Hollywood's Productions, Inc.

What Hollywood's Productions, Inc. does

Hollywood's Productions, Inc. is a privately held experiential marketing agency founded in 1985 by Roger Huskey and headquartered in Gaffney, South Carolina. The company designs and executes mobile, customizable brand activations for major consumer brands, sports franchises, music artists, and festival promoters across the United States. Its core capabilities span an in-house fleet of proprietary mobile units (mobile party bars, mobile stages, hospitality units with rooftop decks, Airstream concession and sampling units, classic cars, food trucks, truss structures, retail merchandising units), in-house custom fabrication (welding and carpentry) producing branded trailers and interactive setups, 360-degree photo and interactive engagement systems (life-size Plinko, arcade games) with consumer data collection, and end-to-end event production services including event staffing, logistics planning, talent procurement, and sponsorship activation.

The company generates revenue primarily through project-based professional services contracts for experiential marketing campaigns, custom fabrication one-time engagements, and event production work for enterprise clients. Pricing is quote-based and not publicly disclosed, with multi-year contract cadence. Go-to-market is direct enterprise sales through long-standing industry relationships rather than intermediaries. The company maintains active social channels and a blog that documents completed activations to support new client acquisition.

Customer concentration centers on a 33+ year anchor relationship with Molson Coors, alongside a diverse but episodic roster that includes the Dallas Cowboys, Ford, Under Armour, NASCAR, Coca-Cola, Kellogg's, Cabela's, Whataburger, Topo Chico, Midas, Mizzen+Main, LiUNA, and country music artists managed by Maverick (Jason Aldean, Brooks & Dunn). Primary segments are major brands/corporations, music artists and concert promoters, sports teams and motorsports programs, music festivals, and emerging collegiate athletics. Recent (2024-2025) activity indicates deliberate vertical diversification into collegiate football and soccer (Leagues Cup), and product line expansion through dedicated brand-owned mobile units such as the Midas trailer.

Name

Hollywood's Productions, Inc.

Legal name

Hollywood's Productions, Inc.

Website

https://hwprod.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Hollywood's Productions is a privately held, Gaffney, South Carolina-based experiential marketing agency founded in 1985 that designs and executes mobile brand activations, custom fabrication, and event production services for major brands, sports franchises, music artists, and festival promoters nationwide.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGAHAL

Corporate Event Planning & Management Services (Agencies/Planners)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Corporate & Private Events (Galas, Product Launches)

SECONDARYMPAGAHAM

Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Corporate & Private Events (Galas, Product Launches)

Keywords

• Experiential marketing services
• Brand activation services
• Mobile marketing solutions
• Event fabrication services
• Sponsorship activation

Headquarters

HQ city

Gaffney

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Experiential Marketing Services: Full-service experiential mobile marketing including logistical planning, event staffing, branded vehicles, fabrication, conceptual planning, sponsorship activation, and mobile marketing support for events across the nation. Revenue is generated through project-based contracts with major brands and organizations.
2. Event Production & Planning: Comprehensive event planning services including product launches, catering coordination, stage equipment, concert services, event layout design, graphic design, operations management, and hospitality planning.
3. Custom Fabrication & Activation: Fabrication services producing custom mobile marketing units, party bars, interactive setups, and branded environments. Turnkey solutions with ideation, creation, and deployment support.
4. Talent Procurement & Celebrity Endorsements: Connecting brands with entertainers and performers for endorsements, sponsorships, and event activations, including managing meet-and-greets and hospitality events.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Hollywood's Productions, Inc. is a B2B experiential mobile marketing agency that designs, fabricates, and executes branded event activations for major brands, sports teams, music artists, and festivals. Services include custom vehicle and set fabrication (welding, carpentry, party bars, mobile stages, hospitality units, Airstream buses), event planning and staffing, sponsorship activation, motorsport/NASCAR programs, talent procurement, and interactive engagement setups. The company delivers turnkey, coast-to-coast campaigns built around its in-house mobile equipment fleet and fabrication capabilities.

Product overview

Hollywood's Productions, Inc. is a mobile and experiential marketing agency offering turnkey interactive marketing solutions. The company operates as a single unified service offering with a comprehensive portfolio of mobile marketing equipment (Mobile Party Bars, Mobile Stages, Hospitality Units, Retail Merchandising Units, Airstream Buses, Classic Cars, Food Trucks, Truss Structures) and event services (Experiential Marketing, Fabrication Services, Event Planning, Motorsport Programs, Talent Procurement). The core value proposition centers on creating immersive brand experiences through mobile activations, custom fabrication, sponsorship activation, and live event production—serving major brands in retail, sports entertainment, food & beverage, and music industries since 1985.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Marketing Services

Quantifiable outcome

• Reached approximately 106,000 festival attendees across two Midas activations (Oceans Calling and Country Calling Festivals)
• +3 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

19 partnerships are on record, tiered core, notable and flagship.

• LiUNAcoreGTM or Marketing Partner · 1 January 2024Labor union partnership sponsoring Tyler Ankrum in the NASCAR Craftsman Truck Series for 2024 season. 10 activations across NASCAR tracks with Fan Zone experiences including stage trailer, swag gear distribution, 360-camera photo setup, and meet-and-greets with Tyler Ankrum. Looking forward to 2025 season activations.
• Mizzen + MaincoreStrategic or Co-development Partner · 1 January 2024Collegiate football partnership beginning in 2024 football season. Created three-cabana retail space at Texas A&M for game day experience, merging fashion and collegiate football. Exclusive merchandise display with slatted walls, white accent tables, bar stool seating, and branded bar top for transactions.
• Southern String Hat ConotableGTM or Marketing Partner · 1 January 2024New partnership debuted at Greenville Country Music Festival with truss build structure. Bar top display for merchandise presentation, photo wall with signage, and subscription service promotion. Drew over 45,000 attendees during the three-day festival.
• MidascoreGTM or Marketing Partner · 1 January 2024Automotive repair partnership developing mobile unit with branded trailer, tire seats from real tires, life-size Plinko game, charging stations, water bottle refilling station, and photo opportunities. Debuted at Oceans Calling Festival (55,000 attendees) and Country Calling Festival (51,000 attendees). VIP area for franchise owners.
• WhataburgercoreGTM or Marketing Partner · 1 January 2024Food chain partnership featuring 'Whatathrow' football toss game for college football activations. Debuted at University of Georgia and Clemson University. Burger Warriors snap selfies with Whataguy mascot and distribute free sliders. Planned 2025 activations.
• Topo ChiconotableGTM or Marketing Partner · 1 January 2024Beverage brand partnership at Leagues Cup 2024 soccer competition. Activations included Topo Chico Raspado Cart and Topo Chico Cantina with Tajin at five matches including the final. Partnership with Coors Light and Leagues Cup spanning three countries, two leagues.
• Southern EntertainmentcoreGTM or Marketing Partner · 1 January 2024Festival promotion company partnership for Barefoot Country Music Festival 2024 in Wildwood, NJ. 15 activations for Molson Coors brands including Miller Lite, Blue Moon, Coors Banquet, and others. Sold-out festival with 30,000 attendees featuring Luke Bryan and Keith Urban.
• Fog City PresentsnotableStrategic or Co-development Partner · 1 January 2024Collaborated with Fog City Presents to develop the Midas mobile unit footprint, including branded trailer design and activation concepts.
• Carolina Country Music FestivalflagshipGTM or Marketing Partner · 1 January 202410-year anniversary partnership in 2025 for CCMF in Myrtle Beach, SC. 2024 partnership featured 15 activation stations for seven brands including main sponsor Coors Light, Blue Moon, Coors Banquet, Simply Spiked, Happy Thursday, Honda, and Body Armor. Sold-out festival with 30,000 attendees.
• Tyler AnkrumcoreGTM or Marketing Partner · 1 January 2024NASCAR Craftsman Truck Series driver sponsored by LiUNA. Hollywood's Productions managed Fan Zone activations including meet-and-greets, autograph sessions, and photo opportunities with the driver across 10 NASCAR events.
• Molson Coors (Coors Beverage Company)flagshipGTM or Marketing Partner · 1 January 1992Longstanding partnership since 1992, beginning with Coors Beverage Company and expanding to include Coors Light, Miller Lite, Blue Moon Beverage Company, Coors Banquet, and other brands. Hollywood's assists with national spokespersons and activates concerts through sponsor credentials, meet-and-greets, and hospitality events. Ongoing partnership for festivals, sporting events, and brand activations.
• Dallas CowboyscoreGTM or Marketing PartnerNFL team partnership for brand activations and experiential marketing experiences at Cowboys events and facilities.
• NASCARcoreGTM or Marketing PartnerLong-term motorsport program partnership including NASCAR Craftsman Truck Series. In 2024, partnered with LiUNA to sponsor driver Tyler Ankrum with 10 activations across the country at various NASCAR tracks.
• Coca-ColacoreGTM or Marketing PartnerBeverage brand partnership for experiential marketing activations at events and festivals.
• Jason Aldean (via Maverick Management)flagshipGTM or Marketing Partner20-year working relationship with country music artist Jason Aldean through Maverick management. Professional, courteous service with artist best interests at heart. Includes concert activations and meet-and-greets.
• Brooks & DunnflagshipGTM or Marketing PartnerCountry music duo with partnership dating back to early 1990s and Coors Beverage Company partnership. Ongoing concert activations and meet-and-greets through Maverick management.
• Under ArmourcoreGTM or Marketing PartnerSports apparel and footwear brand partnership for marketing activations.
• Cabela'scoreGTM or Marketing PartnerOutdoor recreation and sporting goods retailer partnership for experiential marketing.
• Kellogg'scoreGTM or Marketing PartnerFood company partnership for marketing activations and brand experiences.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sparks: Experiential marketing agency delivering brand activations, mobile tours, pop-ups and live events for global enterprise sponsors — directly comparable in service mix (event production, mobile marketing, custom fabrication) and target buyer (Fortune 500 brand marketers).
• George P. Johnson Experience Marketing (GPJ): Large-scale experiential agency producing brand experiences, mobile tours and event marketing programs for enterprise clients. Comparable in core service offering (experiential design, mobile activations, sponsorship execution) though materially larger in headcount and global footprint.
• MKG: Independent experiential marketing and creative agency building brand experiences, events and activations for enterprise clients. Closely comparable in service model (event + brand experience production for major sponsors) and customer profile.
• Mosaic: Experiential marketing agency within the Publicis network providing event marketing, mobile tours, sponsorship activation and field marketing for enterprise brands. Directly comparable service mix targeting similar buyer profile.
• GMR Marketing: Sports- and entertainment-led experiential agency producing live events, mobile activations and sponsorship programs for global brands. Closely comparable in client overlap (sportswear, beverage, automotive sponsors) and activation-heavy delivery model.
• Octagon: Sports and entertainment marketing agency (IPG) producing sponsorship activation, motorsport programs, fan engagement and event marketing. Closely comparable on NASCAR-style motorsport sponsorship work and sports/entertainment activation delivery.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency within the IPG network producing live events, mobile tours, sponsorship activations and content for enterprise brands. Overlaps Hollywood's Productions on event-based experiential marketing but operates at significantly greater scale across multiple categories.
• Momentum Worldwide: McCann Worldgroup experiential agency producing brand experiences, sponsorships, mobile tours and live events globally. Comparable in core offering (mobile marketing, sponsorship activation, custom builds) but with substantially broader geographic and category reach.
• The Marketing Arm: Omnicom experiential and sports marketing agency producing brand experiences, sponsorship activation and event programs. Comparable service mix for enterprise sponsors, with broader scale and holding-company resources.

Emerging players

• C3 Presents: Festival promoter and experiential producer behind large-format music events (Austin City Limits, Lollapalooza) now part of Live Nation. Adjacent rather than directly competitive, but useful comparison for music-festival activation infrastructure and sponsor activation partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hwprod
• Facebookfacebook.com/HollywoodsProductions
• LinkedInlinkedin.com/company/hollywood's-productions-inc-
• Instagraminstagram.com/hwprod
• TikToktiktok.com/@hwprod

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollywood's Productions, Inc.