Mount Media

What Mount Media does

Mount Media is a Malta-based B2B performance marketing agency that exclusively serves the global iGaming industry. Founded in 2016 and operating as Mount Media Limited (C 75981) from Valletta, the company offers three core service lines: media buying (data-driven paid search and paid social campaigns), proprietary publishing platforms designed for maximum conversion, and an extensive affiliate network connecting brands with high-quality leads. Its client portfolio includes major iGaming operators such as 888, Superbet, Pari-Match, N1 Casino, and KTO, alongside affiliate partners like Mate Affiliates and 7stars Partners.

The company's go-to-market is sales-led, relying on direct B2B partnerships with iGaming brands and affiliate network connections. Mount Media emphasizes high-intent marketing to drive high-value player acquisition in highly competitive markets. Its technology stack centers on data analytics for campaign optimization and targeting precision, though no AI/ML capabilities or proprietary ML models are disclosed. The company holds Google Partner PREMIER 2025 and Lead Google Partner 2025 certifications, reinforcing credibility in the paid media ecosystem.

Mount Media generates revenue through three streams: transaction fees on managed paid search and paid social campaigns, advertising revenue from owned publishing platforms, and affiliate referral revenue from its network. Pricing is not publicly disclosed, requiring direct contact for quotes. The company maintains GDPR compliance and operates with 11-50 employees. No parent company, external investment, or management team details are publicly available, and no funding rounds have been disclosed.

Name

Mount Media

Legal name

Mount Media Limited

Website

https://mount-media.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Mount Media is a Malta-based B2B performance marketing agency that provides media buying, publishing platforms, and affiliate network services exclusively to global iGaming brands. It serves enterprise operators such as 888, Superbet, and Pari-Match with data-driven paid search and paid social campaigns.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Media Buying Agencies (54183)

akta.pro primary industry

B2B Lead Generation for Betting Suppliers (Platforms, Payments, KYC) (MPAEAMAL)

akta.pro secondary industry

Affiliate & Partner Lead Generation Networks (BPAFAKAL)

Keywords

• Performance marketing services
• Media buying agency
• Paid search advertising
• Affiliate network management
• IGaming marketing

Headquarters

HQ city

Valletta

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Media Buying Services: Revenue generated from managing paid search and paid social campaigns for iGaming brands. The company specializes in highly efficient ad campaigns with a focus on maximum ROI.
2. Publishing Platforms: Revenue from owned publishing platforms designed for maximum conversion, tailored to elevate brand presence in the iGaming space.
3. Affiliate Program Network: Revenue generated through an extensive affiliate network connecting iGaming brands with a steady stream of high-quality leads.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mount Media is a Malta-based B2B performance marketing agency specializing in customer acquisition for the iGaming industry. The company delivers three core services: (1) data-driven media buying across paid search and paid social channels, (2) custom-built publishing platforms engineered for maximum conversion, and (3) an extensive affiliate network connecting iGaming brands with high-quality leads. All services are designed to maximize ROI and drive high-value players to iGaming operators.

Product overview

Mount Media offers a unified digital marketing service portfolio consisting of three core offerings: Media Buying (paid search and paid social), Publishing (custom conversion-optimized platforms), and Affiliate Programs (affiliate network and management). These services work together to provide comprehensive performance marketing solutions for iGaming brands, combining data-driven campaign execution with proprietary publishing platforms and an affiliate lead generation network.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Buying (Paid Search and Paid Social) A PPC agency service offering data-driven paid search and paid social marketing campaigns for iGaming brands, enabling efficient media buys and maximum ROI. The service plans and executes media buys to drive high-value customers to iGaming operators through high-intent marketing targeting.
• Publishing Platforms Custom publishing platforms designed for maximum conversion, tailored to elevate brand presence and put iGaming brands in the spotlight. Owned media properties managed by Mount Media to amplify client brand visibility and drive conversions in the iGaming space.
• Affiliate Programs Extensive affiliate network connecting iGaming brands with a steady stream of high-quality leads that consistently yield results, along with tools for affiliate management and performance tracking. Brands can join the program to supercharge their traffic network and achieve unprecedented conversions.

Quantifiable outcome

• Maximum ROI for clients through efficient media buying
• +1 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• 7stars partnersminorGTM or Marketing PartneriGaming brand partner featured in the company portfolio, receiving media buying and performance marketing services.
• 888minorGTM or Marketing PartnerMajor iGaming operator partner receiving paid search and paid social marketing services.
• Magic JackpotminorGTM or Marketing PartneriGaming brand partner utilizing Mount Media's performance marketing services.
• Mate AffiliatesminorChannel Partner/ Reseller/ DistributorAffiliate partner connected through Mount Media's extensive affiliate network.
• N1 CasinominorGTM or Marketing PartneriGaming brand partner receiving targeted marketing campaigns.
• Pari-MatchminorGTM or Marketing PartnerGlobal iGaming operator partner with marketing collaboration.
• KTOminorGTM or Marketing PartneriGaming brand partner for media buying services.
• PrizepicksminorGTM or Marketing PartnerDaily fantasy sports and iGaming partner receiving performance marketing services.
• SuperbetminorGTM or Marketing PartnerEuropean iGaming operator partner for targeted advertising campaigns.
• Affiliate PartnerscoreChannel Partner/ Reseller/ DistributorStrategic affiliates who amplify business strategy through targeted audience engagement, insight-driven performance, and global reach with local community impact.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Awin: Awin is a global affiliate marketing network connecting advertisers with publisher partners across multiple verticals including iGaming. Comparable to Mount Media's affiliate network infrastructure and advertiser-publisher intermediation model.
• Catena Media: Catena Media is a publicly traded iGaming-focused performance marketing and lead generation company operating affiliate sites and media buying services. It is the closest publicly listed analog to Mount Media given its exclusive iGaming vertical focus and combined affiliate + media buying business model.
• Gambling.com Group: Gambling.com Group operates iGaming-affiliated media properties and performance marketing services for online sports betting and casino operators. Directly comparable to Mount Media given the overlap in iGaming vertical focus, affiliate publishing model, and B2B service to operators like 888 and Superbet.
• Better Collective: Better Collective is a sports betting and iGaming affiliate marketing company providing lead generation and performance marketing services to operators worldwide. Comparable to Mount Media through its iGaming-focused lead generation network, publishing platforms, and operator partnership model.
• Raketech: Raketech is an affiliate marketing company specializing in iGaming and online sports betting, operating comparison sites and delivering performance-based lead generation to operators. Comparable to Mount Media's affiliate network and iGaming-specific publishing operations.
• Leadstar Media: Leadstar Media is an iGaming-focused affiliate marketing company operating lead generation campaigns for online casino and sportsbook operators. Directly comparable to Mount Media's affiliate program and lead generation business serving iGaming brands.
• GiG Media: GiG Media is the media and affiliate publishing division of Gaming Innovation Group, delivering lead generation and SEO-driven traffic to iGaming operators. Comparable to Mount Media through its operator-facing performance marketing services and owned publishing assets in the iGaming vertical.
• Croud: Croud is a global performance marketing agency offering paid search, paid social, and programmatic media buying across multiple verticals. Comparable to Mount Media's data-driven media buying capability and B2B agency service model, though without iGaming specialization.
• Acceleration Partners: Acceleration Partners is a global affiliate marketing agency managing partner programs for enterprise brands. Comparable to Mount Media's affiliate program management service line and B2B agency structure serving enterprise clients.
• ClickDealer: ClickDealer is a performance marketing agency specializing in affiliate and media buying campaigns with a notable iGaming client roster. Comparable to Mount Media's data-driven paid media buying approach and operator-facing service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MountMediaLimited
• LinkedInlinkedin.com/company/mount-media-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mount Media