What Info Salons MENA does

Info Salons MENA, now operating as ADITUS following its 2025 acquisition by ADITUS GmbH and rebrand in January 2026, is a Dubai-based event technology company serving trade fair organizers, congresses, exhibition venues, associations, and corporate event planners across the MENA region. The company's flagship Offering is an end-to-end platform combining online Visitor and Exhibitor portals (ticket sales, registration, accreditation, vouchers, social media integrations, marketing campaigns) with on-site hardware (Speedy and QUICODE ticket scanners, Self-Badging Terminals and Gates, Mobile Supervisor wireless scanners, on-site cash registers, kiosks, payment clearing) and a backend data layer (Live-Dashboards, FKM-compliant reporting, and a documented API platform with identity provider, standard APIs, data integration, standard integrations, and webhooks). Sustainable single-material lanyards made from recycled PET — a patented design and iF DESIGN AWARD 2025 recipient — round out the consumables portfolio.

The platform architecture is built around three configurable layers: Online (Visitor/Exhibitor Portals), On Site (proprietary hardware for scanning, admission control, and badge printing under 3 seconds), and Backend (data, APIs, Organiser Portal). The company recently introduced ADITUS Evo, an AI solution available via an MCP-based connector in Anthropic's Claude Directory that connects structured event data to AI systems for knowledge retrieval and process automation. Revenue is generated through a mix of subscription-based software licensing, hardware sales, badge and consumables, and professional on-site services, with quote-based custom enterprise pricing and multi-year contracts.

The business targets enterprise buyers through consultative field sales, demo bookings, and solution partnerships. The customer base includes major global exhibition organizers such as Informa, DMG Events, Messe Frankfurt, RX (Reed Exhibitions), Messe München, Nürnberg Messe, MESSE ESSEN, Dubai World Trade Centre, and Spielwarenmesse eG, with presence spanning trade fairs, agriculture/industry events, security congresses, and toy industry exhibitions. Following the acquisition, the company expands ADITUS's footprint across EMEA and MENA, anchored by a wholly-owned Saudi Arabia subsidiary and a Dubai regional HQ, with the explicit strategic intent of becoming an international benchmark for ticketing and registration services.

Name

Info Salons MENA

Legal name

Info Salons Middle East

Website

https://infosalons.ae

Company type

Private

Founded year

1990

Operating status

Acquired

Headcount range

11–50 employees

Short description

Info Salons MENA (now ADITUS) is a Dubai-based event technology provider that delivers online registration, on-site hardware, and backend analytics to trade fair organizers, congresses, and exhibition venues across the MENA region, following its 2025 acquisition by ADITUS GmbH.

Ownership category

akta.pro rank

Product category

Event Technology Software and Hardware

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Conference & Trade Show Registration Platforms (THAHAFAB)

akta.pro secondary industries

Lead Capture / Lead Retrieval & Badge Scanning Tools (THAHAFAF), Abstract, Speaker & Session Management Systems (THAHAFAI)

Keywords

• Event registration software
• Trade fair ticketing
• Access control hardware
• Visitor management platform
• Exhibitor portal solutions

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing (Online Products): Cloud-based visitor portal and exhibitor portal with ticket sales, registration, accreditation, and marketing features. Subscription-based model with configurable options per event.
2. Hardware Sales: Sale of on-site hardware including ticket scanners (Speedy, QUICODE), self-badging terminals, self-badging gates, mobile supervisors, cash registers, kiosks, and badge printing equipment.
3. On-Site Services: On-site support, personnel, remote support, and project management services during events. Scope ranges from self-service to full-service options.
4. Badge and Consumables: Badge printing, badge paper, and sustainable lanyards for events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Info Salons MENA (now operating as ADITUS) provides an end-to-end event technology platform for trade fairs, congresses, and large-scale events, combining online portals for visitor/exhibitor registration and ticket sales, on-site hardware for ticket scanning, admission control, and badge printing, and backend data management with API integrations and live dashboards. Services include on-site support, personnel, remote support, and project management, supplemented by badge printing, badge paper, and patented sustainable lanyards.

Product overview

ADITUS (formerly Info Salons Middle East) offers a comprehensive event technology platform comprising Online solutions (Exhibitor Portal, Visitor Portal), On Site hardware (Ticket Scan with Speedy and QUICODE, Admission Control with Self-Badging Terminal/Gate and Mobile Supervisor, On-Site Systems with Cash Registers/Kiosk/Clearing, Badges with Printing/Paper and Sustainable Lanyards), and Backend services (Live-Dashboards, Reporting, FKM Reports, API platform with Identity Provider/Standard APIs/Data Integration/Webhooks, and Organiser Portal). The platform is supported by professional Services including On-Site Support/Personnel, Remote Support, Project Management, and Consulting. The company recently launched ADITUS Evo, an AI solution for connecting event data with AI systems via MCP integration with Anthropic's Claude.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibitor Portal Online portal that lets trade fair exhibitors independently manage visitor and staff data, view live dashboards and reports, and run integrated event marketing options such as e-mail and voucher campaigns, branding packages, and monitoring.
• Visitor Portal Customizable online portal for ticket sales and payment processing, social media integrations, vouchers and discount codes, registration and accreditation, and integration and design adaptation for event organizers.
• Organiser Portal Backend portal used by event organizers to configure the platform, manage payment clearing, and access event marketing features.
• Speedy Ticket Scanner High-speed ticket scanning hardware for rapid visitor entry at event entrances.
• QUICODE Ticket Scanner Proprietary quick response code scanning solution for event ticket verification at entry points.
• Self-Badging Terminal Self-service badge printing terminal for on-site visitor registration and admission without an integrated turnstile.
• Self-Badging Gate Integrated entry gate with turnstile and automated badge printing for high-throughput controlled admission at events.
• Mobile Supervisor Wireless handheld scanner used by on-site staff for mobile admission supervision and ticket verification at events.
• Kiosk System Self-service kiosk system for visitor registration, ticket purchase, and information access at events.
• On-Site Cash Registers On-site point-of-sale hardware for cash handling and payment processing during events.
• On-Site Payment Clearing On-site payment clearing and settlement services for transactions processed during events.
• Badge Printing High-speed badge printing hardware and services producing entry badges in under three seconds, used at scale at large events such as AGRITECHNICA.
• Sustainable Lanyards Patented sustainable single-material lanyards made from recycled PET, fully recyclable and without metal hooks, designed for environmentally responsible event identification.
• Reporting and Analytics Comprehensive reporting tools covering event performance analysis, business intelligence, and FKM-standard reporting for German trade fair visitor statistics.
• API Platform Developer-facing API platform providing Identity Provider integration, Standard APIs, Data Integration, Standard Integrations, and Webhooks for connecting event systems with customer backends.
• ADITUS Evo AI solution connecting event data and processes with AI systems via an MCP-based connector listed in Anthropic's Claude Directory, enabling knowledge retrieval and process automation across event registration, ticketing, and attendance data.
• On-Site Support and Personnel Services Professional on-site technical support, trained personnel for event admission and registration operations, and remote support and monitoring delivered during event execution.
• Event Project Management and Consulting Professional project management and expert consulting services supporting event technology planning, implementation, and execution, including demo bookings.

Quantifiable outcome

• Entry with badge printing in under 3 seconds
• +1 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature8 records

Partnerships

One partnership is on record.

• Info Salons Middle East (Pre-acquisition)coreStrategic or Co-development Partner · 1 July 2025Info Salons Middle East and ADITUS operated as solution partners for nearly two years before the acquisition. The partnership combined German technology expertise with strong MENA regional market knowledge, leading to ADITUS's acquisition of Info Salons Middle East in July 2025.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Cvent: Cvent is a leading global event management platform offering registration, ticketing, attendee management, and event marketing software for trade shows, conferences and corporate events — directly overlapping with Info Salons MENA / ADITUS across the same enterprise buyer segment.
• Bizzabo: Bizzabo provides an end-to-end Event Experience Platform spanning registration, on-site solutions and analytics for B2B events and conferences — closely comparable to ADITUS's online + on-site + backend stack serving enterprise event organizers.
• RainFocus: RainFocus is an enterprise event marketing platform with deep registration, session management, and on-site badge/lead retrieval capabilities for large trade shows and conferences — directly competing with ADITUS for marquee trade fair customers like Informa and RX.
• Aventri: Aventri delivers event registration, ticketing, mobile apps and on-site management for conferences and trade shows — a direct peer in serving enterprise event organizers with a comparable SaaS-plus-services model.
• Certain: Certain (by Questex) provides event registration, content management, and exhibitor/attendee engagement tools for trade shows and conferences — overlapping directly with ADITUS's Visitor/Exhibitor Portals and FKM-style reporting for exhibition organizers.
• Stova: Stova (formerly EventRebels / EventPro) offers registration, mobile event apps, and onsite solutions for conferences and trade shows — a direct peer for enterprise event registration and access control workflows.
• Eventmobi: Eventmobi provides event apps, registration, and onsite engagement tools for corporate events and trade shows — overlapping with ADITUS's online portals and on-site hardware proposition.

Emerging players

• Swapcard: Swapcard offers an AI-powered event platform for trade shows with registration, matchmaking, and exhibitor/attendee engagement — an emerging peer that intersects with ADITUS on registration plus exhibitor portals and is investing heavily in AI capabilities.
• Hubilo: Hubilo is an emerging virtual and hybrid event platform with registration, engagement, and analytics features for B2B events — a partial competitor focused on digital and hybrid experiences overlapping with ADITUS's online portals and ADITUS Evo AI roadmap.

Broad incumbents

• Eventbrite: Eventbrite is a broad, publicly-traded ticketing and event technology platform serving events of all sizes; it competes at the lower end of the trade fair market but its scale and marketplace model make it a broad incumbent against ADITUS's enterprise registration offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/180757601961351
• LinkedInlinkedin.com/company/info-salons-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Info Salons MENA