Hyros
Hyros is a privately held SaaS company that sells AI-powered ad attribution and remarketing software to digital businesses spending at least $5,000 per month on ads, serving SaaS, e-commerce, call-based, and info/education brands.
- Company typePrivate
- Founded2019
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Hyros does
Hyros is a privately held SaaS company founded in 2019 and headquartered in Austin, Texas, that sells AI-powered ad tracking and attribution software to digital businesses spending at least $5,000 per month on advertising. Its platform addresses post-iOS-14 attribution inaccuracy by tracking every sale back to its true source across the full customer journey, including years of historical transaction data, and feeding superior conversion signals back into ad-platform AIs (Meta, Google, TikTok) to improve their targeting. The product is sold as Hyros CORE for attribution and Hyros AIR, an add-on AI remarketing agent that autonomously recognizes visitors, learns their behavior, and sends personalized 1-to-1 email and SMS outreach.
The platform supports four primary verticals: SaaS/software, e-commerce, call-based businesses, and info/education sellers, with deep 1-click integrations into Shopify, WordPress/WooCommerce, Stripe, PayPal, ClickFunnels, Kajabi, HubSpot, GoHighLevel, Pipedrive, and major scheduling tools. Distribution combines high-touch enterprise demos, a 200+ agency affiliate channel with tiered lifetime commissions, and self-serve onboarding with white-glove setup valued at $5,000 per year. Customers include Tony Robbins, Playboy, Alex Hormozi's Acquisition.com, ClickFunnels, Whop, Skool, Jay Shetty, and thousands of other brands; the company is SOC 2 Type 2 attested and GDPR/CCPA compliant.
Hyros monetizes through annual, quote-based SaaS subscriptions priced against customer ad spend and feature scope, with the AIR add-on available as a separate annual subscription and white-glove onboarding bundled for committed customers. The company is led by founder and CEO Alex Becker, appears to be bootstrapped with no disclosed institutional funding, and employs 51-100 people across a remote-first model with a Customer Success presence in Timisoara, Romania.
Hyros firmographics
Firmographics- Name
- Hyros
- Legal name
- Hyros Inc.
- Website
- https://hyros.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hyros is a privately held SaaS company that sells AI-powered ad attribution and remarketing software to digital businesses spending at least $5,000 per month on ads, serving SaaS, e-commerce, call-based, and info/education brands.
- Ownership category
- akta.pro rank
Hyros industry classification
Industry- Product category
- Marketing Attribution Software
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Advertising, Marketing & Customer Personalization (HDAAAGAC)
Keywords
Where Hyros is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hyros business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Core revenue from subscription-based access to the Hyros tracking and attribution platform. Pricing is quote-based and varies by customer ad spend and required features. The company offers tiered affiliate commissions and professional services for white-glove onboarding.
- Affiliate Referrals: Revenue sharing through affiliate program where partners earn 30% MRR commissions and $1K-$15K per successful referral. Includes tiered partner status with increasing commission rates (10-30%) and lifetime commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core Tracking Platform |
| Subscription | Annual | AIR AI Remarketing Add-on |
| Other | Monthly | Affiliate Commission Structure |
| One time/ perpetual license | Multi-year contract | White-Glove Setup Service |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Hyros product offering
Product offeringCore offering
Hyros is an AI-powered ad tracking and attribution SaaS platform that tracks every sale back to its true source across the full customer journey and feeds that data into ad platform AIs (Meta, Google, TikTok) to improve targeting. The core product (Hyros CORE) provides AI attribution, multi-touch attribution modeling, and ad spend optimization reporting, while the add-on AIR module acts as an AI remarketing agent that recognizes visitors and sends 1-to-1 personalized email and SMS outreach. The platform is sold primarily to e-commerce, SaaS, info/education, and call-based businesses via annual subscriptions with quote-based pricing tied to ad spend.
Product overview
Hyros is an AI-powered ad tracking and attribution platform designed for businesses that rely on accurate data to scale marketing efforts. The platform consists of two core products: Hyros CORE (the AI-powered attribution and ad tracking system) and Hyros AIR (the AI-powered remarketing agent). CORE provides hyper-accurate attribution that finds the source of every sale and trains ad platform AIs, while AIR uses the same tracking data to recognize visitors, learn their behavior, and autonomously send personalized remarketing. Both products share the same tracking infrastructure and work together to deliver 15%+ revenue lift from attribution and 3-7% additional sales from remarketing. The platform supports multiple business models including SaaS, E-commerce, Call-based, and Info/Education, and offers features like Creatives Report, Tab Style Report View, U-Shaped Attribution, Hyros Insights, and a Chrome Extension.
Differentiator
Problem solved
Functional benefit
Products and services
- Hyros CORE (AI Attribution) AI-powered ad tracking and attribution SaaS platform that finds the true source of every sale across the full customer journey, supports multiple attribution models (First Click, Last Click, Linear, U-Shaped, Depreciation), forecasts ROI, and feeds superior conversion data into Meta, Google, and TikTok ad platform AIs for improved targeting. Sold via annual subscription to brands spending $5,000+/month on ads across SaaS, e-commerce, info/education, and call-based verticals.
- Hyros AIR (AI Remarketing Agent) Add-on AI agent module for Hyros CORE that autonomously recognizes known and unknown website visitors, learns their interests, and sends hyper-personalized 1-to-1 remarketing via email and SMS with customizable templates, delivering an additional 3-7% sales lift on top of attribution gains.
- Hyros Chrome Extension Standalone Chrome browser extension product that overlays Hyros attribution metrics inside ad platform dashboards to enable inline performance analysis and faster optimization decisions.
Quantifiable outcome
- 15%+ average increase in ad revenue for brands applying Hyros tracking
- +4 more outcomes
Companies that use Hyros
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
Hyros technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability6 records
Feature10 records
Hyros partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and support.
- WordPress / WooCommercecoreOfficial Hyros WordPress plugin enabling 1-click connection to WordPress and WooCommerce stores. Automatically injects tracking scripts and sets up webhooks for real-time data syncing.
- iClosedcore1-click integration with iClosed scheduler for full-scheduler attribution. Automatic call tracking, lead syncing, and unified attribution from ad click to closed revenue without technical setup.
- Shopifycore1-click Shopify integration allowing Hyros to track e-commerce sales in under 15 seconds. Automatic tracking script installation and real-time sales data sync via Shopify API. All Shopify plans supported.
- CalendlysupportCalendar integration for no-show call tracking. Automatically syncs booked appointments with Hyros for attendance tracking.
- Acuity SchedulingsupportCalendar integration for no-show call tracking. Automatically syncs booked appointments with Hyros for attendance tracking.
- OnceHubsupportCalendar integration for no-show call tracking. Automatically syncs booked appointments with Hyros for attendance tracking.
- HubSpotsupportCRM integration for no-show call tracking and lead status synchronization with Hyros.
- GoHighLevel (GHL)supportMarketing automation platform integration for no-show call tracking and lead management with Hyros.
- Meta / Facebook AdscorePrimary ad platform integration for conversion tracking and AI-powered attribution data feeding into Meta's ad optimization.
- Google AdscoreAd platform integration for conversion tracking and real-time attribution data for Google Ads optimization.
- TikTok AdscoreAd platform integration for conversion tracking on TikTok advertising campaigns.
- StripecorePayment processor integration for tracking sales and revenue data from Stripe transactions.
- PayPalsupportPayment processor integration for tracking sales and revenue data from PayPal transactions.
- ClickFunnelssupportFunnel building platform integration for tracking sales through ClickFunnels funnels and landing pages.
- KajabisupportCourse platform integration for tracking sales of courses, coaching, and digital communities on Kajabi.
- Google Tag ManagersupportTag management integration for easier Hyros tracking script deployment across websites.
- ZapiersupportAutomation platform for connecting Hyros with thousands of other apps and workflows.
- AppLovinsupportMobile advertising platform integration for improved tracking on AppLovin campaigns.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Hyros competitors and assessment
Company assessmentDirect peers
- Triple Whale: Triple Whale is a direct attribution and analytics platform purpose-built for Shopify/DTC e-commerce brands. It targets the same advertiser persona (brands spending $5K+/month on ads) with overlapping attribution, ad-platform integrations, and ROAS reporting capabilities.
- Northbeam: Northbeam is a marketing attribution platform for DTC and e-commerce brands that ingests ad-platform, email, and order data to deliver multi-touch attribution. It is a head-to-head competitor to Hyros CORE for the same high-spend advertiser buyer.
- Rockerbox: Rockerbox provides cross-channel marketing attribution and marketing mix modeling for mid-market and enterprise brands. It competes with Hyros in multi-touch attribution, incrementality measurement, and unified ad performance reporting.
- Wicked Reports: Wicked Reports is an attribution platform specialized for info-marketers, high-ticket course sellers, and coaching businesses — a segment where Hyros has its strongest customer logos (Tony Robbins, Hormozi, Skool). It is the closest direct peer in the info/education vertical.
- Anytrack: Anytrack is a conversion tracking and attribution platform with server-side integrations to major ad networks. It targets affiliate marketers, agencies, and SMB advertisers, overlapping with Hyros's affiliate and agency-driven GTM.
Broad incumbents
- AppsFlyer: AppsFlyer is the leading mobile attribution and marketing analytics incumbent with deep integrations across ad networks, MMPs, and SKAdNetwork. It overlaps with Hyros in attribution but operates as a broader enterprise platform serving mobile-first advertisers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Hyros social profiles
Digital presenceHyros compliance and trust
Trust signalCompliance4 records
Hyros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hyros leadership team
Management profileNumber of profiles
Profiles2 records
Hyros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hyros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hyros
What does Hyros do?
Hyros is an AI-powered ad tracking and attribution SaaS platform that tracks every sale back to its true source across the full customer journey and feeds that data into ad platform AIs (Meta, Google, TikTok) to improve targeting. The core product (Hyros CORE) provides AI attribution, multi-touch attribution modeling, and ad spend optimization reporting, while the add-on AIR module acts as an AI remarketing agent that recognizes visitors and sends 1-to-1 personalized email and SMS outreach. The platform is sold primarily to e-commerce, SaaS, info/education, and call-based businesses via annual subscriptions with quote-based pricing tied to ad spend.
Is Hyros a public or private company?
Hyros is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hyros founded?
Hyros was founded in 2019. It employs 51 to 100 people.
Where is Hyros based?
Hyros is headquartered in Austin, United States, in the North America region.
How does Hyros make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are affiliate Referrals.
Who are Hyros's main competitors?
Direct peers on record are Triple Whale, Northbeam, Rockerbox, Wicked Reports and Anytrack. AppsFlyer is listed as a broad incumbent.
Does Hyros have an API?
Yes. Hyros offers a REST API and Webhooks for programmatic access. The API documentation references endpoints for AI context, REST API, and Webhooks. Developers can access these via api-docs.hyros.com and docs.hyros.com. Developer documentation is at api-docs.hyros.com.
What industry is Hyros in?
Hyros's product category is Marketing Attribution Software. Its primary akta.pro industry code is HDAAAGAC, Advertising, Marketing & Customer Personalization. Its NAICS code is 51929 and its SIC code is 7371.