Star Network
Star Network (Creator Marketing Kft.) is a Budapest-based influencer marketing agency operating three divisions — influencer marketing, video production, and YouTube network management — serving enterprise brands in Hungary and Central Europe through a 700+ influencer database and managed campaign delivery.
- Company typePrivate
- Founded2015
- HeadquartersBudapest, Hungary
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Star Network does
Star Network (legal entity: Creator Marketing Kft.) is a Budapest-headquartered influencer marketing agency operating in Hungary with delivery capability across Central Europe. Founded in 2015 and bootstrapped, the company runs three integrated divisions: Influencer Marketing Services (sponsorship campaign management built on a curated database of 700+ influencers across YouTube, Instagram, TikTok, and Facebook), Video Production (TikTok, Instagram Reels, YouTube Shorts, commercials, live broadcasts, AI-driven short video production, and studio rental), and YouTube Network Management (channel audit, optimization, ongoing management, and Content ID rights services covering 120+ channels monthly). Service lines are delivered as managed campaigns rather than self-service software, with no public or partner-facing API.
The underlying technology stack relies on a proprietary influencer database, YouTube Content ID integration for rights management and monetization, and an AI-driven short video production capability used to produce trend-aligned content at scale, alongside in-house creative production workflows and a Budapest studio. Internal technology assets extend to owned-and-operated content properties including the InfluenceAIR podcast, the Játsszuk le! YouTube channel, and the MineBudapest/MineCinema city-marketing projects. Production throughput is documented at 500+ content pieces annually and 10+ active brand partners, with international influencer reach covering Germany, France, Poland, Slovakia, Austria, Romania, and Croatia.
The business model is professional and managed services revenue, structured around project-based and multi-year campaign engagements with enterprise brands and advertising agencies. Stated minimum campaign budgets begin at Net 1-2 million HUF with mid-market tiers at Net 2-5 million HUF and enterprise packages above Net 5 million HUF, alongside monthly recurring fees for YouTube Partner Network support. Go-to-market combines website inquiry capture, inside sales, and direct outreach; primary customer segments are brands and agencies (FMCG, banking, pharmaceutical, telecom, retail), individual YouTubers and content creators, and music rights managers. Notable enterprise customers include dm (drogerie markt), Coca-Cola, MOL, Vinted, Tesco, Magyar Telekom, K&H Bank, Miller, BioTechUSA, NordVPN, Revolut, Yves Rocher, Béres, OTP Simple, and the National Media and Infocommunications Authority (NMHH).
Star Network firmographics
Firmographics- Name
- Star Network
- Legal name
- Creator Marketing Kft.
- Website
- https://starnetwork.hu
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Star Network (Creator Marketing Kft.) is a Budapest-based influencer marketing agency operating three divisions — influencer marketing, video production, and YouTube network management — serving enterprise brands in Hungary and Central Europe through a 700+ influencer database and managed campaign delivery.
- Ownership category
- akta.pro rank
Star Network industry classification
Industry- Product category
- Influencer Marketing Agency
- NAICS
- Media Representatives (541840), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Affiliate & Performance Influencer Networks (Track/Pay) (MPACAGAD)
Keywords
Where Star Network is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices1 record
Markets served
Star Network business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Influencer Marketing Services: Sponsorship campaign management, influencer database access, campaign planning and execution for brands on YouTube, Instagram, TikTok, and Facebook platforms.
- Video Production: Professional short video production including TikTok content, commercials, educational content, live broadcasts, and studio rental services.
- YouTube Channel Management: YouTube channel audit, optimization, ongoing management, content production, and Content ID rights management services for brands, rights managers, and YouTubers.
- YouTube Partner Network: Monthly support for 120+ YouTube channels including brands, music rights managers, and individual YouTubers with strategy, content, and monetization services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Entry-level influencer campaigns |
| Other | Annual | Mid-market campaigns |
| Other | Multi-year contract | Enterprise campaigns |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Star Network product offering
Product offeringCore offering
Star Network is a Hungarian influencer marketing agency operating three integrated divisions: Influencer Marketing (managing sponsorship campaigns across YouTube, Instagram, TikTok, and Facebook using a database of 700+ creators), Video Production (professional short-form content, live broadcasts, commercials, and AI-driven short video production), and YouTube Network Management (ongoing channel optimization, Content ID rights management, and monetization support for 120+ channels monthly).
Product overview
Star Network is a content-based influencer marketing agency operating across Hungary and Central Europe with three core divisions: Influencer Marketing Services (managing sponsorship campaigns with 700+ influencers across YouTube, Instagram, TikTok, and Facebook), Video Production (professional short-form content creation including TikTok, Instagram Reels, YouTube Shorts, commercials, live broadcasts, and AI-driven short video production), and YouTube Management (comprehensive channel management, content ID rights, and monetization for 120+ channels). The company also operates proprietary content properties including the InfluenceAIR podcast, Játsszuk le! YouTube channel, and manages major brand TikTok channels. Services are delivered as managed campaigns rather than self-service software.
Differentiator
Problem solved
Functional benefit
Products and services
- Influencer Marketing Services
- Video Production
Quantifiable outcome
- 3rd place at Global Influencer Marketing Awards 2024 - dmLIVE Shopping campaign
- +3 more outcomes
Companies that use Star Network
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Star Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Star Network partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- dm (drogerie markt)coreLong-standing exclusive influencer agency partnership since 2018. Services include TikTok channel launch and management, employer branding campaigns, CSR initiatives, and dmLIVE Shopping campaigns. Multiple campaigns including menstrual poverty awareness and HR recruitment content.
- iStyle HungaryflagshipOfficial Apple Premium Partner TikTok channel launch and management for brand awareness and sales promotion.
- VintedflagshipMarket introduction campaign for Hungarian market launch (August 2022). Expanded to Romanian market influencer communication in May 2023.
- BioTech USAcoreTikTok channel strategic and operational management plus international influencer campaigns. Over 180,000 likes on TikTok content, 2.5 million views on top videos. International campaigns span Germany, France, Poland, Slovakia, Austria, Romania, Croatia.
- Prisma Visual StudiominorVideo editing collaboration for InfluenceAIR podcast production, assisting with visual post-production work.
- BAHART (Balatoni Hajózási Zrt.)flagshipOngoing influencer campaigns since 2021 with Till Attila and Nánási family to promote Lake Balaton shipping experiences, services, and events.
- Millercore5-year ongoing partnership for brand awareness and sales promotion. Features Metzker Viktória as brand ambassador with music-focused influencer campaigns, event activations including Miller Arena at Plázs, and seasonal content campaigns.
- Budapest Főváros Önkormányzat (Municipality of Budapest)flagshipMineBudapest project - unique city marketing campaign creating 1:1 scale Minecraft representations of Budapest landmarks. Launched 2018 with ongoing activities including Budapest premiere events.
- IGN HungarycoreYouTube channel management partnership since 2017. Channel grew from 35,000 to 246,000+ subscribers. Services include content strategy, optimization, and music library access.
- Magyar TelekomflagshipTelekom Videós Gála (Video Awards) event sponsorship and organization. Named sponsor of Hungary's unique YouTube creator awards ceremony.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Star Network competitors and assessment
Company assessmentDirect peers
- Billion Dollar Boy: UK-based full-service influencer marketing agency running sponsorship campaigns, content production, and creator management for global brands. Direct comparison to Star Network in offering (end-to-end influencer + video) and target buyer (enterprise marketing teams).
- Influencer.com: Global influencer marketing agency running paid social, content, and creator campaigns for enterprise clients. Closely matches Star Network's full-funnel campaign services and large-brand client base.
- Later (formerly Mavrck): Influencer and social media marketing platform/agency hybrid focused on creator-led campaigns across TikTok, Instagram, YouTube, and Facebook. Highly comparable in multi-platform campaign management and enterprise brand focus.
- Aspire: US-based influencer marketing platform and agency serving enterprise brands with creator discovery, campaign management, and performance tracking. Directly comparable on offering scope (influencer campaigns + analytics) and brand-side customer base.
- CreatorIQ: Enterprise influencer marketing platform with end-to-end campaign workflow, creator marketplace, and analytics. Relevant comparator given Star Network's managed-services model wrapping around influencer data and campaign execution.
- IZEA Worldwide: Publicly-traded influencer marketing company offering managed campaigns plus a creator marketplace. Comparable in the managed-campaign + marketplace structure that Star Network delivers through its 700+ influencer database.
- Whalar Group: Creator-focused agency and talent management group building influencer campaigns, branded content, and creator IP for global brands. Comparable on the creator representation and branded content production mix.
Emerging players
- Jellysmack: Creator network helping YouTubers and TikTokers grow, monetize, and distribute content via Content ID and partnerships. Closely aligned with Star Network's YouTube Partner Network (120+ channels managed, Content ID rights management).
Broad incumbents
- Hogarth (WPP): WPP's content production arm delivering localized creative, social, and video production for global brands across markets. Relevant comparator for the video production and brand-channel management segment of Star Network's offering.
- Dentsu Creative: Global creative network offering influencer and content production services inside broader media and creative solutions. A comparable option for enterprise brands that might otherwise use Star Network; competes on scale rather than on specialist influencer expertise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
Star Network social profiles
Digital presenceStar Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Star Network leadership team
Management profileNumber of profiles
Profiles1 record
Star Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Star Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Star Network
What does Star Network do?
Star Network is a Hungarian influencer marketing agency operating three integrated divisions: Influencer Marketing (managing sponsorship campaigns across YouTube, Instagram, TikTok, and Facebook using a database of 700+ creators), Video Production (professional short-form content, live broadcasts, commercials, and AI-driven short video production), and YouTube Network Management (ongoing channel optimization, Content ID rights management, and monetization support for 120+ channels monthly).
Is Star Network a public or private company?
Star Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Star Network founded?
Star Network was founded in 2015. It employs 11 to 50 people.
Where is Star Network based?
Star Network is headquartered in Budapest, Hungary, in the Europe region.
How does Star Network make money?
Four revenue lines are on record. Influencer Marketing Services are the primary driver. The others are video Production, youTube Channel Management and youTube Partner Network.
Who are Star Network's main competitors?
Direct peers on record are Billion Dollar Boy, Influencer.com, Later (formerly Mavrck), Aspire, CreatorIQ, IZEA Worldwide and Whalar Group. Jellysmack is listed as an emerging player. Broad incumbents are Hogarth (WPP) and Dentsu Creative.
Does Star Network have an API?
No public API is recorded for Star Network.
What industry is Star Network in?
Star Network's product category is Influencer Marketing Agency. Its primary akta.pro industry code is MPACAGAD, Affiliate & Performance Influencer Networks (Track/Pay). Its NAICS code is 541840 and its SIC code is 7311.