Tracify
Tracify is a Munich-based SaaS platform that provides cookiefree, GDPR-compliant marketing tracking and AI-powered multi-touch attribution for online retailers, lead generation companies and marketing agencies managing significant advertising budgets.
- Company typePrivate
- Founded2018
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tracify does
Tracify is a Munich-based B2B SaaS company that provides cookiefree, consent-independent marketing tracking and AI-powered attribution for online retailers, lead generation companies and marketing agencies. Its core technology stack consists of three patented/integrated components: a USPTO-patented hybrid tracking method that captures user interactions without cookies or consent and remains compliant with GDPR, CCPA, CPRA, TDDDG and LGPD; an AI Matching engine that resolves user identity across devices, sessions and domains; and an AI Attribution engine that scores touchpoints on real incrementality rather than modeled data. All data processing is confined to servers in Munich and Frankfurt, which is a deliberate positioning lever against US-headquartered analytics competitors.
The platform is delivered as a multi-tenant SaaS product with a dashboard suite (Marketing Overview, Channel, Realtime, Customer Journey, Creative Analysis, Influencer Tracking, Profit & Loss, Ads Manager), a Chrome Extension for in-platform data viewing inside Meta, Google and TikTok ad managers, and an API/Webhooks layer that streams attribution data into customer data warehouses and BI tools. Pricing is subscription-based, with a variable fee tied to the customer's monthly ad spend across all connected channels plus a one-time setup fee, on a 30-day free trial and 6-month initial contract term with automatic renewal. Tracify claims scale of more than EUR 1 billion in annual advertiser ad spend flowing through its platform, sustained OMR category leadership from 2022 through Q4/25, and a customer base that includes JUNIQE, Travelcircus, Ex Machina, BLACKROLL, L'Osteria, Casio and bedrop.
The company is privately held and bootstrapped (no disclosed funding rounds), is led by founder-CEO Marius Rudolf alongside co-founders Marc Weindinger, Moritz Schneider (CCO) and Markus Rohm (CTO), and competes primarily against US-based attribution tools (Triple Whale, Hyros) and cookie-based European alternatives. Distribution is entirely direct sales, with a sales-led, demo-first motion, dedicated onboarding and an academy program.
Tracify firmographics
Firmographics- Name
- Tracify
- Legal name
- Tracify GmbH
- Website
- https://tracify.ai
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tracify is a Munich-based SaaS platform that provides cookiefree, GDPR-compliant marketing tracking and AI-powered multi-touch attribution for online retailers, lead generation companies and marketing agencies managing significant advertising budgets.
- Ownership category
- akta.pro rank
Tracify industry classification
Industry- Product category
- Marketing Attribution & Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Tracify is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Tracify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Performance Fee): Variable subscription model based on a percentage of total advertising budget (Ad Spend) across all connected ad accounts and channels. Pricing is tied to ad spend volume managed through the platform, with monthly invoicing. Initial setup fee is charged at contract signing. The company also offers automated budget distribution features.
- Setup Fee: One-time setup fee charged at contract conclusion for initial implementation and onboarding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom pricing based on ad spend volume |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Tracify product offering
Product offeringCore offering
Tracify sells a B2B SaaS platform for cookiefree, GDPR-compliant marketing tracking and AI-powered multi-touch attribution aimed at performance marketers, e-commerce retailers, lead generation companies, and marketing agencies. Its core stack combines a patented hybrid tracking technology with AI-based user matching and an AI attribution engine that delivers complete customer journeys across channels, devices, and sessions, with all data processed exclusively on German servers. The product is priced as a variable subscription based on a percentage of customers' total advertising spend, plus a one-time setup fee.
Product overview
Tracify offers a unified SaaS platform for tracking and AI-powered attribution in e-commerce. The core platform consists of three integrated products: Hybrid Tracking (patent-protected, consent-free tracking technology), AI Matching (adaptive AI for cross-device user matching), and AI Attribution (multi-touch attribution engine). These are complemented by an ecosystem of dashboard modules including Marketing Overview, Channel Dashboard, Realtime Dashboard, Customer Journey, Creative Analysis, Influencer Tracking, Profit & Loss, and Ads Manager dashboards. Additional features include Chrome Extension for in-platform data viewing, API/Webhooks for data warehouse integration, Comprehensive Attribution, New vs. Returning Customer Analysis, and Search/Filter capabilities. The platform is delivered as a cookie-less, consent-free solution with full GDPR compliance, supporting major ad channels including Meta, Google, TikTok, Pinterest, Outbrain, Bing, and Taboola.
Differentiator
Problem solved
Functional benefit
Products and services
- Hybrid Tracking Patent-protected, cookiefree, consent-free tracking technology that captures conversion and journey data despite iOS 14.5, ad blockers, and cookie opt-outs while remaining GDPR-compliant; designed for performance marketers, e-commerce retailers, and agencies managing multichannel ad budgets.
- AI Matching AI-powered user matching engine that connects user interactions across channels, devices, sessions, and domains to build unified customer journeys, optimized for maximum incrementality in attribution.
- AI Attribution Multi-touch attribution engine that evaluates each touchpoint based on real incrementality rather than modeled data, providing accurate channel and campaign performance assessment without over-attribution.
- Tracify API / Webhooks Developer API and webhooks that pipe Tracify's tracking and attribution data into customer data warehouses, BI tools, or internal systems in an automated and scalable way, independent of ad-platform logics.
- Decify Post-Purchase Survey Post-purchase survey tool offered by Tracify to capture customer feedback and attribution signals after a purchase is made.
Quantifiable outcome
- 24% average improvement in marketing efficiency for customers using multi-touch attribution
- +6 more outcomes
Companies that use Tracify
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Tracify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature6 records
Tracify partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
Tracify competitors and assessment
Company assessmentBroad incumbents
- Adjust: Adjust is a global mobile measurement and attribution platform. Both Tracify and Adjust provide attribution analytics to performance-driven advertisers, though Adjust is primarily mobile-focused.
- AppsFlyer: AppsFlyer is a leading mobile attribution and marketing analytics platform. While primarily mobile-focused, it overlaps with Tracify in providing multi-channel attribution and conversion tracking for performance marketers.
- Klaviyo: Klaviyo is a leading e-commerce marketing automation and analytics platform. While broader than Tracify, it overlaps in providing attribution, customer journey insights, and analytics to DTC e-commerce brands.
- Google Analytics 4: Google Analytics 4 is the incumbent web analytics platform that Tracify explicitly competes against. Tracify positions its superior tracking retention (90%+ vs. 0% over 30 days) and GDPR compliance as advantages over GA4 for performance marketers.
Direct peers
- Matomo: Matomo is a privacy-focused web analytics platform with EU data residency and GDPR compliance. Both Tracify and Matomo target European customers seeking consent-free, privacy-compliant alternatives to Google Analytics.
- Wicked Reports: Wicked Reports provides attribution and customer journey analytics for e-commerce and info-product businesses. Both serve performance marketers needing multi-touch attribution with actionable ROAS data.
- Triple Whale: Triple Whale is a direct competitor offering e-commerce attribution and analytics dashboards. Tracify explicitly compares against Triple Whale on its website, and both target DTC e-commerce brands with multi-touch attribution and ad-spend optimization.
- Hyros: Hyros is a direct competitor in ad attribution and tracking for performance marketers. Tracify explicitly lists Hyros as a comparison target, and both serve advertisers needing accurate cross-channel attribution beyond platform-reported metrics.
- Northbeam: Northbeam provides multi-touch attribution and marketing analytics for e-commerce brands. Both platforms offer unified attribution dashboards, cross-channel tracking, and ad-spend performance optimization for similar performance-marketing customers.
- Rockerbox: Rockerbox offers marketing attribution, incrementality measurement, and unified marketing analytics. Both serve mid-market and enterprise advertisers needing cross-channel attribution, with comparable dashboards and reporting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Tracify social profiles
Digital presenceTracify compliance and trust
Trust signalCompliance8 records
Tracify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tracify leadership team
Management profileNumber of profiles
Profiles4 records
Tracify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tracify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tracify
What does Tracify do?
Tracify sells a B2B SaaS platform for cookiefree, GDPR-compliant marketing tracking and AI-powered multi-touch attribution aimed at performance marketers, e-commerce retailers, lead generation companies, and marketing agencies. Its core stack combines a patented hybrid tracking technology with AI-based user matching and an AI attribution engine that delivers complete customer journeys across channels, devices, and sessions, with all data processed exclusively on German servers. The product is priced as a variable subscription based on a percentage of customers' total advertising spend, plus a one-time setup fee.
Is Tracify a public or private company?
Tracify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tracify founded?
Tracify was founded in 2018. It employs 11 to 50 people.
Where is Tracify based?
Tracify is headquartered in Munich, Germany, in the Europe region.
How does Tracify make money?
Two revenue lines are on record. SaaS Subscription (Performance Fee) is the primary driver. The others are setup Fee.
Who are Tracify's main competitors?
Broad incumbents on record are Adjust, AppsFlyer, Klaviyo and Google Analytics 4. Direct peers are Matomo, Wicked Reports, Triple Whale, Hyros, Northbeam and Rockerbox.
Does Tracify have an API?
Yes. Tracify offers an API for developers to connect tracking and attribution data to their data warehouse, BI tool, or internal systems. Data flows automatically, scalable, and independent of platform logics. Available endpoints include Webhooks (/webhooks) and Events API (/events). Developer documentation is at tracify.dev.
What industry is Tracify in?
Tracify's product category is Marketing Attribution & Analytics Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 5182 and its SIC code is 7370.