Oho Chat
Oho Chat is a Bangkok-based SaaS platform that consolidates LINE, Facebook, Instagram, TikTok, and website chats into a single inbox for Thai businesses, with chatbot automation, CRM, and analytics. It primarily serves SMEs in health, wellness, retail, and online-selling verticals.
- Company typePrivate
- Founded2022
- HeadquartersBangkok, Thailand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Oho Chat does
Oho Chat (legal entity: บริษัท โอ้โห เอ็กซ์พีเรียนซ์ จำกัด) is a Bangkok-based, Thailand-focused SaaS company that provides an omnichannel customer chat management platform for Thai small and medium businesses, with a concentration in the health, wellness, retail, and online-seller verticals. Its core product consolidates inbound conversations from LINE Official Account, Facebook Messenger, Facebook Comments, Instagram, TikTok, and a website chat widget into a single unified inbox, with companion iOS and Android applications for on-the-go team management. The platform is built on a cloud-based SaaS architecture that bundles a no-code chatbot builder, an integrated CRM (Contact module), case management, broadcast messaging, auto-assignment routing, group chat, order management, a media library, and a real-time analytics dashboard, all accessible via Thai-language interface.
Under the hood, Oho Chat's most differentiated technical component is a proprietary LINE Webhook Gateway that solves LINE's single-webhook limitation, allowing businesses to run Oho Chat alongside other third-party systems. The platform is PDPA-compliant, is Pre-ISO-IEC29110 certified via DEPA, and holds official Meta Business Partner, LINE Agency Partner, and Google Cloud Partner statuses. It supports REST API and webhook integrations with external systems including JERA clinic management, Zoho/Salesforce/HubSpot CRM, Google Calendar, SlipOK payment verification, n8n workflow automation, and a real-time gold price API.
The business model is a tiered SaaS subscription organized into SME and Enterprise plans, supplemented by add-on services such as LINE OA historical data retrieval, Meta Ads Optimization via Conversion API, and custom chatbot development. Pricing is not publicly disclosed and is negotiated through the direct sales team for larger accounts. Distribution is hybrid: product-led self-service signup via web and mobile apps with a free trial, paired with an inside-sales motion, an agency and software partner network, and channel referral traffic from Meta and LINE partner directories. As of the latest data, Oho Chat reports 4,255 active business customers processing 193M+ total customer messages.
Oho Chat firmographics
Firmographics- Name
- Oho Chat
- Legal name
- บริษัท โอ้โห เอ็กซ์พีเรียนซ์ จำกัด
- Website
- https://oho.chat
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oho Chat is a Bangkok-based SaaS platform that consolidates LINE, Facebook, Instagram, TikTok, and website chats into a single inbox for Thai businesses, with chatbot automation, CRM, and analytics. It primarily serves SMEs in health, wellness, retail, and online-selling verticals.
- Ownership category
- akta.pro rank
Where Oho Chat is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Oho Chat business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Platform Access): Oho Chat operates as a subscription-based SaaS platform. Pricing is organized into tiers (SME and Enterprise) based on business size and feature requirements. The platform offers a free trial period for new users to evaluate the service before committing to a paid plan. Specific tier pricing is not publicly disclosed on the website and requires direct inquiry or sales contact.
- Add-on Services: Additional paid services include LINE OA historical data retrieval, LINE Webhook Gateway (for multi-system LINE integration), Meta Ads Optimization Plus via Conversion API, and custom chatbot development or configuration services potentially bundled as professional services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SME Plan — for small-to-medium businesses |
| Subscription | Multi-year contract | Enterprise Plan — for large organizations with advanced customization needs |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels11 records
Oho Chat product offering
Product offeringCore offering
Oho Chat is a cloud-based omnichannel customer chat management SaaS platform that consolidates customer conversations from LINE Official Account, Facebook Messenger, Facebook Comments, Instagram, TikTok, and website chat into a single unified inbox for Thai businesses. The platform bundles a no-code chatbot builder, integrated CRM, real-time analytics dashboard, case/ticket management, broadcast messaging, and automatic chat routing, and is sold under tiered SME and Enterprise subscription plans with optional add-on services.
Product overview
Oho Chat is an omnichannel chat management platform (ระบบจัดการแชท) offered as a unified SaaS product with modular features. The core Oho Chat platform consolidates customer messages from LINE OA, Facebook, Instagram, TikTok, and website chat into a single unified inbox. The product portfolio includes: the main Oho Chat web application (core platform), Oho Chat Mobile Application (iOS/Android), and feature modules including Chat (omnichannel inbox), Chatbot (automated responses), Contact/CRM (customer database), Dashboard (analytics), Case Management (ticket tracking), Broadcast (mass messaging), Auto Assign (automatic routing), Group Chat (team collaboration), Order Management (sales tracking), Media Library (file storage), and Web Chat Widget. The platform also offers developer APIs including LINE Webhook Gateway for third-party integrations, and JERA Integration for clinic management system connectivity.
Differentiator
Problem solved
Functional benefit
Products and services
- Oho Chat Platform Cloud-based SaaS platform that consolidates customer conversations from LINE OA, Facebook Messenger, Facebook Comments, Instagram, TikTok, and website chat into a single unified inbox, with integrated chatbot automation, CRM, analytics, case management, broadcast messaging, auto-assignment, and team collaboration features. Sold to Thai businesses under SME and Enterprise subscription plans.
- Oho Chat Mobile Application
Quantifiable outcome
- 193+ million customer messages processed across the platform
- +4 more outcomes
Companies that use Oho Chat
Customer profileNamed customers28 records
Segments9 records
Ideal customer profiles5 records
Oho Chat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability3 records
Feature15 records
Oho Chat partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, supporting and minor.
- Meta Business PartnercoreOfficial Meta Business Partner listed in Meta's Business Partner Directory under campaign management solutions. Oho Chat is certified to provide Facebook Page, Messenger, Facebook Comments, and Instagram Business integration services. This partnership drives customer discovery and provides access to Meta's platform capabilities including Conversion API for ad attribution.
- LINE Agency PartnercoreOfficial LINE Agency Partner for LINE Official Account (OA) integration and Messaging API services in Thailand. Oho Chat provides LINE OA setup, management, verified account services, and LINE Provider configuration. As a LINE partner, Oho Chat gains access to LINE's enterprise features and customer referrals through LINE's partner network.
- Google Cloud PartnersupportingGoogle Cloud Partner status indicating cloud infrastructure capabilities and integration with Google Cloud services. Supports businesses that run Oho Chat within a Google Cloud infrastructure environment.
- JERA Cloud / JERA DentcoreOho Chat announced an official partnership with JERA (Thailand's leading clinic management system) to integrate chat management with clinic management workflows. The integration enables real-time patient data synchronization between Oho Chat and JERA's clinic management system, with auto patient verification for existing JERA patients. Available as a partner integration in the Oho Chat platform (Version 1.109.0+).
- Digital Economy Promotion Agency (DEPA)supportingPartnership with Thailand's Digital Economy Promotion Agency (สำนักงานส่งเสริมเศรษฐกิจดิจิทัล). Oho Chat has passed the Pre-ISO-IEC29110 certification curriculum and is endorsed as a digital economy enterprise by DEPA, which supports and promotes digital software companies in Thailand.
- Syn HubminorDigital agency partner recommending and implementing Oho Chat for client businesses. Listed in Oho Chat's partner ecosystem.
- KatalystminorDigital agency partner recommending and implementing Oho Chat for client businesses. Listed in Oho Chat's partner ecosystem.
- Empowering Tech TourismminorTechnology partner focused on the tourism sector, recommending and implementing Oho Chat for tourism and hospitality businesses in Thailand. Listed in Oho Chat's partner ecosystem.
- Digital Agency PartnerssupportingNetwork of digital marketing agencies that recommend and implement Oho Chat for their client businesses. Oho Chat provides partner resources and certification for digital agencies in Thailand.
- Software Agency PartnerssupportingSoftware development agencies that integrate Oho Chat with their clients' existing systems using Oho Chat's API and webhook infrastructure. Oho Chat provides developer documentation and API support for software agency partners.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Oho Chat competitors and assessment
Company assessmentDirect peers
- Sleekflow: Sleekflow is a Singapore-based omnichannel conversational AI and customer engagement platform focused on Southeast Asia. It offers social messaging inbox, chatbot automation, and CRM features with strong LINE and WhatsApp integrations — directly comparable to Oho Chat's omnichannel chat and chatbot value proposition, and one of the closest regional competitors.
- Respond.io: Respond.io is a Malaysia-headquartered omnichannel messaging and customer conversation management platform with strong penetration across Southeast Asia. It supports WhatsApp, Messenger, LINE, and other channels with workflow automation and CRM-like features — directly competing with Oho Chat in Thai and regional markets.
- Wati: Wati is a WhatsApp Business API partner offering a no-code customer communication platform with chatbot, broadcast, and team inbox features. It serves SMEs in emerging markets and overlaps with Oho Chat in omnichannel messaging, team inbox, and chatbot automation.
- Tidio: Tidio is a customer service and chatbot SaaS aimed at SMEs, offering live chat, AI chatbots, and helpdesk features. It is comparable to Oho Chat in target market (SMB) and product (chat automation + inbox), though Tidio is global and not LINE-anchored.
Broad incumbents
- Zendesk: Zendesk is a global incumbent in customer service and support ticketing, with messaging, chat, and bot offerings that compete with Oho Chat at the enterprise end. It is much broader and more established but does not specialize in the Thai LINE/Facebook/TikTok omnichannel SME niche that Oho Chat serves.
- Intercom: Intercom is a leading global conversational AI and customer support platform combining live chat, chatbots, and a CRM-like helpdesk. It is a broad incumbent that overlaps with Oho Chat's chatbot and inbox features but at a different price point and with a different geographic focus.
- Freshchat (Freshworks): Freshchat is Freshworks' AI-powered customer messaging and chat product, offering omnichannel inbox, bots, and team collaboration. It is comparable to Oho Chat's core product but is part of a broader CRM/suite portfolio rather than a LINE/TikTok-anchored regional specialist.
- HubSpot Service Hub: HubSpot Service Hub bundles live chat, helpdesk, and a unified CRM for customer service teams. It overlaps with Oho Chat's inbox, CRM, and case management modules but is part of a much larger marketing/CRM platform aimed at a global mid-market and enterprise audience.
Emerging players
- BotStar: BotStar is a chatbot platform with multi-channel publishing (Website, Messenger, LINE) and CRM/team collaboration features. It is comparable to Oho Chat's chatbot and contact management features but is more focused on bot building than full omnichannel team inbox.
Others
- JERA (JERA Cloud / JERA Dent): JERA is Thailand's leading clinic management system and an official Oho Chat integration partner. It is comparable as a healthcare-vertical software platform and an adjacent/ecosystem player (not a direct chat competitor) whose distribution helps drive Oho Chat's vertical penetration in clinics and dental practices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Oho Chat social profiles
Digital presenceOho Chat compliance and trust
Trust signalCompliance2 records
Oho Chat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oho Chat leadership team
Management profileNumber of profiles
Profiles2 records
Oho Chat funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oho Chat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oho Chat
What does Oho Chat do?
Oho Chat is a cloud-based omnichannel customer chat management SaaS platform that consolidates customer conversations from LINE Official Account, Facebook Messenger, Facebook Comments, Instagram, TikTok, and website chat into a single unified inbox for Thai businesses. The platform bundles a no-code chatbot builder, integrated CRM, real-time analytics dashboard, case/ticket management, broadcast messaging, and automatic chat routing, and is sold under tiered SME and Enterprise subscription plans with optional add-on services.
Is Oho Chat a public or private company?
Oho Chat is a private company. It is classified as venture growth investor backed and is currently operating.
When was Oho Chat founded?
Oho Chat was founded in 2022. It employs 11 to 50 people.
Where is Oho Chat based?
Oho Chat is headquartered in Bangkok, Thailand, in the Asia region.
How does Oho Chat make money?
Two revenue lines are on record. SaaS Subscription (Platform Access) is the primary driver. The others are add-on Services.
Who are Oho Chat's main competitors?
Direct peers on record are Sleekflow, Respond.io, Wati and Tidio. Broad incumbents are Zendesk, Intercom, Freshchat (Freshworks) and HubSpot Service Hub. BotStar is listed as an emerging player. JERA (JERA Cloud / JERA Dent) is listed as an others.
Does Oho Chat have an API?
Yes. Oho Chat provides a REST API and webhook system for developers. Key API endpoints include: LINE Webhook Gateway for forwarding LINE Messaging webhook events to third-party systems (push and reply methods supported), Customer Profile Webhook for triggering on contact creation, updates, tag changes, and referrals. The developer portal provides documentation for LINE Webhook gateway, Customer Profile Webhook, Custom Payload for chatbots, and Developer API References. API supports push and reply methods for LINE integration, with reply method requiring replyToken. Developer documentation is at help.oho.chat/developers.