Brooks Corporate Wellness

What Brooks Corporate Wellness does

Brooks Corporate Wellness is a privately held corporate wellness services provider founded in 2013 and headquartered in Troy, Ohio. The company designs customized wellness programming, injury prevention solutions, and internal communications services primarily for manufacturing and industrial employers, with a secondary focus on broader corporate clients. Its core offering combines three integrated modules: a mobile application powered by Trainerize that connects employees to coaches 24/7 with daily messaging, meal and goal tracking, and workout content; the Evolt Bio-Scanner for body composition analysis deployed during wellness challenges; and a media and communications platform enabling branded, remotely deployed internal messaging across multiple locations. An injury prevention module adds pre-shift warm-up displays and corrective exercise coaching tailored to industrial environments. All services are customized per client based on population needs rather than delivered as packaged tiers.

The business operates on a subscription-based revenue model with multi-year contracts negotiated through a consultative, direct enterprise sales motion that begins with discovery meetings and produces customized program proposals. Pricing is not publicly disclosed and varies by client scope, population size, and selected services. GTM is sales-led and field-driven, targeting manufacturing clients with on-site implementation and supplemented by organic social, content marketing, and Calendly-enabled direct booking for inbound prospects. The company has 1-10 employees and is co-owned by founders Doug Brooks and Erin Brooks, with leadership including Tom Gorman (Director, Strategic Growth & Partnerships), Star Herbst (Operations & Mobile App Manager), and Maria Moritz (Director of Employee Success). Brooks was named Top Emerging Corporate Wellness Company in 2022 and is privately funded with no disclosed institutional capital.

Name

Brooks Corporate Wellness

Legal name

Brooks Corporate Wellness

Website

https://brookscorporatewellness.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Brooks Corporate Wellness designs customized corporate wellness, injury prevention, and internal communications programs for manufacturing and industrial employers, combining a Trainerize-powered mobile app, Evolt Bio-Scanner body composition data, and on-site relationship-based service delivery.

Ownership category

akta.pro rank

Product category

Corporate Wellness Services

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

akta.pro secondary industries

Wellness Program Design & Accountability Coaching (HSADAGAC), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Behavior Change & Motivational Coaching (HSADAGAF)

Keywords

• Corporate wellness programs
• Injury prevention services
• Workplace health coaching
• Wellness mobile app
• Employee engagement solutions

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Corporate Wellness Services: Subscription-based customized wellness programming and injury prevention solutions for manufacturing and corporate clients. Services include wellness challenges, individual education, mobile app access, injury prevention coaching, and media communications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Brooks Corporate Wellness designs and delivers customized corporate wellness, injury prevention, and media communications programs for manufacturing and corporate clients. The core offering combines on-site human coaching, a mobile app for 24/7 employee-coach engagement, the Evolt Bio-Scanner for body composition analysis, pre-shift warm-up displays, and branded internal communications, all packaged as a subscription-style multi-year contract tailored to each client's workforce and goals.

Product overview

Brooks Corporate Wellness offers a unified corporate wellness platform with multiple integrated modules. The core offering includes a Mobile App (connecting employees to coaches 24/7 with messaging, tracking, and workout content), Wellness Programming & Challenges (team-building and educational activities), Injury Prevention Solutions (pre-shift warm-ups, corrective exercises, coaching), and Media & Communications Solutions (branded internal communications). Key technology tools include the Evolt Bio-Scanner for body composition analysis and a Client Dashboard for real-time data and reporting. All services are customized to client needs and incorporate boots-on-the-ground connection, relatable communication, and evidence-based methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Brooks Corporate Wellness Mobile App A mobile application that connects employees to their wellness coach 24/7, providing daily messaging, meal tracking, goal tracking, and access to thousands of workout programs and exercises led via instructional videos. It is offered to employees of corporate and manufacturing clients as part of Brooks Corporate Wellness programs.
• Wellness Programming & Challenges Customized wellness programming including team-building activities, challenges, events, individualized education, motivation, and community-building competitions designed to inspire lasting behavioral change among employees. Delivered to corporate and manufacturing clients.
• Injury Prevention Solutions Evidence-based injury prevention program for manufacturing and industrial environments, including pre-shift warm-up videos, injury prevention coaching, corrective exercises, flexibility and strengthening movements, and lifting techniques designed for employees performing repetitive motions and heavy lifting.
• Media & Communications Solutions Branded, personalized internal communications and media content creation with remote deployment capabilities, enabling organizations to share messages across a network of locations with location-specific messaging.

Quantifiable outcome

• Eight times higher participation rates than industry averages through innovative corporate communications and technology integration
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• TrainerizecoreTechnology or IntegrationTrainerize powers Brooks Corporate Wellness's mobile app platform, enabling 24/7 coach connection, daily messaging, meal tracking, goal tracking, and thousands of workout programs with instructional videos.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WellSteps: WellSteps sells subscription wellness programs to employers focused on behavior change and ROI tracking, comparable to Brooks' evidence-based, customized wellness programming with measurable outcomes.
• Wellbeats: Wellbeats delivers on-demand fitness, nutrition, and wellness content to employer populations, directly comparable to Brooks' mobile app with thousands of workout programs and instructional videos.
• Wellable: Wellable provides a corporate wellness platform with challenges, content, and tracking tools for employers, closely mirroring Brooks Corporate Wellness's mobile-app-driven engagement and challenges model.
• Corporate Fitness Works: Corporate Fitness Works operates on-site fitness and wellness programs for employers, often in industrial and manufacturing settings, making it a close vertical peer to Brooks' manufacturing-focused offering.

Broad incumbents

• Castlight Health: Castlight Health provides a health benefits navigation and wellbeing platform for employers, comparable to Brooks in the broader corporate wellness category with data-driven engagement and reporting.
• Marathon Health: Marathon Health runs employer-sponsored health and wellness centers including onsite and nearsite clinics; its worksite wellness programming overlaps with Brooks' customized corporate wellness model.
• Limeade: Limeade is an employee experience platform with wellness, engagement, and inclusion offerings; it overlaps with Brooks' wellness programming and internal communications use cases for mid-market and enterprise employers.
• EXOS: EXOS provides corporate fitness, wellness coaching, and injury prevention services to large employers, directly comparable to Brooks' injury prevention and on-site wellness programs for industrial populations.
• Virgin Pulse: Virgin Pulse is a large, established enterprise wellness and engagement platform serving global employers, representing the broader incumbent that Brooks competes against for corporate wellness RFPs.

Emerging players

• Keas: Keas offers employee wellness programs with personalized health plans and challenges, a smaller-scale platform peer comparable to Brooks' mobile-app-centric, challenges-driven engagement model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brookscorporatewellness
• LinkedInlinkedin.com/company/brooks-corporate-wellness
• Instagraminstagram.com/brookscorporatewellness/?igsh=c2JpZnNxMXQ5Zmd6&utm_source=qr%20

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooks Corporate Wellness