-outs, competing for the same experienced-GP talent pool and family patient segments as SmartClinics.
• Updoc: Australian digital-first GP service providing on-demand telehealth consultations, prescriptions, and referrals. Directly comparable as a competing channel for primary care demand, especially among younger, digitally native patients whom SmartClinics' physical-first model is poorly positioned to capture.
• Doctors on Demand: Australian telehealth-first GP service offering on-demand video and phone consultations nationwide. Directly comparable to SmartClinics' general practice scope but competing in the DTC virtual visit channel that SmartClinics has restricted to existing patients, putting pressure on new-patient acquisition.
• Myhealth Medical Centres: Australian multi-site GP clinic network operating medical centres across metro and regional NSW, Victoria, and Queensland. Directly comparable to SmartClinics in that both run multi-clinic general practice networks with mixed billing, online booking, and allied health co-location serving families and individuals.
• ForHealth Group: One of Australia's largest GP clinic operators with bulk-billing-focused centres and growing mixed billing. Comparable to SmartClinics as a large-scale GP clinic platform, though ForHealth is more weighted toward high-volume bulk billing versus SmartClinics' selective, private-billing positioning.
• 13SICK National Home Doctor Service: Australia's largest after-hours, home-visit deputised GP service. Directly comparable in addressing the same after-hours and urgent primary care demand that SmartClinics targets via its Chermside and West End extended-hours clinics, competing for the same out-of-hours patient cohort.

Broad incumbents

• Healius: Large diversified Australian healthcare operator (parent of IPN Medical Centres, Healius Pathology, Lumus Imaging). A broad incumbent whose IPN subsidiary directly competes with SmartClinics; group-level scale, pathology integration, and capital strength give Healius structural advantages in clinic acquisition and recruitment.
• Ramsay Health Care: Australia's largest private hospital operator with growing primary care and day surgery exposure. A broad incumbent with overlapping clinical service categories (surgical, allied health, specialists) but a fundamentally different delivery model (inpatient-focused), competing for the same specialist referral pool that SmartClinics draws on.
• Bupa Health Services: International health insurer and clinic operator with optical, dental, and growing primary care exposure in Australia. A broad incumbent whose funding relationships and growing clinic footprint create a longer-term integrated payer-provider competitor to SmartClinics, though its primary care scale today is smaller.

Emerging players

• InstantScripts: Australian online telehealth platform focused on e-prescriptions, medical certificates, and repeat referrals. An emerging competitor with partial overlap to SmartClinics, targeting lower-acuity requests that today flow through SmartClinics' in-clinic consultations and may erode visit volume over time.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SmartClinics
• LinkedInlinkedin.com/company/smartclinics
• Xx.com/smartclinics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartClinics