Woertz
Woertz AG is a privately held Swiss manufacturer (founded 1927) of electrical installation systems, best known for its patented flat cable technology (since 1972), serving construction, healthcare, tunnel infrastructure, building automation, and E-Mobility charging customers through Swiss wholesalers and seven European/U.S. distribution partners.
- Company typePrivate
- Founded1927
- HeadquartersMuttenz, Switzerland
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Woertz does
Woertz AG is a privately held Swiss manufacturer of complete electrical installation systems, founded in 1927 and headquartered in Muttenz, Canton Baselland. The company employs approximately 250 people across two production sites in Switzerland (Muttenz headquarters and the Hölstein facility acquired in 1993) and operates without disclosed external ownership or public funding. Its core technology is the patented flat cable system ("Flachkabel-System"), introduced in 1972, which enables power and data distribution with connections and branches created at any point along the cable without interruption.
The product portfolio spans flat cable variants (Combi for KNX building automation, Power for high-current loads), FE180 E30/E90 fire safety systems, terminal blocks and quick-connection boxes, IP68 LED flat cable luminaires, certified hospital channels and medical supply units (MVE/Spitalkanal), underfloor and parapet cable routing systems, DALI lighting wiring, and E-Mobility charging infrastructure. Woertz serves construction and infrastructure, healthcare facilities, tunnel projects, switchgear manufacturers, e-mobility charging deployments, and building automation customers, with marquee references including the Gotthard Base Tunnel, CERN, the UN building in Geneva, the San Bernardino highway tunnel, and multiple Swiss hospitals.
Woertz generates revenue primarily through hardware sales of components and pre-assembled systems. Distribution runs through five named Swiss electrical wholesalers (EM Elektro-Material, Otto Fischer, Sonepar Suisse, Saesseli, Kablan) and seven exclusive international distributors across Europe and the USA, supported by seven regional Swiss sales contacts organized by postal code and trade-show presence (Light + Building Frankfurt). Pricing is EXW Muttenz in CHF with metal-price surcharges, a CHF 100 Swiss minimum order, and export minimums in EUR/USD/CHF — indicating a transactional, project-driven commercial model rather than subscription or platform-based recurring revenue.
Woertz firmographics
Firmographics- Name
- Woertz
- Legal name
- Woertz AG
- Website
- https://woertz.ch
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Woertz AG is a privately held Swiss manufacturer (founded 1927) of electrical installation systems, best known for its patented flat cable technology (since 1972), serving construction, healthcare, tunnel infrastructure, building automation, and E-Mobility charging customers through Swiss wholesalers and seven European/U.S. distribution partners.
- Ownership category
- akta.pro rank
Woertz industry classification
Industry- Product category
- Electrical installation systems
- NAICS
- Communication and Energy Wire and Cable Manufacturing (33592), Wiring Device Manufacturing (33593)
- SIC
- Switchgear & Switchboard Apparatus (3613)
- akta.pro primary industry
- Cable Management & Support Systems (Trays/Ladders/Strut) (IMADAMAK)
- akta.pro secondary industries
- Connectors, Terminals & Lugs (industrial connectors, terminal blocks, lugs, ferrules, splices) (IMAGAEAE), Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)
Keywords
Where Woertz is headquartered
LocationHeadquarters
- HQ city
- Muttenz
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Woertz business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Electrical Installation Systems and Components: Woertz generates revenue through the sale of complete installation systems and components for electrical installation technology, including flat cables, connection boxes, terminal blocks, cable routing systems, and medical supply units. Products are sold through Swiss electrical wholesalers, direct sales contacts, and international distribution partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard product pricing for Swiss market |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Woertz product offering
Product offeringCore offering
Woertz manufactures complete electrical installation systems and components, anchored on its patented flat cable technology (since 1972). The product range spans flat cable systems (standard, Combi for KNX building automation, and Power variants), FE180 E30/E90 fire safety systems, terminal blocks, quick connection boxes, LED flat cable luminaires (IP68), hospital/medical supply units (Spitalkanal/MVE), underfloor and parapet cable routing systems, DALI wiring, and E-Mobility charging infrastructure. Products are sold through Swiss electrical wholesalers, regional sales contacts, and international distribution partners.
Product overview
Woertz is a Swiss manufacturer of complete electrical installation systems and components. The core product is the patented flat cable system (Flachkabel-System), invented in 1972, which serves as the foundation for multiple integrated solutions. The product portfolio includes: (1) Flat Cable Systems (Combi for KNX/building automation, Power variants for various power ratings with IP65/68 ratings), (2) Fire Safety Systems (FE180 E30/E90 with 3-hour emergency power), (3) Terminal Blocks (screw and spring cage types), (4) Quick Connection Boxes, (5) LED Flat Cable Luminaires (IP68 rated), (6) Hospital Channels/Medical Supply Units (MVE series for power/data/gas), (7) Cable Routing Systems (underfloor channels, parapet channels, hinged cover channels), (8) DALI Wiring Systems, and (9) E-Mobility Charging Infrastructure. All systems are designed to work seamlessly together across applications including commercial buildings, healthcare facilities, infrastructure (tunnels), and residential E-Mobility installations.
Differentiator
Problem solved
Functional benefit
Products and services
- Flachkabel-System (Flat Cable System) Patented flat cable system for flexible electrical power distribution. Connections and branches can be created at any point without cable interruptions, enabling efficient and adaptable electrical installation in buildings.
- Flachkabel-System Combi Flat cable variant (5G2.5+2x1.5 mm²) combining power and KNX bus data line in a single cable, used for decentralized building automation. Compatible with KNX protocol.
- Flachkabel-System Power Higher-power flat cable variants (5G2.5 mm², 5G4 mm², 5G16 mm²) with IP65 or IP66/68 protection ratings for various power distribution applications including E-Mobility charging.
- Brandsicherheits-Systeme (Fire Safety Systems FE180 E30/E90) Fire safety cable systems with FE180 insulation retention and E30/E90 classifications, maintaining emergency power supply for up to 3 hours during fire events for emergency lighting, smoke extraction, and fire brigade elevators.
- Reihenklemmen (Terminal Blocks) Connection terminals including screw terminals (Schraubklemmen) and spring cage plug-in terminals (Steckfederklemmen) in various designs with covers, providing a clear overview of connected consumers. Used by panel builders and switchgear manufacturers.
- Installationsklemmen / Dosenklemmen (Installation and Box Terminals) Installation terminals and box terminals designed for electrical junction and connection applications within buildings.
- Schnellanschlussdosen (Quick Connection Boxes) Quick-connection junction boxes with rapid plug-in technology and integrated fuse holders, enabling significant time savings during electrical installation.
- LED Flachkabel-Leuchten IP68 (LED Flat Cable Luminaires) LED luminaires with IP68 protection rating designed for the flat cable system, suitable for wet and demanding environments including tunnel construction.
- Spitalkanal / Medizinische Versorgungseinheiten (Hospital Channels / Medical Supply Units MVE) Modular medical supply units (MVE series) providing integrated power, data, and medical gas delivery to hospital patient rooms. Certified to highest medical standards for hospital applications.
- Kabelführungs- und Anschlusssysteme (Cable Routing and Connection Systems) Underfloor channels, hinged cover channels, parapet channels, and connection boxes for clean and flexible power and data distribution to large areas in commercial buildings.
- DALI Verkabelungs-System (DALI Wiring System) Digital Addressable Lighting Interface (DALI) wiring system for digital lighting control and integration with building automation applications.
- E-Mobility Ladeinfrastruktur (EV Charging Infrastructure) Complete E-Mobility charging infrastructure using flat cable systems, integrated with Zaptec Pro and Easee charging stations for residential and commercial EV charging.
- Gebäudeautomation (Building Automation with KNX Combi Cable and Raumbox) KNX-compatible building automation system combining Woertz Combi flat cable with Raumbox room controllers and Raptor series actuators for centralized and decentralized building management.
- Vorkonfektion (Pre-assembled Electrical Installations) Pre-assembled and pre-configured flat cable systems, underfloor channels, and parapet channels delivered ready for installation on site, reducing on-site labor and time.
Quantifiable outcome
- Emergency lighting maintains power supply for up to 3 hours in case of fire (FE180 E30/E90 systems)
- +2 more outcomes
Companies that use Woertz
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles5 records
Woertz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature7 records
Woertz partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- PRI:LOGY Systems GmbHcoreExclusive distribution partner for Austria. PRI:LOGY Systems GmbH is located at Neuhauserweg 12, 4061 Pasching, Österreich.
- Eleqtron BVcoreDistribution partner for Netherlands and Belgium. Eleqtron BV is located at Edisonstraat 87, 3281 NC Numansdorp, Nederland.
- IDACS Solutions LimitedcoreDistribution partner for England. IDACS Solutions Limited is located at Unit B Omega Enterprise Park, Electron Way, Chandlers Ford, Hampshire, SO53 4SE.
- Core SolutionscoreDistribution partner for Ireland. Core Solutions is located at Unit 19 Goldenbridge Industrial Estate, Tyrconnell Road, Inchicore. Dublin 8, D08 FN77.
- Pistesarjat OycoreDistribution partner for Finland. Pistesarjat Oy is located at Kylänportti 2, 02940 Espoo, Finland.
- StansefabrikkencoreDistribution partner for Norway. Stansefabrikken is located at Jon Lilletunsvei 3, 4879 Grimstad, Norway.
- Electrotech Sales Group LLCcoreDistribution partner for United States. Electrotech Sales Group LLC is located at 101 East Mill Street, Unit C, Quakertown, PA 18951, United States.
- EM Elektro-Material SAcoreSwiss electrical wholesale partner for distribution of Woertz products. Located at Juchstrasse 9, CH-8048 Zürich-Altstetten.
- Otto Fischer AGcoreSwiss electrical wholesale partner for distribution of Woertz products. Located at Aargauerstrasse 2, 8010 Zürich.
- Sonepar Suisse AGcoreSwiss electrical wholesale partner for distribution of Woertz products. Located at Edisonstrasse 5, 9015 St. Gallen.
- A. Saesseli & CO. AGcoreSwiss electrical wholesale partner for distribution of Woertz products. Located at Pflanzschulstrasse 17, 8400 Winterthur.
- Kablan AGcoreSwiss electrical wholesale partner for distribution of Woertz products. Located at Weissackerstrasse 7, CH-3072 Ostermundigen.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Woertz competitors and assessment
Company assessmentDirect peers
- WAGO Kontakttechnik: German manufacturer of spring-cage terminal blocks, connectors and building automation (KNX) systems. Direct overlap with Woertz's terminal blocks, quick connection technology and KNX Combi cable offering, serving similar electrical installation and panel builder customers.
- Weidmüller: German specialist in electrical connectivity, terminal blocks, and industrial building installation. Direct competitor in terminal blocks (Reihenklemmen) and connection technology, with overlapping presence in switchgear, building and infrastructure markets.
- Phoenix Contact: German manufacturer of terminal blocks, connectors, and automation systems. Direct peer in connection technology and industrial electrical interfaces, with comparable product breadth across building and infrastructure applications.
- Wieland Electric: German mid-market electrical installation specialist in flat cable systems, building installation (gesis), and industrial connectivity. Closest direct peer to Woertz's flat cable and prefabricated installation concept, with similar target customers in commercial buildings.
- OBO Bettermann: German manufacturer of cable management systems (trays, ladders, underfloor) and fire protection systems. Direct overlap with Woertz's underfloor and parapet channel offering and with fire safety (E30/E90) systems for buildings and tunnels.
- Niedax Group: European specialist in cable management systems (ladders, trays, trunking) for industrial and infrastructure projects. Direct peer in cable routing and underfloor channel systems used in Woertz's commercial building and tunnel projects.
Broad incumbents
- Hager Group: Franco-German broad-line manufacturer of electrical installation systems including cable management, distribution boards, and KNX building automation. Competes in the same building installation projects as Woertz but offers a wider portfolio across residential, commercial and industrial segments.
- ABB: Swiss-headquartered global electrical equipment and automation giant. Overlaps with Woertz in electrical distribution, building installation and tunnel infrastructure, but operates at much larger scale across much broader product lines.
- Legrand: French global specialist in electrical and digital building infrastructures, including wiring devices, cable management, and KNX/DALI building automation. Competes with Woertz in wiring devices, cable routing and building automation but with substantially broader global reach.
- Schneider Electric: French multinational offering electrical distribution, building automation, and industrial control products. Overlaps with Woertz in switchgear connection technology, building electrical installation and EV charging ecosystems, though at materially larger scale.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Woertz social profiles
Digital presenceWoertz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woertz leadership team
Management profileNumber of profiles
Woertz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woertz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woertz
What does Woertz do?
Woertz manufactures complete electrical installation systems and components, anchored on its patented flat cable technology (since 1972). The product range spans flat cable systems (standard, Combi for KNX building automation, and Power variants), FE180 E30/E90 fire safety systems, terminal blocks, quick connection boxes, LED flat cable luminaires (IP68), hospital/medical supply units (Spitalkanal/MVE), underfloor and parapet cable routing systems, DALI wiring, and E-Mobility charging infrastructure. Products are sold through Swiss electrical wholesalers, regional sales contacts, and international distribution partners.
Is Woertz a public or private company?
Woertz is a private company. It is classified as unknown and is currently operating.
When was Woertz founded?
Woertz was founded in 1927. It employs 251 to 500 people.
Where is Woertz based?
Woertz is headquartered in Muttenz, Switzerland, in the Europe region.
How does Woertz make money?
One revenue line is on record: electrical Installation Systems and Components.
Who are Woertz's main competitors?
Direct peers on record are WAGO Kontakttechnik, Weidmüller, Phoenix Contact, Wieland Electric, OBO Bettermann and Niedax Group. Broad incumbents are Hager Group, ABB, Legrand and Schneider Electric.
Does Woertz have an API?
No public API is recorded for Woertz.
What industry is Woertz in?
Woertz's product category is Electrical installation systems. Its primary akta.pro industry code is IMADAMAK, Cable Management & Support Systems (Trays/Ladders/Strut), with a secondary code of IMAGAEAE, Connectors, Terminals & Lugs (industrial connectors, terminal blocks, lugs, ferrules, splices). Its NAICS code is 33592 and its SIC code is 3613.