VidaClass

What VidaClass does

VidaClass is a São Paulo-based, private Brazilian health-services marketplace founded in 2014 and publicly launched in September 2016. The company aggregates a national network of more than 25,000 accredited providers — clinics, labs, dentists, imaging centers, telemedicine operators and 13,000+ partner pharmacies — across 1,200+ Brazilian cities, and sells access to that network through monthly consumer subscriptions (VC Premium from R$29.90/month and VC Platinum from R$56.90/month) and quote-based B2B contracts for corporate employers. The product is delivered via a cloud-hosted web platform, a custom token/voucher payment and scheduling system, native iOS and Android applications, and integrated modules for telemedicine (Sharecare/Atendimento Médico Online VidaClass and Docway), virtual urgent care (Pronto Atendimento Virtual do Einstein in partnership with Hospital Israelita Albert Einstein), medication discounts (Vidalink) and a Clube de Ofertas partner discount network.

The revenue model blends recurring subscription fees (consumer and B2B), per-transaction service fees on consultations, exams and procedures (financed in up to 12 credit-card installments), pharmacy-discount affiliate commissions via Vidalink, and marketplace commissions from the Clube de Ofertas retail-partner network. Go-to-market combines self-serve direct-to-consumer acquisition (website, iOS/Android, seasonal promotions such as the 50%-off November Azul campaign), a dedicated B2B 'Para sua empresa' field-sales channel with a CNPJ/segment/porte/lives quote form, and an indirect broker/agent/consultant channel recruited via 'Sou corretor' / 'Sou consultor' / 'Venda Direta' pop-ups and a dedicated /agent portal. Service fulfillment is carried out by the accredited partner network, and the company describes itself as LGPD-compliant (Lei 13.709 de 2018) with data hosted internationally on CloudSigma.

VidaClass discloses no parent company, no funding rounds, no M&A activity, no executive team and no public-company indicators; ownership is presented as independent and private, with partner companies (Docway, Vidalink) listed on the 'Sobre Nós' page as 'Empresas parceiras' rather than subsidiaries. Headcount is reported in the 11–50 band, with corporate headquarters in São Paulo and operations confined to the Brazilian market.

Name

VidaClass

Legal name

VidaClass

Website

https://vidaclass.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

VidaClass is a São Paulo-based, private Brazilian health-services marketplace that sells monthly consumer subscriptions (VC Premium from R$29.90, VC Platinum from R$56.90) and B2B contracts giving members access to a national network of 25,000+ accredited providers, telemedicine and 13,000+ partner pharmacies across 1,200+ cities.

Ownership category

akta.pro rank

Product category

Healthcare Services Marketplace

NAICS

Offices of All Other Health Practitioners (62139)

SIC

Services-Health Services (8000)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

akta.pro secondary industry

DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)

Keywords

• Healthcare subscription services
• Medical network marketplace
• Telemedicine platform
• Corporate health benefits
• Pharmacy discount program

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. VC Premium and VC Platinum monthly subscriptions: Recurring monthly subscription revenue from individual subscribers paying R$29.90/month (Premium) or R$56.90/month (Platinum) for access to the VidaClass health-services network and telemedical care. Subscribers may also include dependents.
2. Corporate B2B health benefits contracts: Customized contracts sold to companies of all sizes (Micro to Grande) based on number of lives ('Nº de Vidas') and segment, bundling consultations, exams and 24x7 telemedicine with discounts of up to 80% versus private price tables.
3. Per-transaction service fees on consultations, exams and procedures: Pay-as-you-go revenue when subscribers purchase individual consultations, exams or procedures at partner clinics/labs, with up to 12 installments on credit card (with interest and IOF). A 'token' is issued upon payment to guarantee service.
4. Pharmacy discount program commission / activation revenue: Revenue derived from CPF-based activation of clients into a discount program accepted at 13,000+ partner pharmacies across Brazil, with discounts starting at 10% on medicines.
5. Club de Ofertas (Aproveite Suas Ofertas) partner commissions: Revenue from a network of physical and online retail partners offering discounts and credits via cupons, codes and redirected links, included as a subscription benefit and accessible through the user's profile.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

VidaClass operates a subscription-based healthcare marketplace platform that connects members to a national network of more than 25,000 accredited clinics, labs, dentists, imaging centers, telemedicine providers and pharmacies across 1,200+ Brazilian cities. Members pay monthly fees (R$29.90 Premium or R$56.90 Platinum) to access deeply discounted consultations, exams, dental care, telemedicine, virtual urgent care, medication discounts and a partner discount club. A separate B2B channel customizes the same platform for corporate employee benefit programs with quotes based on number of lives.

Product overview

VidaClass offers a single unified digital health platform — branded as VidaClass Saúde — augmented by subscription-plan tiers and several user-facing modules, rather than a multi-brand product portfolio. The core VidaClass Saúde platform gives members access to a network of more than 25,000 accredited providers (in-person and telemedicine) across more than 1,200 cities in Brazil, with discounts of up to 70% on services. Access is gated by two subscription plans: VC Premium (from R$ 29.90/month) and VC Platinum (from R$ 56.90/month); both bundles include the Atendimento Médico Online VidaClass telemedicine module, while VC Platinum additionally bundles the Pronto Atendimento Virtual do Einstein module built on Hospital Israelita Albert Einstein's virtual urgent-care service. Two further modules round out the consumer offering: Aproveite Suas Ofertas, a discount-club partnership network, and Descontos em Medicamentos, a medication-discount program covering 13,000+ accredited pharmacies. Underneath this umbrella, the platform exposes a long tail of specialty service categories — medical consultations, lab and imaging exams, surgeries, dentistry, check-ups, psychology, speech therapy, physiotherapy/occupational therapy, vaccines, nutrition, home care, aesthetics, and other procedures/treatments — each backed by VidaClass's accredited-provider network. A separate "Para sua Empresa" B2B offering customizes the same VidaClass Saúde platform for corporate clients (up to 80% off private list prices and up to 60% off medications), and a dedicated VidaClass mobile app on iOS and Android provides on-the-go access for end users.

Differentiator

Problem solved

Functional benefit

Brands

• VC Delivery: Pharmacy and medication delivery service operated at vcdelivery.com.br, referenced in blog posts as a discount medication and delivery channel for VidaClass users.

Quantifiable outcome

• Up to 80% discount on private-sector price tables for consultations, exams and services
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Hospital Israelita Albert EinsteinflagshipStrategic or Co-development PartnerProvides the 'Pronto Atendimento Virtual' (Virtual Emergency Care) integrated into the VC Platinum subscription tier. Marketed as 'Pronto Atendimento Virtual do Einstein' on the VidaClass homepage navigation and as the headline feature of the Platinum plan alongside online care, consultations and exams.
• DocwaycoreTechnology or IntegrationListed as a partner company on the Sobre Nós page under 'Empresas parceiras'. Logo is shown alongside Vidalink. Docway is a Brazilian telemedicine provider whose services are accessible to VidaClass subscribers via the VidaClass telemedicine front-end, supporting VidaClass' 24x7 online care and Pronto Atendimento Virtual offerings.
• VidalinkcoreStrategic or Co-development PartnerListed as a partner company on the Sobre Nós page under 'Empresas parceiras', shown as a logo alongside Docway. Vidalink is a pharmacy-benefit management partner that enables VidaClass' medicine discount program accepted at more than 13,000 physical pharmacies across Brazil.
• CloudSigma IncorporatedcoreTechnology or IntegrationInternational data hosting partner. VidaClass transfers user data internationally to CloudSigma Incorporated servers for the exclusive purpose of hosting the data to enable VidaClass site functionalities; only VidaClass accesses the data via cryptographic-key protected channels.
• Rede credenciada de farmácias (13,000+ partner pharmacies)coreChannel Partner/ Reseller/ DistributorMore than 13,000 physical partner pharmacies across Brazil accept the VidaClass CPF-activated medicine discount program, providing discounts starting at 10% on medicines to VidaClass subscribers. The full list of partner pharmacies is accessible on the site and via central de atendimento.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Dr. Consulta: Brazilian chain of own-operated primary care clinics offering subscription-based affordable healthcare. Competes directly with VidaClass in providing low-cost private medical consultations, exams and dental services to uninsured or underinsured Brazilian consumers, though Dr. Consulta owns clinics while VidaClass aggregates a partner network.
• Conexa Saúde: Brazilian corporate telehealth and health-benefits platform offering 24/7 online consultations, specialist access and employee health programs. Competes directly with VidaClass's B2B 'Para sua empresa' channel and telemedicine module, targeting the same employer-sponsored health benefits opportunity.
• Doctoralia (Docplanner): Brazilian healthcare marketplace and appointment-booking platform that connects patients with doctors, dentists and specialists. Operates in the same healthcare-services aggregation and online scheduling space as VidaClass, with a network of providers searchable by city and specialty.
• Memed: Brazilian digital health platform specializing in e-prescriptions and pharmaceutical commerce, with a network of doctors and partner pharmacies. Comparable to VidaClass in building a network-aggregated, software-mediated healthcare experience for Brazilian consumers and providers.
• ViBe Saúde: Brazilian corporate telehealth and mental health platform offering online consultations and emotional-wellness services to employees via B2B contracts. Competes with VidaClass's B2B telemedicine and psychology offerings for corporate health-benefits budgets.

Broad incumbents

• Hapvida NotreDame Intermedica: One of Brazil's largest vertically integrated health insurers and provider networks, with own-operated hospitals, clinics and labs plus health-plan products. Overlaps with VidaClass in primary care, exams and specialist access but operates an insured-network model rather than a discounted-subscription marketplace.
• Amil (UnitedHealth Group): Major Brazilian health insurer owned by UnitedHealth Group, with a broad portfolio of health plans, provider networks and corporate benefits. Competes with VidaClass in employer-sponsored health benefits but with a much larger capital base and own-clinic infrastructure.
• Teladoc Health: Global virtual care and telehealth provider with a presence in Latin America offering online medical consultations and integrated health services. Comparable to VidaClass's telemedicine module as a broad incumbent, though at vastly different scale and geographic reach.
• SulAmérica Saúde: Established Brazilian health insurer offering corporate and individual health plans with a national provider network. Overlaps with VidaClass's B2B and individual subscription offerings as a traditional plan-based alternative to VidaClass's discount-subscription model.

Emerging players

• Saúde ID: Brazilian digital health platform offering online scheduling, telemedicine and health-services aggregation for consumers. Competes with VidaClass in the network-aggregated, online-booked healthcare space, though with a smaller geographic footprint and provider base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vidaclass
• Xx.com/VidaClass

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VidaClass